This document provides information about a half-day LinkedIn training course exclusively for firms. The training will teach attendees how to unlock the power of LinkedIn and make it work for their role. It will provide an overview of LinkedIn functionality and how to set up an effective profile. Attendees will learn best practices for using LinkedIn to develop their network and find relevant business connections. The course aims to empower attendees to use LinkedIn as a high-value business tool. It will be delivered on-site for up to 20 people at a cost of £1,850 plus expenses.

1. LinkedIn© Training
unlockingsocialnetworking.com by Insight
“In half a day, we will
teach you and your
staff how to unlock the
power of LinkedIn©.”
James Potter
Senior LinkedIn© In Trainer
Half day LinkedIn© training exclusively for your firm
As the commercial pressures and workloads Course Overview:
tighten it gets increasingly difficult to reach
the person you need. Traditional methods of • LinkedIn© - What is it all about and how to
standalone marketing are losing impact. make it work for you in your role.
• Comparison between LinkedIn© and face to
With the constraints of nonchargeable time
face networking.
and work pressures LinkedIn© is an excellent
way to reach the people you need, quickly and
• Overview of all of the functionality.
professionally.
• How to set up your account and make the
Working with the people you know to get to the most of what it offers.
people you want to know.
• Review of the search functionality on the
LinkedIn© gives you another way, a better biggest live database of businesses and
way, a way to identify the right person and the professionals.
connections you need to get introduced to
them. • How to find and research the people,
businesses and connections you need.
Let one of our highly professional trainers with
years of experience and a guide you and share • Find work groups of interest.
best practice tips that will work for your firm.
• Participation is the key.
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2. You will learn to
• Edit and personalise your profile. • Be recognised as an expert.
• Use powerful psychological approaches • Gain or give recommendations.
to develop your network and to add • Build your network, to leverage it to develop
connections. new relationships, to better understand
• Connect – who with and how. colleagues and clients.
• Make and receive introductions • Use best practice approaches to social
professionally. media and online networking, the etiquette
• Search for the businesses and people you and the paths to success.
seek. • Have LinkedIn© email you easy to reach
• Find, join and work within groups. potential clients.
The course empowers you with a broad awareness and understanding of the key functions, the
tasks and makes LinkedIn© a high value toolset that affects you, your future and your bottom line.
The training is delivered as a half day course in house specifically for up to 20 people.
The only prerequisite is that you sign up for a LinkedIn© account before you come. To get the best
from the training it is ideal if attendees can access their LinkedIn© account on-line but a set of
notes are provided.
The investment for this exclusive half day session is just £1,850 plus expenses, this includes a short
conversation of around 45 minutes to ensure focus is appropriate and references pertinent, all
materials and workbooks and notes. It will give you and your team the awareness and understanding
you need to make the most out of LinkedIn© for your practice.
Senior LinkedIn© Trainer
James Potter
One of our senior LinkedIn© advisors and networking specialists, James
(also known as The LinkedIn© Man) was originally destined for a career in
accountancy when in 1986 he discovered networking and sales. He went on to
learn four different sales methodologies along with a passion for various other
professional disciplines. James has a unique understanding of LinkedIn© and
its use for accountants. His experience spreads from smaller firms through
to multinational corporations and a number of professional bodies in the UK.
James focuses on the tactical skills needed to succeed when networking and
how to get the most out of LinkedIn©, the world’s largest online, professional,
business network.
www.unlockingsocialnetworking.com by Insight

