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The Power of Bringing Your Fans Into the Marketing Mix

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All you need is blogs

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Word of Mouth Creationists and Word of Mouth Evolutionists

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The tale of a consumer…

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Turning Location Intelligence Into Marketing Intelligence

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Assessing The Real Value of Customers Word-of-Mouth

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Ford Motor Company – Setting Content Free At Ford

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Mining Word of Mouth Communities in 3G Mobile Networks

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The Psychology of Word of Mouth

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YouTube – It is all about Video

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Marketing 2.0 – Influence Starts @ Home

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What‘s Wrong With Reichheld‘s Netpromoter Score

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Mobile Location Based Community

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Zyb – Mobile Social Network

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