The 10 Most innovative CEOs Revamping the Future February2022.pdf

The 10 Most Innovative CEOs Revamping the Future
Dr. Mohamad
Hamade
www.insightssuccess.com
A Golden
Vision of
Futuristic
Investments
Leadership Redeﬁned
Bringing Concepts
to Reality
Changing Leaderships
The Break from the
Orthodox Leadership
The Most Innovative
10
CEOsRevamping the Future
VOL-02 | ISSUE-14 | 2022

Innovation
for the
Future
he most crucial factor that separates successful
Tbusinesses from the rest is innovation. Prioritizing
innovations is vital for sustainable growth as newer
possibilities are unlocked. Businesses need to adopt
innovative methods to meet shifting customer demands,
Staying adaptive with relevancy.
Leaders think ahead and start building solutions with a
visionary and innovative approach to revamp the future by
diligently implementing their innovative ideas. Creating
new ideas, products, and methods to solve problems is
essential for any organization's innovative culture.
Innovative business leaders create an innovative mindset
with a highly rational, pragmatic, logical, thoughtful, and
strategic approach.
Albert Einstein once said, "No problem can be solved from
the same level of consciousness that created it." By
implementing this ideology, leaders choose diﬀerent
consciousness to resolve the issues using their creativity
and innovations. It takes vision, empathy, and
understanding of innovation eﬀorts to manage a balanced
innovation portfolio with the right mix of breakthrough,
evolutionary, and incremental innovation. They know to
leverage the information, fostering a creative environment
to tailor methodologies enabling companies to chase
innovation and accelerate performance.
Discovering the needs of businesses having a broader
digital era is essential to building a business model around
various services and products to expand the growth cycle.
Editor’s Desk

The CEO's role is the glue that weaves people,
processes, and every aspect of the critical business
into unique innovation competency, integrating
policies, programs, and structures to manage a
balanced portfolio. They are the ones that amplify
the innovation eﬀect, setting up the collaborative
initiatives into a framework to manage the business
structurally.
Celebrating such visionary leaders is Insights
Success's new edition, " The 10 Most Innovative
CEOs Revamping the Future." Featuring on the
cover is Dr. Mohamad Hamade, the CEO of Amanat
Holdings, who believes investing in core values of
commitment, integrity, empowerment, ambition, and
partnerships are the mantra to success.
Explore an array of such exemplary leadership and,
while ﬂipping through the pages, have a quick
rundown of the articles written by our in-house
editorial team, and gain inside knowledge with the
CxO penned down by industry experts.
Dive right in! Sharad Chitalkar
sharad@insightssuccess.com

ARTICLES
Leadership Redefined
Bringing Concepts to Reality
26
Changing Leaderships
The Break from the
Orthodox Leadership
44
C
O
V
E
R
S
T
O
R
Y
08
Boris Kontsevoi
The Entrepreneur at the Intersection of
Cryptocurrency and Animal Advocacy
14
Caroline Lafferty
The Entrepreneur at the Intersection of
Cryptocurrency and Animal Advocacy
18

Edwin Bessant
Leading With Courage,
Tenacity, and Diligence
28
Mohammed Mubin Mallick
36
Tony Bates
Driving Innovative Technological Shifts
with Empathy at Forefront
50
Michael Collura
Bringing a Unique
Approach to Caregiving
34
phil bullinger
Building a Customer-Centric Company Culture to
drive Focus, Execution and Success
46
CONTENTS
CHRISTOPHER AMOS
A Profound Trailblazer Offering Marketing
Solutions for Micro-Enterprises
22
40
Mr. Sami Sharif
An Embodiment of a Proven
Leadership
A Doyen in the Field of Robotics

sales@insightssuccess.com
February, 2022
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Hitesh Dhamani
Managing Editor
Anish Miller
Executive Editor
Sharad Chitalkar
Assistant Editors
Jenny Fernandes
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin, Irfan
Business Development Executives
Steve, Joe, Saurabh
Jacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Visualizer
David King
Associate Designer
Shyam Sonawane
Co - Designer
Sonia Raizada
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Boris Kontsevoi
CEO and President
Intetics Inc. is a leading global technology company.
Intetics
intetics.com
Caroline Lafferty
CEO
CALICOIN
calicoin.me
Christopher Amos
CEO
No Boundaries
Marketing Group
noboundaries.marketing
Mohammed Mubin
Mallick
CEO & Founder
Kiran Smart
kiransmart.com
Sami Sharif
CEO
Kuwait Insurance
Company
kic-kw.com
Tony Bates
CEO
Genesys
genesys.com
Edwin Bessant
CEO
Ceuta Group
ceutagroup.com
Michael Collura
CEO
INHOME
IHPS.com
Description
Company Name
Featured Person
The First and Only Cryptocurrency Devoted to Helping
Animals of Determination Around the World.
No Boundaries Marketing Group was founded on the basis of
simplifying the marketing and advertising world for small to
medium sized businesses.
Ceuta Group is a global, consumer brand services business
working with some of the most dynamic brands in Health &
Personal Care and Food & Drink.
In Home Personal Services has stood alone when it comes to
creating individualized care plans based on our client’s specific
needs.
Kiran Smart is a Top IT Company in Kuwait.
Kuwait Insurance Company was established in 1960 by Amiri
Decree No. 7 of 1960 as the first insurance company in Kuwait
and the GCC.
Genesys cloud technology helps ensure customers are
remembered, heard and understood.
Phil Bullinger
CEO
infinidat
infinidat.com
Infinidat’s technology foundation delivers data storage
solutions with high availability, exceptional performance, and
the lowest possible TCO at multi-petabyte scale.
Most Innovative CEOs
Revamping the Future
T
h
e
Mohamad Hamade
CEO
Amanat Holdings
amanat.com
Amanat invests in the healthcare and education sectors
providing investors all around the world access to private
opportunities.

Dr. Mohamad Hamade
A Golden Vision of Futuristic Investments
A smarter, healthier
society is a more
successful one, we work
with like-minded
business champions,
providing long-term
partnership, building
long-term collaboration,
and generating long-term
sustainable value.
Dr. Mohamad Hamade
CEO
Amanat Holdings
The 10 Most Innova ve CEOs Revamping the Future

Visionaries are most sought out in the investment
business. Most investors are looking for visionaries
that can help them stay ahead of the upcoming
trend. To provide them with a life-changing insight into the
economy and world at large, the key question here is – what
really makes a visionary? Being a visionary requires an
approach deeply ingrained in integrity. This is the value that
enables a visionary to remain humble in their approach,
admit mistakes, learn from their mistakes, and ultimately,
approach the world with an objective mind. A person who
encompasses this blue-eyed approach to future investments
is Dr. Mohamad Hamade, the CEO of Amanat Holdings
("Amanat"), an investment gateway to some of the best
investment opportunities in the MENA region.
An expert in both healthcare, and education setups, Dr.
Hamade, joined Amanat Holdings as the Chief Investment
Officer in 2017. Back then, Amanat Holdings held 1.7
million dirhams in cashflows from its paid-in capital of 2.5
billion dirhams. Months into Hamade's tenure, Amanat
Holdings invested 1.2 billion dirhams.to close 5 successful
transactions, deploying 80% of the company's paid-in
capital from 29% within 10 months.
Providing a Safe Haven for Investors
According to a 2020 report by Deloitte, venture funding for
health tech doubled to US$14 billion. Deloitte anticipates a
stronger growth for funding in 2021, thanks to increased
promising solutions, open data platforms, and growing
demand. The growing demand in the industry is clearly
visible, thanks to advanced technologies like 3D printing,
growing AI use in research, and increased digitalization.
However, anticipating next-gen innovation is often a tricky
business. Amanat promises access to such investments for
global investors while providing a safe haven for investors
who are unfamiliar with the edtech, and medtech landscape.
A Treasured Investment in Experience
Dr. Mohamad believes his background in healthcare
remains key to his vision. He was on the board of various
medical, and education institutions before joining Amanat
Holdings. He asserts, "I observed a growing disconnect
between their setups, and the rapidly changing business
equation. Bridging this gap was essential to deliver next-
gen healthcare and education." He adds that the
opportunities for healthcare and education investments in
Middle East are rising. For example, in its vision 2030
document, Saudi Arabia, and UAE have offered support for
private-public partnerships with various legislative reforms.
Egypt 2030 plan also identifies education, and healthcare as
key sectors for national growth. Amanat Holdings has
dedicated its immense expertise in pursuit of this robust
future for investments. A cornerstone of this visionary
future investment at Amanat Holdings is Abu Dhabi
University Holding Company. The University was rated as
the best by regulators in UAE recently. Amanat Holdings
acquired a 35% stake in Abu Dhabi University in March
2018, beating all estimates while contributing to the future
of quality education in UAE.
Dr. Mohamad's vision for investors has inspired tremendous
confidence among shareholders recently. He notes that
Amanat Holdings today is one of the largest investors in
UAE, Saudi Arabia, and Middle East. Furthermore, when
he took over the reins as CEO in 2020, the market cap for
Amanat Holdings stood at1.6 billion dirhams. In 2021,
Amanat's market cap almost doubled to reach 3.1 billion
dirhams. Despite these tremendous strides, Dr. Mohamad
notes investing in upskilling its people remained the best
investment Amanat Holdings has made. He asserts, "We
want to lead with a vision of integrity, and commitment. The
only way to achieve that is to empower our people to
become leaders". Dr. Mohamad invested in this vision
during one of the most difficult periods in modern business
history. During Covid-19 pandemic, the company invested
in training its nursing staff, and teachers. The training
program connected them with the best of modern
technology. The results astound many to this day. Despite
the worries and gloom surrounding the covid-19 pandemic,
Amanat made a record profit of AED 235 million for its
shareholders in the same year.
By creating long-term
partnerships, building
long-term collaboration
and generating long-term
sustainable value we
create a true legacy
for our partners.

