This edition features a handful of Most Inspiring Business Women that are at the forefront of leading us into a digital future. Read More: https://insightssuccess.com/the-10-most-inspiring-business-women-to-watch-2023-february2023/

1. Business Insider
Inclusive Insights
The Renowned
Women Leaders
Changing the
Paradigm of the
Business World
The Influential
Traits of Successful
Business Leaders
December
Issue: 07
2022

4. N O T E
omen begin their careers in business and other
Wfields with the same aptitude, knowledge, and
dedication. However, finest make it to the
highest levels.
This divide is significant not just because the well-known
glass barrier is unjust but also because the need for more
leaders in the globe is becoming more and more vital. All
women who possess the intelligence, drive, and tenacity to
lead should be inspired to realise their potential and make a
lasting impression.
Positive emotions play a big part in centred leadership.
There are a few traits that notably set women apart.
Given these potentially detrimental emotions, focused
leadership actively incorporates positive psychology, an
area of study that looks to understand what makes effective
leaders.
It translates into improved job satisfaction, more
productivity, fewer turnover, and greater loyalty among
professionals. Feelings of transcendence are another
advantage; in other words, giving to a cause greater than
oneself fosters a deeper sense of purpose, which feeds a
positive feedback loop. Some of the female leaders were
able to change their course and embrace the challenges that
went along with their objectives by finding significance in
their lives.
The lenses that Women Leaders employ to perceive the
world and interpret their experiences can have a significant
impact on professional achievements. With the latest edition
of The 10 Most Inspiring Business Women to Watch, is
the revelation of the most insinuating women leader
disrupting the parameters of Business World.
Have a mesmerizing read!
The Advancements of Women
Business Leaders
- Prashik Bombarde
Bombarde

5. Prashik Bombarde
Managing Editor
The Inheritance of the Liquid Conscious is the
Pathway to the Transformative Outcome.
,,,
,

6. C
O
N
T
E
N
TS
Mary Ahrens
Actively Participating in Social Causes Through
Philanthropic Entrepreneurship

7. Bettina Schaller
Leading Talent Solutions to the Future
The Accidental Entrepreneur
Jane Peyton
Revamping Fashion Industry
with Advancements
Suzy Q Jewels
16
2
3
4
6
28
Ivan Palomino
CxO
The Influential Traits of Successful
Business Leaders
The Renowned Women Leaders Changing the
Paradigm of the Business World
Inclusive Insights
Business Insider
20
32

8. sales@insightssuccess.com
December, 2022
Circulation Manager Tanaji Fartade
Research Analyst Eric Smith
Editor-in-Chief Merry D'Souza
Anish Miller
Senior Editor
Kelly, David
Business Development Executives
Managing Editor
Shruti Tikotkar
Business Development Manager
Prashik Bombarde
Art & Design Head
Art & Design Assistant
Visualiser David King
Co-designer
Rohil Shinganapurkar
Mrunalinee, Sonia
Marketing Manager Joseph D'souza
Technical Consultants Prashant, Rajeshwari
Technical Head Jacob Smile
Assistant Technical Head
SME-SMO Executive Gemson
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Renuka Kulkarni
Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not
be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission
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Sales Executives Mark, Alice
Prachi Mokashi
Assisting Editors Pooja Shah, Shreyasi Shelke
Paul Belin

9. Company Brief
Featuring
The Adecco Group
adeccogroup.com
Carlota Amoros
Co-founder
Cristina Fonseca
General Partner
Audrey Tsang
Co-CEO
Carina Lopes
Head of Digital
Future Society
Bettina Schaller
SVP Head Group
Public Affairs
Clue is a period tracking app, a trusted menstrual health resource,
and a thought leader in femtech.
The Adecco Group is the world’s leading talent solutions and
advisory company driven by a powerful purpose –
to make the future work for everyone.
Mobile World Capital Barcelona is an initiative that
promotes the digital development of society and helps
improve people’s lives globally
Holaluz is the company that has been revolutionizing the
electric power sector for almost a decade.
Indico Capital Partners continuous growth is driven by our core
mission: leveraging Iberian talent for global impact.
Clue by Biowink
helloclue.com
Mobile World Capital
Barcelona
mobileworldcapital.com
Holaluz
holaluz.com
Indico Capital Partners
indicocapital.com
Tot
tot.money
Jane Peyton
Founder
Moria Zituny Benett
CEO
Doris Messina
CEO & Founder
Tot is a fintech company that combines the best financial tools
to help companies and professionals better manage their
business
School of Booze is unique in its range of services, offering on-
line beer, cider, wine courses, drinks training, drinks
consultancy and corporate events.
Tevva aspires to be global innovators, acknowledged for
moving the world towards a better way of transporting
everything for everyone.
Hair4Good is a philanthropic hair care company that offers
innovative and beautiful accessories and Styling Tools.
Suzy Tamasy is an entrepreneur, award-winning mentor in
finance, and a leader in advocating for entrepreneurship as a
way of creating positive transformation in the world.
School of Booze
school-of-booze.com
Tevva
Tevva.com
Mary Ahrens
Founder and CEO
Suzy Tamasy
CEO & Founder
Hair4Good’s
hair4good.com
SuzyQJewels
SuzyQJewels.com
THE 10 MOST INSPIRING BUSINESS WOMEN TO WATCH 2022

