MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
Goalong Liquor Group
1. C O M P A N Y P R O F I L E
WHISKY
Inno Jiang
BRANDY VODKA
E-mail: inno@Golaongliquor.com
Tel: 0086 178 1023 9335
2. BRIEF INTRODUCTION
Liuyang Goalong Liquor Distillery Co., Ltd. is a one-stop professional International Liquor supplier in China
invested by UK Goalong Group(since 2009), mainly producing and exporting whisky, brandy, vodka, gin,
liqueurs & other liquors. Located in the Two Oriented Industrial Park of Liuyang city, It’s the 1st largest-scale
single malt whisky distillery in China, and also the 4th distillery with the most advanced and modernized
equipment and high-level management system, representing Group’s 4th international Delivery Level, mainly
focusing on Chinese Whisky making and private label liquors services for customers from in and abroad.
The whisky distillery is located in Liuyang mountain area which is very suitable for whisky distilling due to the
quality water and pleasant environment; Good quality water with Lower electrolytic rate index and none
dissolved salts making the liquors pure &clean, soft & mellow, it won't damage the body when enjoying them.
Goalong Group is the 1st to produce and develop single malt whisky in China. At present, its R & D and
production level are in the lead in China. The company has formed a domestic market and exportation as its
core business mode since 2009, Leading sales for 8 consecutive years. 0 security incidents, 100% after-
sales service. We have passed FDA & ISO & QS & HACCP certificates and exported our products to over
50 countries and gained good reputation, such as Russia, America, Germany, The Philippines, Panama,
Mexico, Surinam, Australia, New Zealand and so on.
All of our products can be printed with UK or French Bar Code, with high-end quality raw materials and packages. Quality is the
soul and customer always comes first, we mainly based on long-term business and friendly as win-win relationship with clients.
We have rich experience of exhibitions and have won many good reputations globally.
Founded by Mr. Alan in London, Goalong brand stands for "go forward" and its logo symbolizes Goalong culture, be faithful and
brave to have dreams, fight and Goalong for dreams! We currently have four brands, “Goalong" Whisky, "Bosolac" Brandy,
"Ambiguous" Vodka and "MonaFrcc" Gin. Goalong is also the 1st Chinese Single Malt Whisky brand in China.
Goalong is a resounding liquor brand, great mission was given when the brand was created. Many years have passed,
Goalong's slogan has never changed. Constantly to win praise and recognition in spirits market in the world, which makes
perspiration and efforts more meaningful.
GOALONG LIQUOR GROUP 2
5. ０1
1, Specialized in liquors and spirits for 18 years;
2, The first whiskey brand in China named after a Chinese
entrepreneur.
Advantages 1
Advantages 1
Goalong Liquor Group
6. Advantages 3
Advantages 2
０1
With the biggest whiskey
export volume, ranking the
first in consecutive 4 years
with buyers from over 50
countries.
Goalong Liquor Group
7. ０5
The first and the only distillery in China equipped with both
large Pot Still and Alambic Charentais.
Advantages 3
Goalong Liquor Group
8. 20
Advantages 4
1. Deliver with international standards
2. Starting the new journey of establishing
comprehensive standardization;
3. Meeting the internationalization with an
overall standards.
Goalong Liquor Group
9. ０5
Advantages 5
One-step OEM/ODM solution service for private label
whisky, brandy and vodka
(From liquids, bottles, labels, bottling, designs to
packages)
Goalong Liquor Group
11. 20
What can you get:
1), A leading exporter of whisky in China with its export volume ranking first for
5 consecutive years, which means our products are well sold in global market, we
have full confidence that you can open the local market as well.
2), Have cooperated with more than 30 countries in the global market for more than
5 years and experienced in doing business with big customers.You can rely on our
service of the ability to solve problems quickly.
3), Quick delivery time for decent orders.
4), Own designing team for new products development.
5), One-stop service and customized service provided.
6), Free samples could be provided on request.
Goalong Liquor Group
