Since its launch, Google Penguin has created a sensation in the online web world. Every update by Google brings certain changes with it and this time with its updated algorithm in the form of Penguin has completely altered the tactics & strategies of SEO. As a direct attack on the websites, which follow unethical practices for increasing visibility at search engines, Google Penguin is a great initiative. Let us know it better to see what all changes have come up after one year of the introduction of Penguin update in April 2012.

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How Much Do You Know Google Penguin?
Posted on May 10, 2013
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2. Since its launch, Google Penguin has created a sensation in the online
web world. Every update by Google brings certain changes with it and this time with its updated algorithm in the form of Penguin has
completely altered the tactics & strategies of SEO. As a direct attack on the websites, which follow unethical practices for increasing
visibility at search engines, Google Penguin is a great initiative. Let us know it better to see what all changes have come up after
one year of the introduction of Penguin update in April 2012.
Google Penguin Update:
It is an updated algorithm by Google, which is designed & developed to keep an eye on the false SEO techniques adopted by
several website makers. This algorithm controls the misuse of SEO techniques by web designers or developers. The black hat
SEO practices which were adopted to enhance the web page ranking on search engines has now been put on halt. Google Penguin
is simply strict for keyword stuffing, duplicate content submission, cloaking, spamming, & so on.
Google Penguin Vs Google Panda
The previous year, Google came up with two algorithms; i.e., Google Panda & Google Penguin. There is a slight difference
between the both.
Where Penguin aims at putting an end to the web maker’s false efforts for SEO tactics, Panda aims at the websites which have low
quality content & insufficient information for the users and reduces their page rankings.
Another major difference between these algorithms is that Google Panda limits to USA, but Google Penguin is applicable to
countries all across the globe.
Where controlling spamming issues & promoting natural links is the task of Google Penguin, on the contrary, Google Penguin
promote good and useful content on websites.
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Google Penguin & Article Submission
Submitting articles on various directories is a crucial way to enhance the page rank of the websites. Article marketing is done by
several web masters to promote their business & reach to their customers. But, after Google Penguin there has been a huge impact
on the article marketing.
Here are certain pointers, which websites now have to ensure before posting articles:
Backlinks
A web page having backlinks from same source is penalized. So, it is important to ensure that backlinks are from different sources.
Landing Page
A landing page promoting single page is not good in the terms of Google Penguin. It is important that it promotes multiple pages
along with backlinks.
Anchor Text
Improving user experience is one of the prime concerns of Google Penguin, so it loves to promote the content having variety in
anchor text. However, it is important that anchor text is informative for the users. An ideal Anchor text is the text that talks about brief
informative ideas about landing pages.
So, afte Google Penguin, one thing is made sure that sincere efforts are made to provide good user experience.
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