Ross Kingsland - Social Networking For Customer Engagement and Sales Messaging

1. Social Networking For Customer
Engagement And Sales
Messaging
Ross Kingsland
CEO
Social Media Thunder
@RossKingsland1

2. Social Media Thunder
Fame?
Celebrity?
Glory?

4. The Objective Today

5. EIA Cascais 2017
Fame?
Celebrity?
Glory?

6. Social Media Rules Of The Game

7. Social Media Rules Of The Game

8. Social Media Rules Of The Game

9. Just How Important Is Social
Media?

10. When It Goes Wrong…

11. When It Goes Wrong…

12. When It Goes Wrong…

13. When It Goes Wrong…

14. When It Goes Wrong…

15. When It Goes Wrong…

16. When It Goes Wrong…

17. When It Goes Wrong…

18. When It Goes Wrong…

19. When It Goes Wrong…

20. When It Goes Wrong…

21. When It Goes Wrong…

22. When It Goes “Right”....

23. Where To Start?

24. Which Channel Is
Right For You?

25. Which Channel Is Right For You? (B2B)
Business page
and...
Personal page of
CMO (minimum)

26. Which Channel Is Right For You? (B2C)

27. Don’t Stretch Your Resources

28. Who Are You Marketing To?

29. The Set Up

30. How To Set Up Your Personal Twitter Account

31. How To Set Up Your Personal Twitter Account
Use the hashtags #tech , #growthhacking
and the name of your priority market
Instead of ‘Managing Partner’ put CEO or
CMO or CBO or CTO etc
Instead of ‘London’ add your country or
state. Eg UAE, Canada, LA, NY etc
Include a link to the your website here.

32. How To Set Up Your Business Twitter Account

33. How NOT To Set Up Your Business Twitter Account

34. How To Set Up Your Personal LinkedIn Account

35. How To Set Up Your Personal LinkedIn Account

36. How NOT To Set Up Your Personal LinkedIn Account

37. How To Set Up Your Personal LinkedIn Account (under Experience)
Add new:
CEO / CTO / CMO / COO etc
Company Name (this will auto-populate)
Date - to present.
Create copy and have same in all
profiles
Add your media links:
Home page
Youtube media

38. How To Set Up Your Business LinkedIn Account
Key Indicators of Trust

39. How Not To Set Up Your Business LinkedIn Account

40. How To Set Up Your Business Instagram Account

41. How NOT To Set Up Your Business Instagram Account

42. How To Set Up Your Business Facebook Account

43. How NOT To Set Up Your Business Facebook Account

44. The Ground Rules

45. Social Media Rules Of The Game
Rule 1: You should
always have more
followers than those
you are following.
Followers > Following

46. Social Media Rules Of The Game
Rule 2: Don’t be a Social Slut

47. Social Media Rules Of The Game
Rule 3: Speaking to win

48. Content, Content, Content

49. Creative Content?

50. Useful, Fun, Interesting, Personal
Useful 50%
Fun 20%
Interesting 20%
Personal / Corporate 10%

51. Useful, Fun, Interesting, Personal
Useful 50%

52. Useful, Fun, Interesting, Personal
Fun 20%

53. Useful, Fun, Interesting, Personal
Interesting 20%

54. Useful, Fun, Interesting, Personal
Personal / Corporate 10%

55. The Ugly Truth

56. Useful, Fun, Interesting, Personal
Overriding Truth, It’s ALL About
Your Audience, Not You.

57. Decision
Making Is
Many Small
Decisions
Adding Up To
Large Change

58. Your New
Bible
Influence: The
Psychology of
Persuasion
By Dr Robert
Cialdini

59. 6 Principles of
Influence
1. Authority
2. Social Proof
3. Liking
4. Reciprocity
5. Commitment &
Consistency
6. Scarcity

60. Authority

61. Indicators Of Authority
“World Leading”
“Award Winning”
“Expert”
How can your social
media show that you are
an authority on your
industry?

62. Authority By Association

63. Authority By Association

64. Social Proof

65. Let’s Play A
Game

66. Fake Or Not Fake?

67. Fake Or Not Fake?

68. Fake Or Not Fake?

69. Fake Or Not Fake?

70. Fake Or Not Fake?

71. Fake Or Not Fake?

72. Fake Or Not Fake?

73. Liking

74. Reciprocity

75. Reciprocity

76. Reciprocity

77. Social Proof Rules

78. Tools For Success

79. Tools For Success

80. Tools For Success

81. Tools For Success

82. Tools For Success

83. Sales….Like A
Ninja

84. Approaching New
Potential Clients
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
Rules of Business Development:
1. Everyone wants to buy, no one wants to be sold to.
1. Establish trust and authority as an expert. (Watch
this video on how to build trust - ignore the context
but understand the technique)
1. Never try to sell, close or get a meeting on the first
interaction.
1. Start a conversation with them and let it develop
from there.

85. Approaching New
Potential Clients
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
Twitter:
1. Follow the target company on Twitter
1. Follow the founder / CEO / Managing Director /
President if they are on Twitter
1. Follow members of their staff.
1. Retweet or like something they have posted.
1. Comment on something the founder / CEO / MD
etc has posted - they want to be high up in the
company
a. Do not comment on something that the
company Twitter account has posted.
2. Ask them to follow you back on Twitter and follow
up on Direct Messages
1. After 1 or 2 messages ask for their email and say
you will email them.

86. Approaching New
Potential Clients
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
Twitter example:

87. Approaching New
Potential Clients
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
Twitter example:

88. Approaching New
Potential Clients
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
LinkedIn:
1. Follow the target company on LinkedIn
1. Join the same groups that they are in.
1. Connect with members of their staff who are lower
down in the company.
1. Retweet or like something they have posted
1. Comment on something they have posted
a. Compliment them on their insight, thought
process or perspective.
b. Make sure you only reply to individuals not
company accounts.
2. Once you have more than one person from the
organisation reach out to approach the CEO with
the “add note” option.
1. Once you have connected ask them if it is ok to
email them and the best one for them.

89. Approaching New
Potential Clients
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
LinkedIn example:
Note: People will connect
with you if you share the
same connections and are
part of the same groups.

90. Approaching New
Potential Clients
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
LinkedIn example:
Note: Congratulate them
on how well they are doing,
then offer to support them
or to help get their
message out wider.

91. Control Perception,
Control Reality
@Social_Thunder

92. Thank You EIA
www.SocialMediaThunder.com
Ross Kingsland
www.SocialMediaThunder.com
@Social_Thunder
Smile@SocialMediaThunder.com
@RossKingsland1