Innovation Academy 2020 Bulgaria

1. Empowering small local
businesses in Bulgaria!

2. 3. They cannot communicate their offers
to their current or prospective clients.
1. Shop owners are missing on sales
because
of supermarkets and big chains.
2. They don't have an accessible
marketing solution.
PROBLEM

3. 3. Shopping path planning solution
2. Access to a community of local
customers
1. Personalized digital space with
customizable offers brochure
SOLUTION

4. Broshura.bg
COMPETITORS
Custom website
• Cheaper than any digital
agency
• No maintenance costs
• No digital expertise required
• No marketing competition with
supermarkets (No big chain
bullies)
• Location based customer
targeting
• Personal attention to customer
support for small shops

5. PRICING
30 days UNLIMITED free trial
BASIC
Free
No Brochure
FREE
15 products
/month
Pay as you go
Best Value
Unlimited Brochures
40 BGN
Unlimited products
UNLIMITED
/month
20 BGN /week
1 BGN /product
Brochure
Products
Including Basic
Budget

6. Farm expansion - 200k
Nationwide market - 130k
Sofia market
Nationwide market including farmers
200 K
130 K
40 K
SMEs are the backbone
of our economy.
79% of the people are
employed in SMEs.
SIZE OF MARKET

7. Customer interviews
We made 20 customer interviews with local
shop owners in Lozenets, Iztok and Geo
Milev and received promising feedback
Mockup stage
The next step was to make mockups of the
platform the feedback from the interviews
that we could validate before writing any
code
Platform release
We will be able to release our platform to
the first 50 early adopters that are already
on board within 3 months.
30% Bulgarian market
The second expansion will target the 30%
Bulgarian market by branching to big cities
like Plovdiv, Burgas, Varna etc.
10% of Sofia market
Our mission would be to establish ourselves
as market leader with 10% of the market in
the beginning of next year by investing the
10k BGN mainly in marketing, sales and
support.
Farm market expansion
After establishing LocalFavour as a market
leader in the small business field we plan to
introduce our platform to small scale
farmers who struggle with produce
placement.
May
2020
May
2020
Aug
2020
Q1
2021
Q1
2022
Q3
2022
Q3 2020 Break even point
Roadmap

8. Stefania
Stoyanova
Svetozar
Mateev
Product
Manager
Developer
and
Entrepreneur
B
Bogdan
Dinchev
Marketing and
Sales
TEAM
Martin
Donevski
Developer
and BI

9. The other part of
the team
Thank you
for the
attention!

10. POCKET SLIDES

11. 10K
Budget
1.5K
2K
2K
0.5K
1K
3K
Design
In order to achieve great UI and
UX we will use professional
designers while validating
everything with our early
adopters.
Sales
We will hire direct sales to
increase our market share in
Sofia.
Hosting
The hosting budget will cover our
server and domain costs
Presales
The presales support will finalize
the deals by helping owners enter
the platform.
Legal
Every new business comes with
legal expenses and one of the
biggest will be GDPR.
Marketing
The investment in marketing will
help us to spread and increase
our user base in order to be more
valuable to future clients.
2K
2K
0.5K
1.5K
3K
1K
10K BREAKDOWN

12. MVP Features:
- Creating list of products (free for 15 products per shop)
- Creating a brochure (3 types of subscription models)
- Efficient and fast Path planning based on chosen products from different shops (eliminates the main
reason people prefer supermarkets - that everything is in one place)
map with all the shops
v2. Features:
- One whole brochure based on the Neighbourhood (small businesses should pay to be on that brochure)
- Subscription to a Newsletter for the weekly brochure.
- Premium feature to request a product from a certain local shop (example. the Lukanka you love or
specific meat for the BBQ)
v3. Features:
- Integration with FoodPanda platform for deliveries (our customers won’t pay the commission, we will
could have a contract with FoodPanda) statistics on how many customers have made a path leading to the
respective shop owners’ location
Features

13. Expansion plan
Step one: Small shops in Sofia
•We are targeting small businesses in Sofia for starters like: small grocery shops, flower shops, craftsmen
shops, fresh fish shops, fresh fruits and vegetables shops.
Step two: Expand to other Bulgarian cities
•Our target are all the Bulgarian cities, as the different regions in Bulgaria have different typical for the
region products. We will bring out their outstanding value and give them the ability to target all the people
who are passing by or on a vacation there
Step three: Extend to Farmers markets and small villages
•We aim to provide the possibility to farmers with fruits and vegetables production, craftsmen and also farm
markets. This is will allow the producers to sale directly and avoid intermediaries which get most of the
profit