The 10 start ups with innovative solutions in 2018

Chalk Talk
Yes, Internet of Things is
Reshaping the World
Industry Pointers
Critical Importance of
Digital Marketing in
the growth of Start-ups
November 2018
www.insightssuccess.com
ST1 with Innovative Solutions 2018
The
A
Dr. Lance Zhou
Karma Automotive
CEO
Company of
the Month

Start-ups: Fuelling
the Wildres
of Innovation
tarting a business is not everyone's cup of tea. Running a Start-up is not all sunshine and rainbows. It
Shas its own ups and downs but the journey in the end can be glorious to some people who possess
the necessary skillsets and entrepreneurial templates to thrive even in the toughest challenges. To
run a successful start-up requires one to have essential traits, appropriate temperament, and resources.
Running a successful start-up is more like a mental and psychological game than a physical one.
Start-ups have the potential to come up with innovative ideas to solve the unsolvable or existing problems
in the world. Wherever there is a problem there is an opportunity for businesses. True entrepreneurs see
the problem and they try to come up with ideas to deliver solutions to the problems in the world. This is
where essentially we can say that start-ups have the kind of potential to make the world a better place by
implementing their creative and innovative ideas.
Running the start-up all starts with an innovative idea which has the potential to make a diﬀerence in the
world. But an idea isn't worth anything until it is put into action. Talk is cheap. Nobody cares about what
one plans to do, until he or she does it. One should be more interested in letting their actions speak more
than their words. One needs to have a ﬁrm belief in the potential of one's idea and should be ready to put
in whatever it takes to implement the idea. A Start-up with an innovative idea and its proper execution can
create a massive impact in the business world.
Aspiring entrepreneurs should always keep in mind the relevant quote “Seduction of safety is much more
dangerous than the perception of the risk.” According to this quote taking risks is more helpful than being
in the comfort zone. One should internalize that comfort of safety is dangerous in comparison to
perception of risks in starting the start-up. One has to take calculated risks and grab the opportunities in a
business world to run a successful start-up. Evolving technology has potential play a great role in
successful running of the start-ups. Entrepreneurs or start-up owners should be able to tap the potential of

a creative idea, the evolving technology and all the available resources to add value to the world.
Disruptive ideas, the capabilities of technology, and essential resources, have the potential to make
start-ups the part of the solutions to the problems in the world. One needs to have passion to
materialize something one truly believes in. Having right people on the board also makes a great
difference.
Considering all these traits, Insights Success has shortlisted “The 10 Start-Ups with Innovative
Solutions in 2018.” We have projected a few businesses which have strengthened their foothold in
several industries, and are helping people with their unique solutions.
The Company of the Month of this issue features an interview with Karma Automotive, which
serves globally with its exquisite design, engineering, assembling, and marketing solutions of luxury
electric vehicles. It is equipped with a team of experts and researchers who maintain the
organization's leading position along with its quality and standards with their skills and wider
knowledge of their job. The company is committed to elevating and growing the luxury mobility
experience for its customers. Its professionals believe that the important element of Karma is their
personalized customization.
We've distinguished various other organizations which facilitate the world with their unique
solutions. This list includes Audioburst, which offers a platform that connects listeners to audio
content; eightfold, which aims to transform the hiring and talent management work for the benefit of
companies and job seekers; Luna Lights, which has developed an automated lighting system that
uses behavioral analysis to help older adults stay safer at night; MindBridge Ai, which is an AI
Auditor platform that detects anomalous patterns of activities, unintentional errors, and intentional
misstatements; Play2Speak, which is a Spanish EdTech which envisions to bring immersive learning
experiences to students; Restb.Ai, which is a company that leverages Computer Vision and Artificial
Intelligence (A.I.) in order to create a precise, intelligent product that learns to recognize real estate
specific features and insights from real estate images; Flipt, which is an AI technology company that
connects real estate agents and brokers with likely home sellers first, before they visit the portals and
receive postcards, giving brokers and agents long term competitive advantage.
Additionally, this magazine features articles by our in-house editorial team and industry pioneers
which incorporate the importance and future possibilities of and for start-ups.
Let the pages turn!
Sharad Chitalkar

Karma
Automotive
Reforming the World of Luxury
Automotive Space
Industry Pointers
Critical Importance of Digital
Marketing in the growth of Start-ups
30
18 36 46
Company of the Month
Articles
10
Finance 'n' Tech
How Is Technology Going To
Transform The Financial Sector
Leadership Viewpoint
Blockchain: the next opportunity
for better, safer, smarter Cities
Maestro's Perspective
Choosing the Right
Translator for
Internationalization
Chalk Talk
Yes, Internet of Things is
Reshaping the World
42

Audioburst:
Library that Stores Voice
16
Flipt:
Revolutionizing the Real
Estate Industry using AI
26
MindBridge Ai:
An AI Powered Auditing
Solution Provider
34
Rest.ai:
Reforming the Real
Estate Business
44
Eightfold.ai:
A Holistic Approach towards Talent
Acquisition and Management
22
Luna Lights:
Reforming the
Healthcare Industry
28
Play2Speak:
Helping to Reach Language
Fluency Goals Faster
40

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Management BriefCompany Name
Audioburst
audioburst.com
Amir Hirsh
Co-founder & CEO
Audioburst is an AI-based Voice Search platform that connects
audio content and users.
Data Nerds
datanerds.com
Joshua Fraser
CEO
Data Nerds aims to make real estate simple by offering a suite of
products for both consumers and businesses – powered by one of
the largest property databases online.
eightfold
eightfold.ai
Ashutosh Garg
Founder & CEO
Eightfold is the first Talent Intelligence Platform, built for
enterprises, to address Talent Acquisition and Management in a
holistic fashion.
Flipt
joinflipt.com
Flipt is an AI technology company that connects real estate
agents and brokers with likely home sellers first, before they
visit the portals and receive postcards, giving brokers and
agents long term competitive advantage.
Karma Automotive is a new brand in the ultra-luxury
automotive space; a space where there hasn’t been a new brand
in nearly a hundred years.
Luna Lights is an automated lighting system that utilizes cloud-
based data analytics to prevent and detect falls in the older
adult population.
MindBridge Ai is an auditing solution that leverages advanced
machine learning and AI techniques to augment human capacity
and cope with the enormous amounts of financial data that exist
within organizations.
Play2Speak is a Spanish EdTech with a vision to bring
immersive learning experiences to students.
Restb.ai leverages Computer Vision and Artificial Intelligence
(A.I.) to create a precise, intelligent product that learns to
recognize real estate specific features and insights from your
real estate images.
ioLight Ltd
iolight.co.uk
Andrew Monk
Founder
ioLight has invented a portable microscope, with a resolution of
better than 1μm, which produces beautiful pictures of animal
and plant cells and displays them directly onto your tablet or
mobile phone.
Karma Automotive
karmaautomotive.com
Dr. Lance (Liang) Zhou
CEO
Luna Lights
lunalights.org
Donovan Morrison
Co-founder & CEO
Matt Wilcox
Co-founder & CTO
MindBridge Ai
mindbridge.ai
John Colthart
General Manager
Play2Speak
play2speak.com
Giuseppe Fantigrossi
CEO
Restb.ai
restb.ai
Angel Esteban Soto
Co-founder & CEO
Andrey Nokhrin
CEO
The

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November, 2018
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Executive Editor Kaustav Roy
Contributing Editors
Kedar Kulkarni
Ishan Mittal
Editor-in-Chief Pooja M. Bansal

Automotive: Reforming the World of
of Luxury Automotive Space
with unrivaled treatment, and
customization that allows every Karma
vehicle to be unique.
Our future is strong and well-funded.
We have the right people in place to
achieve our goals, a solid product plan
that spans the next decade, a state-of-
the-art customization and innovation
center where our vehicles come to life
in Southern California, and
relationships with the right partners
who can help us accelerate technology
and product development.
What are the cutting-edge
products/solutions offered by Karma
Automotive?
Karma Automotive champions bold
design and delivers electric vehicles
that are both voluptuous and sensual;
products that elicit a visceral and
emotional response for our owners.
Few cars in the world can match the
performance, luxury and efficiency of
the Karma Revero. Named Green Car
Journal’s 2018 Luxury Green Car of
the Year, Karma Revero is a luxury
electric vehicle powered by dual
electric motors that embodies the
company’s goals of offering leading
automotive design, technology,
customization, and an outstanding
customer experience. Revero is high-
tech, rolling art that delivers
n an interview with Insights
ISuccess, Dr. Liang Zhou, CEO of
Karma Automotive, shares
insights on Luxury automotive space.
Also, he broadly discusses the
company’s contribution towards the
industry its establishment in the
market.
Below are the highlights of the
interview conducted between Dr.
Lance and Insights Success:
Give a brief overview of the
company, its uniqueness and its
vision.
Karma Automotive designs, engineers,
assemble, and markets luxury electric
vehicles, all from its Southern
California base of operations. Founded
in 2014 and employing nearly 1,000
people worldwide, Karma is
committed to elevating and growing
the luxury mobility experience for its
customers, drawing on global
relationships and technology partners
to achieve this.
Karma will continue to deliver distinct
luxury electric vehicle experiences
through innovative design, technology
and personalization. We will remain
true to our unique luxury segment
defined by exclusive design and
craftsmanship, intuitive and integrated
high technology, an owner experience
| November 201810