10. , ,
Our vision is to make
kinder, solu on-based
patented products at
affordable price points.

11. Mary Ahrens,
Founder/CEO
Hair4Good

12. Humans are social beings. They collectively
improve society. However, the push that society
requires to pursue a better living, better thinking,
and better social participation comes from self-motivated
individuals.
As always, times are changing again. Professionals are
pursuing innovative careers or entrepreneurial paths that
allow them to play an active role in coming together and
uplifting society. Such self-motivated entrepreneurial spirits
with a social conscience are rapidly becoming influential
personas for millions globally.
Mary Ahrens, Founder, and CEO of Hair4Good, is a star
shining brightly on that entrepreneurial and philanthropic
horizon. She is showing other businesses and individuals
that it is possible to carry professional and social
responsibilities hand in hand.
Hair4Good is a philanthropic, women-owned hair care
online store with style. The company believes that
everything it does has a "higher purpose." Therefore, it
continually makes efforts towards providing the highest
quality hair care accessories with a purpose. 50% of all of
its profits are donated to childhood charities.
Let's dive into Mary's fascinating journey of establishing
Hair4Good and her motivation for active participation in
social causes.
An Entrepreneur with a Higher Purpose
Mary successfully climbed the corporate ladder to reach
corporate officer at Conair Corporation. After 27 years of
her corporate journey, she decided to move ahead in her
career by starting her own venture, Beauty Forward,
LLC./www.Hair4Good.com. The motivation behind this
endeavor is to be able to fulfill her desire to have a
continueous giving stream to help improve the lives of
children in need by donating 50% of the companies profits
to their halo of charities.
Mary feels that she is extremely lucky to have the support
of so many people for her pursuance of social causes. Many
individuals who know Mary have contributed to her efforts
professionally and personally.
She makes sure to pay it forward to society's less privileged
and differently-abled children. In order to achieve this, her
philanthropic efforts through Hair4Good play a significant
role.
Promoting Innovative Hair Care Products
The hair accessory category has not had much innovation in
the past several years. At retail, the category is controlled
by large conglomerates that focus more on sales and
distribution than the customer or for that matter costumer
needs.
Despite being a small company, Mary believes in
promoting innovation in hair care products at Hair4Good.
, ,
Never be afraid of
failure; the road to
success is paved with
mistakes and less
than perfect results.

13. Mary says, "We are a small company with a focus on
innovation and philanthropy."
She adds,"Our innovative, patented, and patent-pending
technology are formulated to cure hair issues, and our
philanthropic mission is to help children in need.
Technology and philanthropy are greatly needed in our
industry."
Contributing Half the Profits to the Children's Charities
Mary is continually motivated by the thought of
contributing to society in every possible way. Responding
to the question of her motive behind establishing
Hair4Good, she says, "I have been extremely blessed in my
life in so many ways. I felt the need to give back to society
and opened a philanthropic hair care company that
supports children's charities.”
This entrepreneurial venture gave Mary the ability to use
her business skills to serve consumers and, at the same
time, share the profits that are gained with the children's
charities.
Talking about Hair4Good's mission, she says, "Our vision is
to make kinder, solution-based, patented products at
affordable price points.”
Additionally, she says, "Hair4Good is a philanthropic,
women-owned hair care company that supports children's
charities by donating 50% of its profits.”
Sharing Good Fortune with Others
For an organization to carry out its philanthropic duties,
having core values or principles in foresight always helps.
These sets of values help in getting people to participate
more energetically in the noble effort.
Answering the core values of Hair4Good, Mary says, "Our
core values are kindness, giving, and sharing our good
fortune with others.”
"Our mission is to help bring out your inner beauty and
make the world a better place for children in need," she
adds.
Fostering a Healthy Work Atmosphere
With her vast corporate experience, Mary has ensured to
promote a healthy work environment at Hair4Good. She
believes in a work ambiance that enables healthy
interactions and the exchange of ideas. Everyone's
contribution to the company is duly acknowledged.
While introducing her team, Mary says, "We are a female-
owned enterprise." Furthermore, she puts, "Our team
consists of like-minded people. We are a family that believes
in kindness, honesty, comradery, and treating everyone with
respect.”
She marks, "Egos are not welcome. Everyone shares
equally in every success and failure, and everyone has a
voice and a seat at the table.”
Advice To Budding Entrepreneurs
As a word of guidance for entrepreneurs, Mary offers the
wisdom of her years of corporate experience to them.
"Always follow your dreams with persistence and hard
work.

