Brand + shopper = in-store analytics & adaptive content
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Inside Visions provides physical businesses useful analytics about their clients and audience. How many people walked in a store, when, their age group and gender is the data provided by Face Click®. The same data, applied to digital signage, plus attention time and emotion, is given by Target Ads®. This data creates the viewers’ profile, showing the most suited ad to them, automatically.
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Brand + shopper = in-store analytics & adaptive content
- 2. in-‐store through accurate insight THE BRAND THE SHOPPER we want to connect &
- 3. 1. WHO visits my store? 2. WHO looks at my ads? = THE BRAND’S PROBLEM
- 5. THE SOLUTION one camera > face detecPon soQware > person’s profile age | gender | Pme of day
- 6. THE SOLUTION • know conversion rates • display the right products • opPmize staff levels • save Pme • beXer experience
- 7. what happens THE SOLUTION
- 8. THE SOLUTION what you see
- 9. THE SOLUTION ex: how many women walked in during the ValenPne’s Day campaign in our 2 stores?
- 10. same soQware applied to adverPsing THE SOLUTION age | gender | aXenPon Pme | emoPon + triggers the right ad
- 11. THE SOLUTION • understand the audience • assist in the buying decision • increase sales • save Pme • beXer experience
- 12. accuracy in results WHAT DISTINGUISHES US? • best compePtor Cognitec: 67% ≠ ~ 86% in gender esPmaPon ~ 76% in age esPmaPon ~ 99% in face detecPon • Bluetooth, Wi-‐Fi and mobile apps: 25%
- 13. WHAT DISTINGUISHES US? + cloud-‐based and scalable + easy to install and to operate + cost-‐effecPve privacy and anonymity anywhere in real Pme
- 14. FOR? ü adapted their shelves more sales less costs (1000€/month) noPced many men came in the store ü adjusted staff according to hours with more visitors
- 15. WITH? • Access to funding incenPves, networking, financial, accounPng and legal issues • Camera supplier and installator • Authorized Partner – developing cameras and soQware together • Best Science Based Incubator Award 2010
- 16. www.insidevisions.com | info@insidevisions.com 10 John Street, London, WC1 2EB, United Kingdom Rua Pedro Nunes 3030-‐199 Coimbra, Portugal +442083853801 | +351934336940 THANK YOU!