The success of a CEO is measured by the impact he/she has on the organization. Dealing with the market change, customers, employees, meetings, and training are all part of his/her job. A CEO is the person who works under constant pressure to meet the desired target. There are many other responsibilities for a CEO to do and what helps him/her in this journey is the support of the people. After all, it is not just about making profit and meeting sales targets, but about keeping people satisfied and happy at the company.

1. VOL 03 | ISSUE 13 | 2021
Do Business Leaders
Need Philosophical
Theories?
Leadership
Theories
Andy Khawaja
SAVING HUMANITY
Dr.
CEOs
TO WATCH
MOST
INSPIRING
THE

4. A Pivotal Role
that Carries
Mission and
Vision Forward
eing a leader, the range of qualities travels from
Bbeing a strong team player, good communicator,
flexible, motivator, visionary, and supportive to
being creative in the approaches and goals. A leader’s job is
determined with his journey, which is filled with challenges.
Innovation, technology, management changes, and all other
big decisions in the organization are being implemented
under the leadership of leaders positioned as CEOs or
Directors. As far as CEO is concerned, he/she takes the
decisions in the management of the company process and
thus for him or her, maintaining the entrepreneurial spirit
becomes tough. He/she comes up with the technological
tools to boost his business and spirit.
The CEO not only helps everyone to work as a team, but
also gives equal opportunity to everyone building the
careers of the employees. He/she works towards the
improvement of the skills of the employees and leads by
example. Conversely, his decisions are transparent and
straightforward for the employees because, that is how the
company grows by recognizing each individual’s efforts for
the success of the company.
The success of a CEO is measured by the impact he/she has
on the organization. Dealing with the market change,
customers, employees, meetings, and training are all part of
his/her job. A CEO is the person who works under constant
pressure to meet the desired target. There are many other
responsibilities for a CEO to do and what helps him/her in
this journey is the support of the people. After all, it is not
just about making profit and meeting sales targets, but about
keeping people satisfied and happy at the company.
Editor’s Desk

5. Believing in such leaders, Insights Success celebrates
the accomplishments of such CEOs in its upcoming
edition “The 10 Most Inspiring CEOs to Watch”.
Featuring on the cover of this edition is an avid
entrepreneur, Andy Khawaja, the Founder, and CEO
of Artificial Intelligence Defense Platform (AIDP).
Andy is a highly publicized philanthropist and
world-renowned entrepreneur who has been featured
in over 100 publications for his contributions to
technology, society, and economic growth. His
journey has had plenty of challenges as things were
not always easy. But, his never-giving-up mindset
and belief in self-led him to establish AIDP. He has
been an E-Commerce pioneer prior to founding
AIDP. Because of his accomplishments in the
industry, he was often referred to as the “Messiah of
Digital Payments”. He stepped away from the
payment services industry after over a decade of
success and hundreds of awards to innovate and
create new technology that will change the world. He
left the payment services business and e-commerce
to focus his attention on Artificial Intelligence
Defense Platform.
Delve into more such inspiring stories and also make
sure to read about the CXO standpoints, while
flipping pages, which throws light on the industry
know-hows written by the industry experts
themselves. And, also the creative articles by our in-
house editorial team, which will expand your
knowledge of the industry.
Let's begin!
sourabh@insightssuccess.com
Sourabh More

6. CONTENTS
Cover Story
Article
08
24
ANDY
KHAWAJA
SAVING HUMANITY
Dr.
36
Leadership
Theories
Do Business Leaders
Need Philosophical
Theories?
Leader’s
Viewpoint
6 Ways to Ensure Your
On-Demand Pay
Program is a Success

7. 16 20
28 32
44
40
Fritz Zerweck
A Successful Business
Leader
Gary Olson
A Go-to Expert in Almost
Any Industry
Seemant Sehgal
Harmonizing Knowledge,
Efforts,
and Decisions with
Business Needs
Marc Rippen
A Proficient Leader
Transforming the
World of Diabetes
Management
Tarcisio Vergani
When Innovation Meets
Technical Excellence
Sheri Atwood
Making Children’s
Lives Better

8. sales@insightssuccess.com
March, 2021
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Sumita Sarkar
Managing Editor
Anish Miller
Executive Editor
Sourabh More
Assistant Editors
Jenny Fernandes
Visualizer
David King
Art & Design Director
Asha Bange
Associate Designer
Kartik Balapurkar
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin, Sagar, Sanket
Business Development Executives
Steve, Joe, Aidan, Maneesh
Jacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Co-designer
Copyright © 2021 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :
Shubham Dali

9. Brief
Company Name
Sedicii
sedicii.com
Rob Leslie
CEO
Sedicii is creating a federated, global identity verification
network which enables real-time identity verification by
certified, trusted identity providers, ensuring that businesses
can react quickly to new government, regulatory and industry
demands for real-time identity verification, authentication and
trust services.
Artificial Intelligence
Defense Platform
(AIDP)
ai-dp.com
Andy Khawaja
Founder and CEO
Artificial Intelligence Defense Platform (AIDP) is building the
future and changing the way tasks are performed.
Nathan Francis
CEO
NJF
njf.com
NJF is a tech-focused company whose by-product is
recruitment.
Gary Olson
CEO
GHO Group LLC.
ghogroup.com
Beginning withan initial vision through the development
and deployment phases GHO Group LLC. provides
management and continuity for successful implementation and
rollout.
SupportPay
supportpay.com
Sheri Atwood
CEO
SupportPay improves modern family life by delivering high-
quality applications that solve real family problems.
Seemant (Sam) Sehgal
Founder
BreachLock
breachlock.com
BreachLock is a security startup that offers a unique SaaS
platform delivering on-demand, continuous and scalable
security testing suitable for modern cloud and DevOps powered
businesses.
Dirk U. Proff
Founder
Blueforte GmbH
blueforte.com
Blueforte GmbH is passionate about supporting you in your
data & analytics missions. Its specialists work passionately to
find the best solutions together with you.
Fritz Zerweck
CEO
ehotel
ehotel.de
The medium sized company ehotel AG from Berlin offers an
outstanding service for Private and Corporate customers in the
Hotel reservation.
Tarcisio Vergani
CEO
N-and Group
n-andgroup.com
N-and Group Ltd specializes in design and development of
engineering products.
Marc Rippen
CEO
Alertgy has recently been founded by a small team of
innovators that have collaborated on challenging technical
programs over the years, specifically to address the highly
desired ability to measure blood sugar levels with an external
wearable sensor device.
Alertgy
alertgy.com
Featured Person

11. C O V E R S T O R Y
ANDY
KHAWAJA
“
ALWAYS AND ,
LEARN LISTEN
FIND THE DEMANDS OF
CONSUMERS, AND BUILD A
PRODUCT THAT WILL
ACCOMMODATE NEEDS
THEIR .
“
SAVING HUMANITY
Dr.

