The 10 most empowering women in business 2021 1-compressed

Hanna
Hanna
Ormanczyk
10
Most Empowering
Women
in Business, 2021
The
Helping People Maintain a Perfect
Nutritional Equilibrium in Life
FOUNDER
BIOMEDICINE HOLISTIC
HEALING CLINIC
VOL 05 I ISSUE 03 I 2021
Woman of the Year
JEENU RIAT
Womanhood
Unlocking the
Potential of Women
for Welfare of
the World

Empowered
Women Makes
the World a
Better Place
he great businesswomen understand that they don’t
Thave to be like men to achieve gender equality.
They understand that all they have to do is embrace
their own femininity, grace, talents, skills and inner abilities
and they will be able to do the greatest contribution to the
world. Courage is grace under pressure. With their natural
grace women can confront any pressure and can crossover
any challenges that may come. It is important for women to
be bold and courageous to lead in the business world with a
cut-throat competition. Today many women are leading the
businesses to great heights and are crossing challenges by
being bold.
There is an ever-growing necessity for businesses to include
women’s empowerment into corporate business strategies,
to ensuring sustainable growth and to demonstrate the value
and credibility that women leadership bring to the
businesses. Women’s empowerment is essential to create a
stable, inclusive, and sustainable society.
Empowering women and girls and investing in them is
essential as these empowered women make world a better
place. The role of women is so significant ant it is because
of that United Nations Sustainable Development Goals
include gender-specific actions and statistics and also a
separate goal dedicated to achieving gender equality. The
contribution of empowered women to the GDP of nations
are important for the development of nations. The
empowered women creates better families, better societies,
better communities, better nations and eventually the better
world. Neglecting the potential and capabilities of women
is detrimental for the welfare of the nations and ultimately
detrimental for the welfare of the world.
The fifth sustainable development goal among the
seventeen most important goals by United Nations is
achieving gender equality and empowering all women and
girls. This should be recognized and considered the most
important task by all nations and the educational
institutions, governments and private organizations.
Editor’s Desk

It is always a good idea to invest in the education and
training of women and girls. Educated and trained
women are able to be the lighthouses and their
positive energy can help change our world in a very
positive way. The natural talents and cultivated
talents of women, their skills, abilities, and
resourcefulness and enhancing all these on continued
basis certainly help to make the world a better place
with their resourceful contribution to this world and
therefore their potential should never be
underestimated but that should be enhanced by all
means.
In this edition we are presenting ‘The 10 Most
Empowering Women in Business, 2021' who are
leading from the front and are good examples
especially for future women entrepreneurs.
Featuring on the cover of this edition is an ardent
Nutritional Therapist and the Founder of
Biomedicine Holistic Healing Clinic, Hanna
Ormanczyk. Combining science and natural
approach, Hanna provides the most innovative,
patient-oriented, customized nutritional plans, based
on the blood biochemical or genetic profile, which is
effective and safe for everyone.
Besides, Jeenu Riat is featuring as women of the
year. Jeenu founded Stamped Engineering
Corporation in 2017 to fulfill a niche in the market
for customizable and adaptive innovative
engineering support.
Delve into more such inspiring stories and make sure
to scroll through insightful articles written by our in-
house editors.
Have a Great Read!
sharad@insightssuccess.com
Sharad Chitalkar

Hanna
Ormanczyk
10
COVER STORY
ARTICLE
Womanhood
28
Woman of
the Year
Jeenu Riat
18
C
O
N
T
E
N
T
S

24
Andrea Hendricks
24
Heidi Morrissey
32
Jaime Butler
36
Karina Tiwana
40
Kim Simmonds
44
Lisa PR
48
Louisa Sanghera
52
Marly Broudie
56
32 36 40
44 48 52 56

sales@insightssuccess.com
May, 2021
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Hitesh Dhamani
Managing Editor
Anish Miller
Executive Editor
Sharad Chitalkar
Assistant Editors
Jenny Fernandes
Visualizer
David King
Art & Design Director
Asha Bange
Associate Designer
Kartik Balapurkar
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin, Dharmendra
Business Development Executives
Steve, Joe, Binay
Jacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Shubham Dali
Co-designer
Copyright © 2021 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :
Sourabh More

Brief
Company Name
Law 365
law365.co
Kim Simmonds
CEO & Founder
Law 365's expert lawyers provide industry-tailored contracts
and legal advice for Microsoft Partners.
Cerner Corporation
cerner.com
Andrea Hendricks, Senior
Executive Director and
Chief Diversity Equity and
Inclusion Officer
Cerner is the leading U.S. supplier of health care information
technology solutions that optimize clinical and financial
outcomes.
Karina Tiwana
General Counsel
Vice President and
Corporate Secretary
ALE USA
al-enterprise.com
Alcatel-Lucent Enterprise's mission is to make everything
connect with digital age networking, communications and
cloud solutions.
Jaime Butler
Global Operations
Leader
Baker Hughes
bakerhughesds.com
Baker Hughes (NYSE: BKR) is an energy technology company
that provides solutions for energy and industrial customers
worldwide.
Zippy Financial
zippyfinancial.com.au
Louisa Sanghera
Founder & Director
Zippy Financial Group is an award-winning mortgage
brokerage, dedicated to helping you grow your wealth through
smart property financing.
Lisa Elkan
Owner and Founder
Lisa PR
lisapr.com
Lisa Elkan/Lisa PR has over fifteen years’ experience in
Marketing & Public Relations for professionals and small
businesses, with a niche in legal marketing.
Hanna Ormanczyk
Founder
Biomedicine Holistic
Healing Clinic
biomedicinenutrition.ca
Biomedicine Holistic Healing Clinic is conveniently located in
Mississauga. It believes that a weight-loss program can be a
life-changing experience and the beginning of a new healthy
lifestyle.
Heidi Morrissey
President
Kitchen Tune-Up
kitchentuneup.com
Kitchen Tune-Up is a franchise system of committed
professionals. Its remodeling experts update kitchens utilizing
its customer service Trustpoints to the make the experience fun,
with little to no hassle for homeowners.
Marly Broudie
Founder and CEO
SocialEyes
Communications Inc
socialeyes
communications.com
SocialEyes Communications is a social media and digital
marketing agency based out of Toronto, Ontario.
Jeenu Riat
President and CEO
Stamped Engineering Corporation is a "fit for purpose" lean
engineering consulting firm the specializes in design
engineering and 24/7 on-call support.
Stamped Engineering
Corporation
stamped
engineering.com
Featured Person
10
Most Empowering
Women
in Business, 2021
THE

Hanna Ormanczyk
Founder
Biomedicine Holis c
Healing Clinic

Hanna
Hanna
Ormanczyk
At Biomedicine
Clinic we are
committed to
improving your
health and the best
approach is to be
proactive.
‘‘
‘‘

The relationship between food and health has
evolved a lot throughout the years. If we look back,
for years, people used to eat either to sustain or
satisfy their taste buds. But now after learning the
importance of nutrition, more and more people are
beginning to inculcate a nutritious lifestyle. The notion that
states “you are what you eat” has started gaining traction.
For years, we have been told that prescriptions are the
answer to our health problems, and it is not true. Our health
challenges can be solved with proper nutrition, believes an
ardent Nutritional Therapist and the Founder of
Biomedicine Holistic Healing Clinic, Hanna
Ormanczyk. Combining science and natural approach,
Hanna provides the most innovative, patient-oriented,
customized nutritional plans, based on the blood
biochemical or genetic profile, which is effective and safe
for everyone. Overall, Hanna brings 28+ years of holistic
medicine experience to the table.
Delivering a Life-Changing Experience
When Hanna came to Canada, she already had a
background in alternative medicine and natural medicine.
She got graduated from the College of Natural Medicine,
Canadian Consilium of Natural Health, and Edison Institute
of Nutrition. Being a woman, being a mother, being an
immigrant, she found it very challenging for many people
to use only academic medicine. She knew, how much things
can be changed with the proper nutrition and lifestyle. This
is what led Hanna to form her own clinic, Biomedicine
Holistic Healing Clinic. The clinic was formed on a belief
that a weight-loss program can be a life-changing
experience and the beginning of a new healthy lifestyle.
Hanna built her clinic by accommodating different
practitioners such as naturopaths, osteopaths, chiropractors,
registered massage therapists, etc. She designed programs
that go far beyond calorie counting, are health and vitality
oriented, and offer definitive health improvement.