unmatched luxury and technology to owners who
appreciate the journey as much as the destination.
Personalized customization is among the important
elements of our Karma brand, and along with luxury,
technology, specialized customer treatment, we are laser-
focused on elevating it to an art form inspired by California.
Karma’s customization strategy is comprised of various
levels of individuality, like our recently announced low
volume Aliso Edition. Aliso embodies Karma’s dedication
to oﬀering luxury enthusiasts an opportunity to own a
customized, collector vehicle. It’s a specially-crafted luxury
electric vehicle for a very select few who seek a truly
unique product, and something we believe can be a model
for how Karma approaches other unique custom editions
and contribute to the sales growth of the company.
Only 15 Aliso Editions will be produced, all individually
numbered with unique interior and exterior badging, special
exterior paint, interior leather-trim colors, and custom
carbon ﬁber wheels. Starting today, Aliso Editions will be
available for sale from select Karma Automotive’s dealers
located across the United States and Canada.
Describe the experiences, achievements or lessons learnt
that have shaped the journey of the company.
Karma has created a sustainable business with a
comprehensive organization including in-house
development and design, complete in-market assembly
operations, technology partners, marketing organization and
a dealer distribution network. Our immediate goal is to
enhance and grow Karma’s brand value and develop
partnerships with those who can use our low volume
platform as a test bed to help commercialize emerging
technologies.
We plan to grow our U.S. sales and build a solid foundation
of success in North America before launching into other
global luxury automotive markets. We will continue to add
employees, recruit the best luxury brand dealers, and utilize
our customization and innovation center to assemble our
vehicles in Moreno Valley, Calif., to support our growth
plans.
What are the challenges faced while providing
innovative solutions and how is Karma Automotive
serving to tackle them?
|November 2018| 11
Company Of The Month

The luxury electric vehicle market is
becoming highly competitive, and demands
constant innovation, particularly in the area
of high technology. It also demands
dedication to building the long-term value
of our brand versus chasing monthly sales
targets. We will remain true to our unique
luxury segment defined by exclusive design
and craftsmanship, intuitive and integrated
high technology, an owner experience with
unrivaled treatment, and customization that
allows every Karma vehicle to be unique.
What according to you could be the
potential future of your relative industry
and how does Karma Automotive
envision sustaining its competency?
Karma is different from “automotive start-
ups” we are often compared because we
have a fully operational enterprise. We
have a full value chain from suppliers to
dealers to customers, which gives us the
opportunity to look at the industry and
adjust our strategy to meet market demands.
Our future is strong and well-funded. We
have the right people in place to achieve our
goals, a solid product plan that spans the
next decade, a state-of-the-art assembly
plant in Southern California, and
relationships with the right partners who
can help us accelerate technology and
product development.
Give us a few testimonials of your clients
that accurately highlight Karma
Automotive’s position in the market.
“Really the epitome of my collection I think
is the new Karma Revero. I love art and the
Revero is art and it’s a piece of art that I
can drive.” - LARRY TRAMMELL,
Customer
“It’s a work of art to see a beautiful car, and
then to be able to drive it. It’s a work of art
that has a practical application.”-
PATRICIA LAUCELLA, Customer
About the Leader
Dr. Lance (Liang) Zhou was named
Karma Automotive’s Chief Executive
Officer in December 2017 after serving
more than 25 years in the automotive
industry, most recently as CEO and
President of Beijing Foton-Daimler
Automotive, in addition to Daimler
Global VP (Level I of Daimler AG). Zhou
began his career as an engineer,
progressed into sales and marketing,
and then into general management,
where he held a variety of progressively
responsible executive positions.
Prior to joining Daimler, Dr. Zhou was
with Naveco, a joint venture of Iveco of
Fiat and Nanjing Auto, where he was
Chief Executive Officer and served on
the venture’s board of directors. Dr.
Zhou earned Bachelor’s and Master’s
degrees in Engineering from
Northwestern Polytechnical University
and a PhD from Nanjing University of
Science and Technology. Zhou has an
outstanding record of success in
creating new business, driving growth,
and over-delivering results and is
recognized by the auto industry as a
strong business leader who is results-
focused, determined, systematic and
pragmatic.
| November 201812

“As a steward
of high-tech rolling art,
Karma Automotive champions
bold design and personalized
customization to deliver luxury
electric vehicles that are both
voluptuous and sensual; products
that elicit a visceral and
emotional response for
our owners.”
Dr. Lance (Liang) Zhou
CEO
|November 2018| 13

Library that Stores Voice
In an interview between Insights
Success and Amir Hirsh, the Co-
founder and CEO of
Audioburst, shares resourceful
insights about Audioburst’s journey, its
products, and the motive of the
organization to revolutionize and
organize the world’s audio content.
Highlights of the interview, between
Amir and Insights Success, are
elaborated as follows:
vision.
Audioburst is a revolutionary AI-
powered voice search platform that
connects listeners to audio content.
Audioburst is introducing an entirely
new way for consumers and businesses
to interact with live or recorded audio
content across platforms and devices in
real-time and in its original voice
format. With the mission of organizing
the world’s audio content, every day,
the Audioburst AI platform listens to,
understands, segments and indexes
millions of minutes of audio content
from top radio stations, TV and
podcasts. Audioburst is powered by
advanced NLP and NLU technology,
and a proprietary AI platform that
indexes audio segments into searchable
“bursts” in real-time.
We envision a world where voice and
talk content is seamless and moves
with you from room to room and
location to location, where we enable
real conversations and answers across
all devices in your life through our
advanced technology and powerful
partnerships.
We incorporated our one-of-a-kind AI-
based listening and indexing
technology into the Radioline app
experience, which currently boasts
more than 70,000 of the top free news,
sports, talk, and music radio stations
and podcasts from around the world.
The new in-app experience includes
new types of audio content, topical and
personalized playlists that learn your
interests over time and an on-demand
listening experience based on
Audioburst’s famous original voice
“bursts.” We're also working with Bose
on a wearable and Harman in the auto
space and are excited to talk more
about these soon. These are just a few
of our partnerships.
products/solutions oﬀered by
Audioburst?
Our product is incorporated into
dynamic and personalized listening
experiences for users across in-car
infotainment systems, voice assistants,
mobile apps, IoT gadgets, and
smartphones, from brands including
Samsung, ByteDance, Nippon
Broadcasting, Radioline, Bose and
Harman.
Our technology automatically indexes
and segments your shows to create
snippets, or what we call, “bursts.” We
then surface the best moments from
your shows to new audiences on
mobile apps, smart home devices, and
in-car entertainment systems. And with
Audioburst Analytics you can track
user engagement and the distribution
of your content.
Audioburst’s extensive library of short-
form audio clips is centered on
metadata tagging, making your content
searchable by keyword. Bursts always
link back to the source, making sure
new listeners know where to ﬁnd you.
Content creators also get access to our
| November 201816

Audioburst is passionate
about connecting
listeners to content
that inspires and
excites them.
Creators portal, a powerful product
where you can edit your content and
promote your brand on social media
channels.
Give a detailed description of the
featured personnel’s influence over
the company and the industry.
Amir Hirsh is a serial entrepreneur
who has founded and spearheaded
several successful startup exits. Prior to
founding Audioburst, Amir founded
Sendoo, an innovative messaging
mobile service; Collective, the first
Social Media Marketing Platform
(Acquired by IAI); Blue Security, the
only anti-spam deterring service
(backed by Benchmark Capital) and
Riptech, the first commercial MSSP
(Acquired by SYMC for $145M).
Describe the experiences,
achievements or lessons learnt that
have shaped the journey of the
company.
When Audioburst was first founded,
voice search was still a relatively new
industry. As we’ve developed over the
years, we’ve refined our technology to
make voice search a more seamless
and integrated experience across
devices and partners, and grown our
database of voice sources. The industry
and adoption continues to grow at a
rapid pace and with that, so will our
product features and advancements.
What are the challenges faced while
providing innovative solutions and
how is Audioburst serving to tackle
them?
Market education continues to be a key
challenge imply put: people aren't used
to speaking to devices yet, as it doesn't
feel natural or even helpful at times.
We're working hard alongside our
partners to increase familiarity and
exposure and in turn, growth.
Consumers want technology that helps
them, and we’re excited to share that
Audioburst enables true interaction and
the ability for users to ask real
questions and get real answers.
potential future of your relative
industry and how does Audioburst
I think we’ll see a move towards
screen independence in the audio and
voice search space. Screens will
always exist-in-car, on TV, etc., but in
the future, they won't be a requirement
in order to engage with the technology
and search functionality. Our
technology is built on this premise and
we’re excited to see how consumers
interact with devices in the future.
—Amir Hirsh
Co-founder & CEO
The
17| November 2018