14. , ,
Our mission is to help
bring out your inner
beauty and make the
world a be er place
for children in need.
Miraculous results can occur to those willing to invest in
what they believe in.”
Lastly, she puts, "Never be afraid of failure; the road to
success is paved with mistakes and less than perfect
results.”
Strengthening Hair4Good's Future
Mary plans to make her organization's ethos and social
contributions more visible to leaders and companies like
hers in the coming days. It will act as a great motivation for
them to make their contribution to society through various
means.
Talking about Hair4Good's future, she says, "We continually
work on communicating our message through social media
and in-person contacts with like-minded companies and
individuals who believe that philanthropy has a role in
corporate America”.

15. Hair4Good is for girls and women.
Run by a successful woman who
donates 50% of the companies'
profits to children's chari es. My
children are my life, and it gives me
great joy to buy great products and
give back.”- Missy
I love love love the scrunchies. I
have very thin hair, and they
hold beau fully without pulling.
They are beau ful, so , and
cuddly. - Maria
This cushion brush is the best brush I
have ever used! It is so good that I can't
even really say why. My hair is smooth,
shiny, and with absolutely no frizz, and I
have frizzy, kinky hair. It feels so good
when you use it. It feels like you are at
the solon having your scalp massaged.
Great brush!” - Kathleen

16. 2022 - CIO Look - 10 Most iconic Founders and CEO’s
2022 - CIO Views – Most influen al Women in Leadership to
Watch Company
2022 - Influen al Buisness Women Awards – Most Socially
responsible Hair Accessory Company – USA
2022 - Who’s Who in America
2022 - Worlds 10 Visionary leaders to Follow
2021 - AI Most influen al Businesswoman award 2021 – Most
Influen al Hair Accessory Business Leader USA
2021 - Corporate Excellence Award – Most community focused
Haircare Company
2021 - Corporate Exellence Awared - Most Community Forcused Haircare
2021 - Corporate Vision - Future of Be er Business
2021 - Exeleon - 10 most Transforma onal Women Leaders
2021 - Industry Wired - 10 Most Influen al Women Leaders to Follow
2021 - Who’s Who in America
2022 - Na onal Women’s Business Enterprise Cer fica on
2022 - Influen al Business Woman Award – Philanthropic Entrepreneur of the
Year 2022 – USA
2022 - Future of Be er Business – Corporate Excellence Award – Most commu-
nity focused Hair Care Company in Connec cut
2022 - 10 Most Ionic Founders and CEO’s
2022 - Most Influen al Women in Leadership to Watch
2021 - Influen al Business Woman Award – Most Influen al Hair Accessory
Leader – USA
2021 - Corporate Vision – Future of Be er Business Corporate Excellence Award
2021 - 10 Most Transforma onal Women Leaders
2021 - 10 Most Influen al Women Leaders to follow