Hanna has been striving to leverage her industry experience
and knowledge to help people maintain a perfect nutritional
equilibrium in life through her clinic.
Exemplifying Empathy
Along with Nutritional Therapist, Hanna is also an
Integrative Medicine Practitioner and Osteopathic Manual
Practitioner. She specializes in Integrative Medicine,
epigenetic approach, and advocating for its usage in
correction, improvement, and normalization in
contemporary medical practice.
Hanna is one of the very few practitioners offering these
particular forms of treatment and clinical trials to
investigate root causes of dietary issues ranging anywhere
from weight management, nutritional tracking, and other
health issues like sleep apnea, diabetes, and leaky gut.
Besides, Hanna also specializes in combating today’s issues
in dietary consumption such as obesity and malnutrition
with an overall success rate of 86% and climbing. She
offers all of these services in person and online for anyone
who needs her help. By employing an empathetic approach
and recognizing the underlying personal motivations and
drives of her patients to use to achieve their goals of self-
betterment and personal growth, Hanna has excelled at
being able to connect and empathize with all her clients.
A Take on ‘Health is Wealth’
Hanna believes that “The greatest wealth is health” is not an
ordinary sentence. In it lies one of the biggest lessons of
life. According to her, as people are becoming more and
more advanced and their daily life is getting surrounded by
more and more technology, they are not giving as much
importance to their health as they need to. They are
becoming less strong and are being surrounded by diseases
more than ever. Heart diseases, diabetes, arthritis, are just a
few to name that is caused by lack of exercise and fitness
activities in the daily routine. Regular physical activities
can actually prevent many diseases that can occur in the
latter part of age.
She mentions that the materialistic world has its impact on
us. In times in which we are living, monetary wealth
matters the most and it has pushed the health aspect (real
wealth) to a secondary tone. “A healthy mind in a healthy
body tends to work more efficiently. You live a fully-lived
and disease-free life. You are stronger and fitter. You are
strong mentally. It improves your sleep and betters heart
health, and the list goes on and on,” she asserts.
Besides, Hanna is also of the opinion that the nutritional
aspect of knowledge is very poorly covered in education. If
given a chance, Hanna will make nutrition a mandatory
subject topic on every educational level, starting from
elementary school to medical schools.
Leveraging Technology to Build a Healthier Population
Hanna considers technology as a beautiful branch of
knowledge as we can use it for better communication, have
access to information with ease, make our health better,
travel faster, better education system, saving our time, and
many more. But she is also of the opinion that at the same
time, technology is scary too. It has extremely detrimental
effects that include improper work-life balance, digital
media influence, weakened relations, polluted environment,
damaged health, addiction, and on top of that despite the
fact things have become faster with technology but still, we
have become lazy and don’t have time.
Here the question arises that can we use or improve new
technologies to build a healthier population?
Hanna likes to believe that technology has the potential to
build a healthier population, in fact, it has already been
doing that. She states, “We are living in an era of
technology where with every passing day we are making
new advancements in technology. So, there is no chance
that this development will fall, rather it will increase at an
increased pace. Truly, we need and should use these
technologies to make a healthier population that will benefit
humans and this planet too.”
‘‘
‘‘
I strive to
capitalize on
the power of
nutrition to
heal
dysfunctions
in a body.

According to Hanna, in the below ways, technology can
help build a healthier population
Better Healthcare
With improved public health, each individual can expect to
live a life that is more disease-free. A healthy-aging and
longevity are expected to enable people to live a fuller and
healthier life. It helps to keep people physically active and
with early detection of diseases, they are less exposed to
dangers than before.
Better Sanitation
By using technology the right way, we can improve our
sanitation system, unlike the previous old systems when
diseases were much more than today.
Better Nutrition
Take control of your diet. Know what you need to eat to
remain healthy. That’s the power of technology. Now each
individual can have a check of his diet and what he needs to
take in to cover the deficiencies.
Live Greener Lives
Build greener buildings and live greener lives. Make
products that are environment-friendly and know what you
need to do to keep a natural cycle neutral. Without the
advancement in technology, we wouldn’t have been able to
do that.
Spreading Awareness
Currently, Hanna is focusing on employing holistic healing
methods to nullify the risks of ailments, such as diabetes,
cardiovascular disease, obesity, intestinal permeability, and
cancer. She aims to expand her clinic in North America,
Europe, and Asia.
Hanna is passionate about building a global health
awareness platform designed to serve the skyrocketing
number of people battling horrific ailments triggered by
genetically modified organisms and environmental toxins.
She highly appreciates the notion of continuous
improvement and strives to advance her knowledge of
Holistic, Integrative, Functional, Frequency Medicine.
Additionally, she is also a health and wellness author who
aims to spread awareness about healthy eating practices
among the masses. In the past years, she was featured in
numerous podcasts, radio shows, interviews, and
magazines. She is also the author of Leaky Gut and
Histamine Resistance Cookbooks and also co-authored
several Wellness Health Books.

Enlightening Emerging Leaders
In the opinion of Hanna, impactful leadership is all about
empowering others by sharing knowledge. She believes that
every leader should encourage sharing the knowledge they
have, not only with their team members, but also with
friends, peers, families, communities, or within or between
organizations.
Many theories, cases, and models have influenced the
current leadership strategies that can be applied to the
healthcare setting. According to Hanna, the wellness and
fitness industry is getting more popular with each passing
day. And with popularity comes the responsibility. The role
of budding women and healthcare leaders has significantly
increased to raise awareness towards the health and mental
aspect.
In her advice to emerging leaders who aspire to venture into
the wellness and fitness industry, she says “If you are a
professional whose job is to look at the physical and
emotional state of people, work to expand the platform of
health and wellness. Help in setting goals to achieve better
fitness and health self-care goals by working with strengths
and values. Listen, show deep curiosity, demonstrate
kindness and seek to understand those who you work with.”
She also adds, “Have a vision of what can be achieved and
then communicate this to others and evolve strategies for
realizing the vision. As a leader, motivate people and be
able to negotiate for resources and other support to achieve
better health for those who count on you.”
‘‘
‘‘
Sometimes
the best way
to win is to
lose!

kimberly Khoury
Paving her Way in Sustainability Development
&
&
The
20
BUSINESSWOMEN
to Watch, 2020
SUCCESSFUL
Most

Jeenu Riat,
President and CEO,
Stamped Engineering
Corpora on
18 | May 2021 www.insightssuccess.com

Jeenu
Riat
Leading by Becoming a Woman of Value
WomAn Of The Year
19
|
May 2021
www.insightssuccess.com

Emotional courage and determination are two utmost
important qualities, that successful business leaders
possess. It takes emotional courage in both life and
business to achieve substantial success. Emotional courage
to grab the opportunities and to make a tangible difference,
and determination to pursue the commendable goals. These
are all essential ingredients of influential and successful
business leaders. Positive energy of leaders are infectious
and passed onto team members, allowing the team to
deliver performance to its best abilities.
If a leader is courageous enough to take calculated
risks and establish the business then in due time, he or
she will have the skillset to execute and the courage to
follow through. These skillsets when accompanied by
technical excellence can result in a brilliant outcome.
Stamped Engineering Corporation is one such
outcome of Jeenu Riat’s wise business acumen and
technical abilities.
Being a fourth-generation engineer from her father’s side,
being technical was in Jeenu Riat’s DNA and therefore it
was natural that she chose to become an aerospace engineer.
Jeenu founded Stamped Engineering Corporation in 2017 to
fulfill a niche in the market for customizable and adaptive
innovative engineering support. Stamped Engineering
focuses on providing multidisciplinary engineering
consulting services that are scalable and use a fresh
innovative approach to tackle traditional bottlenecks.
Currently, Jeenu is serving as the President and CEO of the
company.
Being Inspired by Books, Einstein, and
Daughter
When it comes to books, Jeenu reads a combination of
works related to spirituality, metaphysics, and
multidisciplinary engineering textbooks. She says that she
is most influenced by Einstein and his statement “Try not to
become a man of success but rather try to become a man of
value.” As she is a woman, so Jeenu likes to think had
Einstein been alive today, he would have modified this
statement to include women also.
Moreover, Jeenu’s 8-year-old daughter, Amber, continues to
influence her. She says that her daughter is the most
confident little girl she has ever met, as her daughter
encourages Jeenu by saying, “Mom, keep going, you’re not
there yet.” Thus, Jeenu continues to pursue new heights and
tries to meet and hopefully one day exceed her daughter’s
standards.

