This edition features a handful of Most Empowering Women Leaders in Construction that are at the forefront of leading us into a digital future. Read More: https://insightssuccess.com/the-most-empowering-women-leaders-in-construction-2022-december2022/

1. Vol 12
Issue 10
2022
Staunch Leader
Portraying
Iconic Success
Vida Luo
Director of Business
Development
G. P. Coatings NSW
omen
Empowering
Empowering
Empowering
The Most
Leaders
in Construction 2022
2022
2022
Vida
uo
www.insightssuccess.com

4. Symbolizing
Excellence
Editor’s Desk
Abhishek Joshi
Abhishek Joshi

5. ender never determines an individual’s leadership
Gabilities. Instead, organizations must assess
leadership potential by evaluating individual
strengths and personality traits. Regardless of the type of
business, you're running, or even the industry that you're
operating in, to say that strong female leaders are important
is something of an understatement. In truth, they're essential
- not only for providing a much-needed perspective on the
direction that a business is taking but also in terms of the
types of qualities that they bring to the table that you're
unlikely to find anywhere else.
One of the most invaluable traits that female leaders bring
to the table is their sense of awareness. They typically try to
look at the bigger picture first, but then break a situation
down into the finer details to see what is really going on
underneath. Women in leadership positions aren’t afraid to
see a situation from a variety of angles. They tend to
attempt to understand a situation as organically as possible
by asking the right questions at the right time, rather than
bending a situation to their own will.
To be a great leader, you must not limit yourself to
becoming an expert in your own industry only. Good
leaders have the ability to see what bigger role they have to
play. They take the time to look at the bigger picture and
figure out how they can be relevant. Women always look
ahead and ways to get opportunities for themselves and
others.
Women have a vision, which allows them to stay ahead and
be an inspiration to other people. And so, it isn’t surprising
that when it comes to making illustrious career moves, you
can always count on women to know what they are doing
and what they want to achieve. These resilient leaders have
been immensely contributing to enabling transformations in
the modern industrial sector, the construction niche being
no exception. The construction segment has seen a
definitive rise in the number of female leaders making huge
strides in the field.
Indulging in the innovations of these resolute leaders,
Insights Success, through its latest edition, “The Most
Empowering Women Leaders in Construction 2022,”
highlights the charismas who are symbolizing excellence
and transforming the facets of the construction sector.
Flip through the pages and have a Wonderful Read!

6. Cover Story
08
Staunch Leader
Portraying
Iconic Success
Vida
uo

7. Cassie Samons
Assisting YOU to Find YOUR
Next Exceptional Home
Bailey Jordan
A Compassionate Leader Developing
Firm Connections in Real Estate
16 20
24 28
Kelly Davies
Offering a Bespoke
Experience
Lorie Campbell Farley
Serving above and beyond for
buyers and sellers
-by making your favorite four-letter word sold

8. sales@insightssuccess.com
December, 2022
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Merry D'Souza
Managing Editor Executive Editor Assistant Editors
Visualizer
David King
Art & Design Director Associate Designer
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin
Business Development Executives
Steve, Joe
Jacob Smile
Prachi Mokashi Dominique T.
SME-SMO Executive
Sagar Lahigade Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Copyright © 2022 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
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Abhishek Joshi
Revati Badkas
Jenny Fernandes Anish Miller
Sandeep Tikode