12. any people will doubt you and what you can
Maccomplish – especially when it comes to
innovation. They are quick to believe that things
are not possible. But I decided what was possible and
created products and solutions that helped people all over
the world,” states Andy Khawaja, the Founder and CEO
of Artificial Intelligence Defense Platform (AIDP). AIDP
is a leading artificial intelligence company with a focus on
AI innovation for more sustainable communities. The
entrepreneurial journey of Andy Khawaja has been full of
undulating moments and glorious achievements.
Andy is a highly publicized philanthropist and world-
renowned entrepreneur who has been featured in over 100
publications for his contributions to technology, society, and
economic growth. He’s participated in dozens of live
interviews with thought leaders such as Larry King and
received accolades for his achievements from leaders,
politicians, and public figures globally. He has also been
featured in dozens of periodicals including: Forbes, Time
Magazine, Bloomberg, Digital Transactions, Fortune, INC,
LA Business Journal, Finance Monthly Global, Start Your
Business, Lux, New Business, Sunday Telegraph, The
Green Sheet, The Guardian, and Wired Magazine.
Andy has been an E-Commerce pioneer prior to founding
AIDP. Because of his accomplishments in the industry, he
was often referred to as the “Messiah of Digital Payments”.
He stepped away from the payment services industry after
over a decade of success and hundreds of awards to
innovate and create new technology that will change the
world. He left the payment services business and e-
commerce to focus his attention on Artificial Intelligence
Defense Platform.
His journey has had plenty of challenges as things were not
always easy. But, his never giving up mindset and belief in
self-led him to establish AIDP.
Improving the Quality of Life
Andy is of the opinion that AI is definitely going to be a big
part of the IT industry. Machine learning and automation
will play a huge role moving forward. Taking that into
consideration, AIDP is creating the most advanced solutions
that will create more sustainable environments and
communities as well as improve the quality of life for
humankind. Additionally, the company is confident that its
innovations will save lives. Through its top-notch offerings,
it strives to help others and improve lives globally. The
company envisions building the future and changing the
way tasks are performed.
A Pioneer Program
AIDP is using artificial intelligence technology to create its
pioneer program “ISABELLA.”
The human mind can only store a certain amount of
information. Mankind can only endure a certain amount of
pressure and perform a finite amount of labor. ISABELLA’s
artificial intelligence technology will have access to
unlimited information with the ability to learn and process
multi-lingual data from the internet, encyclopedias, and
even intelligence resources. ISABELLA is limitless.
ISABELLA will read and retain information. As open-
source, wi-fi connected technology, the program will be
connected to the internet and able to observe, learn, and act.
New technology and machines will use ISABELLA’s
processing mind to perform labor and even offer military
functionality.
In a nutshell, ISABELLA will be the AI technology driving
the future. Artificial Intelligence personnel will be able to
drive, pick up waste, deliver necessities, and do the work
when humans cannot.
Making a Difference Around the World
“

13. C O V E R S T O R Y

14. Through AIDP, Andy aims to change the world. He wants to
improve the quality of life for future generations and bring
peace all over the world.
AIDP is innovating for defense, not to take lives but to save
them. It is innovating to protect communities globally. It is
working to use AI to protect the innocent. Andy asserts,
“I’ve seen war and violence, and I’ve seen innocent
casualties first-hand. It’s something that is hard to witness
and even harder to unsee. The world may unfortunately
always know war and will always have to innovate for
defense, but I want to create AI technology for defense that
will protect people and save the innocent.”
Positive Work Environment is the Key
Andy emphasizes on having a positive work culture in the
organization. He encourages communication and teamwork.
According to him, it’s important for people to feel open and
able to contribute ideas. A positive and productive team is
made of happy employees that feel valued and fulfilled.
This is something AIDP focuses on. It has worked
successfully for Andy for many years, and he has been able
to cultivate positive work environments that bring continual
innovation and achieve goals.
BUILD A PRODUCT
OR THAT LASTS,
SOLUTION
AND YOU WILL LEAVE A
LASTING IMPRESSION OF
AND A
SUCCESS PRODUCT
THAT GENERATIONS
CAN .
ENJOY
“

15. Constantly Learning and Adapting
In order to cope up with capricious technological trends
Andy keeps constantly learning, listening, observing, and
adapting. This is the way to grow and succeed according to
him. He mentions, “New developments happen every day,
but you need to keep moving forward. Take what you have
learned and apply it. This is how to continue innovation.”
A Philanthropic Ideology
Andy’s philanthropist ideals motivate his achievements, and
he has been a major contributor to charitable organizations
including: UNICEF, Wounded Warrior Project, Eagle and
Badge Foundation, After-School All-Stars, Star Team for
the Children, Brent Shapiro Foundation, ASACP, Action
Innocence, From the Heart Productions, LAPCA, United
Service Organizations, Hope for Change International,
Paralyzed Veterans of America, and more.
Andy is not only a successful leader, but a large contributor
to global societies. He’s not only an innovator of
technology, but a contributor to a better environment for
future generations.
As a natural born entrepreneur, Dr. Khawaja’s objective is
to build, innovate, succeed, and give back.
A Take on Leadership
Andy’s idea of impactful leadership involves not only being
smart, but also strategic. According to him, any leader
should be confident and a good listener. He or she needs to
be a team player and communicate with their team. Most of
all, one should be driven and relentless.
Andy doesn’t believe in mistakes. He considers them as
part of the journey to success. “Sometimes things do not go
as you planned, but I take them as opportunities to learn
and improve,” he adds.
In his advice to emerging entrepreneurs and enthusiasts
considering a career in the tech industry, he says, “Follow
your dreams and make your vision a reality. Don’t give up.
There will be difficulties along the way, and you will meet
people who doubt what you can do. Believe in yourself and
work hard towards your goal. Work smart and always
continue to learn and adapt.”
The 10 Most Inspiring CEOs to Watch

