28_07_PJ_Leimgruber_30 ZERO Budget Launch Tactics.pdf

P.J. Leimgruber | @misterpeej | European Innovation Academy
30 Zero Budget
Launch Tactics
Presented by: P.J. Leimgruber | @misterpeej
A Hands-On Guide To Launching

Your Product FAST. When resources are
limited.

Previous Work & Clients
•Co-Founder Social Intelligence & In
fl
uencer Marketing
Company NeoReach in 2014. Currently 70+
headcount. 8-Figure ARR.

•Co-founded creator monetization app Clash, raising
more than $9mm funding from LA/Silicon Valley VC’s
Alexis Ohanian (776), M13, ACME
 
•Professor of Marketing at University of Southern
California (USC) Viterbi School of Engineering
 
•Executed successful M&A of three businesses
including byte, Gnack and Tensor Social.

•Personal passions include DJ/Music Production
(Dance/House/Tencho). Poker. Blockchain/NFT.

•Currently residing in Florida with my wife and
daughter Emelia (3) and Damien (1).

About The Speaker
Current Companies:

About The Speaker

SUBMISSION &
LAUNCH SITES
CONTENT
CREATION &
MARKETING
SOCIAL MEDIA
& VIRAL
MARKETING
PAID ADS &
DISPLAY
BLOGGER
OUTREACH & PR
ANALYTICS &
GOAL
TRACKING
MARKET &
COMPETITOR
RESEARCH
What We’re Going To Learn Today
From Pre-Launch To Launch

LANDING PAGE
& BRANDING
GUIDE

Keynote con
fi
dential prepared for
Before we can begin marketing - we
fi
rst
must deeply know and understand our
target customer/buyer.

In addition - who else are competing for
the same buyers? How are they selling?
What marketing strategies are they
using?

Let’s dig in!
Market Research
& Understanding
Competitors

SUBMISSION &
LAUNCH SITES
CONTENT
CREATION &
MARKETING
SOCIAL MEDIA
& VIRAL
MARKETING
PAID ADS &
DISPLAY
BLOGGER
OUTREACH & PR
ANALYTICS &
GOAL
TRACKING
MARKET &
COMPETITOR
RESEARCH
What We’re Going To Learn Today
Where are we on the journey?

LANDING PAGE
& BRANDING
GUIDE

Market Research: Customer Development | Tactic #1
B2B ALL COMPANIES
SHOULD DO
CUSTOMER
 
DEVELOPMENT.

The biggest problem is that startups
build solutions to problems that either
don’t exist, or already being met in a
satisfactory manner.

Customer development eliminates
this risk.
Future customers will literally tell you
their problems and will be waiting to
use the solution you eventually will
build.


Thank you for your time, my name is <> I work at <> we are
working on a new solution that helps companies like yours do <>.

I do not want to sell you anything but it would be great to get
your feedback now so that when our product is ready to ship, it
will best meet the needs of your company.

Before jumping into talking about us, it is ok if I ask you some
questions about you so that I can get a better understanding of
how our solution can help you?

• Can you tell me a little about what you are responsible for?

• How do you measure success?

• What are your top priorities right now?

• For each priority/ job ask.....

• What is the goal

• What are the biggest challenges you have had

• Can you tell me a little bit about the last time you had this problem?

• How often does this occur

• What is the current solution

• If you could wave a magic wand how would you
fi
x it…

Articulate the problem statement

be silent, wait for customer
fi
rst
reaction.

… then ask for feedback

how/if this resonates

where does it
fi
t with their overall
problems / needs?

Repeat this 10-20 Times!!!

Take diligent notes.

Find out what problem is the most
common or toughest to solve.

Follow up with them and ask them
to introduce you to someone else
who can provide additional insight.

Market Research: Customer Advisory Board | Tactic #2
Build a customer
advisory board!
Ask everyone you interviewed to join
your customer advisory board.

O
ff
er them a 100% discount on the
product when it
fi
rst launches.

This will lock in your
fi
rst customers.

Keynote con
fi
Now let’s see what other companies are
out there tackling the same problem?

OR

Selling/markerting to the SAME
customers.
Who Are Our
Competitors?

There's a lot you can learn from top launches
that you can take into account for your own
launch strategies.

- What companies did successful pre-launch
strategies?

- What did companies that did well do when they
did their launches?

- What channels did they use? What was the
messaging?

- Where are they generating their tra
ffi
c?