9. Brief
Company Name
Bailey is a results-driven entrepreneur with a passion for
helping business leaders develop, launch and manage
successful companies, products and services.
Featured Person
The Jordan Group Jax at
Navy to Navy Homes
thejordangroupjax.com
Bailey Jordan
CEO
Cassie is hyper-focused on mentoring and empowering her
associates to build their businesses and make an impact in their
communities.
JPAR Real Estate
jpar.com
Cassie Samons
Realtor
Jaimine Johnson develops and implements long-term strategies
for the commercial asset division in the investment
management of office, industrial/flex, medical, retail properties.
DRK and Company Realty
drk-realty.com
Jaimine Johnson
President
Karen has been active in office, retail, industrial and land
sectors in both leasing and sales in the DFW commercial real
estate area for the past 27 + years.
Emersons Commercial
Real Estate
emersonscre.com
Karen Simon
President and Managing
Partner
Kelly Davies is among the leaders who believe that continuous
learning and growing is one of the secret mantras to success.
Kelly Davis Homes Team
kellydavishomes.com
Kelly Davies
Founder
Lorie Campbell-Farley began her career in real estate in 2010
after working for 10 years as VP of Sales and Marketing for a
public company.
View Point Realty Services
viewpoint.ca
Lorie Campbell-Farley
Realtor/ Real
Estate Advisor
Vida fiercely and fearlessly positions G P Coatings as a leader
in the marketplace, turning new opportunities into sales
revenue with confidence and precision.
G P Coatings® NSW
gpcoatingsnsw.com.au
Vida Luo
Business Development
Director
omen
Empowering
Empowering
Empowering
The Most
Leaders
in Construction 2022
2022
2022

10. C
O
V
E
S
T
O
R
Y
O
V
S
T
O
Vida Luo
Director of Business
Development
G. P. Coatings NSW

11. Vida
Staunch Leader Portraying
Iconic Success
uo
I’ve always been
passionate about business
development and brand-building.
G P Coatings has been a dream-like
job for me, as I get to fulfil
both passions.

12. o matter how good the construction is, a bad render
Nand paint job can leave the place looking
undesirable. It is said that colors have a
psychological link to emotions, and a good finish can not
only uplift the whole construction but also the mood of the
people occupying it.
Livening up spaces and people is G P Coatings® NSW, a
prominent company in delivering high-end painting,
rendering and textured finishes for projects across a wide
range of sectors both public and private. Leading general
contractors have enlisted the company to be the painting
and rendering subcontractor for well-known historical
landmarks, defence assets, large-scale residential projects,
hospitals, just to name a few.
Vida Luo, its Director of Business Development, ensures
the continuous rise of G P Coatings. As the “business brain”
and leader of both the sales and marketing teams, Vida has
played a critical role in positioning G P Coatings as a leader
in the marketplace, turning new opportunities into sales
revenue with confidence and precision. She has long been
passionate about business development and brand-building,
and she gets the chance to fulfill both at G P Coatings.
Since Vida joined the company in 2011, she has been
relentlessly striving to strengthen and deliver G P Coatings’
mission and vision - to deliver innovation through design in
the painting and rendering world. Vida is passionate about
using the latest technology to ensure the best results for her
clients, collaborating closely with fellow staff and
applicators to uphold the company’s legacy of greatness.
She firmly believes in maintaining the cutting edge in the
industry is by keeping a finger on its pulse. She is
constantly gathering knowledge by learning from leading
industry experts and her fellow entrepreneurs. This
insatiable hunger for knowledge is the driving force behind
every achievement she’s made in the past including her
being named the ‘2021 Top 100 Women in Construction.’
This entrepreneur, wife, and mother of two can be found
indulging in self-improvement when she is not burning the
midnight oil-from working out to reading, traveling,
watching movies, and exploring healthy lifestyle
opportunities.
In an exclusive interview with Insights Success, Vida Luo
shares a tale of passion leading to perpetual success.
Vida, enlighten our readers about G P Coatings® NSW,
its services/solutions, and how they significantly enable
enhancements in the commercial contracting sector.
G P Coatings has been serving New South Wales with
premium, high-end painting and rendering services for the
past 20 years. One thing about us is that we don’t believe in
a one-size-fits-all service. Instead, our team of over 60
painting and rendering professionals enjoy working closely
with our clients to ensure we understand their wants and
needs in-depth. Once both we and our clients are on the
same page, we work our magic to bring their visions to life.
We’ve partnered with hundreds of tier one and tier two
general contractors throughout the NSW region on many
high-profile projects, including Barangaroo Tower, Central
Station, Hornsby Station, Royal Prince Alfred Hospital, and
Royal North Shore Hospital, to name but a handful.
Our comprehensive services comprise everything from
general painting to decoration, texture coatings, protective
coatings, membrane coatings, and hygiene coatings.
We also offer anti-graffiti treatment, wall covering, lead-
based paint removal, epoxy floor coatings, line marking,
and acrylic rendering, cement rendering, etc.
But our services are intended to do more than making our
client’s buildings spectacles to behold. It is also critical that
we offer protection and fortification against unpredictable
dangers. Take, for example, our rendering and intumescent
coating services. Rendering is where we coat internal or
external walls with a cement, acrylic, or Granosite mixture
to waterproof the building’s walls.
And intumescent coating refers to the process of protecting
load-bearing structures against fire. This helps to delay
structural damage caused by fires while giving building
occupants more time to evacuate buildings safely.
Ultimately, when choosing G P Coatings, you can rest
assured that no detail is left behind.
Tell us about your journey and shed light on your
professional tenure as the Business Development
Director of G P Coatings® NSW.
I’ve always been passionate about business development
and brand-building. G P Coatings has been a dream-like job
for me, as I get to fulfil both passions. Having worked at G
The Most Empowering Women Leaders in Construction, 2022

