Hacker House August Proposal

MOTAGUAPRESENTATION
THE ULTIMATE ESTABLISHMENT FOR
NEXT GENERATION CYBER ELITEs.
AUGUST 2015 PROPOSAL
TM

© 2015 Hacker House Ltd. All Rights Reserved.
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The Problem
Security, Privacy & the Internet

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..a bleak future?
By 2025, 61% agree there will be at
least one attack causing widespread
national harm
(2014 US State of Cybercrime Survey)
Skills Shortage
Almost half of EU population (47%) not
properly digitally skilled
Vehicles
Industry
Sony, United, JP Morgan, Target,
some but many disrupted by data
breaches in 2014
Fintech
Banking & Finance Ind. are prime
targets of cyber crime
Jeep, Tesla Model S, remote
access control
The Digital Economyis increasingly under threat

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New Tech LandscapeMassive disruption brings Double-‐Edged Threat and Opportunity
The biggest threat to an
organisation of any size
is its one key asset:
its people.
MORE
PEOPLE
Every time that you open a
port in something, you
create a doorway through
which bad guys can walk.
Bruce Perrin,
COO/CIO, Phenix Energy Group
MORE
THINGS
Attackers moving faster,
defences are not. 2014
saw all-‐time high of 24
zero-‐day vulnerabilities.
ISTR20, Symantec
MORE ATTACKS

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87% of SMEs have
had a Data Breach
For larger businesses,
average cost is
£450-‐850,000
£35-‐65,000 is the
Cost of Average
SME Cyber/Data
loss … at a cost of £12,000
(recover typically 12 hours)
7 Distributed
DDoS Attacks
daily
2015 Bad Bot Landscape
Report, IW Tech Digest
Bots Outspace
Humans, Become
More Mobile and
Sophisticated
Risk of InactionUK is Europe’s Number One Target for Cyber Crime
Source: http://www.cookeandmason.com/blog/10-‐facts-‐about-‐cyber-‐
crime-‐uk-‐data-‐loss-‐risks/

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The SolutionA “Google Campus” for Cyber Security

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A multi-‐platform business to establish skills, develop innovation and
serve as the ultimate red teaming destination for government,
industry and civilians.
There needs to be a vehicle to align all the many initiatives set in
place to drive skills, develop IP, or export UK companies. As of right
now, these are missing momentum… This is the gap we want to fill.
I
What is Hacker House?The fundamental pillar of a digitally connected society.
We are to hacking what Code Club is to coding;
just as the National Curriculum mandated coding,
so will the ethics of hacking.”

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ComprehensiveBuilding on best features out there for a one roof, aggregated solution.
Coding in
Curriculum
2014-‐5
Hak5, Decoded
Developed most widely used
hacking tools, training
programme for corporate
execs
Makerspace(s)
We visited ‘hackspaces’ in NY,
Boston, SF, Estonia and
throughout the UK.
Digital Shadows
Key industry players
collectively looking at sharing
info and enlisting ethical
hacking support
EU Initiative(s)
i.e. EU Schoolnet, Facebook,
Liberty, Microsoft and SAP
joined forces to train, promote
and advocate coding skills.

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Hack Lab
Haccelerator
l33t Red Team
Talent
Funnel
8-‐14yr olds
Prevention Focus
Highly skilled
National level
“Make, Break, Do”:3-‐layer Innovation model that could be for replicated & scaled

Mini Hack Space
After schools program, hack
retreats etc
Test Environment
Security cleared virtual
environment for skills training.
Media Campaigns
Fun accessible YouTube
campaign on online ethics.
Mentorship
Hacker in Residence, rethinking
apprenticeships
Innovation Hub

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Educate & Empower Youth
• Average cyber crime arrest: 16yr old.
• Lack malicious intent for most part
• Restorative Justice
• Don’t see alternative career or skills development routes
• Unclear where ethical boundaries lie
Strengthen Cyber Intelligence & Resilience
• Talent pool of very high skilled workers
• Plan to protect & prevent, not just remedy
• Detect before exploits go public
• Mitigation and Scale
Mission is Two-‐Fold:Establish Platform for Academia, Industry & Government
LAW ENFORCEMENT THAT SCALES: Track, identify, and target vulnerabilities as they happen.

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Ý
START
RESEARCH
TEST &
DEVELOPDESIGN BUILD &
REFINE
PROMOTE
LAUNCH
Road MapCurrently securing strategic partnerships, funding & launching a pilot.

