The spring and summer selling is here, and the real estate market is hot - and even a little tight on inventory. In this webinar we'll show you a variety of ways you can find, engage, and convert potential sellers to listings. Join real estate coaching icon Bob Corcoran, Peter Grace of SmartZip, and Laura Monroe of Inman, as we share the latest trends, strategies and technology to help you find your local sellers fast, and beat the competition.

1. Follow the chat: #sellerseason - @InmanNews

2. Guest Speakers
BOB CORCORAN
Founder & CEO,
Corcoran Coaching
& Consulting
PETER GRACE
Vice President of
Sales, SmartZip
LAURA MONROE
Director, Industry
Engagement &
Social Media,
Inman News

3. 
Seller Media Summary

4. 
Proven Ways to Find Sellers
1. Past Clients
2. Your “Online” Presence
3. Signs
4. Sphere of Influence
5. Interactive Voice Response

5. BONUS! 5 More…
Proven Ways to Find Sellers
6. Direct Mail
7. Radio & TV
8. Print Ads
9. Prospecting
10. Networking

6. 
#1 Past Clients
Bonus tip:: Who did you give
listing presentations to in the
last 3 years?

7. 
#2-Your Digital Presence

8. 
#3- Signs

9. 
#4- Sphere of Influence

10. 
#5- InteractiveVoice Response
A.K.A. Curbside lead generation:
IVR (automated voice) and text for info for point-of-
sale marketing: at the curb. Sends broker and/or agent
the identity of who is inquiring.

11. Proven Methods on
Steroids
How Predictive Analytics Can
Greatly Improve Your Lead
Gen Efforts

12. 
Current Farm
2,000 Homes
5% Turnover
Turnover Advantage
2x Better
SmartFarm (Top 20%)
400 Homes
10% Turnover
The “Predictive” Advantage

13. A “predictive” view into a typical
neighborhood

14. How can data show who is most likely
to sell?
Length of Residency
Age of Residents in Home
Migration Patterns
Loan Details
LTV Ratio
Absentee Owner
Number of Kids
Delinquent
Herd Effect
Life Interests
Appreciation
Estimated NetWorth
Listing History
Home Sale History
Loan Status
Home Owner Occupancy
CreditWorthiness
Consumer Behavior
Move Up
Move Down

15. GiveThem a Nudge
With the right message to the right person at the right time
High Equity Move Down Move Up

16. 1. Past Clients
2. The Internet
3. Signs
4. Sphere of Influence
5. Interactive Voice
6. Direct Mail
7. Radio & TV
8. Print Ads
9. Prospecting
10. Networking

17. 
Get them to List withYou -Tips
What’s in your Listing Presentation?
Marketing Plan
Customized Seller Reports
Do you offer pre-appraisals as a service?
Staging?
Professional Photographer?
Is it on your iPad or tablet?
Non-verbal communication – how is it?
Do you offer hybrid collaboration tools/apps to use with the client?

18. 
Get them to List withYou -Tips
Are you knowledgeable in Smart Home
Technology?
Do you know what Buyers are looking
for in homes?
What home tech can easily be added to
optimize the value of your listings?
Do you have a Smart Home tech
referral resource?

19. 
Follow UpWhen Everyone Else is Done
Get Your Post-Closing Follow-Up in Place Now
• Get your testimonials and recommendations now, share them on social
media and on your website, and portal profiles
• Congratulate your clients, and share it!
• Don’t just follow up with your clients- follow up with your transaction
partners and referral resources
• Ask for the referral- Remind them that you are happy to help them with any
other friends or family

21. Please visit us at:
www.getbobsnotes.com/smartzip
To receive a FREE copy
of Bob’s eBook

22. Use Code: SellerIQFree
Get one free month of Inman Select at
http://www.inman.com/select