Adding Technical, Economic and Social Value
Jeenu’s passion is inventing in areas that add social and
technical value. Having an education in the field of
engineering created a path for her gaining technical
knowledge and experience. Jeenu tells that if one wants to
produce solutions that are of social, technical, and
economic value it is important to stay focused.
Growing Stronger through Challenges
Soon after Jeenu incorporated Stamped Engineering and
selected a location, she was diagnosed with Stage 3 Breast
Cancer. With an uncertain future ahead, she decided to
streamline her efforts on staying positive and completing
radiation, chemotherapy, and surgery all while getting
Stamped Engineering off the ground. She is thankful to
say both endeavors have been successful.
Jeenu tells that 2017 posed a tough economic climate to
start an engineering business in Alberta, however, she was
appreciative to have found a niche and a loyal client base,
and then soon after, the Pandemic hit! Jeenu believes that
what does not kill you makes you stronger. No matter the
circumstances Jeenu prefers to still pivot, adapt, and
constantly learn. Stamped Engineering and her team are
using these tools to miraculously grow. She, like many other
businesses, had 6 major contracts put on hold the day after
the lockdown regulations were imposed. She says that with a
focus on innovation, it was time to pivot again and direct
their energies into their own passion projects such as
converting waste to energy.
Continuing to Innovate
Covid-19 Pandemic has morphed traditional expectations on
the ways businesses are conducted. As Stamped Engineering
was already set up for remote access prior to the Pandemic
to provide work life balance for its team members, as such
they seamlessly made the transition. The company had to
adapt and pivot recognizing its clients and their needs had
changed. They noticed their clients no longer required day to
day in person, and on-site operational support. As such, it is
focused on troubleshooting for clients, patent support for
product inventors, providing expert testimony for litigations,
and continued innovating its passion projects.
21
|
M 202
ay 1

Adapting Latest Technologies
In addition, Stamped Engineering Corporation’s
offerings support a wide range of industries, while
adapting the latest technologies to provide economic
and feasible solutions to traditional problems. By doing
things differently, the company arrives somewhere new
and exciting, and their clients really appreciate getting
value added solutions. Its target audience is diverse and
so are their offerings, which have helped their team
endure and adjust to new business needs during the
Pandemic.
Providing Clean Energy
Stamped Engineering Corporation is now focusing its
energy on its very own waste to clean energy innovation
that produces liquid biofuel, heat, and power. This is
patent pending technology in North America and is a
game changer when it comes to providing clean energy.
Contributing to Sustainable Development
Jeenu believes that business leaders should possess passion,
determination, flexibility, and emotional courage to adapt to
a changing world. She believes Stamped Engineering
Corporation’s innovation of converting organic waste to
produce clean energy, heat, and electricity will be the next
big shift in the Oil and Energy Industry. Stamped
Engineering’s innovation is sustainable, environmentally
responsible and solves waste management and waste
utilization issues. This is something our future generations
can be proud of.
Coupling Hard Work with Courage and Commitment
Jeenu advises aspiring women entrepreneurs to set
short term and long-term SMART (Specific,
Measurable, Achievable, Relevant and Time Bound)
objectives that are realistic and yet push them to keep
moving. She advises them to always believe in
themselves and trust their intuition. She instructs them
to find their voice and know that their unique
perspective brings value. She states that Hard work
coupled with one’s emotional courage and
commitment to purpose contributes to one’s success!
Collaborate, innovate,
and use your technical
knowledge and
experience to produce
solutions that are of
social, technical, and
economic value.
‘‘
‘‘

The 10 Most Empowering Women in Business, 2021
Andrea Hendricks
Senior Execu ve Director
and Chief Diversity
Equity and Inclusion Oﬃcer
Cerner Corpora on

Andrea
Hendricks
Fostering Diversity, Inclusion and Engagement
Inclusive cultures foster engaged and high-performing
teams that produce innovative outcomes. Building
Diversity, Equity, and Inclusion practices in the
organization leads to an uplifting atmosphere. Inclusion
involves actively engaging associates so that everyone's
thoughts, perspectives, and concepts are considered and
celebrated. An empowering business leader builds an
inclusive culture that attracts diversity.
Dr. Andrea Hendricks is one such empowering woman
leader in business who fosters the culture of Diversity,
Equity, and Inclusion. As the Senior Executive Director
and Chief Diversity, Equity, and Inclusion Officer,
Andrea leads Cerner Corporation’s global diversity,
community, and philanthropy efforts in over 26 countries,
representing more than 26,000 associates. She provides a
strategic vision, inspiration, and focused leadership for
development and implementation initiatives to strengthen
intention, a culture of commitment, collaboration, and
professional growth.
In an interview with Insights Success, Dr. Andrea
Hendricks shares her journey and her contribution to
promoting Diversity, Equity, and Inclusion through Cerner
Corporation.
Below are the highlights of the interview:
Give us a brief overview of your position at Cerner, and
your journey since inception with Cerner Corporation.
Since joining Cerner in October 2018, I have been proud of
the meaningful strides we have made in creating a more
equitable, diverse, and inclusive culture. In 2019, Cerner
began the journey to implement and promote diversity and
inclusion in the workplace because associates, clients and
our communities were ready for the next level of
engagement around diversity and inclusion; one aimed at
solutions.
My expanded role in Cerner includes the Cerner Charitable
Foundation and Community Engagement, allowing us to
continue to tightly align and persist Cerner’s community
outreach. In addition, I am a member of the Human
Resources Leadership Team. The HR strategy is making an
impact on Cerner’s culture by driving strategy and
engagement initiatives that foster organizational learning
and an enhanced corporate diversity and inclusion vision
for Cerner associates, leadership, and community
collaborative partners.
What is your thought on the necessity of a positive work
culture? In what ways do you implement it at your
organization?
Positive work culture is central to everything. We must
continue to evolve our culture to stay resilient and
competitive. Due to the global pandemic and social unrest,
we readjusted and re-defined our DEI approach and
provided additional resources to meet these unique
challenges.
Additional ways we are advancing our culture are through:
Ÿ Associates Behaviors
Ÿ Associate Business Resource Groups
Ÿ Associate Cultural Engagement Activities
Ÿ Volunteer Time Off--VTO
Ÿ Community Giving and Engagement
Ÿ Global Recognition Platform
Ÿ Diversity Dialogue Sessions
Ÿ Feedback Channels—Organizational Health
Engagement Survey
25
|
M 202
ay 1

What is your opinion on the necessity for businesses to
align their offerings with newer technological
developments?
In my opinion, it is critically important for businesses to
have advancing technologies to enable innovation. It is a
key driver to staying cutting edge and having long-lasting
competitive advantages. Organizations that improve and
advance the speed of innovation for clients and
continuously engage in the overall client experience will
align for greater success and next practice technologies.
In what ways have you contributed to the community?
If given a chance, what change would you bring in
providing growth opportunities to stimulate human
growth?
For me, community engagement is highly valued and
extremely important in achieving professional and personal
success. It goes hand in hand with a famous saying, “to
whom much is given, much will be required or expected in
time, talent and treasure.” We must help shape our
communities in any way possible. I truly believe we share
the responsibility to leave the community in a better place
than how we found it.
Service is a part of who I am, and I enjoy seeing the
outcomes of those engagement efforts. Serving on national
and local boards, advisory committees, and volunteer
service organizations whenever possible is important to
helping drive our community engagement efforts. If given a
chance, I would want to help all organizations develop a
required day of giving or volunteering as a standard
corporate practice. Cerner’s commitment related to
community engagement continues to expand to reaffirm our
support in this space One of the benefit offerings for our
.
associates is volunteer time off. Engaging in our global
communities is the right and smart thing to do. We can get
there together but everyone has to do their part to advance
our global society.
In your opinion, what could be the future of health care
information technology solutions?
In my opinion, organizations have a significant opportunity
to continue to drive the next wave of healthcare in this
space by advancing strategies that leverage technologies to
create new types of value-added solutions for years to
come, such as leveraging the intersectionality of diversity
and health equity in future solutions. The healthcare
industry is heading into a very exciting time of accelerated
innovation. This is the moment everyone has been working
towards.