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The Haccelerator
A Y Incubator meets WeWork meets Second Home meets L39.
Innovatiove and entrepreneurial

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Business ModelStill a WIP
3 diff customer segments
require diff marketing
campaigns
Hackers & IS Experts
Government/Industry
Citizens (namely kids)
Target
Lean, organic structure
Equity TBC
Investment interest from
Barclays, Hanson Asset
Management, Invest
South, and more.
Structure
Leveraging Innotech &
Cyler TLA platforms ind
growth hacking.
Hack Night meet ups
Targeted SM campaigns
Weekly mailers
Advertising
Establishing trust is key
strong team ethos
CFO
CEO/CTO
2-‐3 interns
Management
Scalable Hacker Houses
in Manchester &
Southampton
Open flagship in London
then expand.
Strategy

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HackerDojo
Now valued at $11 billion, raised $367m in March
Acquired by Pinterest for a valuation of $11 billion,
raised $367m in March 2015.
Unit 8200
Arguably the world’s best intelligence unit
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HackerOne
Ethical hacking ‘consultancy’
Should your organisation work with hackers? It would
be insane not to. Helping companies connect and
enlist responsible hackers for bounty hacks.
Market ResearchBuilding on existing, successful case studies

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HERE EAST
London’s Home for Making
In advanced discussions with Gavin Poole, CEO.
Potential Location

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Goals for 2015/166-‐month and 1-‐year plan
Maintain positive cash flow and break even on Innotech / Cyber TLA
events
Aggregate 800,000+ viewers through Hack Nights, content distribution,
hackthat.co by Jan 2016 -‐ establish loyalty and consistency
Secure strategic partnerships with 2-‐3 key players in each industry by Feb
2016.
Complete accreditation courses, i.e. CTSE in September 2015, and further
technical skills.
Soft launch in June 2016, official launch by Sept 2016

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Marketing StrategyPreliminary Branding

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Terminology
Hacking and negative connotation.
But let’s ‘own it’ from the get go, we
must not dance around it.
Strike the Right
balance?
For government and NCA
involvement, so as not to push
‘real hackers’ away.
In-‐House Security
Protecting internal networks and
frameworks
Abuse or misuse
Need tight compliance &
accountability controls to ensure
anything out of HH is legitimate and
safe
Teachers & Parents
Awareness campaigns, NCA comms
strategy, Saturday open workshops,
strategic partnerships
Risk Management Strategy
Identifying & assessing potentially sensitive areas

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Accreditation
Partnership with CREST
on vetting and clearing
individuals.
Code of Conduct
Define Honour Code to
be signed by all
Legal Support
i.e. Penningtons,
Cambridge University
Board of Advisors
Members TBC
From academia and
cyber sec. experts
Systematic
Regular upkeep of
checks & balances
Corporate
Enlisting key stakeholder
support (Barclays, etc)
Location
London’s
Mitigating risksMapping out all assumptions and areas of risk

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Why we’re perfectly positioned
Good strong relationships have been established & are cultivated; i.e.
Innotech’s Legislating Lulzsec boasted live streaming of 800,000 viewers
Unusual bridge to the hacking community
ie Darren Kitchen of Hak5, founder of ‘Pineapple’, Jamie Wood ethical
hacker and founder of Patch Penguin
Wide global network
Access to network and brand of Innotech Network & JA
Credibility & weight within Tech Community
Internationally oriented, Business, Law, Tech & Media backgrounds
Diverse backgrounds, highly committed team

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Network
Timing
Skilled Team
Insider
Knowledge
Our USP

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Establishing Next Steps
Varying levels of support:
Advisory Endorsement Investment Partnership
Open to dialogue and discussion on how we can work with you in defining the best way forward

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Growth
SMEs suffered data breaches in 2014.
Pillar of the knowledge economy
60%
Drive innovation Cash injections
Investments, ie. £250,000 into a
Virtual Tech Cluster by Lockheed
Martin
Visibility
2nd US-‐UK Cyber Sec Innovation
Summit to showcase UK cos
Skills shortage
Promising IndustryComplements and furthers work of the NCSP & Cyber Growth Partnership
No. of Cyber Security Exports
https://www.gov.uk/government/news/cyber-security-boost-for-uk-ﬁrms

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Jennifer Arcuri
CIO & Founder
Luciana Se
COO & Co-‐Founder
Ghandi El-‐Chaama
Creative Director
Louis
Marketing & Growth
Meet Our Great Team

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Address
Hacker House Ltd
134 Shoreditch High St
London
E16JE
Phone & Email
F: +44 (0) 20 3488 1304
M: +44 (0) 7971 277923
jennifer@myhackerhouse.com
luciana@myhackerhouse.com
Social Media
Facebook.com/MyHackerHouse
Twitter.com/HackerHouse
Youtube.com/HackerHouse
Contact Us

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THANK YOU
“
”It may sound crazy to try this.
But it may also be irresponsible not to…”
Bill Gurley,
VC at Benchmark Capital, 2015

Hacker House August Proposal

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