- What websites/bloggers/media outlets covered
them?
Market Research: Competitor Research | Tactic #3
Link:

Quality example

of great product
launches

Market Research: Competitor Research | Tactic #3

Market Research: Competitor Search Rankings | Tactic #4
WHAT IF YOU KNEW

HOW YOUR COMPETITORS

GOT THEIR WEB TRAFFIC?

▸ HOW MANY PEOPLE ARE
SEARCHING FOR THINGS ON
GOOGLE?

▸ HOW MANY CLICKS FROM THE
SEARCH ENGINE YOUR
COMPETITORS ARE GETTING.

▸ WHO THE TOP COMPETITORS
ARE IN YOUR INDUSTRY.

▸ HOW TO IMPROVE THE SEO OF
YOUR SITE (LONG TERM
STRATEGY)
▸ WHO IS LINKING TO YOUR
COMPETITORS.

▸ WHAT BLOGGERS HAVE WRITTEN
ABOUT/MENTIONED YOUR
COMPETITORS.

▸ HOW TO FIND OPPORTUNITIES TO
GET YOUR WEBSITE FEATURED/
MENTIONED BASED ON WHO HAS
TALKED ABOUT A COMPETITOR.
▸ CUSTOMER ENGAGEMENT OF
COMPETITORS.

▸ TRAFFIC SOURCES (OTHER THAN
SEARCH/SEO, LIKE EMAIL,
SOCIAL, REFERRAL, ETC).

▸ AUDIENCE INTERESTS

▸ SIMILAR SITES

▸ MARKETING STRATEGIES.

▸ HOW MANY PEOPLE ARE
SEARCHING FOR THINGS ON
GOOGLE?

▸ HOW MANY CLICKS FROM THE
SEARCH ENGINE YOUR
COMPETITORS ARE GETTING.

▸ WHO THE TOP COMPETITORS
ARE IN YOUR INDUSTRY.

▸ HOW TO IMPROVE THE SEO OF
YOUR SITE (LONG TERM
STRATEGY)
COMPETITOR RESEARCH TOOL - SEMRUSH

Market Research: Competitor Backlinks | Tactic #6
COMPETITOR RESEARCH TOOL - MAJESTIC
▸ WHO IS LINKING TO YOUR COMPETITORS.

▸ WHAT BLOGGERS HAVE WRITTEN ABOUT/MENTIONED
YOUR COMPETITORS.

▸ HOW TO FIND OPPORTUNITIES TO GET YOUR WEBSITE
FEATURED/MENTIONED BASED ON WHO HAS TALKED
ABOUT A COMPETITOR.
IF A PUBLICATION OR BLOGGER HAS FEATURED A
COMPETITOR, THEN MAYBE THEY WOULD LIKE TO HEAR
ABOUT YOUR SOLUTION.

Market Research: Competitor Backlinks | Tactic #6
COMPETITOR RESEARCH TOOL - MAJESTIC

GOOGLE ALERTS

SEE WHEN KEYWORD/BRAND IS

MENTIONED ONLINE

ADSPRESSO / MOAT

SEE COMPETITORS DISPLAY ADS

SPYFU

SEE MORE SEARCH TERMS,

COMPETITORS ADWORDS

PERFORMANCE

GOAL = Learn from others who have done it. Use
this to drive your marketing e
ff
orts moving
forward.

- What companies did successful pre-launch
strategies?

- What did companies that did well do when they
did their launches?

- What channels did they use?

- What was the messaging?

- Where are they generating their tra
ffi
c?

- What websites/bloggers/media outlets covered
them?
Market Research: Competitor Research
Link:

Full list of

tools to spy on
competitors

Keynote con
fi
We need reliable tracking to know
whether our future marketing e
ff
orts will
work.
Analytics

Install An Analytics Software

GOOGLE ANALYICS
▸ You must be anal about your
data!

▸ How many people visit my
website?

▸ Where do my visitors live?

▸ What sources/websites send
tra
ffi
c to my website?

▸ What marketing tactics drive
the most tra
ffi
c to my
website?

▸ What content do my visitors
like the most?

▸ Which pages on my website
are the most popular?

▸ How many visitors have I
converted into leads or
customers?

▸ Where did my converting
visitors come from and go
on my website?

Analytics has the answer!

HERE IS HOW TO MAKE AN ACCOUNT

Analytics & Goal Tracking | Google Analytics | Tactic #10

This must be
installed on
every page on
your website.
The installation
will depend on
what type of
website you
have.