There’s a difference
between diversity,
inclusion, and
engagement. Diversity
is about the
relationships you have
with others who are
different from you.
Inclusion is when you
invite everyone to the
table to have vision,
voice, and visibility.
Engagement is about
accountability and
ownership efforts for
diversity.
How are you strategizing Cerner Corporation
operations for that future?
My role is to work enterprise-wide to help operationalize
diversity, equity and inclusion, community engagement and
philanthropy efforts in tandem with the HR strategy. All
associates play an important role in reinforcing a work
environment that promotes diversity and inclusion. My role
is to bring greater knowledge, understanding, awareness,
influence behavior and create actions. This will guide us
toward building a more diverse and inclusive work
environment where associates at Cerner, from all
backgrounds, help shape the future of healthcare.
We have three belief statements that highlight the
importance of this work:
• Viewing people by their capabilities and contributions
enhances our mission
• Diversity and inclusion provide valuable perspective,
creativity, innovation, and experience to our workforce
• The unique experiences of our associates from various
cultures and backgrounds provide better solutions for our
clients and contribute to an internal support system and
social network for our associates
How do you envision on sustaining your company’s
competency in a cutthroat and volatile world of
business? Where do you see your company in the next
five years?
In order to have a healthy, vibrant organization that thrives
for the long term and performs in the short term, we must
constantly evaluate and evolve both what we do and how
we do it. Cerner is focused on initiatives that increase
efficiency, ensure fit for growth, and create business
simplification.
As an established leader, what would be your advice to
the budding women entrepreneurs aspiring to venture
into the Industry?
My advice for women entrepreneurs aspiring into the
industry—is just do it. Shatter the glass. There is no right
time to aim for their goals. Throughout your career, ensure
you connect with an alliance of business mentors/leaders
and allies who can support your goals and outline the right
vision, visibility, and voice for success.
27
|
M 202
ay 1

Unlocking the of
POTENTIAL
for
WOMEN WELFARE
of the WORLD

There is a tremendous amount of potential in every
living entity. Untapped potential should be trapped
for the welfare of the world. Where women are
empowered that place flourishes in abundance. Empowered
women leads to the prosperity of families, societies, nations
and the world. Deep down, every person likes to live with
dignity by contributing something to the world according to
one’s capabilities and potential. Therefore, that potential
should be nurtured in everyone and especially in the girls
and women. Nothing can dim the light in every person that
shines from within. All girls and women has to do is to be
aware of their own inner potential and they can contribute
to any field of their choice.
The world is currently going through the unprecedented
times due to the ongoing pandemic. This is certainly
challenging time for many people but some exceptional
women leaders see the positive opportunity even in such
unprecedented time and actually that is the hallmark of
good women leadership. Exceptional women leaders are
always aware and they understand that the unprecedented
times always call for unprecedented actions, innovative,
thoughtful, and win-win solutions. The world may be filled
with lot of negativity due to inevitable challenges and
causes, but exceptional women leaders call upon their inner
light and they use such unprecedented time to develop and
nourish their skillsets so that they can be an instrument of
positive contribution to the world in the coming times. Now
more than ever, women and girls need to call on their inner
light to utilize the toughest times to tune into their
conscience, learn new things by using virtual platforms and
make themselves competent.
In the difficult times of pandemic it is essential for women
leaders to be detached from the negativity around
themselves. Unless and until one is detached from the
negativity, it is very difficult to focus on the positive and to
make the most out of that positive. Exceptional women
leaders prefer to be courageous to confront issues more
diligently and deal with people with empathy and due
consideration. Exceptional women leaders choose to think
deliberately and act on the conclusion of logical, rational,
analytical, systematic, and cognitive-intensive thought
process. That is really the most important part of
exceptional women leadership. Leaders are supposed to
think deliberately and act on the basis of logical conclusion
for delivering the efficient results.
Educating and empowering a girl child creates a ripple
effect and it creates a positive influence in the community.
Empowered women invest time and energy in creating the
stronger next generations. The future leaders of tomorrow
can be more talented, dynamic, and competent to deliver
maximum contribution for the welfare of the world if they
are raised by the empowered women. Empowering women
is beneficial in so many ways and their contribution play a
very important role in creating the genuinely exemplary
future leaders.
Gender equality is beneficial for the whole world.
Promoting gender equality is not just responsibility of
women leaders or women issue but it is a societal issue and
everyone should support in promoting the purpose of
gender equality. United nations is again and again
promoting the empowerment of women. That’s very crucial.
The greater number of women in every field is a sign of
growth and evolved culture. The empowered women are
boon to the world. That is the reason ‘Gender Equality’ is
one of the most important sustainable development goals.
Empowering women is essential for the sustainable
development of the world. Empowered women become
great asset for businesses, families, societies, communities,
nations, and that is ultimately beneficial for whole world.
There are plenty of fields where women have opportunities
and they can contribute immensely. The world is in
desperate need of genuinely exemplary women leaders to
make a difference through businesses, science, research,
technology etc. Women can become the leaders in the field
of businesses, science, research, technology and in any
choice of their field if they are willing to be bold and
courageous enough to pursue their career in such fields
relentlessly. They have the potential to make a difference in
the choice of field they go and therefore women should not
shy away from utilizing their best capabilities and they
should deny the world of their valuable contribution.
Empowered women are the secret weapon of creating a
positive change in the society and the world at large.
Empowering and enhancing women and investing in them
unlocks a tremendous potential for the world. Empowered
women are the most important weapon and resource in the
fight against the global poverty. The untapped resource of
women has the tremendous potential and that should be
recognized by the people in the world especially by the
people who have the opportunity to create awareness
related to this.
The empowered women have the potential to significantly
improve livelihoods, productivity, economic outputs, and
the overall human life itself. The basic longing to live with
dignity, the fundamental desire to have control of one’s
lives and one’s future and to be part of determining the
course of our communities and our nations are very much
universal in the empowered women. These longings burn in
the women and girls, and with these longings they can be a
great dynamic force in the world to be an agent of change
and make a significant contribution for the welfare of the
world with their talents, skills, and abilities and that will
lead to the ultimate welfare of the world.
29
|
M 202
ay 1
Womanhood

HeidiMorrissey
Changing the Lives of the Customers & Employees
Heidi Morrissey
President
Kitchen Tune-Up
he kitchen is likely to be the busiest room and one
Tof the most used rooms in the home. While the
kitchen may be the busiest and most used space, it
is often also the last space in a home that is updated due to
traditionally lengthy remodel timelines, mess and high
remodel costs.
Heidi Morrissey - President at Kitchen Tune-Up
Franchise System, is leading the charge changing the
kitchen remodeling experience for consumers and changing
how the Kitchen Tune-Up franchise is led.
Heidi tends to lead with more non-traditional approach, and
it works well for her at the company. “It is ok to be a
traditional leader and equally ok to be a non-traditional
leader,” she said. “It is important to speak up and let your
voice be heard but also to listen and learn from all you
encounter. There are many franchise experts that love to
help others grow. If you approach with curiosity, almost all
with give you advice and help.”
A Family-oriented Culture
Kitchen Tune-Up was founded in 1988 by Heidi’s father,
Dave, and she joined his team in 2003. Prior to transitioning
to the role of president in 2017, Heidi was the VP of
Marketing & Sales. In 2020, the franchise launched their
second brand, Bath Tune-Up. The culture is family-
oriented, and the bottom line is just as important as making
the process easy for both the homeowner and the franchises.
Her franchisees are known as Tunies, and the home oﬃce
team is referred to as Homies. Her focus as leader of these
two brands is creating relationships while creating a space
that people are proud of in their homes.
A Leader in the Industry
As a second-generation franchise owner, Heidi strives to
keep her franchise relevant, proﬁtable, and a leader in the
kitchen remodeling industry. Heidi’s goal is to attract like-
Heidi Morrissey
President
Kitchen Tune-Up

minded entrepreneurs to her home improvement
revolution; to remodel expectations by treating others the
way the team wants to be treated by having FUN while
working.
Heidi’s role is to help the owners find that perfect balance
that they desire. Whether they want to be top performers
or they are looking for a lifestyle that gives them more
control over their time every day, Kitchen Tune-Up has a
scalable model that can work for most. She also works to
create the best home office team in the industry. The
organization has been told, it is small but mighty.
Helping People
A testament to Heidi’s leadership style of helping others is
reflected in her franchisees’ support of local organizations.
Many of the owners give back to their communities by
supporting non-profit organizations like Habitat for
Humanity or A Precious Child. The franchisees are
passionate about small businesses and use their platform
to elevate those around. They are focused on growing
their Kitchen Tune-Up teams by providing employment
opportunities and empowering those they employ with
processes and structured growth.
Nurturing Leaders
Heidi knows her leadership style nurtures and develops
franchisees that are able to achieve their financial and
personal goals. By being her authentic self, allowing
curiosity and questions to lead conversations, Heidi is able
shift traditional leadership mindsets and encourage growth.
She and her team continue to move forward, make changes
when needed, and keep a positive approach of learning and
expanding.
Striving to Keep Franchises Relevant & Profitable
Franchise owners are resilient, and while life shifted and
changed for many in 2020, Kitchen Tune-Up franchisees
found themselves in a unique position last year. Demand for
kitchen remodeling was over 50 percent higher in 2020
over 2019, and Heidi and her Kitchen Tune-Up owners
shifted the way they met with clients to safely meet that
demand.
The high demand for kitchen updates allowed franchise
owners to create new jobs in their community and support
those affected by the pandemic. The company quickly
normalized the changes in sales and installation, and the
33
|
M 202
ay 1

adaption allowed the owners to thrive during a challenging
environment.
Creating Fun while Growing Franchise
Through her time with Kitchen Tune-Up, Heidi and her
team have developed a proven and successful system for
franchisees to follow for success. For a franchise to be
successful, they need to follow the prescribed systems.
Heidi can see patterns and opportunities and builds
structures around them to help her current and future
franchisees ﬁnd success.
Heidi plans to add around 75 new franchises each year to
over the next ﬁve years to that her system has over 500
locations. She and her team know their leadership style will
help franchisees grow into their goals through stellar
training and support.
It is ok to be a
traditional leader and
equally ok to be a non-
traditional leader.”
‘‘