Koichiro Yoshida is the
President and CEO of
CrowdWorks. He founded
CrowdWorks Inc, in 2011
which provides the Japan’s
largest crowd sourcing service
and has taken lead in offering.
The company was listed on
TSE Mothers in 2014 and
provides services to over 1.87
million crowd-workers which
includes, 12 government
institutions and 240,000
companies as of June,2018. In
2015,he was awarded to
Workstyle Innovative Award in
Japan’s Venture Company
Award of Ministry of Economy,
Trade and Industry proposed
by Shinzo-Abe Prime Minister.
About the Author
| November 201818

Fintech (Finance + Technology) is one of most
significant trends in the world. Transformational
technologies, such as smartphones, smartwatches,
blockchain, P2P network, cryptography, machine learning
and optimization algorithms will rapidly and drastically
convert the current financial world. In my opinion, there are
four mega-trends in this area: 1) Cashless Society, 2) Rise of
the Consumer Credit Economy, 3) Cryptocurrency and
Financial System Reform via Blockchain Technology, and 4)
Trade Automation using Machine Learning.
Cashless Society
Firstly, digital payments using smartphones and
smartwatches are expected to further accelerate. In Japan,
contactless payment systems such as SUICA and PASMO are
widespread, but using smartphones for payment will become
the norm. I am convinced that in the near future, you won’t
need to use a real credit card, but you can pay for your dinner
by simply using a smartphone at the restaurant, and you can
transfer money to your friend using your smartphone. Alipay
and WeChat Pay have already started to reform the way
money is used, and China is now shifting to a Cashless
Society. In the U.S., Venmo and CASH App are used for
transferring money to each other, making cash unnecessary.
Japan will also adapt to such, where there will be an
enormous opportunity for business. In the next few years,
many startups will produce products that will lead to a
cashless society.
The Rise of the Consumer Credit Economy
Second is the “Consumer Credit Economy”. With the spread
of the Internet and SNS, there is a significant change in how
individuals work, and how one obtains credit. In the last
century, corporations had considerable authority, and
personal trust depended on the type and size of the
companies they engaged with. But now, data of an
individual’s skills, expertise and career are stored on the
Internet and SNS, and in some cases, the number of
followers on Twitter / Instagram and friends on Facebook
may be more important than what kind of company you work
for (there are people who have many followers called
“Influencers”). In addition to this trend, individual workers
How Is
Technology
Going To
Transform
The
Financial
Sector
19| November 2018
Finance ‘n’ Tech

such as users of Crowdsourcing platforms (e.g.,
CrowdWorks), can earn more than those who work for a
company. In the U.S.,“Freelancing in America 2017”, the
survey conducted by independent research firm Edelman
Intelligence and commissioned in partnership by Upwork
and Freelancers Union showed that the number of freelance
workers is 57.3 million last year, an increase of over 4
million since 2014. In addition, based on the survey, it is
predicted that the majority of the U.S. workforce will be
freelancers within a decade (by 2027). With acceleration in
such direction, the way of personal credit will change. In
the last century, individual workers, freelancers, and small
business owners had difficulty to get credit and loans from
financial institutions. However now, on Kabbage.com,
small business owners can get quick access to working
capital by SNS information. In China, Sesame Credit, a
subsidiary of the e-commerce giant Alibaba, uses data to
create a score for each person based on how trustworthy
they are, and high-scored users can gain various benefits
such as social security and welfare, the right to be admitted
to expensive private schools, and smooth clearance of
Chinese customs. As these examples show, a flexible social
system optimized for each individual starts to emerge. Of
course, countless companies will invent some revolutionary
financial product such as insurance and lending services for
individual workers in the next few years, and many Fintech
startups will intensely endeavor to produce such products.
Cryptocurrency and Financial System Reform via
Blockchain Technology
The third is blockchain and cryptography technology. As
you know, blockchain is a necessary technology, the core of
which is an “open and distributed ledger” and
cryptocurrency is one of the hottest applications of
blockchain. Cryptocurrency, represented by Bitcoin, has a
tremendous impact on the economy, and is creating a new
ecosystem. The combination of cryptography, P2P network
and blockchain is very compelling, and it may eliminate the
existing model of currency and the way money is
transferred. The market value of Bitcoin is now over 10
billion US dollars.
But blockchain technology represented by Ethereum is not
limited to cryptocurrency, but to various fields such as
audit, credit investigation, and transaction management.
With blockchain, the system records all data in a block, and
the applicants of the network monitor each other’s data
correctness, making blockchain secure by design and
exemplifies a distributed computing system. With this kind
of distributed system, the overhead fees currently charged
will be close to zero. There are many possibilities, such as
most business processes of the traditional financial
institutions would be automated and decentralized by
blockchain, and some blockchain companies like Bitfury
and bitFlyer would begin to provide blockchain technology
to existing banks and financial institutions. In addition, I am
convinced that a future would come where venture
companies and startups will invent new insurance products
(such as automated credit surveys), and unique real estate
transaction structures using blockchain.
Trade Automation using Artificial Intelligence
The last is the rise of Artificial Intelligence, represented by
Machine Learning / Deep Learning. “AI” has started to
change the structure of the financial industry. For example,
Goldman Sachs, one of the world’s largest financial
institutions, has reported that they have automated trading
by Machine Learning and drastically reduced the number of
traders in the company, and now there are only two persons
who work as traders. In Silicon Valley, some “AI hedge
funds” have begun to appear recently, where AI completely
judges an investment without human intervention. As these
examples show, AI can drastically improve productivity of
trading businesses that are based on algorithms, eliminating
need for human intervention to a bare minimum.
High-speed trading (HFT) has become a popular topic of
conversation, made possible with increased computer
performance and algorithm evolution, is exceeding speeds
beyond human ability. Machine learning has enormous
potential to transform the financial business structure.
As I described above, there are many possibilities where
transformational technologies are revolutionizing the
financial industry, and I’m extremely optimistic about the
future. I look forward to a great future, and our lives will
evolve for the better.
| November 201820

A Holistic Approach towards Talent Acquisition and Management
Ateam of dedicated
professionals who can convert
the vision of the organization
into reality is what every company
seeks for. However, establishing and
managing a team of such talented
employees is not a walk in the park. It
requires a holistic strategic approach
towards talent acquisition and
management fueled with the
comprehensive knowledge of the
industry. Founded in 2016 and
headquartered in Mountain View, CA
is Eightfold.ai transforming how
hiring and talent management work,
for the benefit of companies and job
seekers. Its Talent Acquisition solution
instantly finds and ranks qualified
talent for any job, which is much faster
and more accurate than legacy
sourcing and screening methods.
In an interview with Insights Success
Eightfold’s Founder and CEO,
Ashutosh Garg shed a light on the
remarkable benefits of the unique
platform and also recalled the
interesting story behind the inception
of the organization.
interview between Ashutosh and
Insights Success
vision.
Eightfold’s mission is to transform
how hiring and talent management
work, for the benefit of companies and
job seekers. We see a lot of issues
today. Job seekers have a very hard
time highlighting their skills, and
recruiters get too many resumes to
consider them all. Resumes and job
descriptions in general are too hard to
use. Current employees can’t easily
find out what’s next in their career at
their company, so they leave. And there
is still a lot of unconscious bias in
hiring, which is one reason that
diversity isn’t increasing as fast as
anyone would like.
When we saw all of these issues, we
realized that artificial intelligence
could provide a solution. So we
invented technology that we call the
Talent Intelligence Platform to put an
AI engine into each company’s hiring
process.
Eightfold?
We offer several AI-powered solutions.
Our Talent Acquisition solution
instantly find and ranks qualified talent
for any job, which is much faster and
more accurate than legacy sourcing
and screening methods. Eightfold’s
Personalized Career Site lets
candidates visiting a company’s job
site discover which jobs they are a
strong fit for, so they don’t have to
search and scroll through long lists of
jobs.
We have a Talent Diversity solution
that masks personal characteristics of
candidates, which stops unconscious
bias and leads to more hiring of
underrepresented groups. And our
Talent Management solution supports
internal mobility by showing a
company’s employees what new roles
they should consider next.
company.
One thing we’ve learned is how
universal these challenges are.
Companies and candidates are ready to
consider new ways of doing things,
and when they see what AI can do for
them they get very excited about the
possibilities. This has let us know that
we’re on the right track.
| November 201822