18. Fritz Zerweck
A Successful Business Leader
hether you are a corporate traveler or a private
Wvacationer: everybody is looking for the best
hotel at the lowest price. As a specialist for
business travelers, ehotel offers the largest possible range of
hotels and META SEARCH technology, thereby reducing
the indirect costs of business trips. Like many middle-class
children Fritz Zerweck’s path seemed to be predetermined
by his parents’ line of work with a successful journey. The
innovative meta-search technology was developed under his
leadership, which enables customers to search for all
available rooms from all leading hotel room providers, tour
operators, resellers, and hotel contingents.
Exciting Experience
The coincidence that brought Fritz Zerweck to the board of
ehotel might have caused the most impactful change in his
life. In finance, Fritz always felt like he was juggling with
abstract values, and like he was under constant pressure to
succeed. Of course, he also had many exciting experiences
in this industry; but the work at ehotel is less abstract, the
team is closer to the people it supports with the service.
Here, it is not all about profit optimization, but about
satisfied customers.
In contrast to vacation travel, business trips can often be
strenuous and require additional work – usually in several
departments simultaneously. ehotel eliminates many stress
factors for travelers, travel agents, accountants, and other
involved employees, and helps companies save time and
money and streamline its booking and expense management
processes. Of course, Fritz also uses and benefit from the
ehotel advantages when it comes to his own business trips.
Simplifying for the Travelers and Companies
“Maintaining my entrepreneurial spirit is not difficult: Now
as always, I believe that we are doing a great job at ehotel,
and that we are simplifying the work of business travelers
and companies around the world,” says Fritz Zerweck. As a
one-stop-shop, it always has to keep up with the times and
provide technologies to cover needs before they even arise.
The ehotel team and Fritz enjoy this challenge, and so it
grows with the tasks.
“It certainly doesn't hurt for a CEO to have strong nerves
and perseverance, but I think it is just as important to be a
fair team player and to be able to get others excited about
your vision. It is not only more motivating for employees
when they know they are taken seriously and can actually
make a difference in the company. It is also more pleasant
for managers when they are supported and do not have to
deal with problems on their own. At ehotel, I do not feel left
alone with the responsibilities and risks – that keeps my
16 | March 2021 www.insightssuccess.com
The 10 Most Inspiring CEOs to Watch

19. 17
|
March 2021
www.insightssuccess.com
Fritz Zerweck,
CEO

20. head clear for creative approaches and new goals,” asserts
Fritz.
Relaxed Work Environment
ehotel works together as a team. Everyone is important and
everyone has the opportunity to contribute ideas and
improve the ways of working. And its employees like to use
that. Fritz Zerweck does not present himself as an emperor
or preach that his way is the only right way to do things. On
the contrary, his decisions as a Chief Executive Officer
should be transparent and comprehensible for the team as
well. This is how the company has been growing naturally
for years and this is how it celebrates all successes, as the
reward for the joint efforts. Beyond that, ehotel provides a
good foundation for a relaxed work environment, with
modern technology, a pleasant atmosphere, opportunities
for further training, open communication channels, and
flexible working hours.
Quick and Easy Assistance
Ehotel specializes in making business trips easier for
business travelers and their companies by offering an end-
to-end hotel booking experience along with simplifying the
search, organization, and billing process. Since it offers a
complete package that covers everything from planning to
billing, the company is automatically broadly positioned.
ehotel’s diverse portfolio is based on two pillars: innovative
meta-search technology and personal, around-the-clock
customer service. With its comprehensive meta-search
technology, travelers can search for suitable hotels among
seven million offers from various providers. The filter
function can take into account internal company
specification as well as other factors like sustainability or
corporate owned negotiated rates.
At the same time, ehotel’s customer service provides quick
and easy assistance with questions and problems, whether
they concern individual trips or the organization of large
corporate events, conferences, or meetings. As a hotel
booking platform, it offers companies as an add-on, a
worldwide applicable central payment and billing solution
that does all of the work for them from collective invoices
to claiming VAT refunds from abroad. Of course, customers
can also search for and book hotels without company
access, be it for private or business travel.
What Modern Technology Means to ehotel?
Without modern technology, this business would not even
exist. As a hotel booking platform, ehotel’s meta-search
technology is the core of its business. It combines
companies’ respective guidelines with business travelers’
personal preferences and provides all necessary information
for planning trips, meetings, conferences, and the like. The
innovative search engine is also the foundation of the other
time-and cost-saving service technologies that it offers, like
the ehotel Rate Manager tool or the ehotel central billing
system. Of course, the company is constantly working to
evolve and advance its technologies.
A company is only
ever as good as its
employees.
18 | March 2021 www.insightssuccess.com

22. Gary Olson,
CEO & Co-founder
GT Digital
20 | March 2021 www.insightssuccess.com

23. comfortable level of communication between
Abusiness units, stakeholders, senior management,
finance, and technology groups delivers tangible
results. A common understanding of goals promotes clear
accountability throughout the organization. Gary Olson -
CEO & Co-founder at GT Digital is leading with such
vision and making the effort to attract financing, building
the team, market strategy, and handling operational
planning. He is considered a thought leader in the transition
to IP. He works closely with his clients and develops new
workflows and business processes.
As a managing Director, Gary also founded GHO Group, a
specialized advanced technology consultant group where he
is responsible for building its portfolio of successes on a
project portfolio over US$1B. His articles help broadcast
engineers understand about the trends and changes in the
industry without promoting products or companies.
An interview conducted between Gary Olson and Insights
Success shares his knowledge working towards success
with GT Digital. Below are the highlights of the interview:
Give a brief overview of your background and your role
in GT Digital.
As CEO, Founder, and Technical Designer for GT Digital, I
am responsible for all aspects of the company from a
leadership perspective. As a serial entrepreneur, I have
started and operated several businesses. Each of these
businesses were focused on designing new technologies,
typically involving video with data. In my current company
and role, I designed the product, am raising the capital to
fund the business, and evangelizing the company.
How do you diversify your tech solutions so as to appeal
your target audience?
The first thing is to identify a problem that needs to be
solved, is there a pain point or a gap that new technology
can address. Tech solutions should solve problems not exist
for tech’s sake. Artificial Intelligence is an interesting space
to work in. It’s largely misunderstood and mis-interpreted.
The term itself has become generic with too many
meanings and most AI is not really AI. Helping people
understand it is challenging.
What was your life changing event/ incident that
changed your life?
When the “Internet bubble” burst, while I was not a dot-
com company, the world changed. My engineering
company was competing against well-established
integrators, and as companies closed the market was
flooded with consultants and engineers. It was time to re-
invent myself.
What strategies do you undertake to make your
employees resourceful?
Inspire them to think outside the box. Look at the whole
picture not just parts of it. One of the most important is to
allow them to do it their way, different is not wrong. How I
do things is different than the way someone else might.
Also, the most important thing is to respect the ideas and
thoughts of others.
What are some of the vital attributes, in your opinion,
that every leader should possess?
As I just mentioned, allowing the people under you to
flourish, figure things out, guide where needed.
Encouragement is important.
How necessary is it to align business with technology
and what are its outcomes?
It is critical to align business with technology. As a business
owner, it's important to both take advantage of the benefits
Gary Olson
A Go-to Expert in Almost Any Industry
The 10 Most Inspiring CEOs to Watch
21
|
March 2021
www.insightssuccess.com