18. www.insightssuccess.com
|
16 December 2022

19. omen bring culture to the organization while
Wfostering creative zeal and imbibing innovative
spirit into the workforce. With the rising
participation of women in the business world, companies are
witnessing positive change with creativity and agile
development.
Sprouting an era of such socio-economic equity is Bettina
Schaller. She is an excellent example of inclusive leadership.
Being the SVP Head Group, Public Affairs of The Adecco
Group, Bettina works as the government's Affairs Manager
and envisions bringing pay transparency and parity in the
corporatespace.
Focussing on the HR management space, Bettina is changing
the tide of work optimization and lifelong employability with
TheAdeccoGroup.
We crossed paths with Bettina to learn more about her
inspiringjourney.
Below are the interview highlights
Bettina, please give us a brief overview of your journey
at The Adecco Group.
I joined the Group in March 2010 as a Government Affairs
Manager. In the past 12 years, I built up the Function from
scratch, defining its strategy, adding value and impact. I've
worked with two Group CEOs and have witnessed two
major strategic shifts, the last in early 2021 when the
Group's Future@Work Strategy was introduced. Today I
oversee the Function while also holding select mandates in
Organizations focusing on the World of Work.
Tell us more about your organization its vision, and the
key aspects of its stronghold in the HR services space.
The Group is the world's leading talent solutions and
advisory company driven by a powerful purpose – to make
the future work for everyone. Our 360° solutions enable
sustainable and lifelong employability for individuals and
empower organizations to optimize their workforces. The
offering is unique as it caters to all needs of both workers
and companies. And we lead the social innovation and
social impact agenda of the Sector. We were the first to
advocate for the need of a New Social Contract in 2019
before the world was shook up by the effects of COVID-19.
Elaborate more on how you've contributed to various
organizations throughout your entire career with your
expertise in various subject matters like government
relations, lobbying, comitology, etc.
I have over the years developed a strong interest and
footprint in the World of Work and been mandated to sit on
a series of Organisations. First of all, I was elected
President of the World Employment Confederation in
September 2020. WEC is the voice of the Private
Employment Services Industry, so the prime advocacy
organization for the HR sector. I am also the vice-President
of the Employment, Labour and Social Affairs Committee
of Business at OECD, which feeds into the OECD's Labour
and Employment Agenda. For the past ten years, I have
been a member of the Business 20 Future at Work and
Education Task Force, and for the past two years, I have
been a Member of the Business 20 International Advocacy
Caucus. My focus in both also under this year's Indonesia
Presidency is on the promotion of well-regulated labour
markets and diverse forms of work. Then I also support the
World Economic Forum's ambition to drive the Center for
I have zero
tolerance when
it comes to
circumventing
anti-discrimination
requirements under
the argument
that technology
is used.
www.insightssuccess.com
|
17 December 2022

20. the New Economy and Society, with regular contributions to
the Forum's Global Future Councils that focus on
EmploymentandSocialAffairs matters.
As a woman leader, what change do you wish to see or
make in the corporate space to facilitate opportunities
that are presented to women?
The biggest change needed is to bring pay transparency and
pay parity to the corporate space, across all roles, and at all
seniority levels.
What is your opinion on the necessity for organizations
that are providing HR services to leverage modern
technologies to better serve their clients?
I could not imagine that any HR organization that is not
leveraging technology could make it for a long time in our
Industry. The efficiency and productivity gains are clear.
More so: Clients demand speed and innovation besides a
competitive cost structure. Technology will enable that. The
question to me is how organizations utilize the technology,
notably from an ethical standpoint. I have zero tolerance
when it comes to circumventing anti-discrimination
requirements under the argument that technology is used.
Ethics and tackling biases are other key topics to address,
importantly so in the HR sector.
As an established industry leader,
what would be your advice to the
budding aspirants who wish to make a
career in the corporate government
affairs space?
Experts in the Corporate Government
Affairs field must see themselves as
translators or interpreters or navigators
between 2 worlds: they must be able to
translate the language of policymakers to
their business constituents – and vice-
versa. The jargon is completely different,
and it is a skill to adjust to the audience
in often complex technical issues that are
"political."
How do you envision further
strengthening The Adecco Group's
stronghold in 2022 and beyond?
My focus at the Group lies in supporting the strategic
priorities and the Group's client base. I am currently
expanding my team with a Policy Data Analyst that will
further enhance our capabilities of acting as a partner to
business and our policy stakeholders alike.
Please give us a few testimonials of your
clients/customers and a list of awards/recognitions that
accurately highlight your organization's position in the
market. (If available/permissible)
Recognitions: Staffing 100 Europe Influencer since 2017;
Global 100 Power Women in Staffing since 2017; Latin
America Top Leader in Staffing in 2022.
In addition to my World of Work mandates, I am also the
President of the Young Leaders Alumni Foundation of the
American Swiss Foundation and a co-founder of "The
Boardroom", a club for female leaders in Switzerland
looking to build the pipeline of female talent ready to take
on Board mandates.
www.insightssuccess.com
|
18 December 2022