Our platform provides
visibility into each of the
recommendations,so both
the candidate and the
employer understand why
they are a good fit for
a specific role
how is Eightfold serving to tackle
them?
One challenge we see is that many
people don’t understand what AI is,
how it works, and what it can and can’t
do. So we try to educate our customers
and the wider community about these
topics. We want everyone to
understand that modern AI is a data
analysis technique that helps humans
with decision making. It doesn’t work
without people, and doesn’t replace
people—AI is just a very powerful way
of crunching numbers.
industry and how does Eightfold
AI is a big part of the future of talent
management and hiring, and we are
proud that we can be at the forefront of
this change. There is simply too much
potential for this future not to occur.
We will continue to be leaders in the
technology so that we are always
providing the most valuable AI
solutions for talent, and we always
listen to what our customers tell us so
that our solutions meet their needs.
Admirations by Clients
“As the whole market changes, what
we need from our employees and what
they want from their jobs has changed.
So it’s really important that we have
the tools internally to empower them to
help them find their path.” – Meg
Blight, VP of Innovation at BT
“For me not everyone is called to be a
caregiver. So if Eightfold can help us
provide those caregivers who might be
able to provide the right support for
our clients we’re all for that.” –
Vanessa co-founder, Vice President and
Chief Operating Officer of Care Indeed
Leadership Insight
Ashutosh sets a tone for Eightfold that
reflects the company’s mission. We
want to make hiring better so every
person can pursue their most fulfilling
career path. Internally, Ashutosh has
created a culture that celebrates
success in pursuit of each person’s
interests. He has a mentorship program
called Cultivate in which he
encourages every employee to share
career advice.
Within Silicon Valley—and
beyond—Ashutosh is recognized as an
influential figure in the application of
AI. He has thousands of citations for
his PhD research, and his success
building AI technologies at IBM,
Google, and BloomReach is well-
known. So his approach to
transforming talent management has
received a lot of attention, and his
history of success gives him credibility.
—Ashutosh Garg
Founder & CEO
23| November 2018
The

Revolutionizing the Real Estate Industry using AI
In an interview with Insights
Success, Flipt’s CEO, Andrey
Nokhrin highlights the
remarkable benefits of the unique
platform that Flipt has created and how
it helps to grow the real estate
businesses using A technology byI
connecting them to the potential sellers
and also recalls the interesting story
behind the inception of the
organization.
interview between Andrey and Insights
Success:
vision.
There are over 5 million home sellers
in the US and Canada, and 2 Million
listing agents that can’t efficiently find
each other online. Flipt is on a mission
to use housing and social data to make
real estate home selling more
transparent, faster, and efficient.
Residential home selling is a daunting
process! It’s slow, inefficient and time
consuming, and very expensive. An
avg. Realtor closes only 3 transactions
per year according to the National
Association of Realtors. The main
reason why real estate agents do so few
transactions and have to charge so
much is because real estate home
advertising to prospective sellers is
wasteful, expensive, and doesn’t bring
a lot of business. Advertising to real
estate home sellers hasn’t changed
significantly in nearly 100 years.
Flipt aims to create the best online
experience for home sellers. To
achieve this, Flipt has created an
artificial intelligence technology to
better connect top real estate
professionals with homeowners who
are likely to sell. Since 2015, Flipt has
connected over 230,000 motivated
sellers with 2000 agents in 44 states
and Canada.
At Flipt, we’ve gathered a world-class
team passionate about real estate,
technology, and marketing to transform
the real estate industry. We provide
easy to use and effective solution to
connect home sellers and top local real
estate professionals on the web and
mobile.
products/solutions offered by Flipt?
Flipt uses AI to enable real estate
agents to connect with home sellers
before they visit a real estate portal or
receive a postcard. It allows great
listing agents to get a competitive edge
to reduce the waste with postcard
marketing. Instead of blanketing whole
neighborhoods with the same postcard,
not knowing whether someone looked
at it and understanding ROI results
from the campaign. Flipt targets only
likely home sellers going through life
changing events in the desired
neighborhood, and provides a report on
how many people saw, clicked and
requested info from the ad. Think of it
as a smart digital postcard.
company.
We have pivoted the company a couple
times to find the right product market
fit, initially starting with a commercial
product, then an investor product, a
self-sign up model for agents. And
finally we have come to a conclusion
that our product works best and is
really tailored for the top 20% agents
but require more account management
and optimization to get the most value
out of Flipt.
industry and how does Flipt envision
sustaining its competency?
Flipt focuses on creating the best
experience for home sellers specifically
(not buyers). In the near future a
positive effect on early investments in
AI, data, and technology can be seen.
Flipt’s existing client base +
partnership/traction and over 230 five-
star reviews, shows that it would
sustain its competency in the future.
Give us a few testimonials of your
clients that accurately highlight
Flipt’s position in the market.
Flipt
| November 201826

A smart digital postcard
powered by AI technology
and social data,which
allows agents to connect
with home sellers at an
early stage of the process.
“I truly love the product for building
my pipeline, it’s a game changer for
me. What really sets them apart is their
customer service reps. I’ve had the
pleasure of dealing with Gabrielle and
she has been more than supportive in
getting my lead follow-up in place.” –
Dominic Pietrangelo, Keller Williams,
Los Angeles and West Hollywood,
California
“I have been with Flipt for about 6
months and have had one listing and
one purchaser close so far. I’ve
received an ROI of over 400% and
have valuable information to hopefully
get more listings in the next 6 months. I
would recommend giving Flipt a try.”
– Michael Freeman, RE/MAX,
Williamsburg, VA
“Great Customer Service, Good leads.
Not all the prospect leads are good but
a few will be converted into listings.
Also, Helen and Gabby have been
great. I decided to purchase more spots
to diversify my limited zip code. Very
grateful that they are looking out for
me.” – Grace Thomas, Keyes, Fort
Lauderdale, Florida
About the Leader
Andrey is a former real estate broker
with a technology background. He sold
his full service brokerage in 2012, to
pursue an opportunity to innovate the
way home sellers connect with listing
agents and launched Flipt in 2014.
Flipt was recognized by the National
Association of Realtors as a top
technology in real estate.
Andrey completed his BA in Applied
Math and Business. He is a technology
entrepreneur who has interest in real
estate and achieved various honors.
The list of his accolades includes
Microsoft Techstars 2013 grad, Young
Entrepreneur of the Year Nominee by
Geekwire 2014, Realogy FWD Finalist
2015. CEO of Flipt, dubbed “Top
Technology in real estate” by National
Association of Realtors in 2016.
He has expertise in several areas
including AI & data to grow real estate
business, Competitive advantage with
home sellers, Generational Shift
Millennial Home Sellers, How sellers’
needs differ by generation, and How to
fix new-agent on-boarding.
Many of Andrey’s articles that were
published are also in the list including
How AI could kill traditional ad
models on 08/10/2018, What we have
learned from #DeleteFacebook on
25/04/2018, How Sellers’Needs Differ
By Generation on 18/08/2017, Real
estate circle prospecting done right on
26/10/2017, How to work with
potential home sellers on 31/07/2017.
Andrey’s recent speaking engagements
consist of AI at ROCK THE MARKET
conference to 2,000 top NAR members
in Miami September, 2018. He gave an
interview before speaking at the
Annual National Association of
Realtors meetings in Chicago “Top
Technologies in Real Estate”. Andrey
wins Geekwire Startup Day Pitch
contest on stage with a panel of 6
top VCs.
—Andrey Nokhrin
CEO
27| November 2018
The