▸ If you are using a
WORDPRESS site. Then you
can install a plugin called
“Google Analytics by Yoast”

▸ This will give you a place to
insert the tracking code.

▸ Then the plug in will do the
rest of the work.

▸ Other website builder
platforms also work like this
(Squarespace, Wix, Instapage
etc.)

▸ Boom. Done.


▸ If you are using a custom site
or a site built from scratch or
any site like that then have
the developer do it.

▸ But in case you want to really
be thorough in your
knowledge and show the
developer (and everyone else
in the company) who is the
boss.

▸ Then here is how to do it…

PLACE THIS CODE IN THE
<HEAD>

TAG OF THE WEBSITE


Pro Tip: Set up “Goals” to track conversions.
Example Goals:

- User
fi
lls out a lead form.

- User buys a product.

- User Subscribes

- Users Sign Up

Etc…

Keynote con
fi
Analytics

Keynote con
fi
We’re going to create and share beautiful content
that tells a story, helps others, and solves
problems.

And then we’re going to use this content to drive
the visitors to our site.

Content Marketing

Content Marketing | Content Creation | Tactic #11
What is content
marketing?
Content Marketing is attracting and retaining customers by consistently
creating and curating relevant and valuable content.

Speci
fi
cally it is with the intention of changing or enhancing consumer
behavior.

It is an ongoing process that is best integrated into your overall marketing
strategy.

It’s done best when you create and own the media

You are considered an expert in the
fi
eld of which your company/
startup is in.

So put that knowledge to good use - and help make the internet
better by contributing to it.

Guess who searches for information related to your expert area of
genius???

LET THIS BE YOUR ADVANTAGE!!!!

Remember…
In order to GET value.

You must GIVE value.

Content Marketing | Content Research | Tactic #12
Want ideas for content? What are your potential customers
asking often? What challenges do they face? What support do
they need in conjunction with the problem your solving?

Browse community forums or relevant, niche communities and
see what they're writing about or questions they ask

Let’s
fi
nd out what people are asking!
Exploding Topics is a free tool that scans the web for topics that are
getting more and more popular.

First, start with ideas!

This technique couldn’t be easier.

First, head over to a competitor’s YouTube channel.

Sort by “Most Popular”

And you’ll see their all-time best videos in terms of views.

Or just take a look at what topics have been working best for
them over the last few months.

Check competitors
Youtube channels

Here’s an underrated way to
fi
nd new content ideas.

First, head over to a podcast in your niche.

Scan over the episode list.

In about 30 seconds you’ll
fi
nd yourself with some solid topic
ideas.

Find Popular
PODCASTS Titles

Organize By:

Medium: Blog, Guest Post, Video, Social Post etc.

Topic: Come up with 3-5 different content categories. Example: Industry
News, Hacks/Ideas, Trends, Data/Research, Entertainment

Headline: What’s the catchy headline (More on this next)

Organize all of your
topics and ideas on a
spreadsheet

Consult copy bloggers attention grabbing
headline guides and write posts that
fi
ll
those templates..

Write Catchy &
Magnetic
Headlines!
• The Secret of [blank]

• Little Known Ways to [blank]

• Get Rid of [problem] Once and For All

• What Everybody Ought to Know about [blank]

• The Lazy [blank’s] Way to [blank]

• 4 Ways to [Blank] That You Never Knew Existed

It's one thing to create an epic piece of content, but it's another thing to get the most out of it through
distribution and repurposing.

Video is the best media for engagement and is something I'm working on more with companies I work for or
assist with advisory to get into. Video is king and is here to stay.

Choose a large content piece you have written, choose snippets out of it, put into a word doc as a simple script.
Let’s look at some quick easy ways to make video. Then share across YouTube, Instagram + YouTube.

Repurpose your
written content
into VIDEO
content for Social

Step 1: Write a script for your video. A 60-second script is roughly
160-180 words.

Step 2: Record the script - or - send the script to a professional
VoiceOver artist on Fiverr.

Step 3: Find interesting stock footage from around the web, shoot
your own content, demo your own product.

Step 4: Add in existing text to highlight the important parts.

Simple Steps To
Follow
Step 5: Add some royalty-free music.

Step 6: Publish your video EVERYWHERE!

Let’s
fi
nd places like websites and blogs to share and
distribute our content.

How?

