Over the last several years, the explosive growth of customer insight communities and community panels has helped reshape the market research industry. Until recently, communities existed as fairly free-standing solutions within an organization. Soon, the industry will see a dramatic shift in the role of communities across a business where organizations will build multiple communities from any number of sources from CRM systems to transactional big data sources. These communities will be built for long, strategic engagements as well as short term, tactical problem solving. Most importantly, the tools for engaging and learning from those communities—and the solutions for disseminating the intelligence gleaned from that engagement—will come from many of the same visionaries presenting at Innovation Exchange. Join Scott Miller to hear about the significant impact that communities will have in the future market research eco-system and how community success will create significant business opportunities for the industry’s innovators. The future success of the market research industry will rely as much on collaboration as it will on competition. Attend this session to learn how.

1. Insight Community Ecosystems
that Fuel Innovation
Scott Miller, Group CEO

5. INSIGHT
COMMUNITY

14. AnswerTap
RawData
RIWI
Peopling
Lextant
Momentum
Research
Infosurv
Burnham
Marketing
TeamBuilder
Theseus
GfK24Tru Tastemakers
thriveplan
RetailSenses
Pollfish
emotive
analytics
nviso

15. Thank You