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How Wine Sampling In Grocery Stores Impacts Sales

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Based on Napa Technology's new survey on how wine sampling in grocery stores is impacting sales. Input from Ed Cook from Harris Teeter and Jack Robertiello.

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How Wine Sampling In Grocery Stores Impacts Sales

  1. 1. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC. HOW WINE SAMPLING IN GROCERY AND RETAIL IMPACTS SALES CURRENT TRENDS IN RETAIL WINE SALES Tuesday, August 27, 13
  2. 2. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC. DOES WINE SAMPLING POSITIVELY IMPACT GROCERY SALES? Photo by Horia Varlan©2012 ANGELSMITH, INC. Tuesday, August 27, 13
  3. 3. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC. 97% OF THOSE SURVEYED SAID, YES. SAMPLING WORKS. INDEED Tuesday, August 27, 13
  4. 4. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC. CONSUMERS ARE BETWEEN 5-25% MORE LIKELY TO PURCHASE A WINE THEY’VE SAMPLED Tuesday, August 27, 13
  5. 5. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC. NEXT BIGGEST: 25% ++ BIGGEST RESPONSE: 5 - 10% Tuesday, August 27, 13
  6. 6. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC. POINT OF INTEREST: THOSE WERE THE LOWEST AND HIGHEST OPTIONS IN THE SURVEY, MEANING THERE’S NO GRADUAL INCREASE. WHYTHEBIGLEAP? Tuesday, August 27, 13
  7. 7. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC. WHAT’S BEHIND THE BIG LEAP? SAMPLING FREQUENCY PAIREDWITH ON SITE EDUCATION Tuesday, August 27, 13
  8. 8. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC. for FREQUENCY OF SAMPLING Tuesday, August 27, 13
  9. 9. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC. Another S H A R P S P L I T ©2012 ANGELSMITH, INC. for FREQUENCY OF SAMPLING Tuesday, August 27, 13
  10. 10. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC. Tuesday, August 27, 13
  11. 11. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC. 6O%HAVE EXPERTS CURATING SAMPLING ©2012 ANGELSMITH, INC. Tuesday, August 27, 13
  12. 12. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC. CONSUMERS ARE EDUCATED &THRIFTY WITH A SENSE OF ADVENTURE Tuesday, August 27, 13
  13. 13. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC. CONSUMERS ARE EDUCATED &THRIFTY WITH A SENSE OF ADVENTURE 59.4% WANTMOREVARIETAL SELECTIONS 37.8% WANTMORE SELECTIONSAT EVERYDAYPRICE POINTS 43.1% JUSTWANTMORE WINE,BOTHWHAT THEYKNOWAND WHATTHEYDON’T Tuesday, August 27, 13
  14. 14. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC. Tuesday, August 27, 13
  15. 15. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC. 57% “average” price point BETWEEN $11 AND $20 ©2012 ANGELSMITH, INC. Tuesday, August 27, 13
  16. 16. A N G E L S M I T H 1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC. CONSUMERS ARE LOOKING FOR AN EXPERIENCE, NOT JUST A PLACE TO SHOP RETAILERS RESPOND WITH IN-STORE DINING AND EDUCATION LARGER SELECTION OF WINES AT ALL PRICE POINTS LESS EMPHASIS ON POINTS OF ORIGIN HEAR THE EXPERTS WEBINAR SEPTEMBER 5, 2013 11:00 A.M. PDT Space is limited. Reserve your Webinar seat now at: https://www4.gotomeeting.com/register/164093623 Jack Robertiello Wine Industry Thought Leader & Reporter Ed Cook Harris Teeter Tuesday, August 27, 13

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