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Fibromyalgia General Online Landscape Report 2008
Insight on Results on Google  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keyword # of Google Search Results Fibromyalgia 9,030,000 Fibromyalgia prescription 1,920,000 FMS treatment 1,210,000 Managing Fibromyalgia 878,000 Fibromyalgia Pain 526,000 Fibromyalgia Treatment 519,000 Fibromyalgia symptoms 376,000 What is fibromyalgia 355,000 Lyrica 2,450,000 Lyrica Fibromyalgia  801,000 Cymbalta 4,670,000 Cymbalta Fibromyalgia 92,900
Notes on Keywords and its Top Ten Search Results: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding the “Voice of the Patient”  on Social Media Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix
Prescription Drugs Site Analysis Results based on typing the url for the brand site When: “ http://www.cymbalta.com”: A mix links for depression, general anxiety disorder, and one press release about its indication for fibromyalgia appeared.  “ http://www.lyrica.com”: Only one link for fibromyalgia appeared and it was for a Spanish blog!  Drug Pharmaceutical Company Tag Line Feel of the site Keywords associated with site Meta Description of the site Lyrica Pfizer "LYRICA is the first treatment option approved by the FDA to manage fibromyalgia" Simple and Clean. Site looks very non-descript and does not intuitively connect with patients.  fibromyalgia, lyrica for fibromyalgia, what is fibromyalgia, fibromyalgia pain, manage fibromyalgia, fibro Click here to learn more about LYRICA and sign up for more LYRICA info. Cymbalta Eli Lilly “ I feel ..” Understands how  the patient experience of living with FMS” "Eli Lilly and Company, Lilly, Cymbalta.com, Simbalta, Cimbalta, Symbalta, duloxetine, duloxetine HCl, Cymbalta, pain, symptoms, SSNRI, causes, fibromyalgia, FM, treatment for fibromyalgia, serotonin, norepinephrine"
About Insights Digital ,[object Object],[object Object],[object Object],[object Object],By Marshall Sponder & Leticia E. Colon - Insights Digital
Contact Us ,[object Object],[object Object],[object Object],[object Object],By Marshall Sponder & Leticia E. Colon - Insights Digital

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Lyrica Online Landscape

  • 1. Fibromyalgia General Online Landscape Report 2008
  • 2.
  • 3.
  • 4.
  • 6. Prescription Drugs Site Analysis Results based on typing the url for the brand site When: “ http://www.cymbalta.com”: A mix links for depression, general anxiety disorder, and one press release about its indication for fibromyalgia appeared. “ http://www.lyrica.com”: Only one link for fibromyalgia appeared and it was for a Spanish blog! Drug Pharmaceutical Company Tag Line Feel of the site Keywords associated with site Meta Description of the site Lyrica Pfizer "LYRICA is the first treatment option approved by the FDA to manage fibromyalgia" Simple and Clean. Site looks very non-descript and does not intuitively connect with patients. fibromyalgia, lyrica for fibromyalgia, what is fibromyalgia, fibromyalgia pain, manage fibromyalgia, fibro Click here to learn more about LYRICA and sign up for more LYRICA info. Cymbalta Eli Lilly “ I feel ..” Understands how the patient experience of living with FMS” "Eli Lilly and Company, Lilly, Cymbalta.com, Simbalta, Cimbalta, Symbalta, duloxetine, duloxetine HCl, Cymbalta, pain, symptoms, SSNRI, causes, fibromyalgia, FM, treatment for fibromyalgia, serotonin, norepinephrine"
  • 7.
  • 8.

Notes de l'éditeur

  1. Social media related tags are: chronic fatigue syndrome , cfs , cfids , chronic pain , fm , chronic fatigue , life , pms , menopause , osteoporosis
  2. Social media communities provide patients an online space to share their experience. Patients share their experience in many ways: Blogs – Technorati.com reports: 7,665 results for Fibromyalgia and 432 blogs dedicated to Fibromyalgia. Message Boards – like ChronicBabe.com, Neurologychannel.com, HealthBoards.com, Fibromyalgiasupport.com Online Groups – Facebook.com has 283 groups on Fibromyalgia. Videos – YouTube reported 1,050 videos in its results on Fibromyalgia.