24. productivity technology offers, at the same time over
burdening a business with technology can be disruptive.
The other consideration is both adoption and workflows.
Will the users adopt the technology and are there new
workflows? For our clients, we help them select the best
technology for their application and be clear that the total
cost of ownership includes annual costs and operations
costs.
How do you deal with the dynamics of the market?
This is a constant effort, monitoring and analyzing trends. It
is one thing to be on the leading edge, it’s another to be on
the bleeding edge.
What advice would you like to give to the emerging
leaders?
Trust your people. If you cannot you have the wrong
people.
“It’s never
about if,
it’s always
about
how!”
‘
22 | March 2021 www.insightssuccess.com

26. 24 | March 2021 www.insightssuccess.com

27. Do
BUSINESS LEADERS
Need
Philosophical
Theories?
O
ften philosophies are considered boring and better
ignored among friends, because of its complicated
nature. But the concepts and theories make much
more sense if related to today’s modern world. So how
exactly will these theories help the entrepreneurs and the
business world, we will try to answer through this article by
introducing some of them.
The Science of Theories
So, there are theories like New Criticism, Formalism,
Behavioral, Marxism, and so on. These theories help
individuals to build the thought process of the individual,
enlightening him/her with the true meaning of life. Looking
through business perspective, these theories can help drive
critical business growth. Let’s have a look at some of them:
Business Criticism: Whether you are a tech leader, start-up
entrepreneur, or a businesswoman, accepting and
encouraging feedback is important for improving from both
happy and unhappy customers. It shows the way for the
leaders to work on their shortcomings and helping them to
become more authentic leaders. Hence, objective criticism
is a great way for business leaders to grow through
unbiased facts and opinions.
Formalism: Formalism is that part of the criticism that
deals with the structural part of a particular text without any
outside influence. In the business context it means that it
analyses the qualities of a business leader without his
historical and biographical background. It is crucial for the
leaders to shape their personality as a leader because
formalism does not hold back the position or power of the
leader but comments and evaluate the true personality of
the leader. So, for any leader, be it in business or in any
other field, formalism is important to bring the best out of
the leaders.
Marxism: While Marxism theory is a social, political, and
economic philosophy to view social transformation, it
makes business leaders realize their contribution to society.
Corporate Social Responsibility is an important part of the
business and as an ethical business leader, he/she knows his
role and contribution for helping the people in the society.
Psychoanalytic Theory: Psychoanalytic is that part of the
personality of the individual that focuses on past
experiences and reactions to those experiences in the mind.
This theory maintains the balance between the individual’s
id, ego, and super-ego. For business leaders, it allows them
to control their urges and desires with the moral ideas and
standards with the actual need of any particular thing. It
helps to build the characteristics of the leader’s personality
by studying this concept.
25
|
March 2021
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Leadership Theories

28. Behavioral Theory: It shows the relation of personality
with the environment of the individual. By understanding
this theory, we come to know that leaders are not born
successful but by their patterns of behavior can become
successful leaders. Another benefit of this theory is that it
allows leaders to be flexible and adapt to the circumstances,
and one can realize that anyone is capable of becoming a
leader.
Participative Theory: Participative theory suggests that
employees should be directly involved in decision making
and helping by directing the change in the organization. By
implementing such a theory, employees can feel much more
engaged and motivated as their decisions can be reflected in
the outcomes of the company. Bill Gates incorporates
employees in the decision-making process. He encourages
employees to be open and honest in their discussions. So,
business leaders can look forward implement such a style
and theory in their culture.
Relationship Theory: It is mainly concerned about
interactions with others. This theory fosters a positive work
environment by guiding and mentoring since relationship-
oriented leaders get the best out of their employees.
Employees feel confident due to this because mentorship
provides growth opportunities for them which also
encourages them to stay in the organization. A leader can
try to understand the problems of the employees and
solving those problems results in a happy environment in
the organization.
Trait Theory: Trait means qualities and this theory focuses
on undergoing leadership qualities through various
situations. Leaders can think outside the box and adapt to
changing situations quickly with this theory. Leaders come
up with their own leadership style and creativity among the
team members. It builds responsibility to take ownership of
their own mistakes and put them behind by learning from
them and keep growing forward.
Humanistic Theory: Humanistic as the name suggest is
about trusting humans and having compassion towards each
other. It develops transparent communication among the
members of the team. The basic idea of this theory is
keeping the needs of the people over profit. It is about
having a clear business vision and working towards the
common goal of the organization. This theory gets the best
out of the employees. This helps a leader to adjust his
behavior and build a connection with employees.
Social Cognitive Theory: Social Cognitive theory works
collaboratively in making a difference with the collective
effort of the team. It engages in collective analysis sharing
the vision and goals of the activity. Also, it gives the 7 C’s
to the leaders of Consciousness, congruence, collaboration,
common purpose, citizenship, civility, and change.
Archetypal Theory: Archetypal theory is more than one
character in an individual. This theory inspires a leader to
be proactive in decision-making, while enjoying the
responsibility of leadership; not the power it brings but the
opportunity to make a difference in the world. A modern
archetypal leader can be given example to that of Barack
Obama, who was prepared to lead by example despite all
odds. In tech, Elon Musk is the modern archetype who with
his multiple skills and talents is taking people to a
completely different planet, and is set to change the world
with tesla and other creative products.
Final Words
All in all, these business theories can help you build
relationships with employees and solve the most complex
problems for business leaders. With these theories, you can
understand and run the business successfully. Because, this
is what expected from any business leader. Ultimately, these
theories will help leaders to evolve and transform from a
student to a great leader and touch the lives of the people.
Whether you are an individual or institution, these theories
are something you can trust and foster a bond with humans.
Finally answering the question of business leaders and the
business need philosophical theories is upon the options for
the individual. There are more benefits than drawbacks
which creates the comfort to try assessing these theories in
the business world. Hence, to a large extent, the theories
mentioned above have a lot of potential and are heavily
loaded with good reviews and will be a great asset to the
business.
26 | March 2021 www.insightssuccess.com