13. I would like to
give credit to each of
our team members on an
individual level. Without their
understanding, input, and
professionalism, making it
past the early stages of
being in business would
have been a much
bigger struggle.

14. professionalism, timeliness, and complete customer care for
each of the clients we work with.
Our vision is to be recognized as a preeminent painting &
rendering contractor in Australia, pursuing excellence
through dedication, experience, and passion. As this vision
is slowly but surely becoming G P Coating’s reality, I think
it’s important to remember our humble beginnings and be
thankful for how far we’ve come.
It’s easy to get caught up in the awards and accolades G P
Coatings has stacked up over the years. But in receiving
praise, we’ve only spread praise to all of the incredible
people that make up the company. Without our team’s
commitment, dedication, and passion for painting, coating,
rendering, and serving – we wouldn’t be anywhere close to
where we are now.
What were the challenges that you had to surmount in
the initially, and looking at the current industry
scenario, what are the challenges now?
As with any business in its early stages, I think amassing an
impressive portfolio is a struggle right out of the gate.
Clients want to see what you can do before they hire you,
but that can’t happen before you’ve done any work.
So, in relation to this, I think our biggest initial challenge
was being able to convince our early clients that we can get
P Coatings since 2011, I’ve led our incredible sales and
marketing division with confidence, compassion, and a
commitment to turning new opportunities into sales and
long-term partnerships.
I first started at G P Coatings after graduating from the
University of Macquarie with a master’s degree in
Linguistics, coupled with a bachelor’s in Business. Since
day one, it has been my belief that to continually grow G P
Coatings, we need to stay on the pulse of our industry.
With that being said, I enjoy and find immense benefit in
familiarizing myself with and testing out the latest
technologies to supercharge our services and continue
growing, evolving, and adapting for years to come.
What are the fundamentals that highlight G P
Coatings® NSW’s position as the leading company in
the commercial contracting sector?
From a professional sense, I feel that G P Coating’s years of
experience and unmatched expertise are what enable us to
stand apart from other painting and render contractors in
New South Wales. But from a personal perspective, I
believe that we bring so much more than that as a team. The
clients and business professionals we work this are
incredibly busy and depend on us as their contractors to
achieve success and results.
So, to answer this question while sharing some inside
scoop, I think our ability to truly understand our clients’
wishes and requirements – and then customize and curate a
project plan that suits them – is where our true value lies.
We don’t treat our clients as just another job opportunity;
instead, we strive to unearth the personal desires behind
their professional persona, tailoring our services
accordingly.
Tell us more about the vision and mission of G P
Coatings® NSW and shed light on the key aspects of its
stronghold in the commercial contracting sector.
At G P Coatings, our mission always has been – and always
will be – to provide our customers with exceptional
workmanship, extraordinary services, and professional
integrity. Our incredible team consistently strives to
implement long-term working relationships with our
clients, as we believe a powerful partnership has the ability
to unlock untapped potential. We guarantee
We don’t treat
our clients as just
another job opportunity;
instead, we strive to unearth
the personal desires behind
their professional persona,
tailoring our services
accordingly.

