Insights Success put forward a few franchises that are engraving their name around the globe

1. www.insightssuccess.com
VOL-04 | ISSUE-01 | 2022
Action
COACH
Brad Sugars
Founder CEO Franchise Arms
Be Independent
with Franchises
Fortune Business
The Call of
the Franchise
Most
Profitable
to Own,
FRANCHISES
2022
T
H
E

4. Franchising:
Risk or
Reward
here isn’t a magic formula for becoming a
Tsuccessful businessperson. Sometimes it might
look far from reality, but it is possible through
franchises. Owning a franchise gives you the confidence to
turn your financial goal into a plan providing you with
better opportunities in the future.
However, like every other field, there are risk factors
involved in the franchise industry, too, though it is not as
significant as starting a business from scratch. The franchise
industry is all about finding the sweet spot between risk and
reward, one that’s right for your circumstances and financial
goals. To understand the potential of making a fortune in
franchisees, you will have to learn to keep your franchisee
diversified with its offerings. This is where the brand value
of existing franchises matters, which are renowned
worldwide in various sectors.
Famous franchises boast the most extensive market value.
In contrast, on the other hand, smaller franchisees hold the
potential to grow at a breakneck speed by coming up with
innovative approaches that minimize risks to maximize the
returns. Extensive research can help you choose a franchise
that best suits your rock-solid mindset. We live in an age
where our daily lives have been building around financial
resilience, and franchise looks like an excellent option.
Understanding the franchise culture, Insights Success put
forward a few franchises that are engraving their name
around the globe. Featuring on the cover story of “The 10
Most Profitable Franchises to Own, 2022” is
ActionCOACH, which focuses on educating its clients in
world-class marketing and business development
Editor’s Desk

5. techniques using audio, video, and simple
workbooks, workshops, and seminar formats. The
franchise continues to blaze the trail, serving as the
business coaching industry’s most innovative
company.
Dive into the plethora of such inspiring journeys that
impact the franchise space and gain insights about
the industry through the CxO standpoints of the
leading experts. While flipping through the pages,
make sure to go through the articles written by our
in-house editorial team.
Dive in!
sourabh@insightssuccess.com
Sourabh More

6. Cover Story
CO
N
T
E
N
T
S
08
Articles
The Right Choice
Food Franchise:
Potential Franchising Business
20 30
Challenges Ahead
Digital Transformation
Challenges in the
Time of Crisis
Action
COACH

7. Phenix Salon Suites
Providing New Experiences and
Opportunities to Lifestyle Professionals
Huey Magoo’s Chicken Tenders
Handcrafted Recipes for Happiness
34
36
Dickey’s Barbecue Pit
A Slow-Smoked Legacy Since 1941
24
The Chopped Leaf
An Ultimate Destination for
Wholesome & Delicious Meals
16
CXO
Brand Building
An Expert's Guide to
Build a Brand Loved by All
28

8. sales@insightssuccess.com
April, 2022
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M Bansal
Managing Editor
Jenny Fernandes
Executive Editor
Sourabh More
Assistant Editors
Visualizer
David King
Art & Design Director Associate Designer
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin
Business Development Executives
Steve, Joe, Sujit
Jacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Atul Dhoran Frank Adams, Shreyash
Circulation Manager
Robert Brown Stella Andrew David Stokes
Shyam Sonawane
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Anish Miller
Sonia Raizada

9. Brief
Company Name
ActionCOACH is the award-winning business and executive
coaching franchise with more than 1,000 coaches in 70+
countries.
Featured Person
ActionCOACH
actioncoach.com
Brad Sugars
Founder & CEO
Huey Magoo’s was founded with a passion for quality chicken
and a penchant for serving others.
Huey Mangoo’s
Chicken Tender
hueymangoos.com
Andy Howard
President & Ceo
Mr. Sticky’s has been providing addictive sticky buns,
cinnamon rolls and other tasty sweets to Pennsylvania for over
a decade.
Mr.Sticky’s
mrstickys.net
Marcy Poorman
Owner
Nothing Bundt Cakes has helped thousands of customers find
their perfect domain name.
Nothing Bundt Cakes
nothingbundt.com
Kyle Smith
CEO
QDOBA's mission is to bring flavor to people’s lives through
communities, people, restaurants, and of course, its food.
Qdoba
qdoba.com
Keith Guilbault
CEO
St-Hubert has been the best rotisserie in town since 1951.
St-Hubert Restaurant
st-hubert.com
Richard Scofield
Président
Slims Chickens started with a mission to bring a dose of that
southern hospitality to a fast, casual setting—serving Fresh
Delicious Chicken® to the communities it serves.
Slims Chickens
slimschickens.com
Tom Gordon
CEO
Dickey's Barbecue Pit is the world’s largest and fastest growing
barbecue franchise was founded in 1941 by Travis Dickey.
Dickey’s Barbecue Pit
Master Franchise
dickeys.com
Laura Rea Dicke
CEO
Phenix Salon Suites has developed an innovative approach to
small business ownership.
Phenix Salon Suites
phenixsalonsuites.com
Gina Rivera
Founder
The Chopped Leaf manufactures in-house dressings, sauces
and soups with premium ingredients that can only be found in
our restaurants located across Canada.
The Chopped Leaf
choppedleaf.ca
Blair Stevens
Brand President

10. Brad Sugars
Founder CEO
ActionCOACH
C
O
V
E
R
S
T
O
R
Y

11. Our simple and
systemized approach
to business has
benefited business
owners around the
world with more time,
better teams within
their companies, and
most importantly –
more money.
The 10 Most Profitable Franchises to Own, 2022
Growing YOUR Business at Rapid Pace

