Entrepreneurial goals and context Recognising the opportunities Finding the resources Developing the venture Creating the value

1. Welcome to Entrepreneurship (SIEN6006)
tutorials

2. Tutorial 1
Sergio Pinzon

3. Sergio Pinzon
♦ Philanthropist
♦ Industrialengineer
♦ Twomasters:MasterofcommercemajormarketingandstrategicmanagementandIndustrialmaintenance
♦ Lecturerfor10yearsnow
♦ LecturedatTorrensuniversityandUBSS
♦ CurrentlyworkingforUsydasHRconsultant,SeniorProjectOfficerandTutor
♦ Owneroftwobusiness:ExotikandP&Co

4. Industry Experience
♦Projectmanagerandmarketingconsultantforanengineeringcompany
♦Entrepreneurinthehospitalityindustry
♦Businessandmarketingconsultant
♦HRconsultant
♦Blog writer

5. Outline
• Ground rules
• The use of mobile phone in class
• Assessment schedule
• Activity 1
• Activity 2

6. Ground rules
We are all on time
We should all come prepared for each tutorial. This means reviewing any material
beforehand and coming ready with questions or comments
Active participation is also key. We should all strive to engage in discussions
and contribute to the learning process. However, it's important to do so with
respect for the perspectives of other students. When somebody speaks, we will all
listen and refrain from interrupting
Remember, it's OK to make mistakes and ask questions. We are all here to learn
and grow together. Let's make a commitment to helping each other understand the
material and asking for help if we are having difficulties

7. The use of mobile
phone in class

8. Assessment
schedule

9. Assessment schedule
Class
Participation
(10%)
• All semester
Biography of an
Entrepreneur
(30%)
• Groups
• 11 September
(week7)
Consulting
presentation
(35%)
• By week 5
• 16th October
(Week 11)
A critical
reflection
(25%)
• 13 November

10. Introduce your new friends
+ After 5 minutes, you willintroduce the other person to the rest of the class
+ Provide details such as name, major, entrepreneurial experience etc
+ Answer the following 2 questions
• What is one entrepreneurship aspect that you are curious about?
• Think of an organization that you wish to work with after you complete your studies. What makes this
organization entrepreneurial or/and what aspects of entrepreneurship are present in this organisation?
+ A fun fact about you or a joke

11. ü Penicillin for curing infections (Alexander Fleming)
ü Lubricant (WD-40) (The founders of the Rocket Chemical Company)
ü Amazon, the new way of retailing online (Jeff Bezos)
ü Television news 24/7 (CNN) (Ted Turner)
Entrepreneurs’ ideas have transformed the world

12. Entrepreneurship as a process

13. Entrepreneurship
as a process
• What is the context in which
entrepreneurs operate?
• Context influences how we see
‘value’…
• …and the types of ventures we
wish to undertake

14. The future of
Lab grown meat
Health Industry Digital currency
Dating apps

15. The future of..
Health Industry Digital currency
Fashion
Plants
Dogs

16. Entrepreneurship
as a process
• Identifying a possibility that could
develop and offer value
• E.G., a different solution to an existing
problem
• ‘Discovery’ or ‘Creation’?
(More about making linkages
between things)

17. Right-brain thinking draws on power of
divergent reasoning, which is the ability to
create a multitude of original, diverse
ideas. Probe and learn
Left-brain thinking counts on convergent
reasoning, the ability to evaluate multiple
ideas and choose the best solution to a
given problem. Explore and focus
Creative thinking

18. Entrepreneurship
as a process
• Getting others to believe in the
opportunity and back it
• The stories of entrepreneurship
• E.G., An inventor approaching a venture
capitalist; an internal team pitching a
new product idea to a strategic
management team

19. https://www.strategyzer.com/canvas
Example: Nespresso: https://www.youtube.com/watch?v=dhQh-tryXOg

20. Entrepreneurship as a process
• ‘Scaling up’: amplifying the
original idea so it has widespread
impact
• Involves being connected to the
right entrepreneurship ecosystem
• Utilising this ecosystem

22. Entrepreneurship as a process
• Competitive advantage is based on value
• Value is subjective: it depends on whether the end user
or ‘customer’ values what you offer
• This valuation is based on the customers’ own terms,
not on the entrepreneurs’ own terms.

23. In short
• Entrepreneurship can be understood as a
process
• Entrepreneurship applies to many sectors
and activities – not just the individual trying to
start a small business.

24. Lessons learned after
8 Years as An
Entrepreneur
• Having a passion for what I do. I have a
passion for food and culture
• The value of customer service
• Your career goals needs to be aligned
with your motivations. I wanted to gain
some business experience in Australia.
• Working with experts in the industry
saves you money

25. Lessons learned after
8 Years as An
Entrepreneur
• Negotiation is a critical skill that every
entrepreneur should master
• It's important to establish procedures and delegate
responsibilities to ensure that critical aspects of
your business don't change over time
• Creating a motivated team is also crucial. You want
to surround yourself with people who share your
passion and vision for your business.
• Finally, it's important to know when to move forward
and expand your brand horizons. This requires careful
planning and a willingness to take calculated risks.

26. Homework
You will be forming groups of 4-5 people and choosing one entrepreneur from the book "Thanks for Disrupting" or your own choice
and draw a mind map that you will be sharing with the rest of the class in a short 10 minutes presentation.
In your mind map, please include:
• A brief introduction
• Characteristics that reflect entrepreneur mindset & entrepreneurial characteristics
• Why you chose this specific entrepreneur
• A summary of their business contributions and challenges they faced
• How these entrepreneurs recognized business opportunities
• How they developed a successful business model
• What 'types' of innovation has your chosen entrepreneur engaged in? (E.g., Paradigm, Process, Product or Position)?
• What aspects of innovation has your chosen entrepreneur instigated, or developed?
• How their success can help you to develop your entrepreneurial mindset

27. THANK YOU