16. the job done better than they thought possible. Once we had
a few clients who were more than satisfied with our service,
the next challenge was managing an influx of orders.
As a company, we’ve had to become highly adaptable and
accommodating to changes in the industry, as well as the
impact of the pandemic, while ensuring we do a pristine job
no matter what difficulties are going on behind the curtain.
Again, I would like to give credit to each of our team
members on an individual level. Without their
understanding, input, and professionalism, making it past
the early stages of being in business would have been a
much bigger struggle.
In terms of the challenges that we deal with today, I think
one thing we must stay steadfast in is our ability to adapt.
New technologies present new possibilities. They help us
become more efficient, offer higher-grade services, and
have the ability to better streamline our workflow. The
challenge within that is staying on the cutting edge and
growing alongside the new technology we’re using, not in
the opposite direction.
What would be your advice to the aspirants willing to
venture into the commercial contracting sector?
I would say join G P Coating because you’d rather work
with us than have us as your competition! Shameless brag
aside, I think the best advice I could give aspiring painters
and contractors is to lead with your heart and let your
intuition guide your decisions.
You need to have a passion for this industry; otherwise,
you’ll never see success. I say that because I believe our
love for what we do is what comes across in the final
product. So, to anyone looking to start or grow a business
like ours, you better make sure this is what you want to do
because only then will your business look after you.
Where do you envision G P Coatings® NSW eventually,
and how do you plan to strengthen its operation and
services to ensure you get the best results possible?
Year after year, we’ve grown from strength to strength. And
if something is not broken, don’t go messing around trying
to fix it!
Our plans for the future remain to be recognized as one of
Australia’s most distinguished painting and rendering
contractors. Once we achieve that, ask me this question
again, and I’ll probably say THE WORLD. But at the
moment, we will continue to provide exceptional service
with respect and compassion for our clients to back it up.
I don’t feel that G P Coatings is fighting to push past the
competition at this point in time. We’ve done the grunt
work, and we’re grateful for how well our services have
been responded to. Now, we’re laser-focused on
maintaining our position as the go-to painting and rendering
contracting service in New South Wales, and all of
Australia.

18. Bailey Jordan
Broker Associate,
Navy to Navy Homes;
CEO The Jordan Group
@ Navy to Navy
December 2022 | 16 | www.insightssuccess.com