Reforming the Healthcare Industry
In an interview between Insights
Success, Donovan Morrison, Co-
founder and CEO, and Matt
Wilcox, Co-founder and CTO of
Luna Lights, share their resourceful
insights about Luna Lights’s journey,
its products, and the motive of the
organization along with the aim
towards revolutionizing the healthcare
ecosystem.
Donovan, Matt and Insights Success,
are elaborated as follows:
vision.
At Luna Lights, we believe, older
adults can maintain their health and
independence as they age without
needing to make major lifestyle
compromises. To achieve this, we’ve
developed an automated lighting
system that uses behavioral analysis to
help older adults stay safer at night.
We want to establish Luna Lights as a
leader in night-time safety and as a
standard of care in assisted living
communities across the country. We’re
thrilled about creating solutions that
not only benefit the long-term care
space, but that, older adults embrace
and want to use.
products/solutions offered by Luna
Lights, Inc.?
Luna Lights consists of an ultra-thin
pressure sensor that detects when a
user gets out of bed and immediately
turns on small, wireless lights around
the home. When the user returns to his
or her bed, the sensor turns the lights
off automatically. Additionally, a
software component collects data
regarding the frequency and duration
that an adult is out of bed at night. Our
system sends a text notification to a
caregiver if an older adult is out of bed
for an unreasonable amount of time. It
also allows caregivers to identify
trends in nighttime trips and see which
individuals are most at risk for falling.
Give a detailed description of the
featured personnel’s influence over
the company and the industry.
We’ve spent the last few years building
Luna Lights and growing the business
into what it is today. Through
immersing ourselves in the industry
we’ve come to fully understand the
space, the stakeholders, and their pain
points. We designed and developed the
system, raised a round of capital,
navigated a manufacturing run, and
have deployed Luna Lights in senior
living communities across the nation.
company.
We currently have twenty senior living
community partners. Based on early
results we’ve provided for at least a
30% reduction in the nighttime fall rate
for our senior living community
partners with as high as a 90%
reduction. We’ve been able to connect
variations in nightly activity with a
host of underlying health conditions.
We’ve closed a round of funding,
expanded our sales reach nationally,
received issuance of our first patent,
and were recently named Rising Star
Startup of the Year at the Fourth
Revolution Awards.
One lesson we take to heart is that if
you don’t know something, seek
guidance. There are an incredible
number of experienced individuals in
every field and seeking their
perspective can save you from costly
mistakes.
how is Luna Lights, Inc. serving to
tackle them?
Falls are the number one cause of
injury for older adults and over half of
all residents in assisted living
| November 201828

At Luna Lights we believe
safety should be simple,
and we strive to help older
adults age gracefully
and independently.
communities will experience a fall in
the next year. Nighttime falls are of
great concern in these communities
because there is the least staffing and
lowest resident visibility. Many older
adults refuse to use wearable
monitoring solutions at night and
sensor technologies are often
expensive and complex, so there aren’t
any current solutions that effectively
address the issue.
By combining tracking and
illumination, Luna Lights provides a
predictive and preventive experience
that is currently unavailable on the
market. Luna Lights simplifies the data
collected in order to target the elderly
population and uses the data in a very
specific way: to warn family members
and caretakers of potential health
problems or falls.
industry and how does Luna Lights,
Inc. envision sustaining its
competency?
As in other healthcare arenas, reducing
readmissions is a big area of focus for
senior living communities. Keeping the
residents safer and reducing social
isolation are two factors that are
important for senior living
communities that don’t want to lose
hospital and health system referrals.
We help address both of these through
providing greater connectivity between
residents and care staff.
In many cases communities are starting
to move from paper and pencil charting
to incorporating the technology in their
communities, so we’re excited to be at
the forefront of this movement.
Integration will be important as
multiple technologies are displayed
and channeled through one system, and
we’re excited to partner with other
groups looking to provide
comprehensive offerings.
Testimonials over Delivering
Optimum Quality
“Luna Lights is an important part of
our resident safety strategy in New
Friendships memory care unit.
Families are comforted, knowing that
staff is able to respond quickly when
residents are up and moving.” –
Leondra Blaser, RN, Assisted Living
Director at Friendship Manor in Rock
Island, IL
“Luna Lights has helped us reduce
overnight falls in our resident
population and provides another tool
senior living operators can use to
mitigate fall risk and help keep
residents safe and healthy.” – Brian
Geyser, APRN-BC, MSN, VP, Clinical
Innovation & Population Health at
Maplewood Senior Living
—Matt Wilcox
Co-founder & CTO
—Donovan Morrison
Co-founder & CEO
29| November 2018
The

Critical Importance of
Digital Marketing
in the growth of Start-ups
| November 201830

online world makes it
possible to reach out to
the maximum
audience.
Digital marketing is
vital for building brand
image, creating traffic, more
sales and gaining loyal
customers. The sphere of
digital marketing is much
larger than traditional
marketing strategies and most
importantly it is cost-effective.
Digital marketing is a disruptive
technology which provides the
complete customer service starting
from the product description to
customer support.
Accomplishment of Businesses is in
converting generated traffic into
subscribers. Conversion rate is the
most important parameter of
Business success. Digital Marketing
plays vital role in great conversion
rate. This is the reason most
entrepreneurs are giving priority to
digital advertising tools to have
maximum conversion rate.
Digital marketing uses a variety of
information coupled with organized
tools to analyze customer liking and
their behavior, which helps to
perceive new trend, see new
opportunities and gaining future
insights.
Various Digital Marketing platforms
or technologies include Search
Engine Optimization (SEO), Social
Media Optimization (SMO), Search
Engine Marketing (SEM), Content
Management System (CMS), Email
Marketing, Social Media Networks,
Content Marketing, Mobile
Marketing, Mobile Apps and Classic
Apps, Blogs and different video
channels. All these platforms operate
in Internet Medium. There are other
Running a start-up is not as
easy as it may seem. It
requires giving attention to
many things. One needs to perceive
the evolving trends in the business
world and adapt the business
strategies accordingly so as to reach
out to a larger audience. One should
also have an entrepreneurship sense
and competence to thrive in a
constantly changing business world.
We live in an ultra –competitive
world. If one does not evolve our
strategy to reach out to people
according to the changing trends then
force of the time has the capacity to
make one obsolete. That is the reason
it is essential to adapt to the changing
world and changing technologies. By
being part of the solutions to the
problems in the world one can make
the world a better place.
The digital world we live in today,
traditional marketing strategies are
almost becoming obsolete. Today,
customers use online platforms to get
information on practically
everything. Digital Marketing helps
the startups to have their online
presence and market themselves in a
better way.
Digital marketing is important for
start-up nowadays because it is a
kind of successful business strategy
to shine out. It is the very efficient
route to reach out the larger audience
by showcasing the services and
products in the best possible manner.
The most valuable benefit of Digital
Marketing for the startups is that they
can maintain good communication
with their target audience by
regularly informing them about the
events and happenings in their
company at a very minimal cost
through online platforms. The
positively built image of the products
and services of the start-up in the
classic
methods
of Digital
Marketing such as TV advertisement,
Radio Medium & SMS. All these
various Internet and Classic Digital
Marketing platforms create rapid and
viable communications with the
maximum and desired audiences and
helps in ensuring higher conversion
rates. Due to these higher conversion
rates it becomes possible to generate
great revenues. These various
platforms have the great potential to
ensure good communication with
consumers.
Digital Marketing opens growth
options for small and medium
businesses also in very good
proportion. The digital marketing
modes are more customizable and
cheaper. The presence of one’s brand
and service on various platforms
gives the option to consumers to rate
business services as per their
experience level. The favorable
feedback given by a satisfied
consumer helps in generating new
customers and increasing more
conversion rates. This is the most
important benefit of online presence
of one’s brand.
Strategic digital marketing helps
start-ups growth in many ways such
as:
Ÿ Global Trade Possibility
Ÿ Cost-effective Marketing
Ÿ Image and Brand formation
31| November 2018
Industry Pointers

Ÿ Fast Communication
Ÿ More Online Visibility, Name,
Fame
Ÿ More contribution and more
impact
Ÿ More Revenue, Status,
Reputation, Growth, Prestige
Essentially Digital marketing
strategy helps in new customer
acquisitions, brand visualization,
growth, more revenue-generating
possibilities, better customer service,
and cost-effective global presence.
Digital Marketing is the heart and
soul in the growth of the start-ups
and is the best way to reduce costs on
marketing without reducing the
outreach of the products and
services. Therefore, when a start-up
creates its business plan, it must
include a solid digital marketing
strategy.
The future of digital marketing
appears incredibly bright at present.
This battle to promote one’s own
brand is possible in a more impactful
way by using Digital Marketing.
Digital Marketing can help different
brands create big impact on
consumers.
To survive in an ultra-competitive
business world is only possible if one
can plan and implement an effective,
unique and pragmatic digital
marketing strategy for one’s business
to make a huge impact on the
maximum customers.
Appropriate understanding and
proficient inclusion of best digital
marketing processes and such trends
has the capacity to ensure the
sustainable, holistic and economic
growth of start-ups and even already
existent businesses.
| November 201832