Jaime Butler
A Truly One-of-a-Kind Opera ons Leader
Meeting the world's growing energy needs while
reducing the greenhouse gas emissions that
contribute to climate change is challenging.
Innovative minds with diverse perspectives are the key to
meet the world’s pressing energy challenges. One such
leader, who is shaping the future of the energy industry, is
Jaime Butler, the Global Operations Leader at Nexus
Controls, a Baker Hughes business.
Jaime began her career in 2001 at Baker Hughes while
pursuing a Bachelor’s Degree in Business Marketing. In
2011, Jaime completed her master’s degree in supply chain
management from Penn State University. During her career,
she has held various supply chain, manufacturing, finance,
technology, field operations, and commercial roles within
the company. She is actively involved in the Women’s
Energy Network and recently served on the advisory board
for the Permian Chapter in West Texas. She mentors'
women both within and outside the company to support
career growth for women in the energy industry. She enjoys
spending time with her family and playing sports. She is
happily married and has two boys, 11 and 16 years old.
The Global Supply Chain Leader
Jaime’s role in the company is to lead the Global Supply
Chain and Manufacturing for Nexus Controls. Nexus
focuses on control systems and cybersecurity solutions,
especially for the industrials sector. The company delivers
comprehensive, scalable solutions that include superior
control systems, safety, hardware, software, industrial
cybersecurity, training, and services.
Nexus Controls as a business supports many key energy
industries that we rely on every day: Power generation, oil
and gas, nuclear, hydro and renewables, chemicals
processing, pulp and paper, mining, metal processing, and
industrial manufacturing.
With cybersecurity a growing concern in this industry,
Nexus Controls works to navigate its customers through the
complex relationship between their information technology
(IT) and operational technology (OT) environments. Its
Nexus OnCore™ distributed control system helps plant
operators improve their speed and accuracy in making
critical decisions when the plant fails to operate under
normal conditions.
Put another way, the technology offers a great way for plant
operators to reduce risk by increasing visibility into the
lifecycle of their asset, improving troubleshooting and
simplifying programming. Unlike costly third-party
platforms, the Nexus OnCore™ Control System also allows
users to perform online configurations and changes.
For the uninitiated, a control system is like the brain of a
customer’s plant – this is something like your car’s
computer, relaying information that is critical to operate
safely and properly, to get where you want to go. The car’s
computer talks to sensors and the hardware across your
vehicle. Like an individual trust that system and rely on it
every day, Nexus’ customers trust the company in the same
way.
Fostering a Positive Culture
It doesn’t come as surprise that fostering a positive culture
is critical to the success of every business. At Baker
Hughes, the company believes in four core values: Grow,
Collaborate, Lead, Care. It takes its’ core values very
seriously and always aim to live them out.
Jaime is of the opinion that providing an environment
where employees can be open and share perspectives to
drive outcomes is essential to the success and the growth of
people. Leading and working through Baker Hughes values
guides the company’s behavior and fosters a positive
culture.

Jaime Butler
Global Operations Leader
Baker Hughes
37
|
M 202
ay 1

Committed to Bring a Change
Jaime’s team is focused on key pillars:
safety/quality/integrity, supply chain readiness/design,
business velocity, and a LEAN transformation. The
company has an excellent foundation on safety, quality, and
integrity and these pillars continue to be the core of its
operations. Overall, the team recognizes the value of being
agile and lean to continue to evolve and exceed the
customers’ expectations. The organization has a very clear
roadmap to support its strategy of taking energy forward
and becoming net-zero CO2 equivalent emissions by 2050.
By 2030 it is committing to reduce the emissions by 50%.
Its strategy is to take energy forward, making it safer,
cleaner, and more efficient for people and the planet.
Throughout its strategy, one of the biggest challenges
Nexus faces is understanding its customers, partners,
suppliers, and peers, may all be in different stages in the
energy transition journey, whether they are far along in the
journey or just beginning. The company continues to share
the progress, lessons learned, and its technology solutions
to help support the industry’s efforts to reduce carbon
footprints.
Working with and collaborating with its customers to help
achieve their paths to net-zero is what excites and motivates
Jaime as she moves through this journey.
Supporting the Communities
Baker Hughes strongly believes in contributing and
supporting the communities it lives and works in. The
Baker Hughes Foundation supports direct corporate
contributions, employee contributions, donations, and
volunteering. It offers many ways for employees to become
involved so they can contribute in a way that fits their
preferences.
Baker Hughes also does an employer match where, if it
donates funds to the favorite cause, the foundation will
provide a substantial donation match. This really means a
lot to Jaime as an employee and as a part of community!
For example, Jaime and her family volunteer at several
different organizations and it’s a way it can give back and
support the community. From an energy transition
perspective, in her previous role the team supported the
development of a local park for the community, and she felt
thrilled to be part of creating a green space for the entire
community to enjoy. Finding new ways to support the
community in the energy transition is the change Jaime is
looking forward to being part of.
Establishing Strategic Partnerships
Jaime’s focus on technology acceleration, collaboration,
and improving productivity are the ways she and her team
will make the world safer, cleaner, and efficient. She
mentions that rapid technology development and digital
transformation is a must to meet Paris targets. Moreover,
solutions to gain productivity and efficiency within oil and
gas are essential to reducing emissions, as the company will
still be depending on oil and gas resources through the
transition. Lastly, she believes that working with customers,
industry experts, partners, universities, and the community
is critical to reaching the organization’s vision.
Words of Encouragement
In her advice to upcoming entrepreneurs, Jaime says, “Be
sure to listen first to understand, not to respond, as we learn
by active listening. And it’s okay to fail, we learn and grow
through fast failure. It’s also okay not to have all the
answers. Take on work and roles that will challenge you
and maybe work no one else wants to do. Lastly, do not be
afraid to ask for help”.
“At Baker Hughes,
we take our core
values very seriously
and always aim to
live them out –
Grow, Collaborate,
Lead, Care.”

Karina Tiwana
An Ardent Legal Professional
Exemplifying Passionate Leadership
t takes dedication and laser focus to find success, not
Ito mention rolled-up sleeves and dirt under your finger
nails”, states an ardent leader, Karina Tiwana. As the
General Counsel, Vice President and Corporate
Secretary of ALE USA – the U.S. entity name of Alcatel-
Lucent Enterprise - Tiwana has been an integral part of the
success of the company. Her passion for the business side
of law and sheer dedication has led Tiwana to where she is
today.
After spending almost 15 years at Alcatel-Lucent, first as a
Contract Manager for five years, Tiwana moved up through
the ranks of the legal department, where she landed a
corporate counsel position supporting the most innovative
business divisions of the company. Eventually, became a
primary legal resource to one of these divisions, the
Enterprise division, in 2006. Thereafter, she was tapped to
support one of the highest revenue-producing divisions in
the company. She did that up until 2014 when she was
invited to support the planned divestiture of the Enterprise
division as General Counsel in the United States. Tiwana
would be charged with building a department to support all
the legal needs of Alcatel-Lucent Enterprise, the new
stand-alone company, in North America. This was no small
feat but, she said, “many talented and professional people
carried my torch.”
Reflecting on the experience, Tiwana recognizes she’s
grateful for the men and women along her path that buoyed
her up when she felt she might be drowning. Helping a new
company be born is a daunting task. The Enterprise
Business Division, turned Alcatel-Lucent Enterprise,
contains a close-knit group with many employees boasting
long tenures with the company.
Let’s know more about Tiwana and her contribution to the
industry through an interview conducted between her and
Insights Success.
Below are the highlights of the interview:
As a business leader, what is your opinion on the impact
of the current pandemic on the telecommunications
industry?
The pandemic’s impact on people, in some cases, has been
horrifying and deadly. I will in no way minimize my
feelings of empathy toward families that have lost loved
ones and those who have fallen ill from the virus. And, of
course, to parents trying to cope with both at-home working
and at-home teaching of children ripped from schools and
their friends. This at-home working and teaching has
created an increase in the need for tools like the Alcatel-
Lucent Enterprise Rainbow Unified Communication
Platform, as well as infrastructure solutions, such as the
company’s OmniAccess Stellar wireless LAN and the
OmniSwitch network switches that make everything
connect to support the increased communication needs
spawned by the crisis. In this way, many telecom industry
segments are reaping the benefits of the “new normal”. It’s
a shift from in-office to home working and from in-person
school to home school. Even events and what used to be
live entertainment have gone online as we all try to cope
with the restrictions required to keep all of us safe through
the pandemic. I hear through news reports that many
companies will continue the work-from-home options in
some form or other so, it looks like the need for telecom
industry tools, solutions and infrastructure is going to
continue to grow.
What is your opinion on the necessity for businesses to
align their offerings with newer technological
developments, especially when it comes to Digital
Transformation?
I think that when it comes to digital transformation,
businesses that align their offerings to advances in
“
“
41
|
M 202
ay 1