A new investment in Cambridge Medical and Rehabilitation
Centre (CMRC) facility is an example of Amanat's
proactive approach recently. Amanat invested 871 million
in acquiring 100% of the business in March 2021 and
invested a further AED 46 million in acquiring the Abu
Dhabi facility's real estate for CMRC in September. The
investment is in line with UAE and Saudi Arabia to create a
quality social infrastructure. Dr. Mohamad expresses, "post-
acute care, and rehabilitation are some of the most under-
served areas in healthcare. Hence, we can create dedicated
space for quality healthcare with promising returns for
shareholders".
Success Mantra to Beat Pandemic Blues
Dr. Mohamad believes investing in core values of
commitment, integrity, empowerment, ambition, and
partnerships are the mantra to success. Amanat did a
profiling of its employees and found that these values
remain core to the individual values at Amanat. Dr.
Mohamad notes, "Companies in sectors like healthcare and
education have to ultimately serve the larger purpose. As a
team, apart from being result-oriented, our core values
reflect what define us as individuals, and as a team in
delivering that purpose". The core value structure at
Amanat Holdings seems to be paying off very well. During
the pandemic-led global outlook, the company has plans to
invest in new subsectors of education, and healthcare
businesses. Amanat plans to increase its footprint
regionally, with increased faith in its team to take on
daunting challenges, and expertise to gain the highest return
for its investors.
This newly found exuberance led to the company to sign
four major transactions in 2021, with 2 new major
investments. Amidst a global pandemic, the path towards
future investments remains challenging. However,
healthcare, and education remain some of the most
promising sectors globally. According to Dr. Mohamad, his
biggest challenge was to define a strategy to transform
Amanat from being a regular investor to becoming a leader
in investments in UAE, Saudi Arabia, and other countries.
He notes, "Our journey of navigating, and overcoming
tough financial weathers like Covid-19 pandemic has
helped us become stronger than we could ever imagine. At
times, we were worried, but our financial results are a
testimony to the great work our team put in". Now, growing
the team, and bringing it together for some of the leading
investments regionally is a challenge he tries to conquer
every day. He also has a clear vision of accomplishing this
amazing feat.
Dr. Mohamad's success mantra is very simple and
straightforward. He believes every person can create his
own luck. He believes a successful investor needs to be
fortunate enough to be fortunate. In other words, one can
have the best analytical skills, be the smartest person in the
room, but you always need to patiently wait for the best
opportunity to knock on your door. He says, in order for
investors to conquer their luck, they need to learn the value
of perseverance. Dr. Mohamad says, "You create your own
luck by being patient in your persistence, observing with
utmost curiosity, and ultimately, going after it with courage.
And that's how you can get lucky."
A Roadmap to Conquer the Future of Tech
Dr. Mohamad plans to offer an access to diversified
investments to shareholders of Amanat through investments
in resilient sectors. These investments include a potentially
life-changing exposure to some of the best access in the
edtech, and medtech business. Amanat Holdings also
promises opportunities for attractive returns on capital for
short-term, and medium-term goals. Dr. Mohamad
concludes, "There is tremendous untapped potential in the
market, and we are determined to unlock the quintessential
value, and deliver the best returns to our shareholders."

The journey from a business leader to a chief
executive officer isn't just connected with personal
goals and ambitions. It also always aligns with a
global mission to bring meaningful value to business
society and engage talented people in strategically planned
business with a vivid and clear mission, vision, and a road
map. But in the beginning, usually, one has only
enthusiasm, a spirit of an innovator and experimenter, and
the desire to face challenges. To achieve the results, one had
to be dedicated, persistent, and industrious; akin to these
qualities is Boris Kontsevoi.
As the CEO and President of Intetics, Boris leads a global
software engineering and data processing company focused
on creating and operating effective distributed teams for
application development, systems integration, GIS
solutions, and back-office support. Intetics celebrated its
26th-anniversary last year, and it is progressing, innovating,
and making an impact because of the individual efforts of
every employee.
Transformative Journey
Boris's professional career started in 1984. Ten years later,
in January 1994 he's founded a company and started the
entrepreneurial journey when he and four other software
engineers huddled over a laptop and began writing software
for their US-based insurance clients. Originally, Intetics
was founded in Minsk, Belarus, and initially operated under
the name "Client-Server Programs." Boris states that in the
era of no internet in the post-Soviet Republic, none in
Belarus could understand its name and type of business.
Modem calls were made to Berlin because there were no
Internet providers in Belarus and the phone bills were
around 800$, the total price was $2200 per channel at 128
kbit/s; moreover, it was tricky to deliver the software to the
client because "heavy" files couldn't be downloaded via the
internet. It needed to take a floppy disk, get on a plane, and
fly to the USA.
Only in Spring of 1995, finally, the opportunity to access on
the internet appeared in Belarus.
Eight years later, Boris moved to the USA and “Client-
Server Programs” became one of the development centers
at the American company – Intetics Inc. It has found more
offices in the USA, Belarus, Ukraine, UK, Poland, and
Germany. Yet, despite all the odds, the company grew to the
global level. In 2021, it has achieved clients in 30+
countries. It has 700+ employees at the company; they are
spread across 11 offices and work offline and remotely.
Vision of Intetics
Intetics has been facing a rise in recent years, with a need to
execute customer-centric marketing strategies across
multiple channels using various data. It met the need to
coordinate and adjust the approaches to its brand
awareness.
Boris describes the vision of Intetics through its brand style.
On the design level, the updated corporate style has become
closer to the "White and Bright" approach and thus
emphasizes the logo, its color, and history. Orange is a
consequence of being bored by uniformed “blue chips”, in
90th they have been called BLUE chips by Wall Street
exactly for the reason that all IT companies had blue logos,
sometimes green.
Bringing Concepts to Reality
| March 2022 www.insightssuccess.com
14

Boris Kontsevoi
CEO and President
Intetics

Through its color and design, the Intetics logo embodies the
company's mission and vision. Orange is associated with
meanings of joy, warmth, energy, enthusiasm, creativity,
success, happiness, fun, balance, and fascination. This
sunny color sets the company apart from the mainly blueish
and greenish IT community and draws attention to its
ability to create new business models, deliver value and
strive for innovation.
The Intetics star is a guiding star to success and value, the
symbol of connection between our spirit and all the
elements of this world. It further represents the global
vision behind Intetics' innovation and its intended future: to
rise as the number one star in the software services industry
(a title that has been earned already according to the IAOP's
list of Top 100 Global Outsourcing Companies.) It also
reflects the company's roots in Eastern Europe, and its
current headquarters in the USA, where the star has a very
special meaning of the goals to which humankind aspires.
Thriving Expertise
In the pursuit of being the best, Intetics' daily work is
dedicated to making an impact. Intetics would like to
highlight three cases in different industries: transportation,
education and healthcare.
The Intetics Offshore Dedicated Team® scaled a logistics
company business to transport millions of tons of cargo
every day. The challenge concerned the Client's need to
enhance the product, improve the quality and to execute the
maintenance with a development team's help in a very short
term. The results that were achieved:
Ÿ The Transport Management System was scaled and
optimized with the Sarbanes-Oxley Act requirements.
Ÿ The legacy hierarchical database gradually migrated to
Oracle.
Ÿ With a united reliable and autonomous team, the number
of issues decreased 5 times.
Ÿ With a third-party systems integration, the Client could
exchange live information in several months.
Another case, regarding to the Edtech, Intetics team did the
redevelopment of an omnichannel eLearning Platform,
which 9.5 million students use across America. The main
challenge was migrating to a platform with greater
A team of
knowledgeable
engineers is powerful.
A er all, technology is
only a tool. It can only
achieve its best results if
there are though ul
people behind it. And
that's our goal: create
teams of smart
individuals to build great
so ware.
“
“
16