GOOGLE IT (Literally)
Content Marketing | Content Distribution | Tactic #19


Here’s how: Search “Write for us” + Your
Industry/Niche + Blog or “Guest Post” + Your
Industry/ Niche + Blog!

Use “quotes” around a term, this tells Google
to look exactly for this term, in this particular
order. Parse your queries by adding a +

This will help Google better narrow down
your search and return laser focused results!

Example: Let’s
fi
nd
healthcare blogs to
publish on!

Write a press release. If you
don’t know what those are.
Google them, read some, and
give it your best shot.

Then you can submit a free
press release using a service
like PRlog.org


Find the journalists and the
publications who write about
your niche/topic/area.

Outreach to them and o
ff
er
an exclusive interview or
access to your research/data/
content.

Use Feedly to aggregate
publishers and journalists.

OR have the journalists come
to you!

Use HARO - which stands for
“Help A Reporter Out”

Journalists will ask questions
or for quotes from the
general public and then
mention/link you in an actual
publication.

Remember - to GET value
you need to GIVE value.

START MAKING TIKTOK’S

Do NOT use the brand
account (it gets shadow
banned)

Instead use a personal
account and make content
speci
fi
c to your industry/
niche.

Here are some tips to crush
it…
Content Marketing | Viral Marketing | Tactic #24

1.) The algorithm just wants watch
time, shares, likes, comments and
saves.

2.) People want value: Education,
Entertainment, or Inspiration.

3.) When you post the algo sends
it to a small number of For You
pages, if it performs good enough,
it moves to a larger set, and so
on…

4.) Take something your
passionate about and make
content for a week. 10K followers.
Content Marketing | Viral Marketing | Tactic #24

Another great way to get some
early user feedback before
pushing hard to the public is using
super targeted, low-cost ads.

Facebook, Instagram + Google
Ads are a great way to run ads to
your target audience and get
some tra
ffi
c
fl
owing in. See how
visitors engage with your website
+ what actions they do after.

Running ads also as a strategy is a
great way to build a waiting list.

Content Marketing | Social Marketing | Tactic #25

Content Marketing | Social Marketing| Tactic #25

SET BUDGET AND
SCHEDULE

When you create your
audience, Facebook will
show you the number of
people in that audience.
This metric is called
Potential Reach.

SET BUDGET AND
SCHEDULE

At the moment you set your advertising budget, Facebook
will show you the number of people you can reach within
that budget. This is your Estimated Daily Reach.

SET BUDGET AND
SCHEDULE

You have two budgeting options – Daily Budget and
Lifetime Budget.
The
fi
rst option allows you to de
fi
ne the maximum amount you’ll spend per day. The second option allows you to de
fi
ne the maximum
amount you’ll spend during the lifetime of your ad.

SET BUDGET AND
SCHEDULE

There are two main bidding options in Facebook – Link Click (CPC) and Impression.

The better choice is CPC, because you will pay only if someone clicks on your ad, meaning
you will pay only for those users who are highly interested in your ad.

The last two options are Advert Scheduling and Delivery Type.

Advert Scheduling works only if you choose a Lifetime Budget.

The recommended Delivery Type is Standard, unless you promote a time-sensitive event
that needs to gain popularity as quickly as possible.

Tips To Launch On Product Hunt (Full Guide Here):

- Post at 12:00pm PST

- Get as many “Upvotes” as you can in the
fi
rst few hours
so it hits the Trending Page.

- Pro Tip: Upvotes count more from people who already
have an account and previously upvoted. Also, don’t
upvote the page itself, instead
fi
nd the Startup on the
“new” list and upvote from there.

- Pro Tip: Use a certi
fi
ed “Maker” to submit your account
instead of a new account. You can
fi
nd them on 500
Makers (link)

- Don’t just upvote, leave comments, ask questions,
respond to questions.