19. Bailey Jordan
A Compassionate Leader Developing
Firm Connections in Real Estate
When it comes to the Real Estate industry,
relocation is one of the factors that comes into
play at a large scale. For some people,
relocation can be a complex process filled with obstacles;
the first and foremost is finding a new home. Bailey
Jordan, a seasoned Realtor® with an extensive history in
the real-estate industry, understands these obstacles at a
personal level.
As the CEO of The Jordan Group Jax at Navy to Navy
Homes, Bailey is well acquainted with a wide range of
knowledge regarding selling homes and guiding buyers
through the process of homeownership. She puts her
knowledge into her work at Navy to Navy Homes in order
to provide a higher level of real estate services for her
military families, often who have extraordinary relocation
needs.
Insights Success caught up with Bailey in our quest to find
"The Most Influential Real Estate Leaders 2022." We
conversed with her to understand how her expertise is
helping Navy to Navy Homes to provide unparalleled
customer services.
Below are the highlights of the interview.
Brief our audience about your journey as a business
leader until your current position at Navy to Navy
Homes. What challenges you had to overcome to reach
where you are today?
I am a third-generation Real Estate Agent and Broker.
Ironically, I did not grow up with a dream to be in this
industry, yet here I am, and I truly feel it is exactly where I
am supposed to be. In a brief synopsis, I graduated from
Florida State University in 2013, and while planning my
wedding and submitting graduate school applications after
graduation, I was hired as an Admin Assistant at Navy to
Navy Homes.
Six months into the job, I felt compelled to get my license,
and I did. I became a licensed Real Estate Agent and later
felt compelled to obtain my Brokers License. I never
thought twice again about going to grad school. I fell in
love with this industry, building relationships, serving, and
giving back- I truly felt like I had found where I was
supposed to be. I remember, as a little girl, helping my
grandfather with real estate duties during summers at their
house, and my parents have always had investment
properties, flipped homes, etc. I grouted my first tile floor at
age 12 and have been helping collect rent payments since
about then too! It is pretty cool to look back and see how
those ordinary family tasks back then laid so much
groundwork for what I do today!
Tell us something more about your company and its
mission and vision.
Navy to Navy was founded truly on the premise to help
serve and give back to our military and other community
heroes. We are a full-service Real Estate Company. We
offer Property Management and Real Estate Services. We
are also proud affiliates of the national program, Homes for
Heroes. This is for those who buy or sell with our team, and
we rebate back 25% of our commission to them. To date,
we have given back over 2 Million Dollars to our Hero
Customers!
Enlighten us on how you have made an impact in the
Real Estate niche through your expertise in the market?
I firmly believe a large responsibility in my role as a Real
Estate Agent is to educate. Therefore, I take great pride in
building relationships with my customers- both buyers and
sellers. For Buyers, I find great joy in sitting down,
educating them in the process, what exactly it takes and
looks like to become a homeowner. For sellers- I want them
to know and understand the market they are selling in, what
it will take to successfully sell their home, and walk them
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The Most Empowering Women Leaders in Construction, 2022

20. through each and every step- from contract to closing table
and beyond!
I believe, through my care and heart to educate and be a
resource to them and truly asking myself how I can best
serve them, this mentality has helped leveraged my success
because I am more focused on the experience and the
outcome versus treating them as another transaction and a
number.
Describe in detail the values and the work culture that
drives your organization.
We are truly a team. We all work together to provide top-
notch service to our community in Northeast Florida. We
have a family mentality, and no one is ever too busy with
one another. Our favorite saying as a team is, “A Rising
Tide Lifts all Boats”. The more we come together and help
each other succeed, the better we do as a company.
Something that does set us apart- we are a part of the
national program, "Homes for Heroes." Through this
program, we rebate back 25% of our gross commission to
our buyers and sellers who are considered community
heroes- military members, medical professionals, first
responders, and clergy. As a Brokerage, as of 2021, we have
awarded back over 2 Million Dollars to our buyers and
sellers who are community heroes.
Undeniably, technology is playing a significant role in
almost every sector. How are you leveraging
technological advancements to make your solutions
resourceful?
We have used technology in our industry for quite some
time. However, with the current advancements in many
realms, it has become almost imperative for real estate
agents to evolve with the popular trends. A few forms of
technology I have personally used in my business since
becoming licensed- videos on my listings with the use of
the drone, short educational clips about the home buying
and selling processes, and others.
Through the use of video, people can see a bit more of
whom you are versus just reading text on a website or
phone app. As other social platforms have become more
relevant in the last few years, as agents, we have to utilize
these to stay in front of our audiences, too- buyers, sellers,
even other agents! Forums as Facebook, Instagram,
LinkedIn, and others are becoming platforms high
performing agents must use in their business. Instagram has
ramped up the usage of video, and I personally am loving
it! We can utilize these video clips to complete house tours,
show behind the scenes, and again showcase our
personality and beneficial information to the consumer in a
more exciting manner.
Where do you envision yourself to be in the long run,
and what are your future goals for Navy to Navy
Homes?
Navy to Navy's long-term vision is to continue to grow both
locally in our market and afar. In 2019, we opened our
second office located in Pensacola, Florida. We have a
strong desire to have offices scattered through the United
States close to Military Bases so we may be able to
continue to serve and give back to those who serve and
protect their communities and us!
Your Anchor in Real Estate.
‘‘ ‘‘
December 2022 | 18 | www.insightssuccess.com

