Master slide deck from the LCR and Cheshire and Merseyside Health MATTERS networking event on Wednesday 24 November 2021 at Sci-Tech Daresbury Laboratory.
3. Indi Singh and Andy Cairns
Commercial Programme Manager
@IndiSinghIA @andydcairns
4. • Drive economic growth
• Enable small organisations to grow
• Secure investment into our region
• Bring forward best in class
innovations to benefit our population
8. 3 new ERDF match funded projects with university
partners: Health MATTERS
Market Access &
Adoption of Health
Technologies
Tailored Support &
Evaluation in
Real World
Settings
242 SMEs to be supported
122 Real world validations
71 jobs to be created
6 jobs secured for the IA team
@InnovationNWC
9. Patient activation and
self-care
Patient safety and quality
improvement
Greater support and
resource for primary care
Workforce resource
optimisation
Digitalising the
system
Improving system
flow
Independence and
prevention
Operational
excellence
11. Professor Lord Darzi of Denham Chair of
the Accelerated Access Collaborative &
Chair of surgery at Imperial College
“Seventeen years ago, I performed the
first operation in the UK using a
surgical robot. As it happens, that is
the average time it takes for an
innovation to spread around the
NHS”
12. Innovators from any of the following:
Health Life Science SMEs, Start Ups & Spin-Outs, Voluntary sector
Large corporates – establishing “above brand” collaborations
partnerships on pathway transformation work
International innovators and ecosystems
Core partner of EIT Health
Member of European and China Connected Health Alliances
EU reference site for Active and Healthy Ageing
13. Regional delivery with National Collaboration
The core functions will include:
Identifying need & communicating demand– Help innovators
understand healthcare demands, evidence requirements, prepare
systems for promising products
Signposting –matching innovations to healthcare, adapting
solutions to meet local needs, finding early adopter regions
Evaluation in practice – creating evidence to support adoption &
spread
Spread and adoption of innovation – locally, regionally and
nationally
15. Work with local partners
Trustech, Medilink, 2BIO, Bionow
and local growth hubs (LEPs)
Signpost to Govt. IPO site
Signpost to local legal and other IP
experts
16. Hackathons, roundtables and events
Business Connect service
SBRI Health – developing calls
Patient engagement
17. Navigation of UK healthcare market
Access to public sector partners and patients
Jointly funded sector development posts with STFC
Showcasing innovation to transformation leads in ICS
International markets
European Institute of Innovation and Technology Health (EIT Health)
European Connected Health Alliance (ECH Alliance)
Department of International Trade
18. Competitive funding calls
Bid writing support, ‘critical friend’, partnering
EIT, H2020, SBRI, NIA, Innovate UK, RUP
Business Connect and alerts
Investor support
Finance workshops – VCs, access to finance
19. Business Connect service & ERDF funded Health Matters programmes
Business case / value proposition
Competitor analysis and positioning
Evaluation in practice / early adopter sites
Develop case studies
Meet the ‘purchaser’ events
20. Chester University & LJMU partners for
Real World Validations
Patient representatives on panel for
Innovation Exchange portal
Partner with local ARC & NIHR to
collaborate on real world evaluations
21. IA Teams work directly at a system level with all NHS
Organisations
Mapping needs and matching solutions (innovation
products)
Showcasing and sharing experience and impact
Direct to other AHSNs
Innovation Exchange portal
Innovation Agency Exchange
25. Module: 1
NHS landscape
What is the structure of the NHS and what are its
national priorities?
Understand the structure of the NHS
Understand the national priorities of the NHS
Recognise the barriers to sale
Module: 2
Procurement and commissioning
How does procurement and commissioning work
in the NHS?
Understand the procurement towers and
commissioning framework of the NHS
Understand how innovations are bought by the
NHS
Understand how the service is designed
Module: 3
Culture of the NHS
What is the culture of the NHS?
Recognise the culture of the NHS and how to
adapt your approach to navigate the nuances of
the system
26. Module: 4
How to package product for right
audience
How do I package my innovation for the right
audience?
Understand the customer needs of the NHS
and why
Take learnings from modules 1-3 and put it into
practice – how do you communicate your
product?
Module: 5
Value proposition
What is value proposition and what makes my
innovation attractive to the NHS?
Write a value proposition:
o Identify benefits of product
o Describe what makes benefits valuable
o Identify customer’s main problem
o Connect value to buyer’s problem
o Differentiate myself as a preferred provider
Module: 6
Business case development
What is a business case and why do I need one
for my innovation?
