This is the textbook presentation slides made by students from the course Management of Technology taught in fall 2011 at the Department of Business Administration, National Taiwan University. The textbook used is Strategic Management of Technological Innovation 3rd Edition by Melissa A. Schilling, New York University.

1. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
Chapter 11
新產品開發過程之管理
Presented by Group 10
B97701214 王資博
B97701229 王冠凱
B97701219 陳盈吟
Course Lecturer: Prof. J. T. Chiang
Teaching Assistant: Hsuan-Yi Wu (Jen)
2011/11/1 Fall 2011 BAA Management of Technology 1

2. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
新產品核心目標
最能滿足消費者需求
CONFLICT
最小化開發週期
控制開發成本
2011/11/1 Fall 2011 BAA Management of Technology 2

3. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
最能滿足消費者需求
品質 價格
功能齊全……昂貴?
顧客異質……折衷?
2011/11/1 Fall 2011 BAA Management of Technology 3

4. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
極小化開發週期
狗急跳牆@@??
先行者優勢
之策略應用
2011/11/1 Fall 2011 BAA Management of Technology 4

5. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
控制開發成本
致力於開發超越期望之產品並儘早問世
開發成本超出太多
市場狂熱產品依舊夕陽紅
效果，效率
2011/11/1 Fall 2011 BAA Management of Technology 5

6. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
專案負責人的重要性
北美68%
歐洲58%
日本48%
激勵、溝通、責任感
2011/11/1 Fall 2011 BAA Management of Technology 6

7. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
改善新產品開發程序的工具
• 關卡流程法
• 品質屋
• 可製造性設計
• 失效模式與效應分析
• 電腦輔助設計/電腦輔助製造
2011/11/1 Fall 2011 BAA Management of Technology 7

8. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
1.關卡流程法
• 去留決策點 (go or kill decision points)
2011/11/1 Fall 2011 BAA Management of Technology 8

9. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
2011/11/1 Fall 2011 BAA Management of Technology 9

10. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
2.品質屋
通用語言─工程師、製造、行銷的溝通合作
2011/11/1 Fall 2011 BAA Management of Technology 10

11. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
3.可製造性設計
“投資在最終是稀少昂貴且難以組合的產品是不合理的”
• 確保產品設計易於製造，成本降品質升
• 縮短開發週期
2011/11/1 Fall 2011 BAA Management of Technology 11

12. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
4.失效模式與效應分析
Failure modes and effects analysis, FMEA
辨別系統中潛在故障的方法
三種風險指標
嚴重程度、發生的可能性、無力察覺
相乘→組合風險優先數值
EX. 商用客機
2011/11/1 Fall 2011 BAA Management of Technology 12

13. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
5.電腦輔助設計/製造
Computer-aided design, CAD
設計─虛擬3D模型、測試
製造─機器控制製造程序(快速、彈性)
2011/11/1 Fall 2011 BAA Management of Technology 13

14. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
最能滿足消費者需求
最小化開發週期
控制開發成本
Go or kill
2011/11/1 Fall 2011 BAA Management of Technology 14

15. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
將供應商和消費者加入新產品開發
過程，如何?
2011/11/1 Fall 2011 BAA Management of Technology 15

16. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
THANKS FOR ATTENTION
2011/11/1 Fall 2011 BAA Management of Technology 16