An AI Powered Auditing Solution Provider
Success, John Colthart, General
Manager, Audit & Assurance
and VP Growth of MindBridge Ai,
shares his resourceful insights over
MindBridge Ai’s journey, its products,
and the motive of the organization to
revolutionize the world’s financial
transactions.
John and Insights Success, are
elaborated as follows:
vision.
MindBridge Ai is a venture-backed
Fintech company based in Ottawa,
Canada. Through the application of
machine learning and artificial
intelligence technologies, our platform
detects anomalous patterns of
activities, unintentional errors, and
intentional misstatements. Using our
Ai Auditor platform, organizations can
minimize financial loss, reduce
corporate liability and focus on
providing higher value services to their
clients.
A recent paper authored by the ACFE
estimates nearly $4 trillion is lost
annually due to human error or intent
in financial data. We are on a mission
to uncover any and all anomalies that
are leading to this loss.
MindBridge Ai?
Ai Auditor is the first point solution
developed on our platform, released in
2017, we’ve on-boarded over 175
customers to date. Within minutes, an
auditor can review trends, anomalies
and risk-scored transactions, enhancing
their judgment and reducing risk while
empowering them to deliver AI driven
insights to clients. This is a world’s
first in audit, the use of AI combined
with traditional analytics with 100%
transaction analysis. We provide razor-
sharp focus on potential issues,
ensuring confidence that they didn’t
miss any material miss-statements.
Our platform is solving problems in
many industries or regulatory
environments. Recently the Bank of
England published observations on our
second project with them. Our
extensible platform is poised to tackle
an unlimited number of markets.
Tell us a little about your role at
MindBridge Ai, and what do you see
in the future for audit?
My responsibility is to guide Sales,
Marketing, Product Management and
Success. This means that all our market
offerings and processes are led by me,
and that I am responsible for all
revenue generation for the firm.
Coming from a multi-disciplined
background that includes technical
sales, consulting, product marketing,
design and even dabbling in coding
allows for a broad perspective on
tuning MindBridge Ai’s business.
While the industry is striving to
understand its future and what the
“firm of the future” looks like, I have
dialogue at leading industry events
talking about the future - from process,
technology and even a career
perspective. The auditor of the future
will be very analytics and design
oriented, with the necessary accounting
depths, focusing on value creation for
clients while moving audit to a more
continuously offered service.
company.
How do you reshape an industry that is
thousands of years old? That’s what
we’re talking about with regards to the
accounting profession; even audit
specifically is younger but still 700+
years old. Challenges are abundant
when leading professionals on a
transformative journey, powering them
to assess more data than ever, all
powered with new technology like AI
to identify risk.
MindBridge Ai
| November 201834

At MindBridge Ai we are
about changing the world,
making it a better place
by building revolutionary
new solutions to analyze
financial data.
We are also challenging the 40-year
old Computer Assisted Audit
Techniques and Tools, while pushing
the envelope on the interpretation of
audit standards on how to use new
technologies that simply weren’t
available when some of them were
written.
We’ve learned a tremendous amount
from our clients, it truly is a
partnership. We must also leverage and
learn from the half a billion data
transactions that we have analyzed to
date.
We’ve been the recipient of numerous
awards, from Top New Product of
2018 by Accounting Today Magazine,
to winning the Central Banking
FinTech and RegTech Global Award
for Best Machine Learning Solution
for Regulatory Compliance.
how is MindBridge Ai serving to
tackle them?
We continue to enrich our AI platform
by collaborating with clients on new
and interesting data problems;
ultimately creating new algorithms and
new ways tune our analysis
components to drive newly discovered
value to our clients and theirs. More
data and more complexity is coming,
this will continue to be a challenge that
the MindBridge Ai team will continue
to battle, and win.
industry and how does MindBridge
Ai envision sustaining its
competency?
We envision that Audit and Assurance
will be drastically different than it is
today; the firms of the future will be
analytics and AI-enabled, creating new
offerings to unlock potential for clients.
Audit will still be a function at these
firms but there could be a future where
the corporation itself will analyze
100% of the data in their ERP systems
and external audit will do a deeper
review into other systems of the
business, say the CRM system, and tie
that into analysis. MindBridge Ai will
continue to lead the space, driving
deeper audit data analytics, including
more sources, while leveraging
thousands of engagements to update
algorithms, ultimately bridging more
gaps used to assess the health of the
organization.
Client Testimonials
“For the first time in 25 years, I knew I
had a relevant sample.” – Samantha
Bowling, Audit Partner, Garbelman
Winslow (GWCPAs)
“The best way to find a needle in a
haystack is to burn the haystack.
MindBridge is the lighter.” – Jonathan
Kraftchick, Managing Director of
Training & Development, Audit &
Assurance at Cherry Bekaert LLP
—John Colthart
General Manager
35| November 2018
The

Blockchain:
Today, about 55% of the world’s population lives
in urban areas, but this share is expected to
increase to 68% by 2050. Combined with the
overall growth of global population, this could add
another 2.5 billion people to urban areas by 2050, with
close to 90% of this increase taking place in Asia and
Africa, as reported by the United Nations’ 2018 Revision
of World Urbanization Prospects.
Since the world continues to urbanize, a wiser and far-
sighted management of urban resources is more and
more needed, especially in low-income and lower-
middle-income countries where the pace of urbanization
is projected to be the fastest. Smart technologies and
smart urban platforms can support City managers in
tackling the increasing demand for energy,
infrastructures, aﬀordable housing, well-connected
mobility systems, healthcare and education, as well as
quality of life and jobs.
To understand how smart technologies work, we should
picture Cities as distributed communication systems,
where urban objects – think of streetlights, meters,
parking lots, waste bins, Wi-Fi hotspots, video
Passionate and eclectic technology
expert, Gianni Minetti is the President
and CEO, Paradox Engineering SA has
about 25 years of business experience
in information and telecommunication
systems, with peculiar interests in
Internet of Things, smart technologies,
blockchain and cryptography. In 2005
he founded Paradox Engineering as
the vehicle for bringing his unique
technology vision to the market
through pioneer IoT platforms for
Smart Cities and Smart Factories. He
is currently President and CEO of the
Company, which has been part of
MinebeaMitsumi Group since July
2015. Gianni is also chair of the
Southern Alps Chapter of the Crypto
Valley Association, active investor
and advisor to several blockchain
venture projects. He is based in
Ticino, Switzerland.
The Next Opportunity for
Better, Safer, Smarter Cities
About the Author: Gianni Minetti
| November 201836

surveillance cameras, etc. – are not dumb, isolated
devices, but smart nodes of a citywide network. With the
Internet of Things (IoT), all these objects are injected
with intelligence and acquire the capability to receive
and transmit data and execute commands, thus enabling
remote monitoring and dynamic, adaptive control
functions.
Acquiring and correlating data from urban assets is a
significant step forward to improve quality of public
services and citizen satisfaction, reduce energy
consumption, optimize costs and simplify processes for
City operators and managers. Even more, it provides
actionable information to feed strategic decisions about
services efficiency and improvements, and take
evidence-based actions where and when needed.
Let’s apply what we’ve just described to a basic service
such as street lighting. By connecting street lamps to a
wireless IoT network, it becomes possible to turn them
on/off and adjust brightness according to daily solar
times and ambient light levels, defining variable patterns
for working and festive days, residential and industrial
districts. Sensors can be integrated to bring lights up
when human or vehicle presence is detected, and on
demand actions can be triggered in real time for single or
grouped lamps – for instance when a car accident or an
emergency requires intense lighting in a specific area.
It is proven that implementing LED lighting and an IoT
remote management and control platform can cut energy
consumption and greenhouse emissions up to 70%.
Moreover, connected lamps can monitor key operating
parameters and automatically report failures, generating
extra savings on maintenance costs. Considering LED
technologies last about 50% longer than traditional light
sources, the US Federal Department of Energy estimated
that if the entire country converted to LED lighting over
the next 20 years, it would save a total of USD 120
billion.
Even more interesting developments are possible with
blockchain technology, which can make Smart Cities far
more secure, transparent, efficient and resilient. As an
original combination of mature technological concepts,
including peer-to-peer networks, distributed consensus
algorithms, validity rules, ledger technologies and
cryptography, blockchain can be successfully applied in
37| November 2018
Leadership Viewpoint

generating notable cost savings and
increasing quality of service.
Considering citizen participation,
blockchain-based voting platforms
can improve present, analogue
electoral systems by achieving
secure, anonymous and unique
voting in a decentralized manner.
Same platforms can be used to poll
citizens on specific urban initiatives,
making sure contributions from civil
society are recognized in Smart City
planning and development.
Blockchain technology is still in its
early days, but most experts agree it
has a potential for disruption. And
some pioneer experiences – from
Dubai to Tokyo, from New York to
Tallinn – demonstrate that benefits
for Smart Cities can really be
worthwhile.
any domain where stakeholders’
relations are based on trust and may
be entirely disintermediated. This is
particularly true in Cities, as they
rely on accurate, secure, authentic
and trustworthy information
exchanges to deliver services to
people and businesses.
About energy distribution, for
instance, blockchain-based metering
solutions can accelerate the adoption
of real-time differential pricing
models and encourage users to
participate to power generation by
connecting their renewable energy
microgrids to the main grid. In water
networks, blockchain technologies
enable smart contracts and validated
rules to automate water supply in the
most possible efficient manner,
minimizing leakages and tampering.
Blockchain technology can be
combined with IoT solutions to
provide better waste collection
services: it allows to accurately track
waste input and optimize waste truck
routes upon parameters like bin
status, filling levels, etc. This
increases service quality and
efficiency, and generates further
savings on fuel expenses and overall
maintenance costs. Garbage-related
data could also support the
introduction of customized fees for
household and commercial users,
thus rewarding recycling and correct
waste separation.
Coming to public government and
administration, blockchain can be
used to automate and digitalize civil
registries, as well as property, real
estate and business registries,
| November 201838