flexibility, scalability, and more modern cutting-edge
architecture. As a result: 87% of students said that access to
learning analytics positively impacted their studies, and
77% increased their engagement with course
materials.Boris asserts that to impact the healthcare
industry, they have developed the publicly available
diabetes & glucose monitoring Mob App. The challenge
was to create a powerful and flexible desktop app to interact
with the Client's miniaturized modular diagnostic imaging
hardware platform. As the result the best-in-class digital
microscope is operated by Intetics software.The Client
continues the development based on the present
architecture.
Value-Driven Culture
Intetics in its brand name means internet. Technology.
Ethics.
Boris states Intetics' Code of Conduct underlines the main
principles of its daily work ethic. The values emphasized
here help it drive quality results, deliver satisfaction to its
clients, and build professional relationships in the company.
These ideals have guided Intetics to become who it is today.
He says, "To attain even greater success, it is vital that we
rely on and apply these values to our decisions every day.”
Implementing Technology ( the initial question was 5.
Undeniably, technology is playing a significant role in
almost every sector. How are you leveraging
technological advancements to make your solutions
resourceful?)
Talking about the significance of technology, Intetics
leverages AI/ML, IoT, blockchain, and GIS/UAV/LBS
technologies to make resourceful solutions.
To pick up on the Intetics' Case Study, Boris asserts that
Artificial intelligence has huge potential to increase an
institution's student outcomes – students will be on equal
footing, no matter who their teacher is or what their
background consists. AI systems can flag students who are
at risk so that educators can provide them with additional
support. The curriculum will be the same from teacher to
teacher, so there is no learning gap between the two
classrooms. And, due to strides in AI attendance
monitoring, there will be less persistent absenteeism,
increasing learning hours. While institution-facing AI might
be behind learner and teacher-facing applications, it still has
the power to change the educational system for the better.
Thereby implementing technologies in every industry we
might see its evolution in business processes.
Farsighted Goals
Boris states Intetics' future goals are as follows:1. Continue
to transform businesses by providing leading digital
technologies and innovative technical talent. 2. Capitalizing
on its Centers of Excellence of Cloud and DevOps, Test
Automation, Data Science and Big Data, Machine Learning
and AI, Internet of Things, CX/UI/UX design, Geospatial,
GIS and LBS solutions, UAV/drones, Low Code, Chatbots
and Conversational Intelligence, Robotic Process
Automation (RPA), and more.
3. More scientific research in software development
technology.
4. Achieving 2000+ employees as a part of the Intetics
family.
Bequeathing Guidance
Boris strongly advises budding CEOs to go to 100 potential
clients and speak up about an idea to get feedback. Follow
feedbacks to analyze the results to make an MVP of the
product. "Entrepreneurs shouldn't just rely on their own will
when developing a software product because, ultimately, no
one will buy it. So, first, do your customer development,"
concludes Boris.
|
July 2021
www.insightssuccess.com 17

Caroline Laﬀerty
Founder & Chief
Execu ve Oﬃcer
CaliCoin

Caroline Lafferty
The Entrepreneur at the Intersection of Cryptocurrency
and Animal Advocacy
The foundation of humanity has always been helping
each other. There are people, and certainly animals,
who are less fortunate than us. Animal-based
charities are in perpetual need of financial support—only an
estimated 10% of all charitable giving is directed towards
animal -based charities; but unfortunately, these charities
also suffer from the same issues of funding and governance
many charities face.
Now, imagine a charity token existing to address such
animal welfare needs with transparent, seamless, and
documented donation.
Meet Caroline Lafferty, who leveraged this relatively new
world of cryptocurrency to open new avenues of donation
for needy animal charities by founding CaliCoin.
CaliCoin is the first and only cryptocurrency devoted to
helping, what Caroline terms, Animals of Determination
(animals that suffer from a disability and/or are homeless)
around the world. It provides a 100% flow-through of funds
(0% commissions, overhead fees, or other charges) directly
to pre-qualified animal-based charities serving AODs
around the world. It ensures CaliCoin donors that their
donations are helping animals of determination, and their
funds are going directly to helping the animals without any
of the issues which can plague existing charitable giving
options. Caroline wears the hat of the CEO in the company.
A Blend of Passions
CaliCoin is a wonderful blend of passions.
Caroline has always been an avid animal lover. She along
with her husband James Michael Lafferty moved to Dubai
with their wonderful Yorkie dog, “Cali”. Shortly thereafter,
they discovered that she has a genetic disorder of her bones.
So, they, unfortunately, had to amputate one of her legs.
Cali however never let this situation bring her down; she
continued to romp and play and enjoy life, inspiring them
all. Shortly after, they both found an abandoned kitten on
the street in a pile of rubble, who followed them home. She
is a lovable Arabian Mau named “Karma”. Both are best
friends and integral parts of the company’s family. The
three-legged dog and the orphan cat!
Besides her love for animals, Caroline also had a special
affinity with the emerging world of cryptocurrency. She has
been deeply involved as an investor for the past 5 years.
She saw a unique blend of the two, an idea in which it could
leverage cryptocurrency and the universe of crypto users, to
open entirely new pathways to support Animals of
Determination. And that is how CaliCoin was born!
CaliCoin marries Caroline’s love of the cryptocurrency
world with her love for animals.
Making the World a Better Place for Animals of
Determination
In essence, CaliCoin was created out of the pandemic to
bring urgent help to animal charities around the world that
saw their donations and financial support dry up. Caroline
hears from many charities about how CaliCoin has helped
keep them operating and serving Animals of Determination.
“I get a huge sense of pride and joy in being able to help
these noble causes. I firmly believe it represents the best of
humanity when we can help those on our planet truly less
fortunate than ourselves. It’s hard to imagine a population
more in need than animals who suffer from disabilities or
This is all about helping the
world be a better place,
one needy animal at a
time.
The 10 Most Promising CEOs to Watch in 2022
|
July 2021

are homeless and roaming the streets,” expresses Caroline.
CaliCoin’s mission is very noble: It helps perhaps the most
disadvantaged subset on this planet—Animals of
Determination. The team at CaliCoin has financed 100% of
the start-up of CaliCoin and it takes no fees or commissions
on donations.
Built from the Scratch
The biggest challenge for Caroline by far was doing what
any entrepreneur knows well—doing things prudently and
on your own! Most ICOs are executed via large teams and
the engagement of many consultants and advisors, whereas
Caroline and her husband launched CaliCoin entirely with
an internal team of just a handful of people. The team
created this entire project from scratch with limited budgets
and lots of sweat equity, all driven by a combined passion
for giving back and helping animals in need. And so far, she
is proud of the early results: CaliCoin has gained global
traction and has appreciated over 300% since its launch.
Sources of Inspiration
Caroline was greatly influenced by her parents. She learned
from them, the courage and will to succeed. They emigrated
from Hong Kong to Canada with nothing and built a life so
that Caroline and her brother could have opportunities they
never had. She watched them sacrifice and work endless
hours, just to give their kids a chance. She wasn’t going to
let them down and squander the sacrifices they made.
Caroline was a top student and thus, she worked to get into
the best schools such as the University of Toronto and
studied the most demanding fields. CaliCoin is only the
latest of several successful start-ups she has launched over
the past decade.
The second great influencer was her husband James, who
co-founded CaliCoin along with her.
The Pinnacle of Professionalism
Caroline has always believed that success starts and finishes
with people. Her small team is like a family to her, and she
takes care of her family! She tries to breed a culture of
ownership, where every employee “owns” a piece of
CaliCoin. She further believes in developing talent, as
people are most inspired when they see themselves grow.
She says, “We are fair and principled, and we do the right
thing. It’s a passionate and caring team and I think this
directly reflects on the culture we put people in at
CaliCoin.”
A Profound Note to the Emerging Ones
In her advice to emerging CEOs, Caroline says “This
industry, cryptocurrency, is rife with questionable ethics
and people out to make a quick buck. And it is undermining
the entire space and the adoption of what is an amazing and
forward-thinking concept. Be able to look in the mirror at
yourself and be proud. Look at any industry and eventually,
ethics wins out. If you want to be both proud and
sustainable, embrace strong ethics as a core of your
business. It will be harder and take more time. But choosing
the “harder right” over the “easier wrong” is always the
winning way.”
20

