The Briefing Room with John Myers and Alteryx Live Webcast on Nov. 27, 2012 What's the biggest challenge with Big Data so far? By and large, it's the big pain in delivering the right data in a timely fashion, and in a way that decision-makers can easily use. That's quickly changing because of the tremendous demand for tools that even non-technical business users can effectively employ. Capabilities are being designed by software vendors large and small, to provide easier access and more intuitive ways for working with Big Data. Even still, the effort to make Big Data useful is very much a work in progress. Check out this episode of The Briefing Room to hear veteran Analyst John Myers of EMA explain why Big Data poses challenges and opportunities for professionals looking to better understand their markets, prospects and customers. Myers will be briefed by Paul Ross of Alteryx, who will tout his company's efforts to "humanize" Big Data using their strategic analytics platform, designed to: 1) facilitate access to Big Data, especially in combination with other data sets; 2) give analysts an intuitive, workflow-based approach for build the targeted analytics their business needs; and, 3) make the consumption of these analytics by decision-makers as simple as using the apps they use at home. Visit: http://www.insideanalysis.com

1. The Briefing Room

2. Welcome
Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com
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3. Mission
! Reveal the essential characteristics of enterprise software,
good and bad
! Provide a forum for detailed analysis of today s innovative
technologies
! Give vendors a chance to explain their product to savvy
analysts
! Allow audience members to pose serious questions... and get
answers!
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4. November: Cloud
December: Innovators
January: Big Data
February: Analytics
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5. Cloud
! The maturation of Cloud Computing has created an
attractive environment for development, analytics and
applications – particularly when dealing with Big Data.
! Cloud deployments now offer more flexibility than ever:
private cloud, public cloud, community cloud – or a hybrid
blend.
! The Cloud can empower users by providing easy-to-use
access and management across an enterprise.
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6. Analyst: John Myers
John Myers is a Senior Analyst at
Enterprise Management
Associates.
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7. Alteryx
! Alteryx provides an enterprise-class analytics platform.
! The platform ‘humanizes Big Data” by enabling users to
combine Big Data with information assets across the
organization.
! Business analysts and “Data Artisans” can perform
predictive and spatial analytics, as well as produce apps
that can be shared via private cloud or the Alteryx Analytics
Gallery public cloud.
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8. Paul Ross
Paul Ross has 14 years of
experience in enterprise and
cloud software, including
management positions at
Business Objects and Microsoft.
He is Vice President of Product
and Industry Marketing at
Alteryx, focused on Alteryx field
discovery, support and delivery
of high value strategic analytics
projects.
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9. Alteryx: Making Big Data
Easy to Use
© 2012 Alteryx, Inc. Confidential. 9

10. The Buzz Around Big Data Continues…
© 2012 Alteryx, Inc. Confidential. 10

11. The Buzz Around Big Data Continues…
© 2012 Alteryx, Inc. Confidential. 11

12. The Buzz Around Big Data Continues…
© 2012 Alteryx, Inc. Confidential. 12

13. More Employees Need Big Data Insight
77% agree more employees with
big data insight = informed decisions
74% say more data shared =
more effective decisions
No
26%
Full report at www.alteryx.com
Yes
74%
Source= Big Data and The Democratisation of Decisions Report by The Economist Intelligence Unit, Sponsored by Alteryx (Oct 2012)
© 2012 Alteryx, Inc. Confidential. 13

14. Still Too Difficult to Make the Right
Decisions
Cloud
Un-Structured Data
Content
“I just want to understand what we should
be doing….”
© 2012 Alteryx, Inc. Confidential. 14

15. Big Data is Great; But Context is King
© 2012 Alteryx, Inc. Confidential. 15

16. Alteryx Customers Making Analytics Real for Their
Business
• Value to retail network • Improve response 63% • Reduced churn
• Optimize product • More targeted mailings • Streamline pop. analysis
• Reduce risk of overstock • Extending cust. insights • Optimized equip. use
© 2012 Alteryx, Inc. Confidential. 16

17. The Data Artisan Can Help Close the Gap
Capabilities of Data Scientist that
Drive Largest Value Today
Line of Business / Data Analyst
Data Artisan
© 2012 Alteryx, Inc. Confidential. 17

18. Three Keys for Making Big Data User Friendly
1 2 3
Get Big Data Provide data Make consuming
insights in the analysts with the analytics as easy as
hands of the the right capabilities the apps that
business now, to make use of decision makers
not later whatever data they use at home
need
© 2012 Alteryx, Inc. Confidential. 18

19. Alteryx Strategic Analytics 8.0
© 2012 Alteryx, Inc. Confidential. 19

20. Data Integration & Analytic Workflow
All Relevant
Data
App Data
© 2012 Alteryx, Inc. Confidential. 20

21. Data Integration & Analytic Workflow
All Relevant
Data
Integrate
Integrate any
data source
© 2012 Alteryx, Inc. Confidential. 21

