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Networking event
24 November 2021
@InnovationNWC
Welcome and introduction
Indi Singh and Andy Cairns
Commercial Programme Manager
@IndiSinghIA @andydcairns
• Drive economic growth
• Enable small organisations to grow
• Secure investment into our region
• Bring forward best in class
innovations to benefit our population
@InnovationNWC
What are the elements of the
Innovation Pathway?
Innovation Pathway
£35m 112
£30m
3 new ERDF match funded projects with university
partners: Health MATTERS
Market Access &
Adoption of Health
Technologies
Tailored Support &
Evaluation in
Real World
Settings
242 SMEs to be supported
122 Real world validations
71 jobs to be created
6 jobs secured for the IA team
@InnovationNWC
Patient activation and
self-care
Patient safety and quality
improvement
Greater support and
resource for primary care
Workforce resource
optimisation
Digitalising the
system
Improving system
flow
Independence and
prevention
Operational
excellence
@InnovationNWC
How long does it take for the NHS to adopt
an innovation?
Professor Lord Darzi of Denham Chair of
the Accelerated Access Collaborative &
Chair of surgery at Imperial College
“Seventeen years ago, I performed the
first operation in the UK using a
surgical robot. As it happens, that is
the average time it takes for an
innovation to spread around the
NHS”
Innovators from any of the following:
Health Life Science SMEs, Start Ups & Spin-Outs, Voluntary sector
Large corporates – establishing “above brand” collaborations
partnerships on pathway transformation work
International innovators and ecosystems
Core partner of EIT Health
Member of European and China Connected Health Alliances
EU reference site for Active and Healthy Ageing
Regional delivery with National Collaboration
The core functions will include:
Identifying need & communicating demand– Help innovators
understand healthcare demands, evidence requirements, prepare
systems for promising products
Signposting –matching innovations to healthcare, adapting
solutions to meet local needs, finding early adopter regions
Evaluation in practice – creating evidence to support adoption &
spread
Spread and adoption of innovation – locally, regionally and
nationally
Innovation Scouts
Innovation Centres
Collaboration & co-creation
Innovation Awards
Coaching Academy
Evidence Champions (PG Cert)
Celebrating success
Work with local partners
Trustech, Medilink, 2BIO, Bionow
and local growth hubs (LEPs)
Signpost to Govt. IPO site
Signpost to local legal and other IP
experts
Hackathons, roundtables and events
Business Connect service
SBRI Health – developing calls
Patient engagement
Navigation of UK healthcare market
Access to public sector partners and patients
Jointly funded sector development posts with STFC
Showcasing innovation to transformation leads in ICS
International markets
European Institute of Innovation and Technology Health (EIT Health)
European Connected Health Alliance (ECH Alliance)
Department of International Trade
Competitive funding calls
Bid writing support, ‘critical friend’, partnering
EIT, H2020, SBRI, NIA, Innovate UK, RUP
Business Connect and alerts
Investor support
Finance workshops – VCs, access to finance
Business Connect service & ERDF funded Health Matters programmes
Business case / value proposition
Competitor analysis and positioning
Evaluation in practice / early adopter sites
Develop case studies
Meet the ‘purchaser’ events
Chester University & LJMU partners for
Real World Validations
Patient representatives on panel for
Innovation Exchange portal
Partner with local ARC & NIHR to
collaborate on real world evaluations
IA Teams work directly at a system level with all NHS
Organisations
Mapping needs and matching solutions (innovation
products)
Showcasing and sharing experience and impact
Direct to other AHSNs
Innovation Exchange portal
Innovation Agency Exchange
Coming soon Q1 2022
Module: 1
NHS landscape
What is the structure of the NHS and what are its
national priorities?
 Understand the structure of the NHS
 Understand the national priorities of the NHS
 Recognise the barriers to sale
Module: 2
Procurement and commissioning
How does procurement and commissioning work
in the NHS?
 Understand the procurement towers and
commissioning framework of the NHS
 Understand how innovations are bought by the
NHS
 Understand how the service is designed
Module: 3
Culture of the NHS
What is the culture of the NHS?