Christopher Amos
CEO and Chief Digital Architect
No Boundaries Marketing Group

CHRISTOPHER
CHRISTOPHER
AMOS
AMOS A Profound Trailblazer Offering Marketing
Solutions for Micro-Enterprises
ave you ever wondered while enjoying a scoop of
Hthe dessert that you wanted to try while relaxing
on your couch what made you choose the specific
brand to satisfy your hunger? Was it the brand jingle, or the
tagline, or was it the mind-boggling post that you saw on
social media? Whichever reason it might be, one of the
essential factors that make any product popular among the
masses is the magic of marketing.
Often, it is quite a misconception that only large
organizations invest in marketing their products to create a
buzz when it comes to marketing. However, it is not the
case anymore with simplified marketing and advertising
services provided by No Boundaries Marketing Group.
Christopher Amos, the CEO and Chief Digital Architect
has cultivated unique marketing strategies and solutions
that assist micro and medium-sized enterprises in
promoting their products and achieving success.
The Synopsis Behind the Venture
Christopher has had quite a journey over the last few years
to design an agency that can consistently exceed the
expectations of small businesses both locally and nationally.
With over a decade of experience in the industry, he knows
business owners need more as a team. They need additional
transparency, leads, and extra efforts out of their marketing
team!
No Boundaries Marketing Group was founded to simplify
the marketing and advertising game for small to medium-
sized businesses. Its goal is to produce transparent,
measurable results for clients to focus on growing their
business.
As a full-service marketing and advertising agency, No
Boundaries Marketing Group uses various software
platforms, applications, tools, and resources to ensure its
clients get the best value out of their marketing dollar.
Cultivating a Value-Driven Work Culture
Christopher has learned that the key to an awesome team is
to foster a positive work culture. A work environment
where people are encouraged to share their thoughts, grow
the business, and collaborate across products and platforms
eliminates service barriers and ultimately helps produce an
amazing result for clients.
The truth is, Christopher has an amazing team with skill
sets that range from former business owners, customer
service professionals, web developers, SEO strategists, and
more! Each person provides valuable insight and problem-
solving skills that help the company produce a better
experience and outcome for its clients!
The Adaptation through the Pandemic
Christoper mentions that the post-pandemic world has
changed considerably, from the ways consumers search and
find local businesses to the way one shops for goods and
services. The need for a strong, consistent digital presence
|
July 2021

has never been greater than it is today. Even post-pandemic
as consumers venture back out to restaurants and local
shops, the means to which they find these businesses almost
always originates on a digital platform.
For many businesses, this means that having a website or
social media page just isn't enough. Businesses owners have
to focus on providing consumers access to high-quality
content and dynamic images across numerous platforms.
This is where access to an experienced marketing team
comes into play. Business owners are already stretched thin,
so the need for a reliable and experienced marketer can not
only drive leads but can save time, create efficiencies, and
so much more.
Upscaling Technological Advancements
The post-pandemic business environment has really forced
businesses to become more digital or technology savvy to
meet the demands of consumers. This digital transformation
has taken owners and marketers alike out of their comfort
zones and thrust them into diversifying their online
presence. Now, things like reputation management, social
media, email marketing, and more are no longer optional.
Creating a synergy between platforms and brand messaging
has never been more critical. Christopher puts this with a
saying, "You get one shot to make a great first impression!”
Strategizing Products and Services
Christopher expresses that for a business owner to meet the
challenges of the future is to communicate with their
marketing team. Sadly, because business owners wear
multiple hats, it can be difficult to stay up on the data and
trending. This can lead to missed opportunities, diminished
results, and poor decisions in the long run. The best way to
avoid fire drills and get the most out of the marketing
strategy is to stay consistent, understand the data, and
communicate!
Weaving Up with the Community
When it comes to giving back to the community, No
Boundaries Marketing Group prides itself in being a part of
the very fabric that makes up this community! It invests in
several local chambers of commerce, volunteers at
“Your Business,
Our Forte.”
24

community events, and its team members volunteer their
time to help educate startups and new businesses so they
can hit the ground running!
Christopher says, "If given a chance, I would absolutely
love to get additional resources into the hands of aspiring
entrepreneurs. A common issue that we hear after meeting
with a new client is "I wish I found you guys sooner" or "I
wish I knew about that before I wasted my money.”
"Sadly, many new business owners just don't know the ins-
and-outs of the marketing game, and so they are susceptible
to being taken advantage of. So, if I could change
something, I would love to see more transparent
information about marketing and advertising provided to
new business owners to help them better navigate the
marketplace," Christopher asserts.
Guiding Up-and-Coming Generation
In his advice for aspiring entrepreneurs into the marketing
space, Christopher says, "Be transparent and
communicate.”
“Most marketing professionals are great at the sale and the
creative. Sadly, what most marketing professionals lack is
the transparency and communication skills necessary to
truly wow a client. As an entrepreneur myself, we made
significant investments into our reporting platform to make
sure clients have access to data in real-time, and we made
significant investments in our CRM platform to ensure we
can effectively communicate with our clients," concludes
Christopher.
|
July 2021

he greatness of a person or leader has to be
Testimated by his or her ability to thrive even in the
most provoking or challenging situations. It is in
the tough times that one’s mettle is tested. And it is at the
same time one has the opportunity to prove one’s mettle. It
is said that patience is bitter, but its fruits are sweet. The
more one is able to hold one’s nerves even in the
challenging times and continue to fight for success, the
more one will be able to crossover even the toughest
challenges. Life rewards those who put in sincere hard work
and strive for achievements. “As we sow, so shall we reap.”
Success is not the cakewalk, but it is about repeated efforts
day in and day out.
There is no free lunch in this business-minded world. One
has to be prepared to make the necessary sacrifices for
accomplishing something worthwhile in this world,
especially in the world of business. One has to accomplish
something in this world to earn the trust of people and
thereby to be the well-wisher of people. One can contribute
a lot to others when he or she has gained worthwhile
accomplishments to create his or her credibility. The
reliability of leaders increases in great proportion when they
deliver results more than expected by others. The reliability
or credibility of leaders is directly proportional to the
expansion of the businesses.
Morality is the Foundation for Victory
Great business leaders are aware that it is important to lead
with morality. They consider it is very important to keep the
morale of everyone in their organization very high. High
morale helps in taking the most courageous decisions. They
understand that it is essential to deliver what is expected by
clients or even beyond thinking well ahead of the clients.
This is where the innovativeness in leaders plays a big role.
That is the reason they keep it on high priority to be well
updated with the latest technologies and they are keen to
implement those technologies in their businesses.
Determination, Dedication, and Discipline
Determination, Dedication, and Discipline form a big part
of success. There is a huge significance of resolute
determination to succeed in the world of business. The
world is filled with cut-throat competition. To sustain one’s
competency in the business world, one has to keep on
improving oneself and everyone in the organization to
create massive success. The journey sometimes can be filled
with a lot of challenges, but if one has a determination to
persist then one can achieve one’s goals in due course of
time. Dedication gives life to one’s purpose and goals. It is
very much synonymous with leading with purposefulness.
The stronger the purpose the greater can be the dedication
to achieve it. And Discipline is the bridge between success
and failure. Without discipline, nothing substantial can ever
be accomplished in life. One has to pay the price of resolute
determination, absolute dedication, and high discipline to
be successful in the world of business.
What Not to Do?
As much as it is important to know what to do, it is also
equally important to know what not to do. Doing what is
favorable for success and avoiding what is harmful for
success should be avoided at any cost. For business leaders
to succeed in the business world, they should be well aware
not to waste their precious resources after bad money or bad
deals. They should not throw their good money behind bad
money via negative deals. They should be calculative and
should take calculative decisions related to where to invest
and where not to.
Having a Right Mentor is the Key
Having a good mentor goes a long way in making high-
value decisions. One should choose that person as one’s
mentor who has demonstrated one’s character and
competence in one’s chosen field. Great leaders are not just
interested in being great leader themselves only, but they
would like to create more great leaders. By choosing a
capable leader as one’s mentor, one will be able to attain
great heights in life in a short span of time. One good
mentor is worth more than all the books in the library.
Books also play a huge role in the lives of great leaders, but
the help of a mentor is priceless as one will be able to
develop oneself more quickly with the help of a good
mentor and avoid the mistakes that previous leaders have
done. Great leaders become great because they don’t shy at
accepting good mentors in life. They are open to learning
from all. They know that they don’t have all the time in the
world to commit all mistakes and then learn and then apply.
Therefore, they prefer to avoid mistakes on the journey by
having a good mentor in life.
It is a mark of great leaders to do justice to their roles,
routines, relationships, and responsibilities. They also build
such a type of culture in their fellow teammates and
employees and staff in the organization. This helps them to
achieve greatness in their business by building an
organization with responsible and competent people. They
lead by example and with resolute determination and with a
goal to deliver more than needed. They thrive on their
purpose and necessary actions. They do what needs to be
done with due diligence and they set the standards for
everyone else to follow and that is the reason they become
admirable.
Leadership Redened
|
July 2021