technology further drive the evolution. Technology
continues to be instrumental in our lives and the growth of
business. In particular, I think, as a strategy, aligning
business infrastructure with Cloud technology builds a
mindset that pushes innovation, agility and problem-
solving. Our company’s Cloud technology products and
services have helped our customers push beyond digital
transformation plans and overcome the challenges of
working through a pandemic. It’s clear to me that Cloud
delivers the benefit of scale and adapts to opportunities,
while being reliable and secure. It just makes sense to me
how flexible technology enables businesses to adapt the
work environment, ensure efficient operations and manage
costs.
How do you bring your General Counsel skills in
establishing strategic direction and delivering results
globally?
I do this in many ways, but one of my greatest pleasures in
the recent past has been contributing legal advice to our
team of women and men that have created the Diversity and
Inclusion Employee Resource Group (ESG) under our
Corporate Social Responsibility (CSR) program. With the
executive sponsorship of Rukmini Glanard, our Executive
Vice President of Worldwide Sales, Services and
Marketing, the ESG hosted our second global online
summit to highlight that diversity and equality are life
issues and, definitely, a business issue impacting financial
results. An equal world in business results in an enabled and
better world for business. We need all of our minds and all
of our hands, as a company, to compete and succeed.
Diversity and inclusion – across gender, ethnicity, age,
religion, etc. – enable a better, balanced environment for
economies and communities to thrive.
In what ways have you contributed to the community?
In my community, as a woman Veteran, I am very active in
our American Legion and American Legion Auxiliary. This
“American Legion Family” provides support to local
Veterans, their families and the general community where
Veterans live and work. One example of a recent project in
2020, we recognized the needs of so many children in our
community around Christmas time. We sponsored, locally,
Toys for Tots supported by the United States Marine Corps
Reserve. We served over 300 children and all of them
received gifts and a food donation for their families.
Supporting this kind of “all-volunteer” community event
brings me great joy because I saw the power of giving in
action. College students, home for the holidays, stood
alongside their Parents, Grandmothers and Grandfathers to
participate in the toy and food distribution portion of the
event. I strongly believe in the empowerment provided by
serving a cause much greater than yourself. I get this
empowerment through working within our American
Legion Family. I currently serve on the Executive Board as
Sergeant-at-Arms and have served in the past as Post
Commander. At the time I served as Commander, I was the
very first woman everto serve as Commander in the Post’s
77-year history.
Today, I’m proud to say, as other notable “first women”
leaders are saying more and more, “I may have been the
first, but I won’t be the last.”
If given a chance, what change would you bring in
providing growth opportunities to Women?
I am very lucky to have been given the chance at Alcatel-
Lucent Enterprise to effect real change in my role as
General Counsel at ALE USA. I hired student interns in
2014 as a creative way to augment my staff. We showed so
much success with training and utilizing student interns in
our legal department that it inspired the company to adopt
an Internship Program and now, many departments are
hiring student interns. In fact, a recent hire is going to
supplement our global CSR endeavors. She will be
Step-up
and lead
from the
front.
‘‘
‘‘

graduating from college soon with a degree in Ethnic
Studies. I think these internship programs are vital to
creating opportunities and success for everyone, especially
for women. In my case, all of my interns moved on to
become practicing lawyers and have secured positions in
law ﬁrms. I’m very proud of all of them.
As an established business leader, what would be your
advice for the budding women entrepreneurs?
Make sure you know a good lawyer! Not a shameless plug.
No, seriously, it’s very important to build a strong network
of diversely talented individuals that can be asked for the
help you need along the way. Be yourself because your
authentic self is your best face. Have a clear picture of what
your authentic self is. Remember, there will be roadblocks
on your journey to success and some may be related to your
gender, your age or any number of things but the
roadblocks are just hills to climb and there are plenty of
people to give you a helpful push so you can keep going.
Leverage your mentors and allies. These are your friends,
your classmates, your teachers, your family, your
colleagues, and your professional network. They will help
you navigate. But, above all, do what you love. Do it a lot.
If you do what you love and you do it a lot, you will get
really good at it. If you get good at it, you will likely make
money at it and you will be wealthy. Wealth is not money
alone. Wealth includes not only professional success but
also self-fulﬁllment and realizing your dreams.
Karina Tiwana,
General Counsel,
Vice President, and
Corporate Secretary,
ALE USA Inc.
43
|
M 202
ay 1

Kim Simmonds
CEO & Founder
Law 365

Kim Simmonds
Redefining Success and Leading by Example
Recognising successful women empowers other
women because it shows them a path to success.
That is why it is essential to see female-led firms,
like Law 365, where a woman is setting the agenda and
daring to disrupt the way client (and lawyers) view the
profession.
As the CEO and Founder of Law 365, Kim Simmonds is
inspiring female leadership by her own example, and she is
redefining what success looks like.
“One of the most damaging expectations people have is that
lawyers need to be available 24/7. It drives people out of
the profession. To accommodate diversity, we need to create
an environment where everyone can flourish. Working 24/7
and clockwatching is a revenue model, but it is not a life.”
And Kim’s demonstrating that her way works: The firm has
quadrupled in size in the last year, bringing in over 30 new
clients and 10 staff, and has won numerous awards for
innovation and leadership.
Disrupting the Legal Profession
Kim founded Law 365 in 2014, knowing that
the traditional legal system was broken. As CEO, she is
disrupting the legal profession with a new business model,
selling legal services on a monthly subscription, and
charging for tangible outcomes rather than by the minute.
Deciding Best Course for Business
The team at Law 365 is uniquely qualified to troubleshoot
for its clients because Law 365 specialise solely in their
market. Clients benefit not only from Law 365’s extensive
legal knowledge but also from its many years of experience
in their business – Law 365 knows the pain points that
every Microsoft Partner faces and there is not much it has
not seen.
Kim’s role as CEO is like the barrelman in the crow’s nest
of a ship. She is the one who looks to the horizon and sees
what lies ahead and the best course for the business. She
does this for Law 365 and for her clients too. Her vision
and instinct are at the heart of the services Law 365
provides. Kim anticipates what its clients’ needs will be
before they know them, often publishing eBook guides to
help them be prepared. For example, she wrote an Covid-
focussed eBook just as the pandemic was taking off,
providing employment advice and contractual support.
More recently Law 365 has published blogs and articles on
the end of the transition to Brexit and what that means for
Microsoft Partners. With Law 365’s view of the horizon, it
is able to guide and support them before they hit troubled
waters.
Encouraging and Inspiring Others
Kim believes in creating an environment where everyone
can flourish. She thinks there should be more championing
of women and believes that Awards like this help to build
confidence and raise the profiles of change makers so others
can follow in their footsteps.
Kim says, “Women need to be better at shouting about their
success. Until they do that, they need to have their praises
sung for them, they need to be pushed and encouraged to
lean in and to accept praise and recognition.”
Participating in the Community
Every member of the Law 365’s team is engaged in
contributing to its local community and wider society. The
team participated in the Legal Walk 2020, walking 10K and
raising over £5K for Citizens Advice, Tunbridge Wells &
District, which provides invaluable free legal advice to
those who can’t afford to pay for it.
For years Kim has been incubating a plan for a new charity
called Be-Amazing which will create opportunities for
45
|
M 202
ay 1

