Forget a data dump. Instead show vs. tell how real people solved real problems using your offering, so that your customers will feel as if they stepped inside a buying simulator™, and took your offering out for a virtual test drive. As a result, customers will gain the insight needed to discover the value of your offering on their terms, so that they are inspired to step out of the status quo, take action, and invest through you into a better tomorrow.

1. How to turn your
PPT presentations into a
Buying Simulator
so that customers can take
your offering out for a
virtual test drive

2. Don’t project your documents

3. Make your Slides big like Billboards

4. Presentation Slide Customer Copy
Value Assumption
1. Declining customer service
ratings due to delayed data.
2. Over 30% of Data isn’t
actionable because of staff
turnover
3. Declining market share due to
poor customer experience.
Present your visual slides
and leave behind your document

5. Start your presentation with
Value Assumptions

6. The value assumptions are
based on research and insights
gained from our customers.

7. Share a story to make the
customer want to know more

8. Drawings help show the
before & after, and
contrast increases value

9. Once you finish your story
ask “What’s your story.”

10. After the customer shares their
story, you can then share
another story or two

11. Once the customer starts to tell
themselves a new story,
start exploring solutions.

12. Share a few PROOF slides like
screen shots, research, and/or
greater detail how your
capabilities work

13. Finish with clear
Next Steps