Edwin Bessant
Leading With Courage, Tenacity, and Diligence
S
etting up and starting a business sounds like an easy
task, but even after having a highly successful and
lucrative corporate job, it is not a simple feat. It
requires one to have a lot of guts and courage to give up on
such a job and enter the world of business with a leap of
faith. A courageous leader, Edwin Bessant, spotted a gap in
the healthcare arena 27 years ago, gave up his high-flying
career in consumer healthcare at Pfizer Consumer
[Formerly Wyeth], and set up Ceuta Healthcare with his
founding partner Annette D’Abreo. Edwin is now serving
as the CEO of Ceuta Group. Tenaciously and diligently,
Edwin continued to retain a vision on the future, ensuring
that Ceuta was always fit for the future and delivering a
market need for his client base. Ceuta Group has a strong
and trusted global Manufacturing & Private Equity [
consumer brand acquirers] client base and is a global leader
with first market move advantage.
Pioneering a Unique Vision and Expanding Business
Model
Started in 1994 as an omni-channel sales & marketing
outsourcing partner, Ceuta Healthcare has now transformed
into a Group of twelve companies with access to 114
international markets. Together, Ceuta Group’s businesses
deliver the next generation of an industry-unique
‘Integrated Consumer Brand Outsourcing Services’
business – Global services include: Advisory, Digital,
Shopper & Category Insights, Creative Design, Data
Analytics, Field Marketing Sales & Marketing Execution
and Logistics [https://www.ceutagroup.com/.]
Edwin and Annette launched brand management specialist
Ceuta Healthcare alone, with no clients, from a three-desk
office in Bournemouth in 1994. Today Ceuta Group,
through Edwin’s pioneering and unique vision, has several
offices around the world [ including: New York, Dublin,
Amsterdam, Singapore, Bangkok, and Sydney]. Ceuta
Group employs more than 400 people, turns over around
$140m, and after a whirlwind of acquisitions, comprises
twelve distinct companies. Several of these businesses were
bought after meticulous planning to logically expand the
business model. Edwin predicts that their net income,
currently around $13m (EBITDA), will double over the
next two – three years.
Leading a Pioneering Initiative
Edwin was working for Pfizer Consumer when he spotted a
gap in the market. He’d been with the pharma giant for 18
years, which led to a Director’s role on a European fast
track programme. There, he saw a growing demand for
“Outsourcing” and “Brand Fostering” – where an
organization gives total responsibility for one or more of its
brands to a third party. Certainly, he could build a company
to meet this untapped market demand, and using all his
blue-chip experience, Edwin crafted out a visionary and
pioneering business plan, left his highly successful job, and
set to work, encouraging Annette D’Abreo to join him as
equally, she had a successful role at Pfizer. Annette
immediately understood the opportunity and trusted Edwin
to lead the pioneering initiative.
“By the end of Year One, Ceuta Healthcare had 30
employees,” Edwin says, to give the impression of how he
has never once doubted Ceuta’s ability to become a global
powerhouse. He adds, “We made a loss of around £300,000
[ $414,000] in the first two years [in line with the bank’s
support]. And in year three we made a profit of £50,000 [
$69,000].” Since then, the growth and investment have
been explosive, leading Ceuta to be the ONLY company
that can deliver a single point of contact for a company that
needs international reach and complete management for
their brands.
|
July 2021

engagement and technological enhancement i.e.: Jeff Bezos
– Amazon, Elon Musk – Pay Pal, Tesla, Space-X, Steve
Jobs – Apple, Travis Kalanick & Garrett Camp – Uber, Will
Shu & Greg Orlowski – Deliveroo & Jack Ma – Alibaba,
Larry Page & Sergey Brin – Google, Larry Ellison, Ed
Oates, Bob Miner – Oracle.
Edwin expresses that he does not like to plagiarise when
reading business books, but of course, he considers it is
important to never stop learning, and there is no harm in
having a good mentor. He does like reading books that have
actually been written or co-written by successful
entrepreneurs i.e.: ‘The Alchemist’ by Jim Ratcliffe [ The
Ineo Story] and the series of the Blue Ocean Strategy &
Blue Ocean Shift by W.Chan Kim & Renee Mauborgne.
Accelerating Brand Marketing Development
During the covid period, Ceuta Group has thankfully had a
record-breaking year, working within the Health & Personal
Care and Food & Drink industries, and having part of its
workforce working from the offices and the majority of
personnel successfully working from home. Ceuta
experienced more challenges with Brexit affecting its
Being Inspired by Pioneering Innovators and
Entrepreneurs
Edwin admires the pioneering innovators and entrepreneurs
who have truly taken up the opportunity of spotting a gap in
the market, defining and shaping the new way we live and
shop with phenomenal success, changing consumer
Ceuta Group provides
a unique collective of
services to enhance,
grow and support the
brands it represents;
delivering everything a
brand owner would
ever want or need from
one outsourced
partner.
‘‘
‘‘
‘‘
30

Marketing Agencies, as corporations were holding back
because of the uncertainty of elections and getting the
Brexit bill passed. In the short term, there was a temporary
hold on Marketing budgets within some sectors, but overall,
it saw a rapid change to brand marketing development
which continues to accelerate.
Ensuring Inclusive Work Culture
Further, Edwin opines that culture creation within any
organization is key, and this has always been an important
mantra for Ceuta. Ceuta Group has four different
generations of employees, and they all have different levels
of expectations from an employer. Ceuta must deliver to
ALL, and the right culture glues its workforce together. In
addition to culture creation, it has also engaged with further
intent, monitoring, support, and executing for the right
reasons such as ‘Diversity, Inclusion and Gender balance [
Ceuta Group is approx. 48% female / 52% male]’. Also,
sustainability and environmental protection are key
imperative for Ceuta Group.
Supporting Local Community
Ceuta is emersed and engaged through its CSR team and
supports a different number of initiatives:
Ÿ Support local charities with financial contributions
Ÿ Organize clean-up events
Ÿ Volunteer in local schools or community projects
Ÿ Local fund-raising events
Edwin is a ‘Fellow of the Prince’s Enterprise Trust’ which
helps vulnerable young people get their lives back on track.
It supports 11 to 30 year-olds who are unemployed and
those struggling at school and at risk of exclusion. Edwin
periodically goes into classrooms to talk to students [from
all ethnicities] on business building and the watchouts etc.
which he really enjoys.
Expansionary Approach
In a conclusion, Edwin mentions that for the next five years,
Ceuta Group’s vision is to continue to build out its Global
Digital services. It wants to continue to build out its
‘Marketplace Support Platform’ – USA, Europe, and China.
It wants to selectively acquire other Ceuta type
organizations worldwide and to acquire Consumer Health &
Wellness brands’.
Edwin is also a ‘Life Fellow of The Royal Society of
Medicine’.
|
July 2021