22. Assisting YOU to Find YOUR Next Exceptional Home
When one conquers the battle with the inner self,
there is nothing in the outer world one cannot
achieve. Such is the story of Cassie Samons,
who fought her battle against addiction and has become one
of the renowned names in the real estate industry.
When Insights Success came across Cassie, we were
intrigued by her journey; we caught up with her and talked
about how she has become the top 1% agent in the niche as
the Realtor at JP and Associates.
Below are the highlights of the interview:
Briefly describe your professional journey up until now.
I am the daughter of a custom home builder and
entrepreneur. I always watched him sell houses, so I came
by it naturally. I understand the entire construction process
and know how to fix things or point out homes' flaws. I was
licensed at 25 years of age. I am now 42. 2021 I was sales
volume team of the year, Transaction team of the year, and
Listing Agent of the year for my entire brokerage. Not only
do I sell Real Estate, but I built my first home in 2021 and
have 2 I am currently working on. I am Top 1% of all
agents in my brokerage. There are currently more than
4000.
What challenges did you face along the way?
I am an addict and fought to get clean. I have 12 years of
clean and sober on June 9, 2010. That was the biggest
challenge. Everything else is relatively easy, even in tough
markets. Once I conquered my struggles, that resulted in the
success of my business.
What significant impact have you brought to the real
estate industry?
I have impacted hundreds of people who are my clients. I
pride myself on integrity and always doing what is best for
my clients. I also have helped several addicts find treatment
and help pay for it. I have been blessed, and I choose to
bless people every chance I get. I am currently writing a
book about my life. The struggles and victories. Any
proceeds from the book will help addicts pay for treatment.
Tell us about JP and Associates and its foundation pillar.
JPAR - Real Estate is founded on three fundamental values:
Integrity in all we go (a solid code of ethics that every
associate agrees to)
Productivity (the only metric respected in our industry is
per person productivity)
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The Most Empowering Women Leaders in Construction, 2022

23. Our mission is to
provide extraordinary
services and exceed
our clients'
expectations by
always committing to
the highest levels of
professionalism,
ethics, and standards
in the real estate
industry.
Cassie Samons,
Realtor
JP and Associates
December 2022 | 21 | www.insightssuccess.com

24. Service Heart (what good does it do to make
money if we do not give back)
Jpar is hyper-focused on creating a community of
associates that mentor and empower each other
to build their businesses and make an impact in
their communities.
How do JP and Associates promote workforce
flexibility, and what is your role in it?
Our CEO and President Mark Johnson believe
there is no one size that fits all and has created an
environment where each associate's unique skill
and talents can be highlighted and leveraged in the
marketplace. For example, we provide about 110
office spaces for those agents that need a value office
away from their homes, while we also empower those
associates that feel they serve the consumer best from a
home office.
By providing tools like JPAR Sure Sale, our associates have
the flexibility to be a CONSULTANT vs. a salesperson.
JPAR Sure Sale is key to delivering the right experience for
every consumer. Homeowners can sell their homes
traditionally, as most choose to do. Or they can swap their
current home for a new one — just as easy as they swap a
car. Or they can get an iBuyer offer.
What is your take on technology's importance, and how
are you leveraging it?
I don't leverage technology very well. My husband is also
an agent, and he handles all of the technical stuff. I build
strong relationships and am focused on being of service to
anyone in my community. I am the go-to agent in my
hometown.
What will be the next significant change in the real
estate industry, and how are you preparing for it?
The shortage in housing is making a huge impact on people.
I just purchased 20 acres I am subdividing and building
houses on. Doing my part in the housing shortage.
What are your goals in the upcoming future?
My goals for 2022 are to sell 50MM in Real Estate and
build more homes that I can sell.
What advice would you like to give the next generation
of aspiring business leaders?
Stick with it no matter what, and always put God first.
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