26. RESOURCES
TEAM
ORGANIZATION
PRODUCT
MARKET
Call to
Action
Full
Transformation
Screening metric: Ambition:
Innovation team
formation
A/B
TESTING
SKILLS
ROLES
Gathering Voice
of Customer
Gathering
Customer
feedback
Developing
product/service
NEW PRODUCT/
SERVICE LAUNCH
Marketing plan &
Commercialization
Organization
Transformation
VALUES
ENABLES
BLOCKERS
KEY PERSONS
New product
framing
Organization
involvement to
product/service
launch
Empowering
innovative mind-
set
???
Testing &
Validating
Developing
technical
prototype
Rejuvenating key processes in order to
support new development
ROADMAP FOR THE 100 DAYS
27. STAGE 1 STAGE 2
GATE
2
STAGE 3
GATE
3
STAGE 4
DECISION TO
DEVELOP
IMPLEMENTING &
DEVELOPING
DECISION TO
LAUNCH
0-25 Days 26-50 Days 51 -75 Days 76 -100 Days
Call to
Action
Full
Transformation
✓ Innovation team
formation
✓ New product/service
framing
✓ Gathering all Voice- of
the Customer (VOIC)
inputs
✓ Identifying goals for
new product
(Screening metrics)
GATE
1
PREPEARING
TO LAUNCH
✓ Developing product/
service technical
prototype
✓ Rejuvenating key
processes in order to
support new
development
✓ Preparing A/B tests
✓ Preparing A/B tests
✓ A/B Testing with MVP
✓ Gathering Customer
feedback
✓ Building marketing plan
✓ Involving all
organization to
product/service launch
✓ Commercialization
✓ New product/service
launch
THE TO DO LIST