12. The business world is filled with entrepreneurial ideas
that dream of achieving success; it takes more than
determined efforts; it needs guidance. Following an
entrepreneurial drive from a very young age, Brad Sugars
ran several small businesses inspired by the lessons of Jim
Rohn. Brad's business acumen was soon noticed, leading
him to speak to several business owners and executives,
sharing his tips and advice on marketing, sales,
systemization, and team building - wowing his audiences.
Brad's seminars quickly grew in reputation with
straightforward content and showcased easy ways to grow
businesses. Despite the demand for his services, Brad
realized that consulting was not the answer. He wanted the
business owners to implement innovative strategies, but
time restraints meant he could not service the demand. Brad
realized the missing component between knowledge and
implementation was coaching, which led him to found
Action International - now known as ActionCOACH.
Brad dented the universe shifting the tides with his
guidance, hiring and training business coaches to leverage
his time to help as many businesses as possible.
Real People, Real Results
Starting in Brisbane, Australia, ActionCOACH spread its
root worldwide to the leading global businesses coaching
from one of the most awarded franchises. ActionCOACH is
a team of committed, positive and successful people who
strive to be balanced, integral, and honest.
ActionCOACH has been recognized as the "Best Franchise"
for women and veterans in the last two years. It scored an
80 on its most recent Net Promoter Client Satisfaction
Survey, putting the franchise amongst global brands like
American Express and Ritz Carlton, and Apple for
customer experience.
The team works within its "14 Points of Culture," which is
the company's heart, ensuring that everyone who touches or
is touched by the ActionCOACH team will benefit greatly
and move closer to becoming the person they want to be or
the goals they want to achieve. These Points of Culture
drive every decision and activity within the company and
its partners, extending to clients and teaching them how to
create a culture that helps feed and grow their business.
ActionCOACH abides by Commitment, Ownership,
Integrity, Excellence, Communication, Success, Education,
Teamwork, Balance, Fun, Systems, Consistency, Gratitude,
and Abundance.
Brad asserts, "We always work in "co-opetition" with all
those who believe they compete with us. We are in the
business of "Edutainment." We will educate ourselves, our
clients, and all those whom we work with while we
entertain them and create a fun learning environment.”
ActionCoach's team educates its clients in world-class
marketing and business development techniques using
audio, video, simple workbooks, workshops, and seminar
formats. Its products and services are of the highest quality
value for money, whether sourced from within the company
or externally, adding the most value and using the latest and
most effective training methodologies. Brad mentions,
"ActionCOACH clients, whether they be small, medium or
large in size, will have a desire to have us help them in
achieving their goals and be able to take on Our
Commitment to them by returning their Commitment to
ActionCOACH.”
Brad continues, "They will be forward-thinking, willing to
learn and grow, and be willing to work as a team player in
the development of an organization of "people." Our clients
will be selected more on attitude than size, and they will
want to deal with us. We understand people are important,
systems should run a company, we offer the most practical,
most applicable, and fastest strategies on growth, and most
importantly, because we mean what we say. We will give
people back their spirit and freedom through business
development.”
Remarkable Approach
ActionCOACH offers a franchise model geared for
entrepreneurs who want to own an asset to increase value
over time. Its FIRM model allows an owner to operate a
professional business coaching firm in an exclusive
territory. They can add and bring on an unlimited number of
employee business coaches to improve their revenue stream
and serve their community.
Brad states that business experience for ActionCOACH
franchise owners is vital. However, the franchise takes
excellent care in providing the needed training and support
for various levels of business acumen. In-depth coaching
and system training prepares franchise owners and quickly
accelerate their business trajectory.
The Coaching system has been developed, proven, and
tested over more than 25 years and continues to be
enhanced and improved to meet the business needs of
today's ever-changing marketing place.

13. The Core Modules
In its relentless pursuit of being the best, ActionCOACH
has developed an impressive array of workshops, seminars,
and services that fit the needs of virtually every business.
Some of them include ProfitCLUB, GrowthCLUB,
ActionCLUB, and SeminarCLUB. These training programs
encompass several additional workshops for solo business
owners and teams alike. The programs educate on various
aspects, including but not limited to educating on best
business practices, growing revenue and profits, 90-day
planning cycles, and building teams, reaping successful
results from business owners.
Staying Ahead
Brad mentions that ActionCOACH employs an entire team
of technology and marketing experts cutting edge of new
trends. He shares, "Our coaching tools and the coaching
portal the examples of innovations and new opportunities
for growth ActionCOACH is bringing to our community.”
ActionCOACH is constantly seeking expertise to bring its
knowledge to the community during its regional and global
conferences. Strong and lasting strategic alliances with
vendors and providers give its franchise partners a distinct
competitive advantage in the marketplace.
Assisting the Community
As of 2021, ActionCOACH launched its first-ever nonprofit
organization, The ActionCOACH Foundation. With the
help of Brad Sugars' ActionCOACH business principles, its
Foundation assists young adults and nonprofit leaders
around the globe to become employers--not employees. To
educate youth and those who make an impact on its
communities so they can become great leaders and
entrepreneurs, thereby accelerating the ActionCOACH
vision of "World Abundance Through Business Re-
Education." Additionally, 'Coaching for a Cause' is how
ActionCOACH Business Coaches give back to their
communities by providing pro-bono business coaching to
local nonprofit organizations.
By donating time to a nonprofit or charitable organization,
the coaches share knowledge and educate the managers of
those organizations to help them be better leaders. If service
and nonprofit organizations are more successful and can
serve more in need within the community, it elevates
abundance for all.
“
“
Grow your
business faster.
Work with an
ActionCOACH.

