Business Model Innovation - Rinascita Digitale 2020

1. Il Business Model Canvas come facilitatore di innovazione

3. © Daniele Radici / Innovation-LAB - tutti i diritti riservati Manifesto PER NOI INNOVARE SIGNIFICA FAR SÌ CHE LE COSE SUCCEDANO, FACENDOLE IN MODO NUOVO LA TECNOLOGIA È ”SOLO” UN FATTORE ABILITANTE, LE MIGLIORI INNOVAZIONI IMPATTANO CONCRETAMENTE SU COME SI GENERA NUOVO VALORE PER L’AZIENDA E PER I PROPRI CLIENTI

13. © Daniele Radici / Innovation-LAB - tutti i diritti riservati innovation, noun in·no·va·tion / i-nə-’vā-shən the action of innovating: make changes in something established, especially by introducing new methods, ideas, or products [Oxford Dictionaries]

17. © Daniele Radici / Innovation-LAB - tutti i diritti riservati 10 Types of Innovation Configuration of Company Offering to Market How Market Perceives Company and Offering Profit model Network Company Structure Process Core offering & performance Offering system Additional Services Channel Brand Customer Engagement Based on: Doblin Group, Inno 15 Profit model the way in which you make money Company Structure alignment of your talents and assets Core offering Distinguishing features and functionality Additional services Support and enhancements that surround offering Brand Representation of your offerings and business Network Connections with others to create value Process Signature or superior methods for doing your work Offering System Complimentary products and services Channels How your offerings are delivered to customers/users Customer Engagement Distinctive interactions you foster [Board of Innovation, 2018 – Based on Doblin Group, Inno 2015 ]

18. © Daniele Radici / Innovation-LAB - tutti i diritti riservati 10 Types of Innovation Configuration Offering Experience Profit model Network Company Structure Process Product performance Product system Service Channel Brand Customer Engagement Volume of innovation efforts Last 10 years [Board of Innovation, 2018 – Based on Doblin Group, Inno 2015 ]

21. © Daniele Radici / Innovation-LAB - tutti i diritti riservati Configuration of Company Offering to Market How Market Perceives Company and Offering Profit model Network Company Structure Process Core offering & performance Offering system Additional Services Channel Brand Customer Engagement Based on: Doblin Group, Inno 15 Profit model the way in which you make money Company Structure alignment of your talents and assets Core offering Distinguishing features and functionality Additional services Support and enhancements that surround offering Brand Representation of your offerings and business create value methods for doing your work services delivered to customers/users interactions you foster BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Client: ____________________________________________________________________ Author: _____________________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CCUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPS VALUE PROPOSITIONS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES KEY ACTIVITIESKEY PARTNERS Adattata partendo da Business Model Inc. : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS trova il mio manuale su slideshare.net e scopri di più sul sito innovation-lab.itProject name: ___________________________________________________________ Data: ____________________________ BMC Rev.: __________________________ BUSINESS MODEL DESIGN & BUSINESS MODEL INNOVATION

24. © Daniele Radici / Innovation-LAB - tutti i diritti riservati Configuration of Company Offering to Market How Market Perceives Company and Offering Profit model Network Company Structure Process Core offering & performance Offering system Additional Services Channel Brand Customer Engagement Based on: Doblin Group, Inno 15 Profit model the way in which you make money Company Structure alignment of your talents and assets Core offering Distinguishing features and functionality Additional services Support and enhancements that surround offering Brand Representation of your offerings and business [Innovation LAB®, 2018]

26. © Daniele Radici / Innovation-LAB - tutti i diritti riservati Configuration of Company Offering to Market How Market Perceives Company and Offering Profit model Network Company Structure Process Core offering & performance Offering system Additional Services Channel Brand Customer Engagement Based on: Doblin Group, Inno 15 Profit model the way in which you make money Company Structure alignment of your talents and assets Core offering Distinguishing features and functionality Additional services Support and enhancements that surround offering Brand Representation of your offerings and business Bologna Produzione Macchinari (B2B) Progetto Pilota su 1 Business Unit interna [Innovation LAB®, 2018]

32. © Daniele Radici / Innovation-LAB - tutti i diritti riservati BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Client: ____________________________________________________________________ Author: _____________________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CCUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPS VALUE PROPOSITIONS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES KEY ACTIVITIESKEY PARTNERS Adattata partendo da Business Model Inc. : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS trova il mio manuale su slideshare.net e scopri di più sul sito innovation-lab.itProject name: ___________________________________________________________ Data: ____________________________ BMC Rev.: __________________________ BUSINESS MODEL DESIGN & BUSINESS MODEL INNOVATION Epicentri di Innovazione guidato dalle Risorse

33. © Daniele Radici / Innovation-LAB - tutti i diritti riservati BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Client: ____________________________________________________________________ Author: _____________________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CCUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPS VALUE PROPOSITIONS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES KEY ACTIVITIESKEY PARTNERS Adattata partendo da Business Model Inc. : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS trova il mio manuale su slideshare.net e scopri di più sul sito innovation-lab.itProject name: ___________________________________________________________ Data: ____________________________ BMC Rev.: __________________________ BUSINESS MODEL DESIGN & BUSINESS MODEL INNOVATION Epicentri di Innovazione guidato dal mercato

34. © Daniele Radici / Innovation-LAB - tutti i diritti riservati BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Client: ____________________________________________________________________ Author: _____________________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CCUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPS VALUE PROPOSITIONS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES KEY ACTIVITIESKEY PARTNERS Adattata partendo da Business Model Inc. : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS trova il mio manuale su slideshare.net e scopri di più sul sito innovation-lab.itProject name: ___________________________________________________________ Data: ____________________________ BMC Rev.: __________________________ BUSINESS MODEL DESIGN & BUSINESS MODEL INNOVATION Epicentri di Innovazione guidato dalla parte eco/fin

35. © Daniele Radici / Innovation-LAB - tutti i diritti riservati BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Client: ____________________________________________________________________ Author: _____________________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CCUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPS VALUE PROPOSITIONS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES KEY ACTIVITIESKEY PARTNERS Adattata partendo da Business Model Inc. : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS trova il mio manuale su slideshare.net e scopri di più sul sito innovation-lab.itProject name: ___________________________________________________________ Data: ____________________________ BMC Rev.: __________________________ BUSINESS MODEL DESIGN & BUSINESS MODEL INNOVATION Epicentri di Innovazione guidato dall'offerta

40. © Daniele Radici | Innovation-LAB - tutti i diritti riservati QCH = K Tr Qualità del Cambiamento Contenuto Engagement Intervallo di Retrospettiva [Daniele Radici, 2018] E 1 Numero di Retrospettive x x /nr

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