22. The
In uential
Traits of
Successful
B U S I N E S S
L E A D E R S
n the business world, many business leaders are
Iimmersed in business collaborations. The way things
happens when you meet enough impressive
entrepreneurs and executive, it is clear that one can see
patterns emerge somewhere.
To start, it was a coincidence but eventually, a business
collaboration franchise where entrepreneurs and business
owners present themselves and feature their work dawned
on them. These traits aren't a coincidence; it is necessary for
success.
Let's know some of the desirable's traits and know-how
leaders function with their traits:
Emotional Intelligence
It's quite easy to say things about emotional intelligence,
but when it comes to being successful, it is an important
factor. Successful people understand themselves and who
they ate first as the basis of their understanding of people.
This creates awareness of self and gives others an authentic
relationship that is built on trust.
With a foundation li,e trust, relationships have the
feasibility to challenge each other, resulting in better
consensus on decision-making. More consensus leads to
less anxiety.
Risk Taking Capabilities
Successful people have an inbuilt ability to differentiate
opportunities and seize things when it terrifies them. This is
also a reason why successful people don't give credit to
themselves as they give to their luck and skill sets required
to crack the opportunity.
As the saying goes, "Being in just the right place at the
right time." It isn't always luck, but the ability to recognize
there is an opportunity and to take a risk indirectly means
pursuing it. This is y a key component to success.
Observant Decisiveness
The two essential things in the business world for
successful leaders are listening and being decisive.
Listening refers to observing and gathering information
quickly. These features lead to quick decisions and a
leader's ability to get beyond the mountaintop and forecast
the future.
When one is supposed to do so, they are most likely to
prepare for the necessary pivots for others that one may not
see coming.
Viewing Downfalls as Learning Lessons
People who fall under the category of success usually have
a perspective of looking at failures as learning curves.
Failures do not stop them from trying again. They mainly
show how and where to correct the course.
Successful people to that by choosing past shortcomings as
opportunities to correct course, leaders can change their
www.insightssuccess.com
|
20 December 2022

23. Inclusive Insights
www.insightssuccess.com
|
21 December 2022

24. perception of failure compared to that of delayed success.
This ultimately leads to people who know they cannot fail
and always succeed eventually.
Growth Mindset
Successful leaders do have a growth mindset, and they learn
continuously to change and adapt to changed situations
without losing their vision. They also build diverse teams
which they trust.
The productive conflict engagement, clear decision-making
skills for buy-in, and peer-to-peer accountability lead to a
result-oriented team to focus and prevail further in the same
direction.
Fostering Creativity and Innovation
Leaders must have the courage to risk experiments and
encourage creativity. Doing so fosters innovation that will
steer the organization into a new destination and around the
twists and turns of changing business landscape.
The only key is to always be persistent in pursuing your
goals with an open-minded and flexible schedule.
Encourage people around to spend 15% of their time
exploring new ideas through brainstorming and
prototyping.
Creating Long-Lasting Relationships
Competitive leaders do more than just inspire others to
follow them. They know how to motivate their employees
to strive wholeheartedly for their company's goals. Each
employee feels valued and appreciated and feels like they
make a difference. It will initiate them to push harder to
achieve success for their company.
Outstanding leaders understand that they need to be
effective in various things like networking, not just to
advance their careers and also to benefit their organization.
It is done by creating a wide and varied network of people.
Leaders establish impactful relationships with their
customers, clients, partners, and also competitors.
Centricity to Customer
Whenever your industry or business might find yourself,
customer-centricity is the key to it. Ir requires almost taking
the time to be at the forefront of customers' needs. The
needs of customers may change and evolve.
The only way to crack down the possible way is through
paying attention to your customers and nurturing
relationships. It eventually preemptively knows what they
may need, potentially even more than they do.
To conclude,
Leaders in the business need to put themselves out there,
follow their convictions, and hope they won't lose respect
even when people don't agree with them completely.
However, a true leader possesses these traits, and it isn't a
big risk after all. Act like a leader, and most people support
and follow them regardless.
- Shreyasi Shelke
www.insightssuccess.com
|
22 December 2022