Helping to Reach Language Fluency Goals Faster
With the changing world,
technology is
progressively marking
its presence in most of the industries.
Education is not an exception and
companies like Play2Speak have
come up with brilliant immersive
learning experiences in order to
change the face of education. The
organization’s product helps students
in practicing to speak fluent English
by putting them into conversational
experiences.
Success, Giuseppe Fantigrossi, the
CEO of Play2Speak has shared some
of his insights behind setting a
benchmark in the education industry.
vision.
Play2Speak is a Spanish EdTech.
Our vision is to bring immersive
learning experiences to students. We
want to shape the future of education
because we believe it needs to be
changed.
Play2Speak’s unique use of
technology focuses on mixing virtual
experiences with Artificially
Intelligent (AI) conversations to
allow students to improve their
second language.
Play2Speak?
Our product helps language learners
practice to speak English in Virtual
Reality (VR) by immersing them into
conversational experiences. If going
to England is the best way for you to
speak contextual English, then we
bring English experiences to YOU.
You simply put on a VR headset and
start talking with our virtual
characters. Throughout the activities,
you get feedback on your progress,
and by the end of the experience, we
provide scores on your ability to:
speaking, listening and reading.
Our conversations are powered by an
AI engine, made of cognitive
services to give you the illusion that
you are having a conversation with
our characters. This is very
important, because the fear of
embarrassment when talking to
native speakers is a real problem.
Many learners have to overcome this
in order to become more fluent.
Give a detailed description of your
influence over the company and
the industry.
My main quality is persistence! I
won’t quit, and that passion is felt by
the people around me. I live and
breathe Play2Speak, day and night.
I have knowledge of the language
learning field, as I know 4 languages
and have studied French and
Spanish, over the last 7 years. In
addition, I know how to motivate
people to follow us. At one point, we
were 18 people, working in hopes of
making a great product.
company.
| November 201840

Together,let's
shape the future
of education
In the beginning, we needed to be
seen. It didn’t matter if we had a
ﬁnished product or not: visibility was
one of our strategies to make
opportunities happen for us. So we
applied to all sorts of events,
conferences and competitions.
This allowed us to meet key people
in the education industry and shape
our company to what it is today.
Lessons learned: Move faster! This is
the number one gripe I had with the
way I worked. As CEO, you have to
make tons of decision, many times
without all of the data. How to
approach this? Create and fail fast! If
we had to start over with what we all
know today, we would make shorter
iterations of the experience and get to
market faster. Also, we would
include an accredited learning
institute from the very beginning of
the game development!
What are the challenges faced
while providing innovative
solutions and how is Play2Speak
serving to tackle them?
The major challenge facing VR is the
hardware issue.
We made our ﬁrst experiences for the
HTC Vive and Oculus Rift. It is
visually pleasing and done in a way
so that the user does not get sick. The
issue is schools and academies don’t
want to pay 1000€+ for a VR
solution!
How are we tackling this? by making
our full experience for the standalone
headset, but usable on the other ones
too, like the Vive and the Rift. This
new headset will cost about 200€,
won’t need a computer or mobile to
play, and will be at a great price point
for schools and academies to invest
in.
What according to you could be
the potential future of your relative
industry and how does Play2Speak
envision sustaining its
competency?
Virtual reality and augmented reality
will be the two technologies which
are going to become mainstreamed in
most schools in 2 years’ time. Until
then, we will be looking to partner
with major educational editors and
institutions. This will allow us to
adopt and use current methodologies
for learning English. Also, we will
have an option to convert other
languages within our software. Will
Chinese and Spanish be a language
we support, we believe so.
—Giuseppe Fantigrossi
CEO
41| November 2018
The

Internet of Things is
Yes,
Reshaping the World
Data—an abstract can’t be felt, can’t be touched,
more likely to be understood.
A cryptic information flows omnidirectional in surrounding
in the form of wave signals, transferring the data at different
frequencies prevents the over-drawing. This data is secured
in the cloud—large storage servers which provide a better
protection to the information.
Internet of Things—the appliances used in daily life
interrelated with cloud computing in-order to make toil
easy. It’s been introduced while ago; its applications are
seen in household commodities, and now enterprises have
also started showing their keen interest in IoT’s. Certain
IoT’s specially programmed for the processes in the
enterprise; coordinating with such technologies will bring a
boon to the enterprises as a whole, with variations in
utilization the benefits also vary.
Outlook of IoT’s depending on their functioning
Twining the Product Digitally
Digital Twins—a mirror-like virtual representation of an
original product for proper analysis is it all about. This
program helps to generate a digitalized graphical image of
any object at an instantaneous time, whereas, the analysis
includes functioning, learning, and reasoning. Any
complicated object can be regenerated and studied for its
better improvement. For example, in automotive industries,
it’s quite hard to point out a mistake or a flaw in
complicated functioning objects. An engine design is pretty
much intricate, so is it’s functioning, a digital twin of the
engine helps to analyze the speed of the engine, compressor
ratio, oil pressure, heat emitted by engines and, etc. With
the help of DT, there’s the possibility of creating a
connected engine instead of assembling the parts of an
engine.
DT can make a change in physical assets by providing
options for creating, testing, building, monitoring, and
maintaining. Implementing such IoT will benefit in
accelerating the product development rate and will also
reduce the costs. Before any occurrences in failure
predictive maintenance is always the best option. Hence, in
order to prevent further calamities, it’s better to take
measures accordingly.
Following Up the Blocks; More Secure Way
Block chain is another way to transfer data without getting
altered by other factors, the cryptography is so at its depth
that making changes get tough. Block chains is a series of
blocks which will pass data from one to another. This
methodology is used for transaction process between two
parties, considering any enterprises sharing the monetary
assets digitally, and then through block chain, the
transaction will be more secure. Trust is important factor
required for the business, thus, this will build trust between
those two parties involved in the transfer. And, as block
| November 201842

chain stores the data promptly in the blocks; the details of
transfer amount and related can be retrieved.
Earlier three parties were required in order to proceed for
the transfer, but here, the involvement of ‘middle party’ is
evoked, this reduces the time as well as efforts needed. As
the transactions are done on a peer-to-peer basis, there is a
reduction in contractual costs. And, reduction in cost is
always been beneficiary to the company. With the absence
of middle-man, the transaction process boosts up leaving
out the unnecessary time required.
Delivering Various Platform for Various Processes
This the age of digital disruption, in order to overcome such
issues, an enterprise needs to rethink on their business
agendas. There are certain IoT companies which provide
solutions with the digital transformation. A trend has been
followed up with innovation comes growth, considering
such methods a new platform has been developed to reduce
the launch timing of new digital services which includes
predictive maintenance and helps to monitor assets.
Some companies provide cloud-based IoT SaaS platform
for medium-sized businesses, and large companies for the
distribution and managing their IoT assets and services.
Enterprises will also be able to engineer the products by
gaining proper insights with advanced digital technologies;
this will help to maintain position in the market. There are
some platform providers which help the enterprises to
develop smart IoT’s, so that the maintenance required by
the enterprises work more efficiently and will definitely
increase the product quality and will increase transparency
in operations. Along with, as-a-services are also offered to
the enterprises for the repairing and product performance
related issues. Whereas, there are some IoT firms which
provide assistance by monitoring, utilizing assets and
tracking of vehicles. Installing such IoT will not only help
industries to remotely monitor and will have a total control
over the management.
Industries to Utilize Automated Vehicles
Time to go RC’s (remote controlled)
Many big companies have made electric-cars more
available at a commercial level too. Whereas, automated
vehicles have raised the level of non-liquid fuel cars;
nowadays, computerized controlled cars are seen in the
trend. Many companies have adapted them in order to
reduce labor; these cars receive data directly from the cloud
through certain commands supporting employees to
remotely manage vehicles. AV consist of advanced GPS
systems with high quality of cameras which helps the
vehicle to see up to 100m of the area without any
disturbance caused by nature, in hand to that, the data
acquired by the sensors helps to generate 3D optimized
view of surrounding of vehicles. This reduces the cost as
well as the time required for the transportation.
Now, Easy to track assets
A systematic implementation should be taken for the
management of assets. Talking about the management, the
most faced problems by the companies are the assets miss-
placement and miss-location. For preventing such issues,
certain measures could be taken by an implementation of
IoT; IoT such as tracking devices, this will monitor the
location of assets and help the companies to have an
outlook of their products.
Customizing the consumption with IoT
Smart Metering—another way to make building
maintenance easy, this allows a program to manage the
consumption rate of water, natural gases, and energy
entities. Installing such SM IoT will boost the
comprehension of building requirements; it will maintain
the level of needed supplies resulting in the reduction of
over-pay for the resources. Well, it is the beneficiary
method to focus on.
Coordinating IoT with CC
Cognitive Computing (CC) is a way to bring human
thoughts in computerized figures; it has self-learning
abilities which helps it to solve problems on its own. It’s
been a while in the use of CC in industries, but, with the
involvement in IoT has uplifted the technological standards.
CC acquires the data from IoT devices and works
accordingly, this vastly generated data are unstructured,
multi-modal, and, while maintaining the use of such large
detailed information some of the sensor data is thrown
away. As the productivity is limited not utilized data are
considered are left out which is also known as ‘dark’.
Hence, for certain products certain data is acquired.
Securing the Place in Market
Due to digital disruption, it has become mandatory for the
enterprises having a strong-hold understanding on
upcoming new innovation. Implementing IoTs will not only
help in the growth, but also be a tough competitor by
increasing productivity rate. Hopefully, the saturation in the
IoT is far more likely to be inevitable.
43| November 2018
Chalk Talk

