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BUSINESS & REVENUE
Entrepreneurship Educator
emadsaif.com | @esaif
MODELS

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Entrepreneurship Educator
ENGINEER
ENTREPRENEUR
EDUCATOR

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Challenge Question

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66%Drastically changed
their original
business models!
PDA Security Software (Confinity)
→ Electronic Wallet
Social Good Fundraising Site (The Point)
→ Online Deal Market Place
Podcast Platform
→ Social Media Platform
Gaming & Photo App (Burbn)
→ Photo App

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AGENDA
BUSINESS MODEL INNOVATING BUSINESS
& REVENUE MODELS
Real Examples

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BUSINESS MODEL

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BUSINESS MODEL
Creates
Captures value
Delivers
STARTUP CUSTOMERS

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BUSINESS MODEL
CANAVS
Adaptation of BMC to be
more “lean” and suitable
for startups
Ash Maurya
Visual tool to create and
analyze business models
LEAN CANAVS
Alexander Osterwalder

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Business Model
How a startup /
company creates,
delivers and
captures value
Revenue Model
How a startup / company
makes money $$

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Who we serve?
- Users
- Paying Customers
- Early Adopters

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Who we serve?3 problems
Alternatives

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Who we serve?
- Users
- Paying Customers
- Early Adopters
3 features
3 problems
Alternatives

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Who we serve?
- Users
- Paying Customers
- Early Adopters
3 features
3 problems
Alternatives
- How we are
different?
- Worth buying?

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Who we serve?
- Users
- Paying Customers
- Early Adopters
3 features
3 problems
Alternatives
- How we are
different?
- Worth buying?
Sell to customers?

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Who we serve?
- Users
- Paying Customers
- Early Adopters
3 features
3 problems
Alternatives
- How we are
different?
- Worth buying?
Sell to customers?
- Asset sale
- Licensing
- Subscription

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Who we serve?
- Users
- Paying Customers
- Early Adopters
3 features
3 problems
Alternatives
- How we are
different?
- Worth buying?
Sell to customers?
- Asset sale
- Licensing
- Subscription
Most significant costs

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Who we serve?
- Users
- Paying Customers
- Early Adopters
3 features
3 problems
Alternatives
- How we are
different?
- Worth buying?
Sell to customers?Evaluate progress?
- Asset sale
- Licensing
- Subscription

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Who we serve?
- Users
- Paying Customers
- Early Adopters
3 features
3 problems
Alternatives
- How we are
different?
- Worth buying?
Sell to customers?Evaluate progress?
- Asset sale
- Licensing
- Subscription
Most significant costs
Can’t be easily
copied

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Who we serve?
- Users
- Paying Customers
- Early Adopters
3 features
3 problems
Alternatives
- How we are
different?
- Worth buying?
Sell to customers?Evaluate progress?
- Asset sale
- Licensing
- Subscription
Most significant costs
Can’t be easily
copied

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How do we
innovate
our business model ?

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Alex Osterwalder
The best innovators are not
necessarily the most
creative people. The best
innovators are those who
are outstanding at pattern
recognition!

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By Recognizing
BUSINESS MODEL
PATTERNS

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By Recognizing
BUSINESS MODEL
PATTERNS
Product innovation1
Customer innovation2
Revenue innovation3

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innovation
Product

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Product Innovation Performance

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Product Innovation Performance

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Product Innovation Performance
Family Hub 2.0
• Voice Recognition
• Controlling other appliances
• Samsung Pay available
• Connected to a smartphone

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Product Innovation Sustainability

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Product Innovation Sustainability

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Product Innovation Customization

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Product Innovation Product Systems

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Product Innovation Product Systems

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Product Innovation Extra Service

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Product Innovation Extra Service

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Product Innovation Extra Service

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Product Innovation Extra Service

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Product Innovation Localization
Authentic Qatari
drink & snack

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Product Innovation Design & Usability

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Product Innovation Design & Usability

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Product Innovation Design & Usability

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Product Innovation Design & Usability

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Product Innovation Design & Usability

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Product Innovation Design & Usability

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Product Innovation Design & Usability

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Product Innovation Design & Usability
Tesla Model S BMW Model i3

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Product Innovation Design & Usability

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Product Innovation Design & Usability

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Product Innovation Design & Usability

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Performance
Product Innovation Sustainability
Customization
Product System
Extra Service
Localization
Design & Usability

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innovation
Customer

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Customer Innovation Unserved Markets

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Customer Innovation Innovative Sales Channels

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Customer Innovation Innovative Sales Channels

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Customer Innovation Innovative Sales Channels

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Customer Innovation Innovative Sales Channels

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Customer Innovation Innovative Sales Channels

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Customer Innovation Customer Loyalty Programs

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Customer Innovation Customer Service

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Customer Innovation Community Building

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Customer Innovation Community Building

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Customer Innovation Co-Creation
ideas.lego.com

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Innovative Sales
Channels
Customer Innovation
Loyalty Programs
Unserved Markets
Customer Service
Community
Co-creation

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innovation
Revenue

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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook

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One-time-payment

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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook

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Hook
Bait

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Hook
Bait

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Hook
Bait

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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook

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Guests
Host

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Customer
Merchant

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Passenger
Driver

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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook

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Pay per/gram

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Pay per/min

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Pay per/hour

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Pay per/day

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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook

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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook

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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook

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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook

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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook

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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook

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EliminateCreate
ReduceRaise
Fitness / Spa
Table Seated
Restaurants
Room Space Price
Modern
Design
Bed &
Pillows
Free WIFI
Free Video
on Demand
Check-in
Process

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Bait & Hook
Revenue Innovation Multi-Sided
One Time Payment
Pay Per Use
Subscription
Micropayments
Data Reseller
Freemium
Advertising
Un-bundling

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There are even more
Patterns

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Are you ready?

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Freemium
Free Users Paid Users
Upside down Freemium
Free Users Paid Users
$
$

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Freemium
Free Users Paid Users
Upside down Freemium
Free Users Paid Users
INSURANCE
COMPANY

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Recognize patterns Pivot quicklyExperiment

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THANK YOU
Lecturer & Coordinator of Entrepreneurship
Center for Entrepreneurship, Qatar University
emadsaif@qu.edu.qa | @esaif
emadsaif