39. “Growth hacking is all about using
innovative techniques to dramatically
increase your traffic, conversion rate and
user base with minimal expenditure—and
thus grow your company quickly.”
“a process of rapid
experimentation across marketing
channels with constant attention
on product design and user
engagement.”
“It's a mindset, not a set of cut-and-dried cheat codes.”
40.
41.
42.
43.
44. Today, there are thousands
of growth hacking tools.
None of them existed when
these companies launched.
45. Growth hacking starts with your customers
What do you
know about
them?
What excites
them?
What do they
nerd out to?
Where do they
spend time
online?
Where do they
spend time
offline?
What do they
read?
What influencers
do they follow?
What do they
think is funny?
What are they
scared of?
Where are they
already finding
your product
/service?
Who do they
trust?
What do they
value?
46. And continues with interesting
ways, channels, messages, to reach them
Valuable
content
•Guest
blogging
•Ebooks
and white
papers
•Email
capture
tools
•List
builders
•Podcasting
•Webinars
•Contests &
giveaways
•Blogger
reviews
•Relevant
groups,
subreddits
•Quora
•Influencer
marketing
•Email
marketing
•Account-
based
marketing
•SEO for
niche
keywords
•Product-
Hunt
•Invite-only
signup
system
•Gamifi-
cation
•Referral
incentives
•Affiliate
marketing
•Guerilla
tactics
•Communit
y building
•Tech hacks
•Funny
videos
When we face our fears, when we do things that feel uncomfortable, when we fail and learn from it, our brain grows and changes too. This is called brain plasticity.
Many people get sucked into likes and followers, but if those people aren’t purchasing from you, why are they important?