26. www.insightssuccess.com
|
24 December 2022

27. Jane
Peyton
Leader’s Viewpoint
The Accidental Entrepreneur
Iam an accidental entrepreneur who built one of the
world’s most unique companies by not following the
rules of business. Having my own company was not
something I thought about when I entered the job market
after graduating from university. Several careers later as a
PR executive, TV producer, and journalist I felt dissatisfied
that I was spending so much of my life working really hard
for the benefit of a corporation and that I was not really
doing what I wanted to do. So what did I want to do? I
wanted to work at something that gave me great satisfaction
and that I excelled at, where I could use my personal as
well as professional skills in a job where each day would be
different, but more than anything I wanted to work in an
organisation that treated employees with kindness, offered
flexible working hours, cared about the issues that I did, and
had a company culture of consideration for others. A
company that ticked those boxes did not exist in real life so
instead of just dreaming about this mythical business entity,
I founded it! School of Booze offers events, education,
consultancy, speeches, copy writing, London (UK) pub
tours and so it has multiple income streams. This diversified
offering was a saviour during the pandemic when all my in-
person group events and training ceased.
As an accidental entrepreneur, I have done things my way
in founding School of Booze to suit how I want to work,
and how I want to work with others. I have created a niche
and succeeded in it. Nascent entrepreneurs, and people
considering starting their own company but thinking they
have to conform to business norms might be interested in
what works for me.
Graduates of business school may hold their hands up in
horror if they looked at how I run the business and my
motivations, but happiness, integrity and respect for the
people I work with is more important to me than relentless
profits. I purposely keep the company structure and my
way of working flexible, including not having employees,
but instead hiring people on a project-by-project basis with
the expertise I need. They are content to work as
contractors as it gives them flexibility too. My job has
never been 9-5 and neither is the schedule of the people I
hire. Unless there is a specific deadline, they do the work in
the hours that suits their personal commitments.
I often think about the tyranny of the 9-5 model of working
and wonder when people who work that way manage to get
to the dentist, do the shopping, and other necessary
activities. There is something else about 9-5 working.
Within those hours people may not be productive or at their
peak when an employer expects them to be. Some
employees may flourish at other times of the day like I do -
my most productive work hours are between 2pm and 9pm.
If their employer permits them to do the work in the hours
that suits them then the employee is likely to be more
productive. I realise that not all jobs and companies can be
flexible and 9-5 might be non-negotiable in many cases, but
as long as the work gets done, the employer that can offer
that flexibility and treats their staff as humans with lives
outside of their job will have a happier work force.
Not only do I not have employees, but I do not have a board
of directors or stockholders either so I can make decisions
www.insightssuccess.com
|
25 December 2022

28. quickly, accept or decline opportunities,
use my instinct as to what is best for the
company, and operate in a way that is
true to my principles. Look away now if
profit and year-on-year growth is the
most important factor in business because
it is not for me. Being kind, having fun,
and offering the best experience possible
for the staff and clients I work with is what
motivates me.
For me kindness, empathy, and consideration are
essential qualities in business. As the saying goes you
get further with honey than vinegar. I pay above the market
rate for staff (and I pay student interns although many
companies do not) because the market does not give value
to those intangible and priceless aspects of a person that
cannot be monetised – their personality, their essence as a
human, their loyalty. I appreciate what the staff I hire do,
how they do it, their skills, their reliability, and the pleasure
it is to work with them. In any case most people deserve to
be paid more than they already are! I also ensure that
invoices are settled within a day of receiving them.
Companies (usually big corporations) that refuse to pay
invoices for months for goods and services already
provided are using suppliers to subsidise their businesses
and that is pure exploitation. Imagine if that person who
enforces the delayed payment of invoices paid for a meal in
a restaurant but did not receive the food for months?
My first employer after graduating from university was
highly unpredictable, would regularly shout, and acted
unreasonably. It was such a stressful atmosphere to work in
but I thought that must be what a high-powered job
entailed. Back then an employee’s mental health was not a
consideration, it is now, and rightly so. No job should
make a person feel ill. It was only when I left and found
other employment where all was calm that I realised it was
not normal to feel highly stressed in the office so I made the
pledge never to work in nerve-jangling situations again and
this informs the way I do business today. I have seen how
friends employed by corporations have become stressed by
the company culture, the inflexible hours, the pressure to
reach targets, and if they do reach them, the targets are
increased the following year. As a business owner I am
fortunate to have none of that, but it was an active choice I
made. Most people spend the majority of their waking
hours commuting and being in work so it should give them
enjoyment.
Being a small-business owner does not suit everyone,
neither does my attitude to doing business, but for anyone
considering starting their own enterprise I say do it! And
do it in the way you want it to be. Inventing a niche and not
following the traditional methods of running a company has
not stopped me from being recognised and rewarded for my
business acumen. Since I founded School of Booze in 2008
I have won numerous awards, but two in particular stand
out for me. In 2021 I was a finalist in the Great British
Entrepreneur Awards, and in another competition School of
Booze was included in the Top 100 Small & Medium
Enterprises in London & South-East England. Starting my
business was against all odds and the newly graduated me
looking into the future at the mature me and seeing the
accolades would not believe it. Building and expanding
School of Booze gives me so much joy and knowing that I
am doing it in a way that matches my values makes me very
content.
Jane Peyton Biographical Details for Box-Out
Jane Peyton is an award-winning drinks educator, writer,
broadcaster, pub expert, and public speaker. She is the
founder of the School of Booze – a training, education,
events company, and consultancy specializing in alcoholic
drinks.
Jane was the UK’s first accredited Pommelier (cider
sommelier) and Britain's first Beer Sommelier of the Year.
She is a former Imbibe Magazine Drinks Educator of the
Year. For her beer work she was awarded a Lifetime
Achievement from Britain’s Parliamentary Beer Group, and
has won several other professional awards.
Jane is the author of several non-fiction books including
‘Drink: A Tippler’s Miscellany’, ‘Beer o’ Clock’, ‘The
Philosophy of Gin’ and ‘The Philosophy of Beer’.
www.insightssuccess.com
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26 December 2022