 Recognise the culture of the NHS and how to
adapt your approach to navigate the nuances of
the system
Module: 4
How to package product for right
audience
How do I package my innovation for the right
audience?
 Understand the customer needs of the NHS
and why
 Take learnings from modules 1-3 and put it into
practice – how do you communicate your
product?
Module: 5
Value proposition
What is value proposition and what makes my
innovation attractive to the NHS?
 Write a value proposition:
o Identify benefits of product
o Describe what makes benefits valuable
o Identify customer’s main problem
o Connect value to buyer’s problem
o Differentiate myself as a preferred provider
Module: 6
Business case development
What is a business case and why do I need one
for my innovation?
 Design a business case:
o Provide justification for undertaking the project or
programme
o Evaluate the benefit, cost and risk of alternative
options
o Provide a rationale for the preferred solution
Module: 7
Real world validation
What is real world validation and why do I need
it?
 Understand the requirement to provide
information and evidence to enable adoption of
my innovation in a variety of settings
 Identify the route(s) to start real world validation
of my innovation
 Importance of real-world testing
Module: 8
Presenting and pitching skills
How do I effectively pitch my innovation to an
audience?
 Understand the importance of pitching and the
theory behind it
 Recognise that the focus is on ‘why’ and
increased audience understanding:
o Why should I care about this?
o Why does it make sense?
o Why does it matter?
Module: 9
Practice pitches
What does a real world example of pitching look
like?
What funding is available to me?
 Refine my pitch to an audience
 Understand what stage of development
my innovation is at and what funding
we should apply for
Click to edit Master title style
28
Snorgo
D r P e t e N a y l o r
Click to edit Master title style
29
Innovation Agency
Notes from Indi
29
1. “If you must – Tell them who
you are.”
2. “Tell them how much we’ve
done for you.”
3. “Just tell them how brilliant I
am.”
4. “Ok – You can say something
about Snorgo”
Click to edit Master title style
30
Innovation Agency + Sonaids
Who am I – What’s Snorgo?
30
1. Background
2. Snorgo – How to sell a cure
Click to edit Master title style
31
Innovation Agency
How and why
31
1. Initial contact
2. Why helpful Invaluable
Click to edit Master title style
32
Innovation Agency
Indi
32
1. As instructed – Make him
sound amazing! (His boss
might be there)
Click to edit Master title style
33
Innovation Agency
Indi – Never miss a marketing trick
33
www.Snorgo.com
25% Discount – “sleepwell”
pete@snorgo.com
Click to edit Master title style
34
“
Life is trying things to see if they work
- Ray Bradbury
34
Click to edit Master title style
35
Dr Pete Naylor
Email: Pete@snorgo.com
Viz Box Ltd
Networking event
Close
@InnovationNWC

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LCR and Cheshire and Merseyside Health MATTERS networking event

  • 1. Networking event 24 November 2021 @InnovationNWC
  • 3. Indi Singh and Andy Cairns Commercial Programme Manager @IndiSinghIA @andydcairns
  • 4. • Drive economic growth • Enable small organisations to grow • Secure investment into our region • Bring forward best in class innovations to benefit our population
  • 5. @InnovationNWC What are the elements of the Innovation Pathway?
  • 8. 3 new ERDF match funded projects with university partners: Health MATTERS Market Access & Adoption of Health Technologies Tailored Support & Evaluation in Real World Settings 242 SMEs to be supported 122 Real world validations 71 jobs to be created 6 jobs secured for the IA team @InnovationNWC
  • 9. Patient activation and self-care Patient safety and quality improvement Greater support and resource for primary care Workforce resource optimisation Digitalising the system Improving system flow Independence and prevention Operational excellence
  • 10. @InnovationNWC How long does it take for the NHS to adopt an innovation?