15. Brad states that coaching for a cause is 100% voluntary, and
coaches from around the globe report their successes and
share best practices, sharing key learnings with the rest of
the ActionCOACH community. He notes, "This is why our
coaches have had so much success over the past decade in
helping nonprofits benefit from the same award-winning
systems and strategies that have made ActionCOACH the
#1 business coaching franchise in the world.”
Above and Beyond
ActionCOACH envisions expanding its brick-and-mortar in
more than 120 countries by 2025. This year, it is launching
franchisees in Central Africa and Scandinavia and
encouraging its Master Licensees to seek out new pockets
of business in their communities and regions.
The development of Corporate Firms gives the Master
Licensees a way to build territories and increase their value
by creating a ready-made business that they can market.
ActionCoach's most prominent and more successful ML in
the UK used the firm and corporate models to become the
leading business coaching provider in the United Kingdom,
simultaneously working with its partners in India, Japan,
Ireland, and South Africa.
Influential Guidance
ActionCOACH's team believes that doing your homework
is essential. Brad expresses that due diligence is critical to
understanding the nuances of any business opportunity.
Talking to existing owners is a great way to help decision-
making, but ActionCOACH also doesn't believe in over-
thinking it. He says, "Gather information and ensure that
you have a strong support team is in place. Make sure that
those around you believe as much as you do in the endeavor
you are about to undertake. Dream BIG, but don't let those
who don't believe in you hold you back. Don't be held back
by those that can't see your vision, and finally, don't wait
until the perfect time because it simply doesn't exist."
"If you want to transform your life and create a business
that will change the lives of owners in your community
while affording you the lifestyle you have always dreamed
of, waiting will only delay your future. Industry leaders
worldwide recognize ActionCOACH is listed among the
most profitable, most rewarding, and best franchising
opportunities available. Affordable, attainable, and filled
with unlimited potential, an ActionCOACH franchise
partner's success is almost guaranteed," concludes Brad.
Experienced Excellence
From a humble one-man-show operation to a multi-million
enterprise, ActionCOACH continues to blaze the trail,
serving as the business coaching industry's most innovative
company. ActionCOACH has impacted people worldwide
and filled thousands of businesses and owners in every
category imaginable. Here's what people have to say about
them:
Support is terrific for franchises. Opportunity for training is
excellent materials and direction are available; an
individual must have the initiative to use.
- Ross Cox, Florida
Top Tools and collaboration platform High IT quality
support with a quick answer.
-Olivier C, Canada
The development of new products has been excellent.
- Rick Plasket, Kentucky
Corporate staff dedicated to helping the franchisee.
- Paul Raggio, California
The franchisor's training and support are top-notch. The
franchise system is world-class.
- Annette Hohnberger, Ohio
Covid has forced us to be better, and ActionCOACH has
stepped up in all areas. ActionCOACH and our founder
Brad Sugars have continued to be on the cutting edge with
the rollout of new products and services, which has helped
ActionCOACH to maintain its #1 ranking in the global
coaching industry.
- International Franchise
“
“
ActionCOACH is
the best business
investment you
will ever make.

18. Blair Stevens
Founder & Brand President
April 2022 | 16 | insightssuccess.com
The 10 Most Profitable Franchises to Own, 2022

19. Food plays a key role in living a
balanced and fulfilled life and
flavour should not be sacrificed
when fueling on-the-go, believes The
Chopped Leaf, a leading restaurant
brand. Founded in 2009, The Chopped
Leaf is an emerging fresh casual
lifestyle concept that provides
delicious, handcrafted meals served
fresh & quick for a healthy, better-for-
you food experience.
Born on the shores of Okanagan Lake
in Kelowna, BC, The Chopped Leaf is
expanding its reach across Canada and
the U.S. with one goal in mind: to
make you feel good after you eat. Its
chef designed menu is always made
using fresh ingredients with bold,
wholesome and delicious flavours.
AN ULTIMATE DESTINATION FOR
WHOLESOME & DELICIOUS MEALS
Your health and safety is
our top priority and it is
our mission to serve you
delicious, wholesome meals
you’ve come to expect.
‘
‘
‘
‘
INTERVIEW WITH INSIGHTS SUCCESS
April 2022 | 17 | insightssuccess.com

20. In an interview with Insights
Success, , the
Blair Stevens
Founder Brand President
and of
the restaurant, shares his valuable
insights on how The Chopped Leaf is
serving wholesome and delicious
meals for everyone.
Below are the highlights of the
interview:
Brief us about the source of
inspiration to be in the food
industry.
I and my wife, Karla, sought to create a
quick-serve food spot that would
feature fresh salads, which were
always integral to our lifestyle and way
of life.
We knew we had to put a menu
together that was well-fit for the
Canadian market. The challenge back
then was this perception that ‘healthy’
was linked to poor-tasting. But I’ve
seen this change; they’re a lot more
people educated about the benefits of
eating greens – and that they can
actually fulfil your taste buds as well.
Brief us about your offerings.
The Chopped Leaf celebrates people’s
unique dietary needs and offers
something for everyone. From vegan
and vegetarian, to kid friendly and
gluten-free options, our fresh and
customizable salads, bowls, wraps and
soups have been designed with you in
mind. Dishes are elevated with
Chopped Leaf Signature dressings,
created especially for their brand and
cannot be found anywhere else.
What are the key points that you
consider while choosing or getting in
talks with a new Franchisee?
Franchisees who own and operate The
Chopped Leaf restaurants across
Canada and into the United States have
specific qualities that make them an
ideal candidate, being that they are
both business-driven and live the
Chopped Leaf way-of-life. While
restaurant experience may be helpful,
The Chopped Leaf seeks franchisees
that have a drive for success and a
willingness to learn and follow out
operational manuals. Previous
restaurant experience is not required to
be able to run a successful Chopped
Leaf franchise. An ideal franchisee
values the core brand values, which is
giving people more choices to feel
good after they eat. Their goals are to
ensure customers feel welcomed and
leave with a smile (and full stomach).
How do you train the new franchisee
on-board and track their
development?
The Chopped Leaf provides an
extensive three-week training program
to all new Chopped Leaf franchise
partners. The initial training will take
place at a Chopped Leaf location and
with an experienced Chopped Leaf
franchise partner. Part of this training
includes front-of-house and back-of-
house training, food preparation and
food safety, marketing and financial
management and various online
courses. Once their store’s construction
has sufficiently progressed, Chopped
Leaf’s training team will go into the
store to go over the training again with
the Franchisee and to help train staff.
The training team also stays through
the grand opening and beyond, until
everything is running smoothly.
What factors differentiate the
company from competitors and how
do you ensure that these factors
remain consistent throughout the
chain?
Competition is high in the fresh food
industry, so The Chopped Leaf brand
continues to be innovative with their
menu additions and ingredients;
featuring limited time offers and
permanent menu items year-after-year.
The brand is well supported and
respected, leading the trend towards
more nutritious eating that never
sacrifices bold and delicious flavour.
The current pandemic has affected
the food and restaurant industry
adversely. Even when things become
normal, there are views that the
industry won’t be operating as it
was. What changes do you expect
and how are you preparing for it?
As we all navigate the unprecedented,
extraordinary and evolving coronavirus
(COVID-19) pandemic, The Chopped
Leaf team and our guests will continue
to be top priority. The future is subject
to shifting and the restaurant industry
is vulnerable, however, with the proper
crisis communications and operational
plans in place, the brand remains
confident that these obstacles will be
handles to the best possible standard.
Operations and marketing tactics will
continue to shift and adapt to new
health and safety standards outlined by
our Healthcare and Government
officials. Procedures will continue to be
monitored to mitigate the effects that
existing circumstances will have on
our business.
April 2022 | 18 | insightssuccess.com