30. Talent acquisition is at the
center of any business success.
One of the most critical
elements for attracting Gen Z is the
company's culture. With the rise of
work from anywhere, hire from
anywhere, and an easier interview
process all done virtually, there's no
reason for employees (or future
recruits) not to look for better
opportunities matching their
aspirations for better workplaces.
Among all the workforce generations,
Gen Z is one of the hardest to attract
for companies. This is because Gen Zs
expect their workplaces to coincide
with their values, be inclusive of all
cultures, facilitate massive learnings,
take into consideration their mental
health and wellbeing, and be ethical in
all forms. All these expectations are of
immense importance to a Gen Z
candidate, and the lack of any one of
them may result in the choice of
another employer. According to Evan
Sohn, CEO of Recruiter.com: "the
focus is now shifting from hiring
numbers to filling workforce demand
to centric employee experience".
Gen Z's pays attention to employer
branding, and hence workplaces have
to create new ways to enhance and
communicate their brand image.
Organizations need to define and
communicate who they are, what their
purpose is, and what makes them
unique. It is crucial that these qualities
are accurately and consistently
communicated across social media
channels, employer review sites, and
other platforms - Gen Z is paying
attention!
An employer's branding is a widely
recognized and largely uniform
perception or impression of an
individual based on their experience,
expertise, competencies, actions and/or
achievements within a community,
industry, or the marketplace at large.
When engaging with Gen Z applicants,
it is important that companies
communicate the culture of their
organization and what values they
promote. Gen Z's have to get a sense of
inclusion in their workplaces. They
must feel like they are a part of the
team and that their managers consider
them worthy of making decisions.
Managers also have to make sure there
is synergy between what interests the
candidates and what the organization
stands for. This transparency will work
wonders down the line as it will help
attract as well as retain potential
employees.
Here are three ways companies can
attract and retain a Gen Z:
www.insightssuccess.com
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28 December 2022

31. Ÿ Be Transparent with your
workplace culture
Today's GenZ generation gives
priority to honesty and
transparency. If they cannot trust
their leaders, they refuse to work
there. GenZ employees feel
supported and empowered once
they are fully aware of the culture
around them. Gen Z is
entrepreneurial in nature, and the
majority of them value on the face
settings in an office. They are
willing to stand up to their mistakes
if the other person is honest with
them. Organizations that are
transparent about their company
cultures from the hiring process
seem more attractable in the
market.
Ÿ Build internal mobility programs
With the current crisis, it's never
been more important to invest in
your employee base and make sure
every employee is well
suited and satisfied with their
job. By building internal mobility
programs, companies can
demonstrate how serious they are
about the development and
progression of their staff. Every
company has to realize that their
staff is their most valuable asset,
and their happiness will result in the
progress of the organization. Hence
serious efforts have to be taken so
that employees do not choose to
leave the organization.
Ÿ Mentally Healthy and Safe
Workplace
Some of the widest gaps between
Gen Z and other generations are
around feeling their workplaces are
psychologically and emotionally
healthy. The American
Psychological Association has
identified Gen Z as the most
stressed generation, attributed to
growing up while the world has
faced severe global challenges like
gun violence, climate change,
political instability, racial
reckoning, and a pandemic. Great
employers will need to ensure Gen
Z feels emotionally supported in the
workplace through things like
regular check-ins and
encouragement to practice self-care
(although to be clear, that's
something all generations could
benefit from after the past year).
The success of your talent attraction
strategy will depend on how much
you know about them.
www.insightssuccess.com
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29 December 2022