3. Let us write your LinkedIn© company profile
Company profiles are the corporate entities of your organisation and its services, which the
employees associate with. In excess of 1,000,000 companies have profiles within LinkedIn© and it
is essential that they reflect the values and value of the brand.
We will create your unique profile which will maximise the functionality and provide impact. Making
your propositions and brand enhance the browsers insight, raise the value perception and capitalise
on client’s positive feedback. A good company profile gets you past scrutiny, recognises your
position as a market leader and ultimately gets you the success you want.
Your company profile will include the following:
• Create a high impact company profile that demonstrates your values, and your brand - the value
that you share with clients.
• Ensure your company profile is secured to prevent unauthorised tampering and amendments.
• Add an appropriate professional brand logo (or services logos) from your library.
• Embed suitable YouTube videos to products and services.
• Create promotional links and contacts, as appropriate.
• Work with an internal contact to ensure “invites to recommend” are sent appropriately to endorse
products and services.
• Link to website pages that reflect the business.
This is created at your site, tailored to your specific marketing messages, themes and content at a
half day session. The cost for the creation of a single company profile on LinkedIn© would be £950.
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4. Personal Profiles – Creating profiles to be proud of
The individual’s personal profile is the foundation in the world of LinkedIn©.
A great personal profile produces the platform to grow from; it underpins you and your personal
brand. If someone wants to find your areas of interest or business do you make it easy for them
to find you and buy from you? Do you use the right key words? Does your profile reflect your local
standing in the community and accountancy profession?
If it is not representative of your value it will limit the chances of success by giving the wrong
message or worse still no message at all.
Using our senior LinkedIn advisor James is an expert on LinkedIn©, with over 130 recommendations,
and can create profiles with impact, making your values, personal brand and your professional
value to clients obvious.
A good profile gets you connected, gets you noticed and ultimately enables the success you want.
This is a one off service creating an attractive, compelling profile using your existing profile as a
starting point and curriculum vitaes (where available) to create profiles within Microsoft Word. This
is followed by a telephone interview to collect further insights about you, your brand and your value.
Removing the problem of what to say, how to say it and saving the business chargeable time.
It will:
• Create a high impact profile that enhances your presence.
• Demonstrate your values, value and reflect your brand.
• Craft sections of your profile that reflect their expertise, skills, your experience and the value that
you share with clients.
• Add an appropriate professional photograph from your library.
• Get your profile towards 100% complete.
• Add applications that work for you.
• Integrate with Twitter, if appropriate.
• Link to website pages that reflect the business.
This enables you to broaden your network, work it more efficiently and to get the connections,
©
engagement and business you seek from within LinkedIn .
The closure process for each profile will be a telephone coaching session for 30 minutes. You can
©
then use it to populate your LinkedIn profile without exposing any individuals password or login
details externally.
Cost per LinkedIn© profile offsite with a brief telephone interview prior to creation is £600. We also
offer an onsite service at additional cost.
www.unlockingsocialnetworking.com by Insight

5. Digital Marketing Consultancy & Training
Bespoke training and consultancy for firms looking to develop, strengthen or grow their online
marketing efforts. Delivered by the leading expert on digital marketing, your programme will be
focused towards your specific requirements and individual situation. It can cover any of the various
internet marketing channels (including SEO, PPC, Email, Social etc) what the future holds and
how to develop and implement your own digital marketing campaign for your firm. It can cover any
combination of the following:
• Digital marketing uncovered • Pay Per Click Marketing
• Search engine optimisation (SEO) • Online PR & Brand Reputation
• Google Analytics • Future Marketing Trends
• Affiliate marketing • Email Marketing
• Social media marketing including Facebook, • Digital Marketing Planning
LinkedIn and Twitter
Senior Digital Marketing Trainer
John Braithwaite
Head of Digital Marketing, John is a leading authority on how professional
service firms can maximise the impact of web-based marketing. John leads
pioneering new approaches to digital marketing and social networking
for accountancy firms. He has embraced and developed unique design
concepts, effective PPC campaigns, LinkedIn© and much more. He is highly
regarded by many successful firms as someone with great experience.
He offers a unique insight into generating great quality customers online.
“Our senior management team first heard David Oliver
and the Insight team in Paris with 80 other accountants
at an international convention. Their ability to present
with passion and inspiration and their ability to combine
online and offline marketing for proven results means,
I have no hesitation in recommending David Oliver &
the Insight team for firms that are looking to grow.”
Rakesh Shaunak - Principal
MacIntyre Hudson
www.unlockingsocialnetworking.com by Insight

6. “I have heard David Oliver a number of times presenting to
lawyers, accountants, and finance professionals. His content
is practical, his principles easy to implement, and his delivery
inspiring.”
“A very informative, thought provoking event. I am leaving here
with many ideas that we are looking forward to implementing.”
“The session was really helpful in understanding how LinkedIn
and Facebook works was not aware of how many pages can
be generated automatically and stay empty.”
“Very enjoyable and informative event – lots of ideas to take
away.”
“David Oliver is both a powerful presenter of material but
also.... and more importantly to me, his work has made a
significant difference to our business. It has depth and can be
practically applied... but most of all it produces results.”
“An essential and must attend event for any firm looking to
grow in the continually evolving digital age.”
“I must admit that I was very sceptical to start with but this
session was amazing. I have picked up so many nuggets of
information. I will definitely be attending more Insight events –
thank you for a great workshop.”
Contact us
UK 0800 803 0826 Europe +44 (0)1256 896239 USA 1-(800)-542-0602
www.unlockingsocialnetworking.com by Insight