- Use a GIF maker to make a PH logo that will standout!
Content Marketing | Submission & Launch Sites | Tactic #26

There are a TON of websites
dedicated to launching a product:

- Product Hunt

- 60+ Others

- Get the full list here

Literally this is FREE TRAFFIC,
FREE CLICKS, FREE EXPOSURE!
Content Marketing | Submission & Launch Sites | Tactic #27
Name Domain rate URL Submit your site URL Free / Paid Price from
StartupRanking 57 h
tt
ps://www.startupranking.com h
tt
ps://www.startupranking.com/startup/register Freemium $99
Killer Startups 74 h
tt
ps://www.killerstartups.com h
tt
ps://www.killerstartups.com/submit-startup Freemium $75
All Top Startups 67 h
tt
ps://alltopstartups.com h
tt
ps://alltopstartups.com/submit-startup/ Freemium $69
Ebool.com 65 h
tt
ps://www.ebool.com h
tt
ps://www.ebool.com/submit Paid $59
Beta Page 54 h
tt
ps://betapage.co h
tt
ps://betapage.co/submit-startup Freemium $58
Launching Next 48 h
tt
ps://www.launchingnext.com h
tt
ps://www.launchingnext.com/submit/ Freemium $49
Springwise 75 h
tt
ps://www.springwise.com/ h
tt
ps://www.springwise.com/spo
tt
ed/ Paid $45 p/m
Designer News 72 h
tt
ps://www.designernews.co h
tt
ps://www.designernews.co/submit Freemium $4000
StartupBlink 62 h
tt
ps://www.startupblink.com/ h
tt
ps://www.startupblink.com/authmenu Freemium $395
Startup Bu
ff
er 40 h
tt
ps://startupbu
ff
er.com h
tt
ps://startupbu
ff
er.com/site/submit Freemium $39.95
Startup Bu
tt
on 12 h
tt
ps://www.startupbu
tt
on.com h
tt
ps://www.startupbu
tt
on.com/submit Freemium $39
Web App Rater 40 h
tt
ps://webapprater.com/ h
tt
ps://webapprater.com/submit-your-web-applica
ti
on-for-review-html Freemium $25
Capterra 90 h
tt
ps://www.capterra.com h
tt
ps://www.capterra.com/vendors Freemium $2 / click
Beta List 73 h
tt
ps://betalist.com h
tt
ps://betalist.com/submit Freemium $129
FeedMyApp 59 h
tt
ps://feedmyapp.com/ h
tt
ps://feedmyapp.com/submit/ Paid $1.90
SiteGuru Startup
Directory List
Product Hunt 90 h
tt
ps://www.producthunt.com h
tt
ps://help.producthunt.com/browsing/how-do-i-get-started Free
GeekWire 86 h
tt
ps://www.geekwire.com h
tt
ps://www.geekwire.com/submit-startup/ Freemium,
G2 Crowd 84 h
tt
ps://www.g2crowd.com h
tt
ps://www.g2crowd.com/products/new Freemium
Getapp 82 h
tt
ps://www.getapp.com/ h
tt
ps://www.gartner.com/en/digital-markets Freemium
F6S Network Limited 81 h
tt
ps://www.f6s.com/ h
tt
ps://www.f6s.com/startups Free
Alterna
ti
ve To 79 h
tt
ps://alterna
ti
veto.net h
tt
ps://alterna
ti
veto.net/account/signup Free
Stackshare 79 h
tt
ps://stackshare.io h
tt
ps://stackshare.io/create-stack/new-company Free
Inc42 79 h
tt
ps://inc42.com h
tt
ps://inc42.com/startup-submission/ Free
IndieHackers 79 h
tt
ps://www.indiehackers.com h
tt
ps://www.indiehackers.com/contribute Free
Growth Hackers 78 h
tt
ps://growthhackers.com h
tt
ps://growthhackers.com/guidelines#new-post Free
Uplabs 75 h
tt
ps://www.uplabs.com h
tt
ps://www.uplabs.com/submit Free
Webwiki 74 h
tt
ps://www.webwiki.com/ h
tt
ps://www.webwiki.com/info/add-website.html Free
Crozdesk Ltd 74 h
tt
ps://www.crozdesk.com/ h
tt
ps://vendor.crozdesk.com/ Freemium
Alterna
ti
ve.me 71 h
tt
ps://alterna
ti
ve.me/ h
tt
ps://alterna
ti
ve.me/account/submit-item/ Free
NextBigWhat 69 h
tt
ps://nextbigwhat.com h
tt
ps://nextbigwhat.com/submit-your-startup/ Free
StartupResources.io 68 h
tt
ps://startupresources.io/ h
tt
ps://startupresources.io/add-resource/ Free