30. “Never give up
on something
that really
matters to
you.”
Marc Rippen,
President, Founder,
and CEO
Alertgy
28 | March 2021 www.insightssuccess.com

31. Marc Rippen
A Proficient Leader Transforming the World of Diabetes Management
ne catastrophic incident or a tragedy can change
Osomeone’s life. The story of Marc Rippen is a
striking instance of this. Marc found her wife
nearly slipping into a diabetic coma and became
unresponsive due to being in prolonged low blood sugar
state. After he was able to rehabilitate her, he took a strong
hold of the situation and started Alertgy. He turned his
tragedy into a triumph by incepting Alertgy, a platform
committed to transforming how we monitor blood sugar to
improve the lives of diabetics, and in the future, help people
prevent diabetes.
In an interview with Insights Success, Marc sheds light on
his inspiring entrepreneurial journey and how Alertgy’s
technology is addressing the highly desired ability to
measure blood sugar levels with an external wearable
sensor device.
Below are the highlights of the interview:
Give a brief overview of your background and your role
in Alertgy.
I was a former army officer, and most recently the director
of Engineering for the Marine and Space Technology
Division of Stanford Research Institute (SRI) International.
I hold degrees in microbiology, analytical chemistry, and
aeronautics. I have always been involved the development
of technology to solve critical problems starting as a
material engineer at Pratt & Whitney where I managed
advance research and development programs that supported
the development of advanced materials for jet and rocket
engines. I then transitioned to become a field engineer for
leading atomic and molecular spectroscopy companies
where I provided turnkey solutions to materials analysis for
a broad variety of industries from agriculture to
environmental to manufacturing to advanced research and
development in leading research institutions. From there I
became the director of the FIU College of Engineering
NASA tech transfer center where I helped companies utilize
NASA technologies in the commercial arena. In this role I
helped small businesses raise venture capital and pursue
SBIR and STTR programs to fund the commercialization of
their technologies. From there I co-founded an Internet
Start-up company and raised 1 million dollars and
eventually was able to take the company public in an
acquisition. The combination of my education and
experience allowed me the means to launch Alertgy and
bring it to where it is today.
The 10 Most Inspiring CEOs to Watch
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32. How do you diversify your tech solutions so as to appeal
your target audience?
Alertgy provides the first non-invasive wearable continuous
glucose monitor and alert system to measure true blood
glucose. It sets diabetics free from having to think about
taking glucose measurements by allowing for fully
automated, continuous monitoring with pre-set alerts for
low or high glucose levels, as set by the user. The medical
device and diagnostic industry are constantly growing and
changing, with new technologies being introduced to the
market all the time. We are entering a new era of medicine
that will be significantly impacted by the incredible growth
and breakthroughs in wearables, cloud-based IoT sensor
systems, application of AI 10, and digital health.
What strategies do you undertake to make your
employees resourceful?
The strategy I undertake to make our employees resourceful
is to motivate them by leading through example, by
understanding what is important to them and giving them
an opportunity to meeting their need through their work
assignments.
What are some of the vital attributes, in your opinion,
that every leader should possess?
Having led Alertgy successfully since its inception, I
believe some of the vital attributes that every successful
leader should possess are humility, honesty, empathy, caring
for people that work with you, willingness to fall and learn
from mistakes, and open-mindedness are some of the must-
have qualities for an ideal leader. Additionally, I reckon that
a leader should have passion, ability to listen, forgiveness,
openness to learning, and a never-say-die attitude to thrive
in today’s competitive world.
How necessary is it to align business with technology
and what are its outcomes?
There is no question that business and technology go hand
in hand today and one cannot exist without the other. In the
case of Alertgy, our products would not be accessible to the
patient population without AI algorithms and Internet of
Things (IoT).
How do you sustain your entrepreneurial spirit in this
changing technological era?
Change is the only thing that is constant, and we must stay
ahead of the curve. Our world-class engineering team
adopted and implemented an aggressive AI and IoT
implementation strategy early on which is now bearing
fruit.
How do you deal with dynamics of market?
Market dynamics are everchanging, and challenges abound.
However, we thrive on competition and learning / pivoting
along the way in order to come up with a winning
combination of technology and patient applications that will
make life easier for tens of millions of diabetics and pre-
diabetics.
What advice would you like to give to the emerging
leaders?
Have a good attitude because it is critical, flexibility and
ability to recognize when you make mistakes and then to
solve them is also important.
30 | March 2021 www.insightssuccess.com

34. clear vision is one of the most important attributes
Aa leader can have. This vision allows a leader to
inspire change while driving a collaborative
workforce of individuals to meet important business goals.
Leaders should also have a strong sense of self-awareness.
Knowing when to step outside of their comfort zone and
provide critical direction in times of crisis is what makes a
good leader great.
More importantly, great leaders are never discouraged by
their setbacks. Instead, mistakes are viewed as stepping
stones on the journey to success. Great leaders overcome
these setbacks by re-focusing on their goals, and, with
determined efforts, learn and gracefully to overcome any
obstacles. Once one milestone is achieved, they set another
one. In this way, great leaders champion constant
improvement and an evergreen renewal process for
visionary goals.
Seemant Sehgal is one such leader. Seemant is the
Founder and CEO of BreachLock Inc. – the World’s first
AI-powered full stack and SaaS-enabled Penetration
Testing as a Service. Since 2019, BreachLock has quickly
emerged as a market disrupter in the traditionally human-
dependent Penetration Testing market.
Purposeful Business
For Seemant, his business is a reflection of his personal
values. He believes that, whatever one has, it needs to be
multiplied and shared for the greater good. In a world
where not everyone is given an equal opportunity, Seemant
Seemant Sehgal,
Founder and CEO,
BreachLock Inc
32 | March 2021 www.insightssuccess.com