  • 11. Professor Lord Darzi of Denham Chair of the Accelerated Access Collaborative & Chair of surgery at Imperial College “Seventeen years ago, I performed the first operation in the UK using a surgical robot. As it happens, that is the average time it takes for an innovation to spread around the NHS”
  • 12. Innovators from any of the following: Health Life Science SMEs, Start Ups & Spin-Outs, Voluntary sector Large corporates – establishing “above brand” collaborations partnerships on pathway transformation work International innovators and ecosystems Core partner of EIT Health Member of European and China Connected Health Alliances EU reference site for Active and Healthy Ageing
  • 13. Regional delivery with National Collaboration The core functions will include: Identifying need & communicating demand– Help innovators understand healthcare demands, evidence requirements, prepare systems for promising products Signposting –matching innovations to healthcare, adapting solutions to meet local needs, finding early adopter regions Evaluation in practice – creating evidence to support adoption & spread Spread and adoption of innovation – locally, regionally and nationally
  • 14. Innovation Scouts Innovation Centres Collaboration & co-creation Innovation Awards Coaching Academy Evidence Champions (PG Cert) Celebrating success
  • 15. Work with local partners Trustech, Medilink, 2BIO, Bionow and local growth hubs (LEPs) Signpost to Govt. IPO site Signpost to local legal and other IP experts
  • 16. Hackathons, roundtables and events Business Connect service SBRI Health – developing calls Patient engagement
  • 17. Navigation of UK healthcare market Access to public sector partners and patients Jointly funded sector development posts with STFC Showcasing innovation to transformation leads in ICS International markets European Institute of Innovation and Technology Health (EIT Health) European Connected Health Alliance (ECH Alliance) Department of International Trade
  • 18. Competitive funding calls Bid writing support, ‘critical friend’, partnering EIT, H2020, SBRI, NIA, Innovate UK, RUP Business Connect and alerts Investor support Finance workshops – VCs, access to finance
  • 19. Business Connect service & ERDF funded Health Matters programmes Business case / value proposition Competitor analysis and positioning Evaluation in practice / early adopter sites Develop case studies Meet the ‘purchaser’ events
  • 20. Chester University & LJMU partners for Real World Validations Patient representatives on panel for Innovation Exchange portal Partner with local ARC & NIHR to collaborate on real world evaluations
  • 21. IA Teams work directly at a system level with all NHS Organisations Mapping needs and matching solutions (innovation products) Showcasing and sharing experience and impact Direct to other AHSNs Innovation Exchange portal Innovation Agency Exchange
  • 22.
  • 23.
  • 25. Module: 1 NHS landscape What is the structure of the NHS and what are its national priorities?  Understand the structure of the NHS  Understand the national priorities of the NHS  Recognise the barriers to sale Module: 2 Procurement and commissioning How does procurement and commissioning work in the NHS?  Understand the procurement towers and commissioning framework of the NHS  Understand how innovations are bought by the NHS  Understand how the service is designed Module: 3 Culture of the NHS What is the culture of the NHS?  Recognise the culture of the NHS and how to adapt your approach to navigate the nuances of the system
  • 26. Module: 4 How to package product for right audience How do I package my innovation for the right audience?  Understand the customer needs of the NHS and why  Take learnings from modules 1-3 and put it into practice – how do you communicate your product? Module: 5 Value proposition What is value proposition and what makes my innovation attractive to the NHS?  Write a value proposition: o Identify benefits of product o Describe what makes benefits valuable o Identify customer’s main problem o Connect value to buyer’s problem o Differentiate myself as a preferred provider Module: 6 Business case development What is a business case and why do I need one for my innovation?  Design a business case: o Provide justification for undertaking the project or programme o Evaluate the benefit, cost and risk of alternative options o Provide a rationale for the preferred solution
  • 27. Module: 7 Real world validation What is real world validation and why do I need it?  Understand the requirement to provide information and evidence to enable adoption of my innovation in a variety of settings  Identify the route(s) to start real world validation of my innovation  Importance of real-world testing Module: 8 Presenting and pitching skills How do I effectively pitch my innovation to an audience?  Understand the importance of pitching and the theory behind it  Recognise that the focus is on ‘why’ and increased audience understanding: o Why should I care about this? o Why does it make sense? o Why does it matter? Module: 9 Practice pitches What does a real world example of pitching look like? What funding is available to me?  Refine my pitch to an audience  Understand what stage of development my innovation is at and what funding we should apply for