Michael
Bringing a Unique
Approach to Caregiving
It was a belief that home care should be tailored to meet
the individual needs of every client that inspired
Michael Collura to form In Home Personal Services,
Inc. And today, with his excellent business development
and marketing skills, he has taken the company to great
heights.
Michael is a passionate entrepreneur. The best part about
his life he considers and for which he is proud is his success
is not only enjoyed by him but is helping people and
changing the lives of others. That's the way he found his
satisfaction and peace by making this world a better place
to live and thrive.
Inspired by his unconventional mindset, we at Insights
Success caught up with Michael to learn more about his
journey.
Below are the highlights of the interview:
Brief our audience about your journey as a business
leader until your current position at IHPS. What
challenges you had to overcome to reach where you are
today?
As an entrepreneur, the journey never ends, but it's as a
leader the journey means something. Entrepreneurship is
that spark, the fire within to build something of one's own
making. It is often misinterpreted as having "no boss",
when in fact entrepreneurs answer to everyone around
them. Leaders will inspire, lift up and guide a brand
ensuring that the team is more important than the individual
and if done right a leader will become the least important
person in the room. This will create all manner of
challenges for those aspiring to be either. The truth is while
you overcome one there will be another lesson around the
corner for you to learn. That about sums up my journey.
Tell us something more about IHPS, and its mission and
vision.
In Home Personal Services set out to be more on day one
and failed, many times, before it was finally built right.
Even today that work never ends but the lessons learned,
the mistakes and the challenges brought have made the
team and the brand indominable. The one truth in this
journey since 2004 that we are consistently proud of is the
quality care provided to those that trusted us to be there.
That pride is without measure our greatest achievement. Its
mission fulfilled daily is done so by the team because I just
said leadership is about being the least important person. I
work towards being useless everyday and beam with pride
to see how my team has grown.
Undeniably, technology is playing a significant role in
almost every sector. How are you leveraging
technological advancements to make your solutions
resourceful?
We have been developing a first of its kind medical device.
Honestly, I cannot say more about it right now, but I will
say it, like all other innovations we are a part of, has a
significant impact on the quality of life of those around us,
which is what matters.
What, according to you, could be the next big change in
the Respite Care industry? How is IHPS preparing to be
a part of that change?
In 2022, we will launch another first of its kind service
model. Our respite care services have always been flexible
and individualized. For the past several months or so now
we have been working on something new that we are not
seeing anywhere else in the industry. Currently, under
development by our own team, we are looking to launch
this systemwide in summer 2022. When we do, we will be
the first business model in the industry we are aware of that
has ever entered into this niche market for respite care
services. It will be another way we set ourselves apart as a
brand and as a care provider.
What would be your advice to budding entrepreneurs
who aspire to venture into the Services for Seniors?
Don't pay attention to anyone else but the vision you set for
yourself. If had a dollar for every time and every person
that told me I would fail, wanted me to fail, or wished I
would fail…well I would and do have too many people
worrying about me and what we are doing. They are not
entrepreneurs.
34

Helping people is our
leading mission and the
very essence of our business.
Michael Collura | President & CEO | In Home Personal Services

Mohammed
Mubin Mallick
A Doyen in the Field of Robotics
traveling, or living alone away from home. He has never
broken down and has always stood up to fight the situation.
As time passed, things became easier for him to handle due
to the experience he gained.
Mubin founded Kiran Smart with lots of love from people
who really wanted to have these services and solutions. He
did market research in GCC on robots. He developed every
single robotics solution for every industry and as well for
home too. He did not find suitable CEO who would
understand his vision and that is the reason, he decided to
wear the hat of CEO as well.
Well versed with different robotics manufacturer around the
world, Mubin is working on his Visionary Prime Project
which could make him the pioneer in the world on robotics
services that human has never imagined or expected on the
idea.
Getting the Best out of Everything
Mubin mentions that every journey is not pleasant and thus,
running a company successfully is also not as pleasant as
we think. There are always ups and downs, because as a
holistic view it is a company and not a business.
S
ince decades, technological advancements have been
assisting humans in almost every sphere of their
lives. Even in this pandemic situation, technology
didn’t fail to offer assistance to us. The use of robots was
explored extensively by most of the researchers and
businesses, especially healthcare organizations, considering
the facts that they don’t need mask, they can easily get
disinfected, and they don’t fall sick. With this idea,
Mohammed Mubin Mallick’s Kiran Smart has
significantly contributed to the development of advanced
robotics in this ongoing pandemic through its state-of-the-
art robotics solutions.
Towards Visionary Project
In the year 2017, Mubin predicted the future as it is going
to take a turn towards some advanced technology. The
thought came into his mind was robots as it was his
childhood dream to have robots. But he was demotivated
and discouraged after being rejected on his robotics idea or
topic by many. These negative factors made him stronger to
face and challenge the market.
Since his childhood, Mubin has seen many difficulties and
has tackled them successfully, be it studies, sports,
36

Mohammed
Mubin Mallick
CEO / FOUNDER
Kiran Smart
|
July 2021

For Mubin, building a company was like being on the
battleground. As a challenge he saw financial crisis, getting
the right people for right place and right job, finding expert
people with innovative ideas, and getting the investor.
Mubin kept on going and today, Kiran Smart is a first
Humanoid Robot Solutions and Services company in
Kuwait having existence in multiple location, providing IT
services to business and home users.
Devoted to Serve Humanity
Mubin’s father late haji Noor taught him to live for others
and serve humanity. One of the incidents that impacted his
life was the case where he found a lady who was crying for
the money to do the treatment of her daughter. He was just
a child and only could understand that she is asking for
money. He had 50 paisa in his pocket to buy a chocolate for
her younger sister. He could not say no to the lady because
her tears brought him down so emotional that he started
weeping and gave her 50 paisa. The lady just saw the coin
and said, “My son GOD will give you enough so that you
can help others and GOD will make your heart big enough
to help others.” He can never forget this incident.
Innovation in Robotics
Kiran Smart is into Information Technology, Digital
Transformation, Robotics, Artificial Intelligence, and
Fintech. Mubin is of the belief that these technologies will
play a major role post-pandemic. Thus, if businesses in any
industry have to survive, they will need to implement
Robotics, Automation, and Artificial Intelligence to make
advanced hybrid solutions to survive in the future.
At present Kiran Smart’s Robot Services are inclusive of
Humanoid Robots, Services Robots, Delivery Robots,
Educational Robots, Logistics Robots, Pet Robots,
Disinfection Robots, Cleaning Robots. Other than this it has
smart digital screens which the company sell as solutions
and also rents them out. Even for Robots, it provides the
solutions and also rents out the robots in multi-purpose use,
providing services globally as well.
At the same time, Mubin is also working on the “Rise of
Robotics Generation” where he is training children about
robots, teaching about robots but with live demo on the
company’s different models of robots. His vision is simple
for the next 5 years – to be recognized as one of the best
brand service providers globally especially in terms of
Robotics Services.
Good Network for Business Opportunities
Mubin and his team generate jobs for every category so that
people could survive and feed their families. He and his
team create jobs for drivers, engineers, managers,
supervisors, developers, skilled and unskilled labor, waiters
and waitress, and cleaners. Also, he shares the company
profit on a certain percentage as charity across the world
where the community is helping to survive their life.
He is looking for a great opportunity to change the world
into a smart village but of course there must be a good team
to execute it like investors, businessmen, entrepreneurs,
partners, engineers, and a lot more, because he is working
on one of his project called ROBO2050 where every house
will have Kiran Smart’s robots.
“Information
Technology will be so
advanced and if we
don’t adopt ourselves
in terms of business
and personal life then
we will be left alone to
suffer.”
38

Mr. Sami Sharif
CEO
Kuwait Insurance Company

Mr. Sami Sharif
An Embodiment of a Proven Leadership
The pioneering leadership is a combination of
exemplary skills, abilities and talents. To lead
organization successfully, it is essential for leaders
to have good amount of competence, as it plays a
significant role in the success of the organization and its
clients. When the same competence is paired with strong
managerial and technical skills, the results attained are
excellent. An embodiment of such a leadership is Mr. Sami
Sharif. He is the CEO of Kuwait Insurance Company
(KIC) since 2016.
Prior to KIC, Mr. Sharif has held various leadership roles in
different renowned companies. He earned his Bachelor’s
Degree in Mathematics and Space Physics and a Master’s
Degree in Mathematics both from the University of
Houston – USA. He worked for several years as a lecturer
in mathematics and statistics at the same university. He is a
Fellow of the Society of Actuaries (FSA) in the USA since
1996 and a member of the American Academy of Actuaries
(MAAA) since 1993. Besides, he also has an in-depth
experience in life, health, and general insurance, and
takaful. He carries an immense knowledge of strategic
management consulting combined with sound actuarial
background. He also has in-depth experience in launching
and leading new insurance operations in different countries.
KIC has a full line of conventional and takaful insurance
products for corporate and individuals covering general
insurance, life insurance and money accumulation. It has
more than 200 employees and 10 branches in Kuwait.
Being Driven by Achievement, Innovation and People
Development
Mr. Sharif is driven by KIC’s shared values i.e.
Achievement, Innovation and People Development. He
mentions that the company cares for its staff, shareholders,
and clients. It adheres to a set of values.
KIC’s vision is to be the fastest growing company in
Kuwait and to expand geographically. It aspires to be the
company of choice for personal and commercial insurance
products and services. It aims to be the fastest and the
simplest in delivering its services and the most advanced in
using technology. It envisions to be the company of choice
for employment. All the efforts of Mr. Sami are in the
direction towards achieving this goal.
KIC’s mission is to provide its clients with the most
competitive products in terms of benefits, values and
services, to provide its distribution channels with state-of-
the-art services, to invest on developing its staff, and to be a
school of insurance and management. Besides, the company
also believes in being sales-driven and in achieving its sales
target. It believes in differentiating itself with innovative
Products & Services, Distribution Channels, and
Technology. It believes in its people to exhibit Knowledge,
Leadership, and Communication & Interpersonal Skills.
Having Advantage of Experienced Staff
Talking about the challenges, Mr. Sharif shares that KIC
had to deal with a challenge of political risk since the area
is inflamed with many political problems that lead to some
business instability in the region. Maintaining the size of
the portfolio was a major challenge for KIC.
KIC is the first insurance company in Kuwait and the GCC.
It has the advantage of keeping experienced staff who have
been with the company for decades. Taking some of the key
staff to the most advanced ways to run a business, in
particular the reliance on technology, was a challenge that
they enjoyed the stages to overcome it.
Being Influenced by Working with Great People
Mr. Sharif is an ex-consultant with McKinsey& Co. that he
considers his best school. He still cherishes the days he
worked for Mckinsey, the people he worked with, and the
leaders that he worked under such as Mr. Dominic Barton.
In addition, he has worked with people who had a great
influence on him, like:
|
July 2021