35. Harmonizing Knowledge, Efforts,
and Decisions with Business Needs
Seemant
Sehgal
strives to make a difference in others' lives. With his team
and the knowledge he brings as the founder of BreachLock,
Seemant aims to constantly bring purpose and meaning to
his day-to-day operations. After all, without a purpose,
business is nothing more than a financial transaction.
Seemant’s drive to constantly progress can be applied to all
aspects of his business – from the technology BreachLock
offers its customers to the way BreachLock endeavors to
change the way businesses remain secure in an exposed
world. Seemant's belief in setting a good-intentioned
purpose is at the heart of what drives his business to
achieve new heights.
Goal-Focused
Seemant believes that life does not change in a day or with
one single event. For him, he views setbacks as the best fuel
– something that fires him up and motivates him to do even
better. Regardless of what the setback may be, Seemant
overcomes these obstacles by attacking them with vigor and
becoming even more committed to his goals. He states that
setting clear goals and being focused on them is essential to
sustaining an entrepreneurial spirit. He believes that goals
help keep you on course and align you with your vision.
Without them, you would never know where to focus your
knowledge, efforts, and decisions.
Contributing to a Shared Mission
BreachLock sets high standards for anyone that joins the
organization. BreachLock looks for people that are hungry
to make an impact and value the opportunity to learn over
anything else. Seeking employees who are self-driven
ensures that new team members are a strong fit for
BreachLock, which prides itself on never having to
motivate its workers to give their best. They are all the
“CEO” in their own right for their own assignments. They
take full responsibility and go beyond the call of duty to
contribute to a shared mission. BreachLock also encourages
a very informal way of working where team members from
The 10 Most Inspiring CEOs to Watch
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36. all levels of the organization are encouraged to share their
thoughts freely because the best ideas lead the company –
not a hierarchy.
Using Technology Realistically
Technology is an enabler. Using technology without
aligning it with business goals makes it useless. For tech
endeavors, this can be difficult. It is common for tech
founders to fall in love with the solution and lose track of
the problem they intended to solve. As a result, tech
founders often find they've developed a cutting-edge
product that no one needs or cares about. Seemant believes
the needs of a business's customers must remain at the core
of its vision.
Moving in the Direction of Clear Vision
Seemant believes the market is just one of many important
dimensions any business must evaluate before it considers
attempting to enter and compete in an industry. Once you
have studied the market, designed your vision, and decide
to compete, the market dynamics become secondary. Your
vision leads you in the right direction and you, by default,
pivot as needed. Seemant explains that understanding
market dynamics is akin to driving a vehicle down a busy
highway. You might check the rear-view mirror every once
in a while, but you never drive constantly looking
backward. In order to have a clear vision, you must look
ahead in the direction you want to go. That is, of course, the
only way you will reach your desired destination.
Mastering the Art of Scaling Time
To Seemant, a leader is like a funnel. All of an
organization's issues are reviewed and contemplated by its
leader. With only so many hours in a single day, effective
leaders must master the art of scaling one’s time. Scaling
time requires the leader to mentor others in order to feel
comfortable delegating tasks thereby freeing up the leader's
BreachLock™ offers a
SaaS platform that
enables its clients to
request and receive a
comprehensive
penetration test with a
few clicks.
‘‘
‘‘
34 | March 2021 www.insightssuccess.com
time to process more issues. He details further that you can
also scale time by developing other leaders and experts that
work relentlessly to support your mission, which inevitably
creates multiple channels for issues to be processed and
attacked head-on. Seemant explains, “a leader does not
choose a team. The team chooses its leader.”
Smart and Scalable Security Testing
BreachLock’s unique approach makes use of manual as
well as automated vulnerability discovery methods aligned
with industry best practices. It executes in-depth manual
penetration testing and provides both offline and online
reports. It retests fixes and certifies for executing a
Penetration Test. This is followed up with monthly
automated scanning delivered via the BreachLock platform.
Throughout this process, customers have access to the
platform and its security experts who help find, fix and
prevent the next cyber breach.

38. Jeanniey Walden
Chief Innova on and
Marke ng Officer
DailyPay
36 | March 2021 www.insightssuccess.com

39. 6Ways
On-Demand Pay
Program is a Success
to Ensure Your
Jeanniey Walden builds companies from start-up to global
success. Her skill in recognizing and capitalizing on new
markets in a way that results in driving consumer adop on
of new products in those markets is unparalleled. She is the
Chief Innova on and Marke ng Officer for DailyPay, was
previously the Global Chief Marke ng Officer for Mercer,
and the co-founder of ringblingz™, a line of fun and
fashionable connected devices ( part of the R/GA
Accelerator powered by TechStars).
One of the most experienced, accomplished, and respected
women in marke ng, Jeanniey's experience spans from
start-ups to Fortune 100 companies including her role as
the Global EVP, CMO for Zinio, Founder of the Email
Experience Council, Execu ve Director, Digital Dialogue,
OgilvyOne, and Corporate Director at JCPenney to name a
few. Jeanniey has also authored and contributed to
mul ple books, blogs and magazine ar cles.
s we continue to navigate “the new normal,” many
Acompanies are working overtime to save on time
and cost in order to make up for lost profits. The
economy remains 3.5% below its level at the end of 2019
and incomes plunged in the third quarter, suggesting we
have a ways to go before we’re truly back “business as
usual.”
In the meantime, it is a prudent decision to look for
efficiencies, digitize operations and maximize employee
productivity. One easy, actionable way to do all three?
Implement an on-demand pay program. On-demand pay has
been proven to reduce employee turnover, boost hiring and
encourage worker productivity. But not all on-demand pay
programs are created equal, and some will require more
work from your payroll and HR teams to maintain. To reap
the rewards of on-demand pay without the extra legwork,
evaluate these six key criteria:
1. How much work will my payroll and HR teams need
to do to service the on-demand pay program?
Different on-demand pay offerings require varying levels of
involvement from your payroll and HR teams. If your team
doesn’t have the bandwidth (or desire) to take on additional
workstreams to run an on-demand pay program, look for a
vendor that provides a dedicated Account Management
ABOUT THE AUTHOR
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Leader’s Viewpoint