  • 28. Click to edit Master title style 28 Snorgo D r P e t e N a y l o r
  • 29. Click to edit Master title style 29 Innovation Agency Notes from Indi 29 1. “If you must – Tell them who you are.” 2. “Tell them how much we’ve done for you.” 3. “Just tell them how brilliant I am.” 4. “Ok – You can say something about Snorgo”
  • 30. Click to edit Master title style 30 Innovation Agency + Sonaids Who am I – What’s Snorgo? 30 1. Background 2. Snorgo – How to sell a cure
  • 31. Click to edit Master title style 31 Innovation Agency How and why 31 1. Initial contact 2. Why helpful Invaluable
  • 32. Click to edit Master title style 32 Innovation Agency Indi 32 1. As instructed – Make him sound amazing! (His boss might be there)
  • 33. Click to edit Master title style 33 Innovation Agency Indi – Never miss a marketing trick 33 www.Snorgo.com 25% Discount – “sleepwell” pete@snorgo.com
  • 34. Click to edit Master title style 34 “ Life is trying things to see if they work - Ray Bradbury 34
  • 35. Click to edit Master title style 35 Dr Pete Naylor Email: Pete@snorgo.com

Notes de l'éditeur

  1. We have developed the ‘innovation pathway’ which illustrates the range of specialist support available from AHSNs to help ensure new innovations achieve both patient benefit and commercial success. Our starting point is working with the NHS to articulate what it needs from industry so we can support product and service development from idea through to implementation. AHSNs’ in-house knowledge and skills are complemented through our work with partners on a number of national programmes.
  2. Health Matters performance update Oct 2019 - May 2021 139 SMEs enrolled 65 SMEs have received the minimum 12 hr assist 49 RWVs signed up Jobs created 112 Funding and investment secured £35M
  3. Patient activation and self-care Products and services that: • Support people with an existing diagnosis to manage their condition • Use of support and education to increase patient activation that will reduce likelihood of exacerbation • Provide information and advice which helps people maximise their wellbeing Patient safety and quality improvement Products and services that: • Increase the quality and safety of clinical services • Reduce impacts of human factors • Reduce serious incidents and never events • Improve patient experience • Improves outcomes and reduce side effects Greater support and resource for primary care Products and services that: • Release GP capacity • Make GP practices more effective and efficient places to work Digitalising the system Products and services that: • Trigger a shift from paper based working to digital working • Introduce remote and assistive technology • Enable record sharing and interoperability • Population-based intelligence systems • Increase patient access to information and records • Reduce the burden of travel for staff and patients Independence and prevention Products and services that: • Improve the physical, mental and emotional wellbeing of individuals and carers • Are targeted at healthy people to keep them well and prevent illness • Support early diagnosis by identifying people at risk of developing disease • Identify people with an existing diagnosis to who are at risk of deterioration Improving system flow Products and services that: • Reduce time spent in hospital • Help navigation of the urgent care system to prevent admissions • Reduce delayed transfers of care • Identify bed availability across the system • Reduce time lost waiting for access and discharge
  4. Andy
  5. Indi section
  6. The Innovation Agency is developing a pipeline operating model to facilitate the progression of healthcare innovation from discovery to development and, ultimately, to deployment. This approach aims to track innovative products, research and services across the region, supporting their development by signposting, networking, advice, brokering, evaluation and implementation. This process takes place over three phases: Discover, Develop and Deploy. These phases map onto six stages of development: ‘ideation’ (discovering innovations), pre-qualification, qualification, ‘solutioning’ (investigating innovations), proof of value and rollout. Evaluation gateways stand at the juncture of each of these stages, regulating the progress of innovations through the system.
  7. Each Academic Health Science Network will capture a consistent minimum set of data to track innovations according to broad classifications. This will help develop a national dashboard which will give a picture of the innovations as they progress through the discovery and development stages, ready for deployment. Contact us if you would like more information about the national dashboard.