Index.co 63 h
tt
ps://index.co/ h
tt
ps://index.co/login?redirect_to=/ Free
SaasHub 63 h
tt
ps://www.saashub.com/ h
tt
ps://www.saashub.com/submit Free
Startup Stash 62 h
tt
p://startupstash.com/ h
tt
ps://startupstash.typeform.com/to/CJ8kSU Free
Side Projectors 62 h
tt
ps://www.sideprojectors.com h
tt
ps://www.sideprojectors.com/project/submit Free
Remote.tools 62 h
tt
ps://www.remote.tools h
tt
ps://www.remote.tools/post-product Free
SaasGenius 59 h
tt
p://www.saasgenius.com/ h
tt
p://www.saasgenius.com/free-lis
ti
ng Free
SnapMunk 56 h
tt
ps://www.snapmunk.com h
tt
ps://www.snapmunk.com/submit-your-startup/ Free
Startupbase.io 52 h
tt
ps://startupbase.io/ h
tt
ps://startupbase.io/submit Free
Betabound 49 h
tt
ps://www.betabound.com/ h
tt
ps://www.betabound.com/announce/ Free
Appvita 48 h
tt
p://www.appvita.com/ submissions@appvita.com Free
Startup Videos 43 h
tt
p://startup-videos.com/ h
tt
p://startup-videos.com/submit-a-video/ Free
Startup Tracker 42 h
tt
ps://startuptracker.io h
tt
ps://startuptracker.io/crowdsourcing/ Free
TechFaster 42 h
tt
p://techfaster.com/ h
tt
p://techfaster.com/submit-your-company/ Free
The Startup Pitch 39 h
tt
ps://thestartuppitch.com/ h
tt
ps://thestartuppitch.com/post-a-pitch/ Free
Astrogrowth 38 h
tt
ps://www.astrogrowth.com h
tt
ps://www.astrogrowth.com Free
Paggu 38 h
tt
ps://www.paggu.com/ h
tt
ps://www.paggu.com/submit-your-startup/ Freemium
Robin Good's T5 36 h
tt
p://tools.robingood.com h
tt
p://tools.robingood.com/content/new/387 Free
EZlauncher.com 36 h
tt
ps://www.ezlauncher.com/ h
tt
ps://www.ezlauncher.com/ Free
Launched 35 h
tt
ps://launched.io h
tt
ps://launched.io/newsubmission Free
Crazy About Startups 31 h
tt
ps://www.crazyaboutstartups.com/ h
tt
ps://www.crazyaboutstartups.com/share-your-startup-2 Free
Allstartups 31 h
tt
p://allstartups.info h
tt
p://allstartups.info/Startups/Submit Free
Startup Inspire 31 h
tt
ps://www.startupinspire.com h
tt
ps://www.startupinspire.com/submit Free
Bootstrappers.io 29 h
tt
ps://bootstrappers.io h
tt
ps://bootstrappers.io/submit-a-link/ Free
Startup88 28 h
tt
ps://startup88.com h
tt
ps://startup88.typeform.com/to/CRjWqM Free
Getworm 27 h
tt
ps://getworm.com/ h
tt
ps://getworm.com/submit-startup Free
StartupsGalaxy 27 h
tt
ps://startupsgalaxy.com/en h
tt
ps://startupsgalaxy.com/en/signup Free
Startup Costs 26 h
tt
ps://www.startupcosts.co/ h
tt
ps://www.startupcosts.co/add Free
Surges.io 26 h
tt
ps://www.surges.co/ h
tt
ps://www.surges.co/ Free
10 Words 23 h
tt
ps://10words.io h
tt
ps://app.10words.io Free
Owwly 17 h
tt
ps://owwly.com/ h
tt
ps://owwly.com/account/login Free
Allstartups.org 13 h
tt
ps://www.allstartups.org h
tt
ps://www.allstartups.org/submit-a-startup.html Free
Awesome Indie 1 h
tt
ps://awesomeindie.com/ h
tt
ps://awesomeindie.com/ Free

Keynote con
fi
Here is a few more tactics and hacks I
recommend!
ALMOST DONE

Miscellaneous Hacks and Ideas | Tactic #28
Reverse Engineer The Best Content:

- Use Reddit Subreddits like /r/
entrepreneur

- Use Hacker News

These are THE BEST communities to
become active on and will drive immense
value if you contribute and don’t “shill”

Use The Great Resources:

- Startup Launch Checklist (Link)

- Growth Marketing Checklist (Link)

- Growth Hacking Tools (Link) & (Link)

- 101 Random Useful Sites (Link)

Fin.
Presented by: P.J. Leimgruber | @misterpeej
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