22. Digital
Transfor
Digital
Transfor

23. rmation
Challenges in the Time of Crisis
The world has gone digital, and there's no
returning. Nearly everybody uses a mobile
phone nowadays which assists them
consistently to help decide, discover brands to
purchase from or get familiar with an item.
Today, the organizations that are ready to utilize
technology and re-evaluate their plan of action for
the future by optimizing digital transformation,
will be ones in front of their competition. While
this may look like great change, but it presents
some novel challenges for organizations. Here we
share probably the greatest challenges faced by the
ever-evolving digital world and give a way ahead
to each.
#1Challenge
The Changing Customer Experience
We live in an experiential economy. Like never
before, clients uphold how they experience brands.
That stretches out to both on the web (online) and
offline stores, just as social media or other
potential touchpoints along the way. Furthermore,
most organizations agree that client assistance will
be simply the key way that they separate from their
rivals.
Challenges Ahead
rmation
April 2022 | 21 | insightssuccess.com

24. The way to change is to building a client experience from
the base up. Your objective ought to be to zero in on client
ventures. If you enhance the touchpoints along this
excursion rather than only attempting to win deals, at that
point you’ll have a superior potential for success at keeping
clients around longer. This gives the chance to improve
deals and maintenance, which means stable development in
the years to come.
It’s likewise imperative to consider what we call the
“specialty of the client experience.” This expects you to
investigate your present nearness, and discover approaches
to survey the degree of delight in every client’s
understanding.
#2Challenge
Employee Pushback
People are one of the mainstays of the business. You can’t
achieve your objectives without the help of the whole
organization. The superseding worry for most organizations
considering a digital push is employee adoption and how it
will affect the organization’s way of life and hierarchical
structure. Huge numbers of your “privileged few” of
employee may feel that their activity is compromised by
these changes, which won’t be useful for assurance or
efficiency.
Additionally, there’s a noteworthy ability gap with regards
to finishing the kind of progress that most organizations
need. The handy people are as of now busy with other basic
assignments, and can’t be saved to fuel digital or train
others.
In case you need to make an organization culture that limits
representative pushback and spotlights on being agile, you
have to fabricate a client-driven culture.
Choose to work on these three essential fields:
 Customer administration
 Employee preparation and improvement
 Culture
#3Challenge
Omnichannel Adaptation
Nowadays, clients bounce from channel to channel when
making a purchase. They’ll look on your site, search from
cell phones, or even stop by your store just to purchase
online later. That implies extending your business by selling
on commercial centers, your site, and through other digital
methods. What’s more, it additionally implies that you have
to build up a wide assortment of channels for help, and
afterward embrace a client commitment framework that
takes into account omnichannel selling.
#4Challenge
Poor Analytics
53% of present day organizations are disappointed with
their examination capacities. There’s more information to
gather than any time in recent memory, and neglecting to
gauge the correct ones could end in a disaster.
Implement AI technologies to help improve data collection
and personalization endeavors. AI and chatbots are as of
now changing the way in which organizations crunch
information and customize discussions with clients, and it
won't be long until this training is inescapable.
It’s as yet worth proceeding cautiously into AI, however
you have to begin looking in the near future. Better
analytics implies better decision making, and the estimation
of that can’t be downplayed.
#5Challenge
Legacy Business Models
Your business depends on a product and rules that have
permitted it to survive to the present. In any case, now and
again, that legacy can weight even more than an asset.
Getting free from your legacy framework at the opportune
time is basic to building yourself up in this digital world.
What’s more, most advertisers feel that legacy frameworks
are as of now hamstringing client experience endeavors.
There’s no one-size-fits-all answer for this legacy issue. It
will require development, an eagerness to acknowledge the
danger, and a great deal of hard work. Try not to let the
narrative of your business end with an inability to change.
Conclusion
The digital world will consistently be changing and
developing, and it’s dependent upon you to change with it.
Try not to let the challenges your business faces in today’s
digital world become offbeat detours. Rather, face them
head on and find innovative solutions which will fuel
accomplishment for a considerable length of time to come.
April 2022 | 22 | insightssuccess.com

