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Building Brand Loyalty on the Social Web

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BSI Building Brand Loyalty on theSocial Web Marketing 2.0 Conference, Paris 2010
Jointheconversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
Building Brand Loyalty On the Social Web
MAKE DATA DRIVEN DECISIONS http://www.coneinc.com/content1182 http://www.coneinc.com/content2601
IT’S ABOUT THE PEOPLE, NOT THE TOOLS The tools come and go. ,[object Object]
Friendster – Gone.
Plurk – Umm, no.
Twitter – Declining.
Google Buzz – Confusing as hell.
Facebook is the only one growing exponentially and globally.Consumers’ expectations aren’t changing. In fact, they want more out of brands. That is a good thing.
SO THE QUESTION IS …. How do we live up to consumer expectations?
BRANDS BECOME BELIEVABLE
PEOPLE BUY THINGS FROM BRANDS THAT LISTEN Top Ten Brands / measuring breath and depth within the social web ,[object Object]
Dell (123)

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