20. 1. Digital design and prototyping
✅ Choose a tool and stick with it
✅ Use UI kits to speed up the process
✅ Get inspired and make it your own
✅ Start working on your digital design views (based on user journey and paper prototype)
✅ Turn the static design views into a clickable digital prototype
Summary
35. Observational user testing
Test your prototype on 5 end-
users
● Do the test 1 person at a time.
● Create tasks (about 5) for the person
to follow and observe them.
● Ask if it’s okay to record the screen
and voice for later analysis.
● Ask only open-ended questions to
get more feedback.
39. What did you see?
What does this brand do?
What do you remember?
40. 5 second test for landing page
Test your prototype on 5 end-
users
● Show them your website for 5
seconds
● Ask them what they think your
company is about
● Ask them what they remember
● If your website did not communicate
the purpose clearly make changes
46. Documenting feedback
Challenge Change proposal Decision
User did not find ... Lets move (this) to (there) We can do it. It is a
small change
User was confused by ... Lets bring (this component) to the
top of the page to be more
prominent
It is a bigger change so
lets do it later, if we
have time
User said that …. Lets change ...
User proposed that …. This is a good idea, lets change it
47. User testing
✅ Pick your participants (5 people)
✅ Pick your technique (observational testing, 5 second test)
✅ Prepare for the task (create tasks for the users)
✅ Do user testing
✅ Change your prototype accordingly
Summary