26. Barbecue … a word cherished
by many and a meal that has
brought families together for
generations. Slow-smoked, tender and
flavourful meats have been at the
epicentre of many celebrations, turning
dinner experiences into truly
memorable moments.
One barbecue franchise, Dickey’s
Barbecue Pit, has been serving
authentic, competition-quality Legit.
Texas. Barbecue. to fans nationwide
since 1941. At Dickey’s, the food is
meant to be shared over conversations,
laughs, celebrations, playoff games and
more to bring good food and good
people together no matter what the
occasion.
“We pride ourselves on cooking
authentic, competition-style barbecue
and comfort food that the whole family
can enjoy,” said CEO Laura Rea
Dickey. “Between dine-in, takeout,
delivery, holiday meals and catering,
guests have endless ways to get a hold
of Dickey’s famous barbecue.”
When Dickey’s Founder Travis
Dickey returned home to Dallas after
serving his country in World War I, he
turned his love of authentic, slow-
smoked barbecue into a business –
Dickey’s Barbecue Pit. Travis worked
the butcher block while Miss Ollie
Dickey served sandwiches and kept the
books. The menu was limited to beef
brisket, pit hams, barbecue beans,
potato chips, beer, bottled milk and
sodas.
The original Dickey’s location in
Dallas, Texas is still open and serving
guests today. Travis’ son, Roland
Dickey, stepped in to run the family
restaurant in 1967 after his father’s
passing. In 2006, his son, Roland
Dickey, Jr., took on the role of head pit
master and CEO, and later went on to
become CEO of Dickey’s holding
company, Dickey’s Capital Group.
Dickey’s is now the world’s largest
barbecue chain and has grown to more
than 500 locations across the United
States and internationally, and is
currently spearheaded by Roland
Dickey’s daughter-in-law Laura Rea
Dickey.
Franchising Dickey’s Barbecue
Nobody knows barbecue like Dickey’s.
With nearly 80 years of experience
smoking the tastiest meats around and
over 25 years of helping franchisees
reach their goals, Dickey’s team knows
its way around the barbecue business.
Dickey’s takes pride in the fact that its
team offers support for franchisees
every step of the way. They help with
everything from real estate selection to
bid comparison and assistance with
ordering from Dickey’s network of
preferred vendors.
Dickey’s uses original time-tested
recipes and serves signature Southern
Hospitality with every plate. Every
Dickey’s location slow smokes all of
its meats onsite in open kitchens where
guests can interact with their local Pit
Master. In addition to ongoing training,
a dedicated field and home office
teamwork alongside each Owner
Operator to guide them through the
grand opening and to keep things
running smoothly for years to come.
New Owner Operators attend Barbecue
University, a three-week-long program
that combines in-depth classroom-style
learning and hands-on training. Owner
Operators graduate with the knowledge
needed to run a successful Dickey’s.
Dickey’s also regularly adds modules
and relevant updates on the Barbecue
University online portal so that Owner
Operators and Pit Crew team members
can stay up-to-date and continually
improve. The system allows for
tracking of modules, so Owner
Operators always know where they
stand with development.
The Menu for Growth
An award-winning training program
helps to ensure that Owner Operators
are ready to run their own Dickey’s.
“Once you are open, Dickey’s in-house
marketing team creates effective
targeted campaigns designed to drive
traffic so you can focus on operations,”
said Laura Rea Dickey.
The Dickey’s menu is full of classic
time-tested recipes, but the brand is
ripe with innovation, especially when it
comes to technology and data.
Technology has always been important
to Dickey’s, and prior to the pandemic
A Slow-Smoked Legacy Since 1941
Dickey’s Barbecue Pit
The 10 Most Profitable Franchises to Own, 2022
April 2022 | 24 | insightssuccess.com

27. the brand started enhancements
to the e-commerce and online
ordering platforms. The
updated e-commerce site
coupled with an enhanced
franchisee intranet portal –
the Smoke Pit – allows
Owner Operators to have
improved access to hundreds
of support resources.
From a proprietary online
ordering system to Smokestack 2.0
– a proprietary KPI and business
intelligence data tracking system –
Dickey’s provides the tools and
technology to equip owners for
success. Dickey’s digital investments
coupled with a strategic approach to
building sales have positioned the
brand to achieve same-store growth
throughout the pandemic, so Dickey’s
has a strong foothold in the coming
days.
In addition to stellar domestic growth,
Dickey’s just announced a letter of
intent to open 50 locations in Australia.
International expansion has been a
focus for the brand, with expansion
also planned for Pakistan and the
Republic of Georgia. Dickey’s already
has overseas agreements in Abu Dhabi,
Dubai, Brazil, Singapore and Egypt.
Our tender meats are
slow-smoked over
hickory wood for up
to 14 hours and we
are committed to
sourcing high-quality
meats that are
anything but
artificial.
‘
‘
‘
‘
Laura Rea Dickey
CEO
April 2022 | 25 | insightssuccess.com