country went into lockdown last year, she sent food and
wellness care packages to all her staff at home. Plus, she
arranged home delivery of champagne and glittery cocktails
to welcome new staff and celebrate birthdays! Wellness is at
the heart of the business.
When she became a mother, Kim felt like she only had two
choices – the law or motherhood. But today she’s showing
her team that there is a third option. With strong leadership,
it’s possible to balance both family life and your profession
judiciously.
Embracing the Latest Advances in Technology
The future of Law 365 lies in adapting to scale on the back
of the firm’s impressive growth and embracing the latest
advances in technology to enhance their services. Law 365
is planning to unveil some exciting innovations in legal AI
soon.
Law 365 is developing some incredible tools which will
come to the market in the next few years and will be
available for its existing clients beforehand.
Kim’s KPIs are nailing the staff welfare and offering
excellent service to Law 365’s clients using the latest
Microsoft technologies.
young people (finding internships, matching with mentors)
plus an apprenticeship program for young adults between
14-24.
Legal Meets the Membership Economy
Law 365 sells its legal services as a subscription for
members, like Spotify or Netflix. Clients pay a flat monthly
fee tied to tangible results instead of the minute-counting or
pools of hours that comes with the old model of billable
hours. This makes their financial forecasting
straightforward and easy to financially support. It also
builds trust. At the beginning of its relationship with each
client it makes a commitment to them which we call its
“Forever Promise.” Law 365 promises that it will work with
them to make sure their business is in the best possible
shape for ambitious yet sustainable growth.
Law 365 has created a membership society through the
Forever Promise, with plans to offer networking and events
for its client members. During lockdown, it recently started
a “Book club” for 40+ of its client members, which has
been so popular it has received requests to be added to the
list.
Creating a Happy Place to Work
Along with running the business, overseeing the legal
services, nurturing members, and winning new clients, Kim
also feels personally responsible for maintaining the
wellbeing of her staff.
Law 365 is a happy place to work. She provides every
employee with a professional executive coach, every
month. There are team coaching sessions too, yoga and
meditation weekly, and special treats like gong baths,
chocolate making sessions and cooking classes. When the
Law 365 is helping Microsoft
partners grow their business
through quick, affordable and
accessible legal services.
“
“

Lisa Elkan,
Owner and Founder,
Lisa PR

Lisa PR
“Our Business is Getting You Business”
ith over 15 years’ experience, Lisa Elkan,
WOwner and Founder of Lisa PR, enjoys helping
her clients grow their businesses.
Lisa PR’s clients have been featured everywhere from The
Los Angeles Times to Billboard Magazine to the Wall Street
Journal. Lisa PR clients have received a plethora of
accolades from The Hollywood Reporter’s “Power
Lawyers” to Variety Magazine’s “Business Managers Elite”
to U.S. News & World Report’s “Best Law Firms,” and
many more.
Lisa’s firm tagline is, “ Lisa PR: Our Business is Getting
You Business" and her personal motto is "Always do your
best and be a good person." She thinks the merging of her
personal and professional values and goals is what makes
her unique. She always strives to go above and beyond for
her clients. The client’s success is her success.
Always an Entrepreneur at Heart
Always an entrepreneur at heart, Lisa founded Lisa PR, a
Los-Angeles based Marketing & Public Relations
consulting firm, in 2012, after realizing that there was a real
need for her particular skill set. Her specialties include
Marketing, Public Relations, Advertising, Social Media
Marketing, Business Development, and Brand
Management. She loves having her own company, making
her own schedule, and working with exceptional
professionals.
Prior to founding Lisa PR, Lisa worked in Marketing &
Product Development for a top infomercial company,
Guthy-Renker. She also worked as an in-house Marketing
& Public Relations Manager for two successful boutique
law firms in Los Angeles. Lisa is a UCLA alumna.
A PR Superstar
Lisa PR was named “2020 Best in PR &
Communications” and “2021 Best Boutique PR &
Marketing Agency – California” by Corporate Vision
Magazine. The lists spotlight agencies and professionals
who have gone above and beyond to create compelling
campaigns, implement key policies and strategy, and ensure
clients excel beyond their competitors in such a demanding
49
|
M 202
ay 1

landscape. Lisa PR was also named Acquisition
International’s 2020 Legal Awards Winner for “Best Law
Firm PR in Southern California,” a great honor.
Challenges Faced
One of the biggest challenges Lisa faced early on was
building up her client base. She joined business networking
groups and volunteered for various committees and
organizations. She also created marketing materials and
honed her brand. There was no shortcut to building a
successful career.
Like most working moms, Lisa is always working! But
she’s extremely grateful for her work and for her family and
their health.
Giving Back
Over the years, Lisa has volunteered her professional
services to help causes she cares about. Pre-pandemic, she
co-hosted an event for a non-profit that drew 1300 people
and raised a significant amount of money. And during the
pandemic, she volunteered her time to help small
businesses in her community get media exposure to draw in
more business.
Additionally, Lisa enjoys teaching professionals how to
build their brand and grow their business. She has spoken to
the following organizations: USC Law School Alumni; UC
Alumni Career Network; UCLAAnderson School Alumni;
Bruin Professionals; Beverly Hills Bar Association;
Sherman Oaks Chamber of Commerce; Provisors; SFV
Managing Partners' Roundtable; Esquire Network; DeVry
University; SCORE-LA; and more.
Advice for Newcomers
Lisa believes internships are a great way to learn about
different areas of PR. She says, “There are many niches
within the PR & Communications industry, and it’s
wonderful when you find yours!”
Lisa also recommends finding a mentor. It is a good idea to
look into your own alumni network.
Lisa’s very first mentor was Art Wrubel, a former Professor
of Marketing for UCLA Extension, to whom she is grateful.
Lisa’s Vision
Lisa’s vision for Lisa PR is to continue exactly what she is
doing and to expand her business model so that she is able
to take on more clients and help more people grow their
businesses.

Louisa Sanghera,
Founder & Director,
Zippy Financial

LOUISA
SANGHERA
Leading with Passion and Absolute Dedication
There is an increasing necessity for businesses to
include women’s empowerment into corporate
business strategies, both for the purpose of ensuring
sustainable growth and to demonstrate the value and
credibility that women leadership bring to the businesses.
Women’s empowerment is essential to create a stable,
inclusive, and sustainable society. Louisa Sanghera is
passionate about empowering women to gain the financial
knowledge and confidence required to achieve their life,
family, career, and wealth goals. She has written many
articles, has been interviewed as well as speaking
engagements , to provide valuable advice, information and
to demonstrate how it is possible to achieve their goals with
clever financial management – from cost saving tips, to how
to pay off their mortgage faster, managing cashflow,
investing and more.
Louisa Sanghera is the Founder and Director at Zippy
Financial. Louisa leads the company with passion and
absolute dedication to her clients. She has curated a hand-
picked team of highly experienced brokers to support her
clients, who share her vision to provide exceptional service
and look after Zippy clients for life.
Helping Clients with Smart Financing
Louisa created Zippy Financial after a 25-year career in
banking because she believed the Australian broking
industry was generally lacking in empathy and genuine
Zippy Financial
is an award-winning
mortgage brokerage
specialising in home
loans, property
investment,
commercial lending,
and vehicle & asset
nance.
53
|
M 202
ay 1