34. T H E
L E A D E R S
Renowned
Women
Changing the
Paradigm Business
W O R L D
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32 December 2022

35. alf of all humans born on this planet are female. You'd think
Hthat would mean that half the heroes we hear about — at
work, in school, in the media — would be, too.
But we all know the truth is far different, especially in the business
world. Only 32 of the Fortune 500 companies have female CEOs.
Women receive less than 1 in 5 Academy Award nominations. Even
at 'Conscious Capitalisms CEO Summit, only three of the 19 speakers
last year were female.
We'd like to change that.
This demonstrates that everyone can contribute to the realization of
greater equality. We remain the exception, although there are now
more women in positions of strategic decision-making than ever
before. Unfortunately, this occurs in every industry and is especially
true for jobs with more responsibility.
Women play a critical role in the global economic reactivation
process. It's time for qualified and capable women to assume
increasingly significant leadership roles and move institutions and
organizations toward a new normal where talent comes first,
regardless of gender or any other personal circumstance.
Let's take a look at some women changing the dynamics of the
business world!
Joyce Dickerson
Leading Google's Global Data Center Sustainability
By using 50% less energy than is typical in data centers, Dickerson
has demonstrated that sustainability is "continually good business,
and not just a good thing to do," which she sees as her greatest
achievement.
Better yet, Google's offices are also experiencing this energy
reduction at the same time. Google increases workplace satisfaction,
productivity, and the general well-being of their employees while
conserving energy.
Business Insider
www.insightssuccess.com
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33 December 2022

36. Jessica King
Executive Director of ASSETS
Jessica King continued to work as the Executive Director of
ASSETS, a non-profit organization that aims to grow
Lancaster, Pennsylvania's economy and lower the city's
horrifying 30% poverty rate, while she was enrolled in the
Bard MBA.
Her Bard MBA experience inspired her to combine credit-
building microloans, women's leadership development, and
social impact innovation programming in the ASSETS
model rather than primarily concentrating on job training.
In 2017, she left ASSETS to run for Congress in support of
issues including free community college tuition, Puerto
Rican debt relief, job training, and hurricane relief. She also
advocated for universal healthcare.
Vicki Saunders
Founder of SheEO
Saunders is a businessperson's businessperson. Over the
past few decades, the majority of her work has involved
founding organizations that empower and inspire others to
change the world by starting a business. Four businesses,
including Kids-NRG/The NRG Group, an incubator for
youth-run businesses that went public on the Toronto Stock
Exchange in 2000, were co-founded and managed by her.
Her most recent endeavor, SheEO, aims to fundamentally
alter how we fund, encourage, and recognize female-led
businesses that advance humanity.
She is assembling a group of radically giving women who
each give $1,000 (now $1,100) to create a permanent fund
that will support creative women-led businesses. The
program funded 32 women-led businesses with zero-
interest loans in 2.5 years, raised $3 million from 3,000
women aged 14 to 93, and experienced a 100% payback
rate.
Lynelle Cameron
President and CEO of Autodesk Foundation; VP of
Sustainability at Autodesk
After working in the non-profit sector for ten years,
Cameron read Paul Hawken's "The Ecology of Commerce"
and understood that she needed to work in the private sector
if she wanted to make the significant environmental
changes she desired. Cameron wrote a letter to the CEO of
Autodesk, which makes design software, about the
company's potential to incorporate sustainability into the
business after receiving an MBA and securing a CSR
position at Hewlett Packard. It worked.
She has been leading the charge for the past ten years to
include a sustainability lens in a wide range of the
company's offerings, such as programs that support and
invest in those who are creating solutions to today's most
urgent social and environmental problems. Over 2 million
professionals and students around the world have benefited
from the sustainable design education offered by Autodesk,
thanks in part to the Autodesk Foundation, which she
assisted in founding.
In a nutshell,
Prominent women leaders are shattering stereotypes and
dominating every industry in the current business
environment, creating a corporate shift. Additionally, there
is proof that women are significantly influencing the
direction of the business, as predicted by international
businesses around the world.
Through participation in peace processes and other formal
decision-making processes, they are also playing a critical
role in advancing human rights, justice, national
reconciliation, and economic regeneration. Investing in
women's leadership today contributes to sustainable
development and makes the world a safer and more
peaceful place for everyone.
- Shreyasi Shelke
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34 December 2022

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