30. Brand Building
fondly remember a particular day when a young
Igentleman approached me at a festival. My husband
and I had recently started another business and a
unique business it was. My husband, aka DaddyO, had
taken an interest in making his own ice cream. But being
100% Irish, he poured a full bottle of bourbon in the very
first ice cream he made. We used a brand name bourbon and
locally sourced honey and called it Honey Bourbon. It was
delicious to say the least. He then went on to create unique
ice creams with Vodka, Rum, Baileys Irish Cream,
Guinness and pretty much every alcohol out there. His ice
cream was an instant hit.
The young man at the festival said, “I want to do your
marketing,” for which I replied, “Why would you want to
do our marketing when you know nothing about us and
what we do?” He said that he knew much about us from the
branding that we had done on our tents, cart, cups, logo,
and our card also. He could tell that we had great business
minds because we had already done such a great job on our
branding. That was quite a compliment so even though I
would not consider myself an expert, I can give you a few
tips on creating a brand loved by all.
Knowing we had something that was worth growing into a
profitable business, we immediately went into business
mode. We had to come up with a name. So, we called the
family over and sat around the kitchen table and made a list
of names. We settled on DaddyO’s Irish Ice Cream Pub.
Every Christmas we used to sign the tag on a gift ‘from
DaddyO’ (short for O’Brien) so my daughter in law would
know which Daddy her gift was from. So DaddyO’s made
sense. Since many of our flavors contained alcohol, we
thought it would be fitting to use the words Irish Ice Cream
Pub, something no one has ever done before. We quickly
bought the domain name and created email addresses and
worked up a website.
The logo was easy to come up with. We asked a caricature
artist to draw a caricature of DaddyO as a leprechaun
holding a beer in one hand and an ice cream cone in the
other with a banner below that said DaddyO’s. I contacted a
trademark lawyer and immediately started the trademark
process. You need to start that early because it takes around
9 months to process and you could be turned down. That is
exactly what happened to us. DaddyO’s was turned down
so we had a backup plan and reapplied using the words
Daddy O’Brien’s.
When you brand a company, you need to figure out who
your audience or customer is and gear the branding towards
them. We are makers of alcoholic ice cream, so we made
our branding more adult looking than a traditional ice
cream product. Our carts, website, and our shop center on
the Irish theme with dark woods, red and green walls,
stained glass windows and a fireplace. Now, we are not
narrow minded and do want our brand to be loved by all,
including the family. So DaddyO has made half of his
flavor creations to be family friendly. So, our audience
includes everyone. When we go out to a festival, we have
one line for adult flavors and one line for family flavors!
If you want your brand to be loved by all, you must be
involved in the community. Besides the storefront, we have
our carts and logo on tents, and we bring them out to
festivals, schools, sports games, breweries, corporate and
chamber events. This will successfully lead people back to
your store and build your brand in the community. I have
created several coupons to give out as prizes for the schools
and other organizations to use. We have spirit nights for
schools, fundraisers, blood drives, pet adoptions, you name
it!
When hard times come, like Covid-19, your community
will remember how you have been kind to them over the
years and they will find ways to bless you. Give them a
superior product, superior service, make them feel special
and you have built a brand to be loved by all.
AN EXPERT’S
GUIDE TO BUILD
A BRAND LOVED BY ALL
April 2022 | 28 | insightssuccess.com

31. Lori and Frank O’Brien, aka MommyO and DaddyO are the creators and Co-founders of Daddy O’Brien’s
Irish Ice Cream Pub. Located in Sugar Hill GA and in Lake City FL, Daddy O’Brien’s is a unique and hot
concept combining Adult and family flavor ice cream creations made on site with an Irish theme. Their ice
cream has won at least a dozen national awards and Frank has earned the distinguished title of Grand Master
Ice Cream maker from the National Ice Cream Retailers Association. Daddy O’Brien’s offers franchise
opportunities. Lori may be contacted at lori@daddyosicecream.com. www.daddyosicecream.com
facebook.com/daddyospub
About the Author
April 2022 | 29 | insightssuccess.com

32. Food
Food
Food
Food
Franchise
Franchise
Franchise
Franchise
Potential Franchising Business
April 2022 | 30 | insightssuccess.com

33. ccording to industry experts
Aand a study report on the
Franchise Industry, “Without a
doubt, food franchises are the most
visible businesses in franchising. When
people think of franchising, food
franchises are almost always top of
mind. Furthermore, a large number of
today’s prospective franchise owners
begin their general search for the right
franchise with franchise opportunities
in the food segment.”
Well, everybody needs to eat. In this
manner, food franchises will
consistently be stylish. From food
trucks and stalls to full-fledged
restaurants and everything in the
middle, the food franchise industry
additionally offers forthcoming
franchisees a wide range of approaches
to pursue their business objectives
notwithstanding its steady interest.
In short, in comparison to all other
franchise business, the food franchise
takes a pie. The following is a glance at
three major reasons that you should
consider while buying a food franchise.
1. Food is hot!
The quantity of new food ideas being
begun is off the graphs. There are two
or three purposes behind it.
For one thing, buyers are requesting
more of the healthier items, and food
happens to be one of those items.
Furthermore, with regards to preparing
dinners at home, some segment
gatherings (like twenty to thirty-year-
olds for example), are not sure about
their kitchen capacities when compared
with different ages. So they choose to
purchase frozen food or buy their food
directly from cafés.
At long last, the popularity of televised
cooking shows are making purchasers
considering food like never before.
Those shows have helped increment
enthusiasm for things like locally
sourced ingredients, low-fat/low-carb
meals and plant-based nourishments.
2. Potential Pay
In your area of the country, if you are
deciding to open/set-up a food
franchise, choose wisely; there’s a lot
of money to be made.
For instance, as indicated by the
business specialists report, there are a
few food franchises that exceed $1
million in yearly income. Ultimately,
you have to understand that your
benefit will differ. Overall revenues are
affected by the royalty percentage you
pay to franchise headquarters, your
outgoings, the traffic you get in your
area and more.
Tip: The more units you have ready for
action, the more noteworthy your
income.
3. It can make a Great Family
Businesses
In case you’re considering business
that you can get your family associated
with, consider owning a food
franchise. Here’s the reason:
A. Food franchise requires more
number of staff
The staff expected to run a food
franchise include:
• Kitchen workforce
• Counter individuals
• Managers
There’s more if you own a full-flagged
food franchise. You’ll have to have
dishwashers, workers and more.
B. Multi-unit Opportunities
In case you’re ready to put funds into a
multi-unit food franchise segment in,
you’ll need a manager at each location.
After all, relatives are more preferable
to have over a confided.
Besides, if you have relatives as the
executives, you’ll have the option to
keep your business “in the family.”
4. In the end
food foundations will consistently be
near. In addition to the fact that people
need to eat, however, they need to
socialize, as well. Food establishments
serve both of those necessities.
Try to locate a quality franchise
opportunity that is a solid match for
your neighbourhood and has space to
grow. Fortunately, there are a lot of
choices in the realm of a food
franchise, so choose wisely.
Putting it all Together
Explore any business opportunity
thoroughly that you’re thinking about.
Make a list of administrators/ operators
from the parent organization and call
them. Have an attorney investigation
on the agreement drafted by the parent
organization. Ensure you get a
revelation statement. Now, grab the
opportunity and make it big.
The Right Choice
April 2022 | 31 | insightssuccess.com