22. Data Integration & Analytic Workflow
All Relevant
Data
Packaged
Market &
Customer Data
Enrich
App & Data
Integrate
Integrate any
data source
© 2012 Alteryx, Inc. Confidential. 22

23. Data Integration & Analytic Workflow
All Relevant
Data
Packaged
Market &
Customer Data
Enrich
App & Data
Integrate
Analyze
Integrate any Rapid design of
data source predictive
analytics with
unique spatial
understanding
© 2012 Alteryx, Inc. Confidential. 23

24. Data Integration & Analytic Workflow
All Relevant
Data
Packaged
Market &
Customer Data
Enrich
App & Data
Integrate
Analyze
Integrate any Rapid design of
data source predictive
analytics with
unique spatial
understanding
© 2012 Alteryx, Inc. Confidential. 24

25. Create, Publish & Run Analytic Apps in Cloud
Private or Public Cloud
Publish Analytic App
Assemble &
Analytic Apps
© 2012 Alteryx, Inc. Confidential. 25

26. Create, Publish & Run Analytic Apps in Cloud
Private or Public Cloud Analytic Output
Publish Analytic App
Run App
Assemble &
Analytic Apps
© 2012 Alteryx, Inc. Confidential. 26

27. Alteryx Big Data Architecture – App Design
Analytic Apps 3rd Party Multiple Format Output
Analytics
Consume
Decision Maker
Publish
Output
Analytics Statistical Predictive Spatial
Data Agile Data Data
Integration
Blending Database Quality Management
Output &
Upload
Analytics
In DB
Ingest
LOB Analyst
Structured | Semi-structured | Unstructured
Local & Data Big Data
NoSQL Hadoop
Productivity Warehouse Discovery
IT & Data (Coming soon)
Warehouse
Inter Source Data Integration
© 2012 Alteryx, Inc. Confidential. 27

28. Demonstration
Alteryx Analytics Gallery
Alteryx Strategic Analytics 8.0
© 2012 Alteryx, Inc. Confidential. 28

29. Next Steps
Learn More or
Get the 30-Day Trial:
www.alteryx.com
Visit the Analytics Gallery:
gallery.alteryx.com
© 2012 Alteryx, Inc. Confidential. 29

30. Perceptions & Questions
Analyst:
John Myers
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31. Changing Definition of Big Data
John L Myers
Enterprise Management Associates
Senior Analyst
JMyers@EnterpriseManagement.com
© 2012 Enterprise Management Associates, Inc.

32. Speaker
John L Myers
Enterprise Management Associates
Senior Analyst
John Myers joined Enterprise Management Associates in 2011 as senior analyst of the business
intelligence (BI) practice area. John has 10+ years of experience working in areas related to
business analytics in professional services consulting and product development roles, as well as
helping organizations solve their business analytics problems, whether they relate to operational
platforms, such as customer care or billing, or applied analytical applications, such as revenue
assurance or fraud management.
JohnLMyers44
Slide 32 © 2012 Enterprise Management Associates, Inc.

33. Big Data Emerging from Data Center
Slide 33 © 2012 Enterprise Management Associates, Inc.

34. Big Data isn’t just a “Hadoop”
Slide 34 © 2012 Enterprise Management Associates, Inc.

35. Hybrid Data Ecosystem

36. Big Data isn’t Just “Big”
Slide 36 © 2012 Enterprise Management Associates, Inc.

37. Big Data Platforms have Multiple Uses
Slide 37 © 2012 Enterprise Management Associates, Inc.

38. Question and Answer
Slide 38 © 2012 Enterprise Management Associates, Inc.

39. Question and Answer
• How do you view the future of Big
Data “integration” between various
“nodes” of architectures like the EMA
Hybrid Data Ecosystem?
• Movement of data?
• Movement of results?
• Both?
• Neither?
Slide 39 © 2012 Enterprise Management Associates, Inc.

40. Question and Answer
• Can a Data Artisan be “made”?
• Do you need to find them in your
organization?
• Can Data Artisans be “imported”?
• What is the importance of ease of
use in terms of Data Artisan
“development” / transition?
Slide 40 © 2012 Enterprise Management Associates, Inc.

41. Question and Answer
• What is the most common
“combination” of structures in Big
Data applications? Structured and
multi-structured data? Several sets of
multi-structured data?
• What is the most important
combination of structures?
Slide 41 © 2012 Enterprise Management Associates, Inc.

42. Question and Answer
• What are the keys to introducing Big
Data into existing analytical and
operational processes?
• How difficult is it to introduce
predictive analytics using Big Data to
an organization?
Slide 42 © 2012 Enterprise Management Associates, Inc.

43. Thank you!
Slide 43 © 2012 Enterprise Management Associates, Inc.

44. Twitter Tag: #briefr The Briefing Room

45. Upcoming Topics
This month: Cloud
December: Innovators
January: Big Data
2013 Editorial Calendar
www.insideanalysis.com
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46. Thank You
for Your
Attention
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