Design a business case:
o Provide justification for undertaking the project or
programme
o Evaluate the benefit, cost and risk of alternative
options
o Provide a rationale for the preferred solution
27. Module: 7
Real world validation
What is real world validation and why do I need
it?
Understand the requirement to provide
information and evidence to enable adoption of
my innovation in a variety of settings
Identify the route(s) to start real world validation
of my innovation
Importance of real-world testing
Module: 8
Presenting and pitching skills
How do I effectively pitch my innovation to an
audience?
Understand the importance of pitching and the
theory behind it
Recognise that the focus is on ‘why’ and
increased audience understanding:
o Why should I care about this?
o Why does it make sense?
o Why does it matter?
Module: 9
Practice pitches
What does a real world example of pitching look
like?
What funding is available to me?
Refine my pitch to an audience
Understand what stage of development
my innovation is at and what funding
we should apply for
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Snorgo
D r P e t e N a y l o r
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29
Innovation Agency
Notes from Indi
29
1. “If you must – Tell them who
you are.”
2. “Tell them how much we’ve
done for you.”
3. “Just tell them how brilliant I
am.”
4. “Ok – You can say something
about Snorgo”
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30
Innovation Agency + Sonaids
Who am I – What’s Snorgo?
30
1. Background
2. Snorgo – How to sell a cure
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31
Innovation Agency
How and why
31
1. Initial contact
2. Why helpful Invaluable
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Innovation Agency
Indi
32
1. As instructed – Make him
sound amazing! (His boss
might be there)
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33
Innovation Agency
Indi – Never miss a marketing trick
33
www.Snorgo.com
25% Discount – “sleepwell”
pete@snorgo.com
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34
“
Life is trying things to see if they work
- Ray Bradbury
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35
Dr Pete Naylor
Email: Pete@snorgo.com
We have developed the ‘innovation pathway’ which illustrates the range of specialist support available from AHSNs to help ensure new innovations achieve both patient benefit and commercial success.
Our starting point is working with the NHS to articulate what it needs from industry so we can support product and service development from idea through to implementation.
AHSNs’ in-house knowledge and skills are complemented through our work with partners on a number of national programmes.
Health Matters performance update Oct 2019 - May 2021
139 SMEs enrolled
65 SMEs have received the minimum 12 hr assist
49 RWVs signed up
Jobs created 112
Funding and investment secured £35M
Patient activation and self-care
Products and services that:
• Support people with an existing diagnosis to manage their condition
• Use of support and education to increase patient activation that will reduce likelihood of exacerbation
• Provide information and advice which helps people maximise their wellbeing
Patient safety and quality improvement
Products and services that:
• Increase the quality and safety of clinical services
• Reduce impacts of human factors
• Reduce serious incidents and never events
• Improve patient experience
• Improves outcomes and reduce side effects
Greater support and resource for primary care
Products and services that:
• Release GP capacity
• Make GP practices more effective and efficient places to work
Digitalising the system
Products and services that:
• Trigger a shift from paper based working to digital working
• Introduce remote and assistive technology
• Enable record sharing and interoperability
• Population-based intelligence systems
• Increase patient access to information and records
• Reduce the burden of travel for staff and patients
Independence and prevention
Products and services that:
• Improve the physical, mental and emotional wellbeing of individuals and carers
• Are targeted at healthy people to keep them well and prevent illness
• Support early diagnosis by identifying people at risk of developing disease
• Identify people with an existing diagnosis to who are at risk of deterioration
Improving system flow
Products and services that:
• Reduce time spent in hospital
• Help navigation of the urgent care system to prevent admissions
• Reduce delayed transfers of care
• Identify bed availability across the system
• Reduce time lost waiting for access and discharge
Andy
Indi section
The Innovation Agency is developing a pipeline operating model to facilitate the progression of healthcare innovation from discovery to development and, ultimately, to deployment.
This approach aims to track innovative products, research and services across the region, supporting their development by signposting, networking, advice, brokering, evaluation and implementation.
This process takes place over three phases: Discover, Develop and Deploy. These phases map onto six stages of development: ‘ideation’ (discovering innovations), pre-qualification, qualification, ‘solutioning’ (investigating innovations), proof of value and rollout.
Evaluation gateways stand at the juncture of each of these stages, regulating the progress of innovations through the system.
Each Academic Health Science Network will capture a consistent minimum set of data to track innovations according to broad classifications.
This will help develop a national dashboard which will give a picture of the innovations as they progress through the discovery and development stages, ready for deployment.
Contact us if you would like more information about the national dashboard.