36. The novel coronavirus has put a
challenge of survival in front
of the world. While all
businesses are being challenged in
ways we never knew possible, the
hospitality industry is certainly one of
the most challenged. With everyone
staying inside, people preferring
home-cooked food, and commercial
places closed due to lockdown, first
few months were a nightmare for the
restaurants and eateries. However, it
was also a time, to think, re-strategize,
change priorities, and come up with a
plan that could help both the
businesses and the people.
When we are on the other side of this
crisis and evaluations are made of
which brands survived, which brands
responded aggressively and creatively
and which brands and leaders emerged
to thrive, Huey Magoo’s Chicken
Tenders is on track to be one such
brand. All of its locations managed to
stay open and have thrived with its
successful family meal options, take
out and delivery programs. Looking at
the situation, it also introduced
curbside take out and online ordering
and its overall fast-casual model has
now positioned the brand favorably
well for continued operations.
Huey Magoo’s was founded in
Orlando, Florida in 2004 by tour golf
professionals Matt (“Huey”)
Armstrong and Thad (“Magoo”)
Hudgens, two southern boys with a
passion for quality chicken and a
penchant for serving others. A culture
of excellence in service and food
quality began by serving only premium
hand-breaded or grilled chicken
tenders, always made fresh, all-natural,
with no hormones, no steroids, no
preservatives, and no antibiotics ever,
dipped or “sauced” in uniquely
flavorful signature sauces in a clean,
family-friendly environment.
Combined with farm-fresh salads,
sandwiches, wraps, fries, hand-made
chips, and Texas toast, Huey Magoo’s
attracts a cult-like following of
Millennials, families, and neighboring
businesses desiring quality, delicious
food at reasonable prices.
Even during the pandemic, sales levels
for Huey Magoo’s have been strong,
and in some cases, have exceeded
pre-COVID weekly sales levels. Matt
says, “We are very fortunate to report
that Huey Magoo’s future, even in
today’s unprecedented, challenging
times, remains bright. COVID 19
challenges have not defined us though,
and instead exposed the character and
commitment of our franchise partners,
the strength and dedication of our
leadership team, and the love of our
brand shown by our loyal guests.”
Here’s how Huey Maggo’s went from
being Orlando favourite to America’s
Favourite, straight from Matt and
Thad.
How did the expansion begin?
Huey Magoo’s caught the eye of
industry veteran and former Executive
Vice President of Wingstop Andy
Howard, who expanded Wingstrop
from approximately 80 restaurants to
over 600 in his 10+ years with the
company. “Chicken expert” Howard
acquired Huey Magoo’s in 2016 as
President and CEO and brought with
him fellow Wingstop all-stars,
including Huey Magoo’s now Chief
Operating Officer Mike Sutter, Director
of Operations Matt Paleos, Chairman
of the Board Wes Jablonski and Board
of Directors Bill Knight. In just four
years under Huey Magoo’s dynamic
new leadership team and growing
family of distinguished franchisees,
Huey Magoo’s went from four
restaurants located in Greater Orlando
to rapidly expanding throughout the
Southeast with now thirteen restaurants
across Central Florida, in South Florida
and in Greater Atlanta and 100 more
franchisees sold, bringing many more
Huey Magoo’s restaurants to the entire
state of Florida, Georgia, Mississippi,
Tennessee, South Carolina and more.
Brief us about the offerings.
Huey Magoo’s serves signature grilled,
hand-breaded or “sauced” premium
chicken tenders, farm fresh salads,
sandwiches and wraps. Each Huey
Magoo’s tender is always made fresh,
all natural, with no antibiotics ever, no
hormones, no steroids and no
preservatives. Huey Magoo’s offers
dine-in/out, take out, delivery through
third-party delivery services, drive-thru
and curbside pickup (at participating
restaurants).
HANDCRAFTED RECIPES FOR HAPPINESS
The 10 Most Profitable Franchises to Own, 2022
April 2022 | 34 | insightssuccess.com

37. What are the key points that you
consider while choosing or
getting in talks with a new
Franchisee?
Passion for the hospitality
industry, a desire to serve guests
and strong business acumen are
ingredients for success. A
realization of the fact that the
boneless chicken category is THE
place to be in foodservice… and a
love of our product and brand certainly
helps! A “working proprietor”
mentality with proven ability to
manage both at a unit and multi-unit
level are essential. Development
agreements are typically (three) units
minimum and time-bound within
reason, so financial ability must fit the
plan. Overall, an enthusiastic chemistry
among the prospect and our team must
be present, as we are “Partners” for
many years to come.
How do you train the new franchisee
on-board and track their
development?
Highly seasoned corporate trainers
combine classroom, functional position
and management training for 17 days
both in our training restaurant and then
on-site during pre/post opening of their
new location. Real estate site selection
support is provided by a dedicated
broker network with close review and
approval by Huey Magoo’s corporate
team. From “Day 1”, real estate,
design/construction/operations support
and communication brings
them to opening and
continues over time as they
grow into their territory
development plan.
Franchisee success and satisfaction
levels are key to our relationship and
their growth.
What factors differentiate the
company from competitors and how
do you ensure that these factors
remain consistent throughout the
chain?
Huey Magoo’s differentiates from
competitors by serving 100% fresh,
steroid/hormone/antibiotic free chicken
and marinated 24 hours in Huey
Magoo’s own recipe.
Each tasty tender is
served either hand-
breaded, or, another key
point of difference, Huey
Magoo’s healthy,
delicious and simply
unmatchable grilled
tender option. Huey
Magoo’s highly seasoned
corporate training, both at
our corporate training
store and on-site at each franchise
location, ensure consistency in our
high-quality product and exceptional
service across the brand, which Huey
Magoo’s prides itself in.
Brief us about the future
perspectives.
Huey Magoo’s is rapidly expanding
throughout the Southeast with thirteen
restaurants currently across Central
Florida, in South Florida and Greater
Atlanta and 100 more franchisees sold,
bringing many more Huey Magoo’s
restaurants to the entire state of
Florida, Georgia, Mississippi,
Tennessee, South Carolina and more.
For franchising inquiries, contact Andy
Howard at andy@hueymagoos.com.
For more information on Huey
Magoo’s, visit www.hueymagoos.com.
All our tenders are
handcrafted with a
mission to serve you
and your family great
tasting chicken
tenders while
spreading happiness.
‘
‘
‘
‘
Andy Howard
President & CEO
April 2022 | 35 | insightssuccess.com