client-focused care. Louisa decided to use her expert
financial knowledge, vision for exceptional customer
service and passion for property to start Zippy Financial;
with the goal of helping clients’ grow their wealth through
smart financing. Zippy Financial is an award-winning
mortgage brokerage specialising in home loans, property
investment, commercial lending, and vehicle & asset
finance.
Zippy Financial has collaborated with a select group of
trusted experts to offer its clients unbiased advice on
superannuation, investments, budgeting, property, and tax.
This allows the company to help its clients achieve their
holistic financial goals, to grow their wealth through smart
property investment, and other investment opportunities, as
well as saving tax, saving money, and protecting what is
most important to them.
Exceptional Customer Service
Louisa’s work with Zippy Financial and being an active
supporter of the wider business community, earned her the
title of 'Outstanding Businessperson of the Year' at the 2017
Local Business Awards. Since then, Louisa and Zippy
Financial have gone on to be named as finalists in over 20
industry awards, and named winner of 10 awards, including
Australian Broker of the Year 2019 and Best Customer
Service: Australia 2019 and 2020 at the prestigious
Australian Broking Awards. Investor Property Magazine
voted Zippy 'Best Brokerage in Australia', in the investor
space too.
Zippy Financial’s exceptional customer service makes it
stand out from the competition. It takes the time to get to
know every client and their goals very well. For Zippy
Financial, this is so much more than providing a great
service – it shares its clients’ hope and dreams, and it is
fully invested in their goals. Zippy Financial’s 99%
customer retention record is a testament to this genuine
partnership it has with its clients.
Tapping Potential of Technology
Zippy Financial firmly believes in the importance of
keeping up to date with technological advances. Louisa has
found that to succeed in starting a business from scratch,
growing, and scaling the business, the utilization of the
right technology is a must. She understands that technology
saves one’s time and effort, and on top of that, it enhances
the security of one’s business, keeps the workflow
streamlined and plays a crucial role for the operations to run
smoothly and efficiently.
Adding Real Value to Clients
Zippy Financial’s investment in its client systems has given
it a competitive advantage in many ways, including freeing
up their brokers time. Meaning its brokers can add real
value to clients by spending as much time with their clients
as they need, to guide them through the mortgage process
as well as help complete all the documentation required for
a successful loan application.
Giving Back to Community
Community is very important to Louisa and she has found
that giving back to the community is not only rewarding
and life changing but it provides an opportunity for
personal growth, to better understand how one fits into the
world around. Louisa advises future women entrepreneurs
to work on themselves, learn to delegate household tasks
wherever possible, prioritize important things and she
encourages them to give back to their community. Louisa is
a strong believer in helping women starting new business
ventures by creating networking opportunities and
facilitating a sharing of business knowledge and learnings.
Louisa founded a local business networking group called
Connect for Success - North Shore Small Business Support
and Networking Group, in 2014.
The goal of this group is to bring people and businesses
together, to give them the opportunity to Share, Inspire and
Grow. This group likes to host regular networking events
with guest speakers, and this group has worked as a
community to inspire, motivate, and help local businesses
improve what they do and grow and connect.
Louisa regularly holds seminars, networking sessions,
webinars, livestream Q&As and podcasts to help demystify
the more complex aspects of finance and running a
business, for these local businesses and communities and in
the investor space. She is passionate about the mortgage
broker industry and proud to be a recognised expert
speaker, presenting regularly at financial events as well as
contributing to a several number of prominent blogs,
podcasts, and finance publications. Louisa is always
looking to help raise the profile of the industry, helping to
educate other brokers, and as an advocate, supporting
MFAA campaigns.
Maintaining Competitive Advantage
Zippy Financial maintains its competitive advantage by
focusing on its clients’ needs, its capabilities in meeting
these needs, its values and adapting to change. The
company will continue to focus on nurturing its existing
clients, looking for new opportunities and growing its hand-
picked team of highly experienced and client driven
mortgage brokers who share its values and desire to take
care of their Zippy Financial clients and families for their
lifetime.

Marly Broudie
Helping businesses broaden opportunities through the power
of digital marketing and business development
Marly Broudie
Founder and CEO
SocialEyes
Communica ons Inc.

Effective leadership is the backbone of any
successful business. Teamwork, unity, collaboration
and open communication are essential pillars of
operational growth and businesses development. It is
imperative for business leaders to not only inspire a desire
to develop, improve and grow, but also to arm the team
with the tools to effectively do so.
As Founder and CEO of SocialEyes Communications,
Marly Broudie oversees most or all aspects of the business
– from process building, proposal creation, and sales, to
talent acquisition, campaign management, business
development, and client relations. Her team at SocialEyes
provides businesses and professionals with cost-effective
and quantifiable digital marketing strategies aimed at
increasing online presence, elevating reputation, and
driving business opportunity through the power of digital
marketing.
Pursuing Passion Despite Fear and Insecurity
Marly’s career started in 2011 at a downtown Toronto
litigation firm as a legal assistant. A spontaneous lunch with
one of the lawyers (who went on to become a mentor and
friend) led to a conversation that had her head spinning
around career planning.
A few weeks after marrying her best friend, who is now
also her business partner, Marly dealt with some family
issues that consumed her waking hours; it also forced her to
assess what she wanted from a life and career standpoint.
These turbulent times led to some serious reflection,
planning, and life-altering decisions – most notably, the
launch of SocialEyes Communications.
Leaving her secured salaried position was not the easiest
decision to make, however, “this voice in my head pushing
me to pursue my passion was louder than my fears and
insecurities”.
There were no children on the horizon (yet), bills were
manageable, and she knew that if there was a time to make
some sort of move and build something from the ground up
– it was then and there.
The Custom Approach
With the continued efforts of Marly and her team, today,
SocialEyes Communications is a well-known digital
marketing and business development firm based in Toronto.
“It really comes down to our customized approach”, says
Marly. The core of the agency’s competitive advantage has
been disrupting the classic cookie-cutter model by offering
tailored strategies that serve the diverse needs of their
clients.
SocialEyes Communications dedicates a great deal of time
to the research and discovery phase, digging deep to
understand their clients and their goals. What value are they
seeking from a digital marketing agency? Where are the
gaps? Who are they targeting? What are they setting out to
accomplish? The answers to these questions sow the seeds
of a custom, multidimensional strategy.
Delivering Winning Insights and Tactics
As the social media landscape is rapidly changing, “it is
crucial to have our fingers on the pulse of trends. We have
an obligation to deliver winning insights and tactics that are
either on time, or ahead of the times”, says Marly.
SocialEyes Communications’ work includes but is not
limited to:
Ÿ Social Media Management
Ÿ Social Media Ad Management
Ÿ Content Marketing
Ÿ Brand Development
Ÿ Social Media Training/Workshops
Ÿ Business Development Planning
Ÿ Video Production
Ÿ Professional Photography
Ÿ Planning and Reporting
Maintaining a High-Morale Work Environment
A happy, high-morale work environment is a productive
work environment. There are only advantages to creating a
positive culture – teamwork, determination, efficiencies,
performance and, of course, motivated team members.
The team at SocialEyes Communications is the most
important element of the business, and that is something
Marly never takes for granted. Her biggest goal for
SocialEyes’ work culture is for her staff to feel heard,
empowered, inspired, and driven.
57
|
M 202
ay 1

Checking in on one another, offering help when needed, and
promoting positive, open communication, are always
paramount and priority. The aim is that no one feels alone
in their work – everyone helps one another, is there for one
another and strives to connect with one another – whether
or not in-office or operating virtually.
Staying Dynamic and Continuing to Add Value
In the world of digital marketing and tech, staying apprised
of the latest trends, tools and developments is critical. It is
We dare to
think BIG
and drive
BIGGER
results.
also crucial for the team to stay up on advancements in the
industries SocialEyes caters to as a means of staying
dynamic, nimble and value-adding.
Marly encourages her team to reserve at least one hour per
week strictly for research - check out the latest trends, read,
test out a new app, seek out another thought leader in the
industry. Marly believes that knowledge is their greatest
asset.
Contributing to the Community
Giving back to the community has always meant something
to Marly personally and “that will always be an important
focus embedded in the culture at SocialEyes”.
In Marly’s view, it is important to leverage all we know to
support and contribute to the community in a positive way.
Philanthropic initiatives will always be ingrained in the
business at SocialEyes.
COVID-19 changed the world. More than ever before,
businesses need help. Marly believes that digital marketing
provides an opportunity for exposure, awareness, and
community building.
The Vision: Considering Angles and Avenues
Now that SocialEyes Communications has established a
stable portfolio of trusted clients, “it is time to sharpen our
focus on elevating and expanding our service offerings”.
That means galvanizing the team to go from great to greater
– setting sights on emerging tools and platforms,
accelerating training and professional development and
placing a greater emphasis on industry trendspotting.
Marly is a firm believer that a successful business owner
considers all angles and avenues and likely must pivot
many times to succeed. She is open-minded and not set on
anything besides growth and the betterment of her
company, team and their clients.
A Note to Emerging Entrepreneurs
Marly is inspired by the quote of Napoleon Hill, “Whatever
your mind can conceive and believe, it can achieve.”
By nature, Marly is a very tenacious person and she thanks
her mom for that.

Her advice to emerging entrepreneurs:
“When you want something bad enough, and you have a
vision and a goal, you can attain anything. It all comes
down to setting goals, creating an action plan, and then
going for it! Sometimes we fail, sometimes we fall, but
failures are learning experiences that allow us to bounce
back stronger.”
“In the world of marketing, it is a lot of trial and error. Try
something, test it, tailor it, and try again. Be open-minded
and don’t be afraid to make a change. Living in a state of
contemplation can be a hindrance. Own your choice. Own
your actions. Challenge yourself. Fail. Persevere and just
keep at it.”
59
|
M 202
ay 1

The 10 most empowering women in business 2021 1-compressed

The 10 most empowering women in business 2021 1-compressed

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (19)

Similaire à The 10 most empowering women in business 2021 1-compressed

Similaire à The 10 most empowering women in business 2021 1-compressed (20)

Plus de Insights success media and technology pvt ltd

Plus de Insights success media and technology pvt ltd (20)

Dernier

Dernier (20)

The 10 most empowering women in business 2021 1-compressed