40. team. Vendors like DailyPay offer a dedicated Account
Manager that will provide an Agency-grade rollout plan,
including customized materials that will provide employees
with a seamless, on-brand experience every step of the way.
It is also a good idea to evaluate the vendor’s automations
capabilities. Some offerings require your payroll team to
manually approve employee hours, for example, which
essentially translates into your company running payroll
daily. Aside from possible tax implications, this can
introduce additional compliance and discriminatory risk.
2. Does the vendor offer “full” on-demand pay?
Industry leaders offer users the most advanced features of
on-demand pay, such as 100% access to funds, instant
access and flexibility with any destination account (versus
requiring a particular paycard to use with the program, for
example). As on-demand pay grows in popularity and
employees learn more about its maximum capabilities, they
may wonder why you introduced a program with arbitrary
limits such as 50% access to funds.
3. Who can employees go to for help with the program?
When it comes to pay, questions from employees are
inevitable, but they’re likely to occur around payday. When
employees have access to pay anytime, however, the
support requests can also pop up anytime. To free up your
payroll team from handling them, choose an on-demand
pay vendor with a dedicated support team. Best-in-class
providers will offer digital support as well as live call center
support.
4. Is the on-demand pay program compatible with any
payroll system?
Choosing an on-demand pay vendor, implementing the
program and promoting it to your workforce is no easy feat.
To make sure your employees can enjoy the benefit without
interruptions, choose a provider that can work with any
payroll / TMS setup. This ensures that even if you elect to
change payroll systems, your employees won’t lose access
to their on-demand pay benefit. Nearly 20% of DailyPay
clients changed payroll providers changed payroll providers
in the last year, and every single one of their employees was
able to enjoy the daily pay benefit without interruption.
5. Who funds the on-demand pay program?
If your company has to fund the on-demand pay program,
the IRS takes the view that this is tantamount to running
payroll, and consequently, your company will owe tax
withholding when an employee requests an on-demand pay
transfer within the pay period. To avoid the compliance risk
and hassle that comes from funding an on-demand pay
program yourself, look for a vendor who funds the
program.
While vendor-funded programs avoid this compliance risk,
it’s important to evaluate how the vendor is funding the
program. Programs that have a dedicated line of financing
will not impact your payroll process, but if the vendor acts
as a commercial lender, for example, your financial team
may need to jump through hoops such as checking your
charter and governing documents regarding debt incurrence
and checking your existing equity documents.
6. Does the program offer financial wellness tools to
employees?
The goal of any on-demand pay program should be to help
your employees achieve financial stability. While on-
demand pay itself is a key driver behind whether or not an
employee can meet her financial obligations and avoid
payday loans, other features can help employees develop
good financial habits. Some vendors offer savings and
budgeting tools to help users do just that, but it’s important
to carefully evaluate these features. For example: Are they
free? Can users earn interest on their savings? The answers
to these questions can have a significant impact on program
adoption, which is critical to making a lasting impact.
As businesses across the nation work to recover from the
pandemic, implementing on-demand pay is an impactful
way to save on time and cost, while helping your workforce
achieve financial stability. But in order to make sure you
and your employees get the most out of your program, be
sure to choose a vendor with a gold standard offering - one
that won’t impact your payroll team’s workflow, but that
will be adopted and loved by your employees.
38 | March 2021 www.insightssuccess.com

42. Sheri Atwood
Founder & CEO
SupportPay
40 | March 2021 www.insightssuccess.com

43. Sheri Atwood
Making Children’s Lives Better
Raising children is not an easy task. It is essential to
take care of children especially in their upbringing
years. It is essential to provide support to children
so they will grow as stable, calm, and emotionally
intelligent adults. It is harder if parents are experiencing
stress over expenses and payments. If parents are divorced,
the drama or fighting between co-parents over the issue of
child support is not good for the health and well-being of
the child. This may lead to negative earlier impressions on
the child. Therefore, to avoid this it is essential to have
something that manages the expenses and payments of the
child support without quarrel and fighting.
SupportPay makes this entire process simple and
streamlined. Sheri Atwood is currently the Founder and
CEO of SupportPay, the only co-parenting app that enables
parents to manage child support and share expenses directly
with each other without any quarrel or fighting between
them. SupportPay is first-ever automated child support
payment platform for parents living apart. SupportPay seeks
to eliminate child support conflict and enable collaboration
with an easy to use online and mobile application,
providing both parents transparency while saving time &
money. Through SupportPay parents can now spend less
time managing child support and expenses and more time
focused on raising happy, healthy children.
Revolutionizing Family Financial Management
Prior to SupportPay, Sheri was a Silicon Valley executive
and divorced single mom juggling a career and raising a
child. During that time, she found that it was difficult to
manage the intricacies of child support and was certain
there was a solution out there to help. She searched high
and low for a solution and was shocked to find out there
was nothing available. At the same time, her daughter had
to have emergency brain surgery which really forced her to
look at how she was spending her time. She realized then
that if she was going to spend so much time away from her
daughter, she wanted to be working on something that made
an impact in the world. Therefore, the idea behind
SupportPay was born: an app to make it easy for separated
and divorced families to exchange money, without the
drama or the fighting. SupportPay seeks to revolutionize
family financial management by creating simple yet
effective software to help modern families.
Ensuring Financial Security for Children
The SupportPay app eliminates the need to discuss
expenses and payments directly with one’s ex regarding
child support and shared expenses. SupportPay manages the
entire process, stores a certified record for compliance,
court, and tax purposes and facilitates all of the
communication between parents! SupportPay app is like an
automated financial mediator. With the SupportPay parents
can spend more time being a parent and less time managing
their support payments, expenses, receipts, and documents.
Paying parents can see where their money is going, and
parents can receive the exact track of child support,
expenses, and payments that can be accessed from the web
or mobile device. This helps in giving children the financial
security they deserve.
Unique Perspective
As the CEO and also a parent who faces the problems of
managing child support and sharing expenses with her
daughter’s father, Sheri has a unique perspective of
understanding the customer as well as the way to deliver a
solution that is beneficial.
In running her company, Sheri encourages all of her
employees to try to find solutions to problems on their own
before coming to her. A lot of times questions can be
answered with a Google search, so she considers it is
always imperative to do some of one’s own research first.
This helps employees become more resourceful and allows
them to seek new ways to achieve goals.
The 10 Most Inspiring CEOs to Watch
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44. Inspiring Journey
One thing that really changed Sheri’s life was being fired
from her own company in 2017. After coding the app
herself and working tirelessly to build her company from
the ground up for years, she was terminated as CEO. The
even more disappointing thing is that once she left, the
company started a quick decline - losing most of its
customers, having a non-working product, and firing
countless employees. And to boot, just three months after
her departure she found out the company was being
liquidated. Sheri knew she couldn’t standby and let this
happen so when her offers to return and help went
unanswered, she began her journey of buying back the
assets herself. In 2018, she took out a personal loan and
used all of her remaining savings to purchase the
SupportPay assets. Since then, she has focused all her
energy on rebuilding the product, winning back customers,
and growing the business. Though it’s been a long, hard
journey to where she is today, Sheri hopes her story inspires
even one person not to give up, even when they feel all
hope is lost.
Utilizing Advances in Technology
Sheri believes in being about something rather than just
talking about it. Constant changes in the market force
organizations to be nimble therefore Sheri states that
technology is incredibly important in driving her
organization’s business. SupportPay’s solution is a
technology solution and everything it does uses the
technology to make the organization more productive and
efficient. As the technological era continues to change and
evolve, Sheri is always seeking better ways to achieve
organizational goals. She believes that it is important to
continue to adapt one’s mindset to keep up with the changes
and never stop thinking of new ways to do things. Sheri is
constantly talking to customers and getting their feedback
to enable SupportPay to quickly adjust priorities and make
sure it is delivering the best product with the most value to
its customers.
Encouraging Women Leaders
First and foremost, Sheri tells emerging leaders to ensure
their idea or company is solving a real-world problem.
Beyond that, her best pieces of advice are to be prepared for
a long, hard ride and have tough skin. She states that one
may hear NOs, and one may run into problems still one
should continue to be resilient and hungry to succeed. In
regard to female leaders, Sheri advises them to never be
afraid to speak up. Women bring a unique perspective to the
table, especially in industries like tech, and she says that
they shouldn’t shy away from voicing that perspective.
SupportPay assists
single, divorced,
separated or remarried
parents in managing
their child support
payments and shared
expenses.
42 | March 2021 www.insightssuccess.com