38. Gina Rivera
Founder
Phenix Salon Suites

39. Providing an opportunity for sole proprietors in the
beauty and wellness industry to own and operate
their business in a suite at a fraction of the cost of
owning a multi-chair salon, Phenix Salon Suites is
expanding its brick-and-mortar becoming a prominent name
in the lifestyle industry.
Phenix is an industry leader and provides an upscale suite
solution for beauty and wellness professionals who desire to
become entrepreneurs and open their businesses, providing
significant support, experiences, and opportunities.
The corporate culture and the key to Phenix Salon Suites'
professional identity as a company is the long heritage in
the beauty industry of Founder Gina Rivera's family
dating back to 1929. As a stylist herself, Gina has an in-
depth understanding of what a Salon Professional requires
to become a successful business owner. She has applied
these methodologies to her business model daily. Her vision
includes exceeding the Salon Professionals' expectations on
a more significant margin. She is in a unique position to
anticipate their needs, which sets her above others in this
space and has led to the immense success of lifestyle
professionals.
Supporting and Educating Franchisees
Phenix Salon Suites is recognized for providing generous
support to all entrepreneurs involved in their concept. The
Lifestyle Professionals are composed of hairstylists,
barbers, aestheticians, manicurists, massage therapists,
professional make-up artists, tattoo artists, brow and lash
artists, and more.
Providing New Experiences and
Opportunities to Lifestyle Professionals
The 10 Most Profitable Franchises to Own, 2022
April 2022 | 37 | insightssuccess.com

40. These professionals have the opportunity to operate
independently, and they can set their business hours,
select their products to sell and use, and decorate the
private suite they occupy to their liking. In addition,
Phenix offers an abundance of educational
opportunities free of charge or at a minimal amount
to the Lifestyle Professionals.
Alongside this, franchisees also receive:
• Access to Financing
• Expert assistance with site selection
• Hands-on support with construction and site
development
• Market analysis designed to assist with setting
suite rates
Furthermore, the expansive services also comprise
marketing support on the social media front, a
template website to accommodate internet presence,
and a library of collateral marketing materials that
may be utilized for promotional campaigns. Further,
each franchise owner is offered a 43-point marketing
plan that continuously engages and attracts Lifestyle
Professionals, which contributes to long-term
success.
Keeping Professionals at Center of Decision-
making
Gina's vision includes keeping Salon Professionals at
the center of her decision-making process because
she realizes that no one is successful in her company
without their success. Along with these ideals that
the company is committed to, she knows that
teamwork is very important to everything the
company does and that the corporate vision must
align. Her Executive team members and staff consist
of experts who understand and support the vision and
drive the mission.
Helping Franchisees in Managing Business Using
App
One of the most important ways that Phenix Salon
Suites has leveraged technology is through the
designed and created app, Gina's Platform. This is a
state-of-the-art business app where Salon
Professionals can manage their business from the
ease of their phone. It's extremely comprehensive
and includes touchless payment processing, easy
April 2022 | 38 | insightssuccess.com

41. client notifications, product and
revenue tracking, advanced
booking options, and trending
beauty news and education.
Franchisees can communicate
and manage their stores much
easier through the app on the
franchise side.
The app is equipped to accept
rent payments, track occupancy
at locations, push out seamless
communication, and much
more. Gina's Platform makes
the daily workload easier
during an already challenging
time and increases Phenix
Salon Suites' ability to provide
a safe environment for
businesses to operate in.
Providing Multi-day Training to New Franchisees
On the Lifestyle Professional side, Phenix Salon Suites
offers complimentary online classes provided by the Gina
Artistic Team, which comprises 35 industry-leading artists.
Classes may also be booked live on-site at locations.
Each year Gina's Education Experience national convention
is hosted in Las Vegas, which includes three comprehensive
days of education in all areas of the beauty industry.
Simultaneously, the franchise owners are also attending
meetings at the events, which lend to keeping its locations
cutting edge.
In addition, Phenix Salon Suites provides a comprehensive
multi-day training event for new franchises. It has
established many partnerships with various beauty
companies and industry specialists that also offer training
sessions throughout the year to its Lifestyle Professionals.
Supporting Charitable Causes
The Gina Cares Foundation was established in honor of
Gina Rivera's late mother, Janice Peneschi, who lost her
battle with cancer. A portion of sales from the Gina beauty
product and tool line support the foundation dedicated to
supporting cancer research. Grants are also available for
professionals working in the beauty industry who suffer
from cancer and tragic illnesses.
Continuing to Provide High-quality Services
Phenix Salon Suites' goal is to continue to expand the
company internationally while providing top-of-the-line
high-quality services. It recently opened its first store in
Manchester, England, and will be opening several others
across the U.K. In addition, it has just announced its
expansion to Sweden. Phenix Salon Suites anticipates
continued expansion as awareness of the brand and concept
grow across Europe.
Addressing Needs of Stylists Positively
"Phenix Salon Suites listens to the stylist's needs and
positively addresses them. They have redefined the options
for professionals working in the industry." — John
Aultman, Phenix Salon Suites Lifestyle Professional, 20-
year Hairstylist
"Phenix Salon Suites is more than just a franchise. It's a
family-run business from the top down. The Salon
Professional becomes part of this family as they open their
business within our locations; the culture and support are
key to our success! You are in business for yourself but not
by yourself!" — Dalene Kersey, Phenix Salon Suites
Franchisee
April 2022 | 39 | insightssuccess.com