When Covid-19 pandemic arrived, it had its pros and cons
on the insurance industry as a whole. However, Mr. Sharif
sees more pros than cons. The way of doing business
became more technology-driven, as technology is a key
success factor for all industries including insurance.
AKIC puts a balance between people safety and business
safety. As such, it was present and functional in its market.
Contributing to Community with Welfare Services
When it comes to giving back to the community, KIC
always stands tall. On almost monthly basis, it runs
different campaigns Examples:
Ÿ Cleaning the beach in Kuwait
Ÿ Blood Donation campaign
Ÿ Brest cancer awareness campaign
Ÿ Diabetes awareness campaign
Being People Person and Expanding Robustly
Mr. Sharif advises aspiring and emerging CEOs in the
insurance industry to work on their technical and
managerial skills. He tells them to learn the essence of
leadership and cultivate a healthy lifestyle. He asks them to
be rough, tough, but reasonable.
Besides, he also advises them to be people person, have a
large connection in industry, and to avoid arrogance and
give smile to everyone.
Ÿ His mathematics professor Dr. Klaus Kaiser at University
of Houston.
Ÿ His space physics professor Dr. Bering at University of
Houston.
Ÿ His first actuarial manager Mr. Marc Pitoniac who taught
him how to survive under any work challenges.
Ÿ Mr. Abbas Khalaf, Regional president of ALICO,
MEASA Region who taught him leadership.
Ÿ Mr. Barry Jacobson, President of ACE Life (now Chubb)
a great leader.
Ÿ Mr. Ghazi Abu Nahl, President of Nest Investments hard
work and perseverance.
Evaluating Employees Objectively and Compensating
them Fairly
Mr. Sharif has created a positive environment at KIC where
everyone thrives. The company strongly believes in the
well-being of its employees. It strongly encourages
education and pays all education expenses to its employees.
Moreover, it created the first company kitchen run by a
professional chef to provide daily healthy meals to its staff
at minimum charges. It created a nursery at work to help
mothers with baby kids, age 0-5 at no charge. It has a
thorough 360 system to evaluate its employees objectively
and to compensate them fairly. It established KIC academy
to offer professional courses and training to its staff.
Striking a Balance between People Safety and Business
Safety
‘‘ ‘‘
Kuwait Insurance Company enjoys a stable and strong financial foundation and
maintains a leading position in the local and regional insurance market by
providing reliable and innovative insurance products and services and professional
team of experts at the level of Kuwait and GCC.

here is a saying, "become the best version of
Tourselves." Well, what does it take to become one?
It is the break from the ordinary, challenging
orthodox thinking, and coming out as the best version of
ourselves. It applies the same in leadership; today, it is the
break from orthodox leadership, which we need with
innovative ideas. What else follows in the journey of a
leader? Let's have a look through this article.
Long-lasting Leadership
The will to learn new things by collaborating with the
experts of that particular field expands the knowledge of the
business leaders. While we may agree that everyone's
journey in life is different, it follows you till the end once
you choose. But the end goal is to make an impact in the
life of others, be it in the form of business, sports, politics,
entertainment, or any other niche. And, when it comes to
business, there is a position where assisting, motivating,
and impacting the lives of others is the responsibility of the
business leader - CEO. The decisions taken by a CEO can
have a huge impact on the organization's life and the
people.
The CEO Ingredients
When we speak about the CEO, what are the must-have
qualities to watch out for? The primary aspect comes from
knowing to solve the problems of the employees and the
company. The team's support helps the CEO in critical
times and without a team player, one cannot succeed in
business or any other field. The rest of the qualities comes
from maintaining a culture that is worth inspiring and
following.
The CEO is the most appropriate and responsible person for
meeting the needs of the employees and the company. The
ideas, decisions, and culture set by the CEO make the
company shine in every situation. He/she is involved in
every management decision and is the person who
understands the clients and the employee's needs. He/she
also acts as a mediator who digs deep into every problem of
all the company levels, as the CEO is involved in several
meetings right from the employee to the company growth.
There is no single decision taken without a CEO; as a
matter of fact, he/she is the face of the management.
There is a lot of value for integrity in the life of a CEO
because you have to provide honest recommendations and
instruction in every part of the organization. Additionally,
being aware of the market updates and know-how comes
naturally, as you got to be the best in business for the team
and the company. Lastly, promoting inclusivity and
diversity in the organization makes the organization a place
to thrive.
Where are we Now and the Future
Today, we see more intelligent CEOs with a positive and
fresh approach entering the business arena, breaking the
trend of orthodox leadership. With their innovative
thinking, companies are resulting in more innovative
practices. The CEO is bringing the transformation and
successfully meeting all the expectations from the clients to
the employees. Ultimately, only living up to these values
can bring the overall transformation in the industry.
The journey of the CEO is no doubt challenging but looking
at the results, it is all worthy in the end. In a world full of
transformation, it is best to balance both technology and
compassion. It will lead us all to a better future, where we
as humans can nurture and progress even more, making the
world a better place to live for us all.
Lastly, with this, let's all hope that we live a life full of
compassion and kindness whatever time we have on earth.
After all, it should not always be about the business and
profit but also about creating a world of opportunities,
where all the people feel included. And, being a CEO, it
becomes his/her role to lead all such people with the best
skillset.
The Break from the
ORTHODOX
LEADERSHIP
44

Building a Customer-Centric Company Culture to
drive Focus, Execution and Success
As enterprises around the world embrace and
advance their digitalization journey, digital
transformation is having a profound impact on data
growth. Data storage plays a pivotal role supporting this
technological evolution. To deliver solutions that meet
customers’ needs successfully, it is critical for a company’s
core principles to align with customers’ desires and
requirements. Phil Bullinger, a storage industry veteran
with over 30 years of extensive experience, discusses how
he has learned to apply his insights and expertise to create
powerful customer-centric organizations. Today, as the
CEO of Infinidat, Phil is building on these customer,
product and team principles with the company poised to
continue its accelerated growth trajectory in 2022.
Below are the highlights of the interview:
Brief our audience about your journey as a business
leader until your current position at Infinidat. What
challenges did you overcome to reach where you are
today?
My career in enterprise storage spans more than 30 years in
various engineering and business leadership roles, from
silicon to system-level technology and products. Data
storage technologies and bringing customer-focused
innovation to market in compelling products and services
have been the persistent pursuit and driving focus of my
career. Throughout this journey, I've had the very gratifying
opportunity to work in great teams at several companies,
including NCR, LSI, Oracle, EMC, Western Digital, and
now at Infinidat.
I realized at an early point in my career journey that I
enjoyed building and leading teams through challenging,
complex endeavors. Over time and through many
experiences, I've learned how to apply that focus to
successfully scale businesses through strategic clarity,
teamwork, organizational development, and an engaged,
outcomes-focused leadership approach. The challenge of
stepping into a new leadership role and shaping the culture
and capabilities of an organization to drive growth and
success has been a recurring opportunity that I've often
embraced in my career, and those experiences prepared me
well for the CEO leadership role at Infinidat.
Tell us something more about Infinidat, its mission and
vision.
Infinidat was founded in 2011 by a team of storage industry
experts focused on creating business value for customers by
eliminating the compromises between performance,
availability, and cost for enterprise storage. The company is
recognized today as a leading provider of enterprise-class
data storage solutions at a multi-petabyte scale, with a
mission of empowering our customers' data-driven
aspirations and competitive advantage.
Infinidat's software-defined storage architecture delivers
microsecond latency, 100% availability, and scalability with
a significantly lower total cost of ownership than competing
storage technologies. The company offers an award-
winning portfolio of three industry-acclaimed solutions –
the InfiniBox® and InfiniBox™ SSA for primary storage
and InfiniGuard® for modern data protection, disaster
recovery, and cyber resilience.
“The CEO role has given me
the direct ability to shape culture
and develop the entirety of
an organization around the fabric
of values and teamwork that
I believe are essential for
sustainable success.”
- Phil Bullinger
|
July 2021