46. TARCISIO VERGANI
When Innovation Meets Technical Excellence
hen the lines of innovation, technology, and
Wbusiness are intersected, great results are
achieved. N- and Group Ltd. is the result of
one such intersection. As an innovation enabler, N-and
Group specializes in the design, development and
manufacturing of cutting-edge engineering products and
software platforms.
The company has spread its wings in UK, Italy, China and
Hong Kong and has partner network across Europe, Asia
and America. The position and value that the company
holds today in the market has all become possible due to
continuous efforts of a visionary leader, Tarcisio Vergani,
the President and Group CEO of the company, and his
team. With his technical excellence, deep business acumen,
and sharp leadership skills, Tarcisio is steering the ship of
N- and Group in a direction to create novel experiences for
businesses and end users.
N-and Group constantly keeps an eye on the latest
technology trends, and it takes them into consideration
when it develops a product roadmap. The ultimate goal of
the company is to make sure its customer gets future
proofed technologies that allow them to evolve and promote
new business models. The company scouts emerging
technologies as well as matured technologies in adjacent
market that can be adapted to drive innovation for its
customers.“At the end of the day we want our customer to
succeed by differentiating themselves in the market place. If
they win, we win,” says Tarcisio.
Tarcisio is driven by the word ‘innovation’ and he
inculcates the same in everything he does. Since the age of
14, he has always kept himself busy with different jobs
while being a student. At 24, he landed his first proper job
in Engineering and since then he has always focused on the
pure meaning of value innovation.
Tarcisio always wanted to capture the best of others to build
a better version of himself. He has changed a lot during his
life. He was fortunate to meet many extraordinary people
that contributed to his personal and professional growth. An
event that changed his life was the compulsory military
service in Italy. During that time, he had the opportunity to
serve in a very small Carabinieri Station in the mountains in
the north of Italy for about 1 year. This experience made
him grow up, believe in his abilities, be in charge of his life
by also being accountable for his choices, and feel
comfortable with pressure and changes.
Since then, Tarcisio has been driven to absorb knowledge
and taking on more and more responsibilities. He wanted to
make a positive difference in everything he did. This,
combined with his passion for engineered products, allowed
him to be where he is today.
According to Tarcisio, every business leader should possess
Integrity, Accountability, Empathy, Vision, and Resilience
to climb the ladder of success. With his passion and
We are in a constant
learning mode to
become as individuals
a better version of
ourselves with the
experiences and
stories we are writing
together as a
business.
The 10 Most Inspiring CEOs to Watch
44 | March 2021 www.insightssuccess.com

47. Tarcisio Vergani,
CEO
N-and Group Ltd
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48. determination, Tarcisio leads by example and thus, his team
respects and follows him with confidence. When around
him, people feel safe both professionally and personally
because he is responsible and trustworthy, and his actions
are driven by ethical principles and down to heart attitude.
Tarcisio is of the opinion that technology changes at a fast
pace and can have interesting strategic implications for
companies. In most cases, new technologies present
opportunities for organizations to reinvent their business
models and drive significant efficiency into their operations.
Companies that are open to the change and embrace new
technologies can seize a significant competitive advantage.
N- and Group does so, which is what makes it a go-to
company and preferred choice for businesses to consider.
In order to sustain his entrepreneurial spirit in this changing
technological era, Tarcisio stays updated by reading
relevant content online including social media. Not only
this, he also takes every chance to learn and feed his
inspiration by visiting customers and suppliers. Pandemic
aside, he travels a lot to get to know markets, to learn about
new trends and how technologies adapt to in different
cultures, which he tries to experience “in the field”.
“I like to understand how things are built so I can transfer
this knowledge into our product, to improve it and make it
best in class,” asserts Tarcisio. He fosters collaboration
inside and outside N-and Group, creating a culture that
empowers employees and partners to share knowledge and
ideas. He constantly engages with customers to have
feedbacks and a better understanding of the challenges they
face, to come up with valuable solutions to help them grow
further.
Besides, Tarcisio keeps an eye on market dynamics. He and
his team map the market and define the best approach to
adapt their strategy and products based on how the
dynamics are changing. In their strategic meetings they
focus also on how customers are linked together, how they
play, how they leverage their partners, what is their price
strategy, etc. To achieve a deeper level of understanding,
they use networking as an efficient way of boosting the
knowledge within the business, which also sometimes
opens up new opportunities and partnerships.
Through N- and Group, Tarcisio’s vision is to revolutionise
the way human-machine interaction works.
46 | March 2021 www.insightssuccess.com