The document provides tips for pitching an idea or business to investors. It discusses the different types of pitches from a one sentence elevator pitch to a full investor deck presentation. It emphasizes that pitching is a skill that needs to be practiced. A successful pitch tells a story using facts and emotions, shares the vision, provides customer examples, includes a demo if possible, discusses the team, market size, business model, competition, and asks for something at the end such as funding or partnership. The document outlines the components that should be included in a pitch and stresses the importance of memorizing the pitch and delivering it with energy and focus on the key points.

1. WE GOT 99
PROBLEMS
BUT A PITCH
AIN'T ONE

2. BUT MOST PITCHES ARE
BORING
TOO
COMPLEX
NOT WELL
DELIVERED

5. THE INVESTMENT PROCESS
One Sentence
30 Seconds
Elevator Pitch
60 - 120 Seconds
Pitch
6 - 9 Minutes
Investor Deck
> 20 Minutes
5

6. PITCHING IS A SKILL

7. YOUR BIGGEST ENEMY

8. THE GOAL OF A PITCH
ENTERTAIN IMPRESS
ELICIT
INTEREST

9. THE PITCH
INTRO TO

10. THE START

12. TELL A STORY
USE FACTS & EMOTIONS

14. SHARE THE VISION
NOT THE STATUS

15. TELL A
CUSTOMER
STORY

16. NAIL
THE
DEMO

17. KNOW YOUR CUSTOMERBEAT YOUR
COMPETITION

18. KNOW YOUR SECRET SAUCE
BUSINESS
PHASE

19. BUSINESS
MODEL
MARKET
SIZE
GO TO
MARKET

20. TRACTION IS THE KEY

21. SHOW YOUR TEAM

22. THE
ASK

23. A PITCH STRUCTURE
Problem Solution/
Demo
Difference
to Others
Business
Model
Market Size/
Opportunity
Go To
Market
Traction Team AskFinancials

24. DEVELOPMENT PROCESS
COLLECT
CONTENT
WRITE
STORY
DESIGN
DECK
POLISH &
MEMORIZE

25. THE DECK
INTRO TO

26. RESPECT
DESIGN

27. IMPORTANT BULLET POINT CHART
•Because there is too much information, I’m trying to read
it, I’m trying to listen to you, and I’m doing neither well.
•Oh wait, now my cell phone buzzes. Twitter just alerted
me that my Facebook stock just tanked.
•Now I need to send an email to my kid saying sorry
kiddo, no college for you.
•Oh wait, the crowd just laughed. What just happened?
Did you say something interesting?

28. THE FATE OF THE MUSIC INDUSTRY

29. THE FATE OF THE MUSIC INDUSTRY
CD SALES
DOWNLOADS

30. BIG FONTS
TWO DOCUMENTS
SLIDES ARE FREE
PICTURES – ICONS - TEXT

31. THE DELIVERY
INTRO TO

32. THE DELIVERY
INTRO TO
MEMORIZE TO PERFECTION

33. "Under pressure,
you don't rise to
the occasion, you
sink to the level
of your training“
- Navy SEALS

34. SEPARATE DRIVER & PRESENTER

35. YOUR KEY POINTS
• Pick three key points
• Repeat them
• Repeat them
• Repeat them
35
FOCUS ON
THREE POINTS

36. JOURNY PITCH
36
OWN THE STAGE

37. 37
PROJECT
YOUR
VOICE

38. BRING ENERGY

39. WE GOT 99
PROBLEMS
BUT A PITCH
AIN'T ONE