Infinidat's corporate headquarters are based in Herzliya,
Israel, and our U.S. headquarters are based in Waltham,
Massachusetts.
Enlighten us on how you have made an impact in the
data storage industry through your expertise in the
market.
Throughout my career in the data storage industry, I've
enjoyed the opportunity to contribute directly to products
and businesses from silicon to systems that have defined
and led their respective market segments. From transistor-
level design to I/O controllers and system-level
architecture, to file systems and rack-scale block, file, and
object storage appliances, to engineering, operations, and
business unit leadership, and now at the chief executive
level, I've been able to impact the enterprise storage
industry at almost every facet of the product ecosystem and
in nearly every market segment.
What is your idea of impactful leadership?
While there are many positive traits that are important, in
my experience there are a few key characteristics that are
essential to effective leadership that can have a lasting
impact on the culture and success of an organization:
strategic clarity, authenticity, and empathy.
Most importantly, effective leaders establish strategic clarity
throughout an organization, sharing their vision,
establishing a strategic direction and how to achieve it, and
motivating and inspiring individuals and teams by
connecting their efforts to the mission and its success.
Strategic clarity ensures that distributed, empowered teams
execute in alignment and with purpose and pace across the
multitude of tasks, projects, and workstreams in any
organization.
As a critical foundation, effective leaders build sustainable,
high-performing teams by establishing a culture of respect,
positive intent, and accountability, building trust with
honest and transparent communication, and authentically
leading by example with integrity, passion, and hard work.
Effective leaders also act with empathy, intentionally
investing time and priority in better knowing and
understanding their colleagues and coworkers throughout
the organization.
Describe in detail the values and the work culture that
drives your organization.
One of the characteristics that sets Infinidat apart in the
industry is our acclaimed leadership in customer
satisfaction and a reputation for consistently delivering a
"white glove" experience across a wide spectrum of
product, quality, and service dimensions. This customer-
focused mindset is instilled and embraced throughout the
organization and is a core element of our culture that drives
our focus and execution. "We all work for sales" is a phrase
I often reinforce at Infinidat, recognizing that absolutely
everyone in the company – irrespective of their job function
– plays an important role in positively impacting how
customers perceive and experience our company as a
trusted partner of their business.
Where do you envision yourself to be in the long run
and what are your future goals for Infinidat?
I've been blessed to have a number of contributing and
impactful experiences in the storage industry, from a
summer intern in engineering development to executive-
level product, operations, and go-to-market leadership in
component, device, and system-level businesses. I've
discovered that the CEO role at Infinidat allows me to apply
– nearly every day - all those years of experiences while
also expanding my experience in interacting directly with
48

investors and our Board. The CEO role has also given me
the direct ability to shape culture and develop the entirety of
an organization around the fabric of values and teamwork
that I believe are essential for sustainable success. It's a
very enjoyable and fulfilling role for me.
The goals for Infinidat are to continue our accelerated
growth, building on the momentum we achieved in 2021,
where the company posted a 40% year-over-year expansion
in bookings and more than doubled our revenue in our
Fortune 100 customer base. Our focus will remain on
delivering high-impact, enterprise storage solutions that
provide powerful business and technical value based on our
state-of-the-art innovation and best-in-class customer
experience. 2021 was a transformational year for the
company in nearly every dimension of the organization, our
product portfolio, and our business operations, and we're
positioned well for continued success and growth in 2022.
What would be your advice to budding entrepreneurs
who aspire to venture into the tech space?
The half-life of a good idea in the tech space is about six
months. Execution is the only sustainable advantage I've
ever seen in my career. The tech industry "roadside" is
littered with failed companies who thought of the idea first
but were defeated by companies who persistently
outexecuted them.
|
July 2021

Tony Bates
Driving Innovative Technological Shifts
with Empathy at Forefront
In the 1990s, the earliest internet infrastructure was
digging its roots deeper to branch out globally. Over
the course of decades, it has continued to grow and
evolve, bringing transformative shifts in how we work and
live. This digital world has ushered in an experience
economy that has drastically changed how organizations
have to think about how they connect with their employees
and customers.
Tony Bates, CEO at Genesys, experienced these changes
up close, steering organizations across business-to-business
and business-to-customer companies through significant
market transitions. With nearly three decades of
professional experience in various management positions,
Tony considers himself fortunate to have played a role in
shaping several of the most critical technology market
transitions—from building the internet to ushering in the
new era of online video conferencing and mobile apps.
He attributes that breadth of experience to what drew him to
Genesys—he sensed a once-in-a-lifetime opportunity to
apply what he had learned to lead the charge in the next
major market transition: embracing empathy to transform
experiences.
This approach, based in understanding the context of a
person’s situation and treating each person in light of it, has
played a crucial role in how he approaches putting empathy
into action, his strategy for changing the way business is
done today. It is through this strategy that Bates set out to
transform the culture at Genesys and is the basis of his new
book, Empathy in Action: How to Deliver Great Customer
Experiences at Scale, co-authored by Dr. Natalie Petouhoff.
Together they lay out the framework for how businesses
leaders can shift their organizations to transform their
employee (EX) and customer experiences (CX) for better
business outcomes.
From Business-Centric to People-Centric
In the book, Bates outlines that, until recently, customer
experience technology has been focused almost entirely on
enterprise efficiency and effectiveness. Though it has helped
the bottom line, it has also created an enormous blind spot –
the human part of the customer-employee interaction.
With little to no emphasis on EX and CX, business-centric
companies often face high turnover, widespread burnout,
and struggle to maintain a loyal customer base. By creating
an empathetic culture, based on people-centric strategy,
organizations embrace their customer and employee
experiences as the basis for evaluating how they operate. As
a result, they deliver amazing experiences that foster trust
and loyalty. Empathy becomes a business advantage.
Business leaders have long considered the benefit of an
authentic one-to-one experience. The problem is technology
hasn’t been widely available to make tailored experiences
work at scale. Alternatively, companies have settled on
consumer segmentation and targeting techniques far too
broad to have a meaningful and lasting impact. Now, with
tools like AI that contextualize data to provide more
personalized interactions, companies are better able to make
their consumers feel seen, heard and understood.
Over the Horizon
Shedding light on today’s market transition, Bates mentions
it is fueled by the wide adoption of AI, digital, and cloud
software – technology that creates dynamic personal
50

customer experiences. New applications of AI, digital, and
cloud technologies have rapidly changed fundamental
aspects of the global economy. Bates notes that those
leading in customer experience are able to do so because
they put people where they belong—at the core of who they
are and what their organization does—and use technology
to deliver empathetic experiences no matter what part of the
organization a customer is interacting with.
Leading companies are starting to invest in experience
orchestration, an approach to coordinating data, AI and
channels in real time to put employees in position to
empathize with their customers.
The Genesys model of experience
orchestration provides companies with a
system for listening to customers,
understanding and predicting their behaviors,
prompting employees to take action to
promote positive outcomes, and cycle
learnings from customer interactions back
into the model. The highly scalable cloud
service supports the entire customer lifecycle
across marketing, sales, and services
engagements.
“When companies put empathy in action,
customers will get what they’re looking for
without wasting unnecessary time or effort,”
said Bates. “And, just as important, a
company’s employees will have the resources
they need to meet a customer’s needs without
wasting their own time or effort.”
Expectations on how a company makes its
customers and employees feel will only
continue to grow in this experience economy.
Organizations that don’t embrace empathy
risk losing ground to innovation-minded
competitors that are investing in Experience
as a Service. Customer loyalty will wane, and
employee turnover will grow.
“Efficiency and effectiveness are no longer
enough to build lifelong customer brand
loyalty,” Bates added. “In the future,
customers will only do business with – and
employees will only work at – companies that
value providing excellent experiences based
in empathy.”
“ “
Delight your customers,
inspire your team, offer
personalization on every
channel, anywhere,
anytime.
Tony Bates
CEO
Genesys
|
July 2021

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