Reforming the Real Estate Business
Artificial intelligence is one of
the biggest inventions of the
st
21 century. Restb.ai is a
company that leverages Computer
Vision and Artificial Intelligence (A.I.)
in order to create a precise, intelligent
product that learns to recognize real
estate specific features and insights
from real estate images. The solution
pushes the boundaries of machine
learning, having been designed from
the ground up to accurately recognize
complex concepts within a real estate
context.
Restb.ai is the only Computer Vision
organization in the scene that offers an
extensive range of solutions for the real
estate industry. The organization aims
to offer real estate players a seamless
experience and home buyers an easier
quest to find their dream home.
Providing Cutting Edge Solutions
Restb.ai provides highly specialized
computer vision models at scale. The
organization’s ground breaking
technology allows portals to detect
entire duplicate listings and extract
relevant information in images: room
types (bathroom, kitchen), home
features (fireplace, hardwood floor),
house styles, and house condition.
This information helps real estate
players by improving their:
Ÿ User experience - Users search for
houses in more intuitive ways,
enabling them to search by room
types or compare rooms across
listings.
Ÿ Data models - Much of a property’s
listing information is hidden within
the photos, creating difficulties for
automated valuation tools. Restb.ai
can extract information such as
whether a home has been
renovated, kept in an immaculate
condition or would represent a
great home to be flipped.
Ÿ Content moderation - Many portals
still struggle keeping their websites
free of spam and low quality
content. It’s why Restb.ai offers
industry-leading watermark and
duplicate detection solutions.
A Scientist Turned Leader
Angel Esteban Soto is the CEO and
Co-founder of Restb.ai. As a
passionate and dedicated computer
scientist, he has always wanted to put
his skills to use and make a change for
the better. He focused his career on the
R&D of automated systems and how
they can solve real world problems.
This eventually led to the birth of
Restb.ai.
Angel developed the core A.I.
technology behind the company. His
leadership skills and clear vision
inspired him to see the potential which
computer vision has on the real estate
industry, and focus on creating a
valuable product to solve an endless
stream of problems. Thanks to Angel,
Restb.ai has quickly earned
achievements, like the Horizon 2020
grant offered by the European
Commission.
Solving Real-World Problems
Initially, Restb.ai was launched with
the idea that it can solve all the world’s
problems. Its tech has always been
strong, yet the lack of focus made it
difficult to understand and solve the
problems of such a diverse range of
customers. Restb.ai soon realized it’s
not enough to be good at everything -
| November 201844

We see ourselves as a
partner to real estate
companies that want to
obtain the most high fidelity
data from their most
valuable asset - the photos.
one needs to be the best in one specific
field. It’s what makes Restb.ai’s value
proposition better than Google’s or
Amazon’s.
It’s important to add that no matter
how impressive a product or founders
are, a company won’t achieve anything
without a passionate team. It’s crucial
to create one such team with talented,
hardworking people.
One of the big challenges has been
pushing the boundaries of a new
market. Many of Restb.ai’s potential
customers think that computer vision is
cool, but they don’t understand where
it fits into their company. Additionally,
they are unsure how to create budgets
for it, as it is not replacing any existing
solutions. So the organization has spent
a large amount of time and effort
educating the market and helping them
visualize how these solutions would
look in their websites and what their
ROI will be.
Helping the Real Estate Industry to
keep up with Changes
When it comes to the future, Restb.ai
expects every real estate company to
be using computer vision to help their
respective businesses within the next
five years. The organization also
believes that photos are the most
powerful asset for the real estate
industry. A time will come when
companies will not be able to survive
in the ever competitive market without
unlocking the information their images
contain. Additionally, people are
slowly evolving into more and more
technologically apt beings. The best
part is, this shift is happening naturally,
and the real estate industry needs to
keep up with the changes.
Rest.ai is working round the clock in
order to help the industry to transit into
the future. Currently the organization is
in constant touch with leading
innovators of the field in order to build
its creative solutions.
A Satisfied Clientele
“Restb.ai’s technology is fast,
accurate, and specialized for real
estate with types and features - a key
factor for us. Their AI technology
allows TLCengine to disrupt the way
people search for homes while making
our website ADA compliant and
providing a huge SEO boost. A win-
win-win.” – Krishna Malyala, CEO of
TLCengine.
“Restb.ai’s ability to detect logos and
watermarks helps us more quickly spot
quality control issues of our visual
content, a critical part of our
business.” – Darius Bradbury, Founder
at OpenRent.
—Angel Esteban Soto
Co-founder & CEO
45| November 2018
The

In the 21st century, the main focus has been making the
world more connected, and entrepreneurs are no
exception. All entrepreneurs aim at increasing their
customer base, and going international is one way to do it.
To achieve this, the business world opted to merge with the
technological sphere to ensure the physical boundaries from
state to state are not a barrier to the exchange of goods and
services. The biggest barrier to business over the years has
been language. Most entrepreneurs use English on their
websites, which is a huge drawback especially to the native
language speaking clients. Changing the world can be an
impossible task to take up, instead the business world took
an adaptive approach through internationalization.
Internationalization is the process whereby the producers
strategize on products that are acceptable and appealing to
people in as many countries as possible. In case the
producers have a website, they design it in such a way that
people speaking diﬀerent languages can translate the
content on the site to their own language. Transactions done
in one’s native language are as personal as it gets. This trail
of logic has been backed by studies that show 55% of
clients have a preference of online shopping in their local
dialect. Using their native language makes the process
easier and the producer/seller becomes more trustworthy.
That’s a good indication which lets us know that
localization helps with business growth, but there’s more to
it. Investing on an Enterprise Resource Planning (ERP)
system that has the option of localizing language is of
beneﬁt to both the entrepreneur and the customers
considering that 56% of clients confess to value the use of
their local languages more than the price of the product
itself!
Coming to translations on the website, all the critical
contents and documentation should be translated. To get the
most accurate and honest translations one has to vet the
CHOOSING the
RIGHT TRANSLATOR
for INTERNATIONALIZATION
Rilind Elezaj
Digital Marketing
Specialist
| November 201846

translator and ensure they are familiar with the native
language. Investing on the best translation services and
translators will help avoid poor translations which lower the
business’ level of professionalism. Even the marketing and
branding should be localized depending on the culture of
the setting. Some holidays and discounts may simply not
make sense to the locals. With the right local specialist or
translator you will know the kind of marketing and
branding that works for the specific community. The
specialist will come up with the best translation for the
slogan, the best colors and even give tips on the peak and
off-peak seasons of that particular community.
To get the best translations, ensure that you have the best
ERP providers who will make sure the localization details
are well taken care of. To achieve all these, one has to
ensure they have the best language service provider for
their organization. The organization has to consider whether
the translator is a native speaker or not, because it will be
advantageous if they are natives so that they translate
accurately. In case the materials to be translated have a
specific format or subject matter that can only be handled
by professionals in the area, then specialists must be hired.
All translators must provide proof of relevant education or
previously translated work to show they are well acquainted
with the task and most important they must be within the
budget.
Other than the hiring issue, the organization has also to
consider the number of languages the organization needs to
have translated. If the languages are few and the
translations minimal then they can get small language
service providers like freelancers, but in case the languages
are numerous, then it is advisable to use one language
service provider. One service provider is also an easy and
convenient contact person in doing follow ups unlike
dealing with various small service providers. To maintain
the brand, one translator is suitable, as all the documents
will be written in different languages but in one voice
unlike a variety of small service providers who will all be
speaking in their different voices and in different languages,
in which case the aspect of uniformity will be lost. It is
advisable to use one provider who will develop a deep
understanding of the business and can be a long-term
translator for the organization bringing about consistency
and uniformity.
To ensure consistency of the multilingual platform, the
organization has to ensure they choose the right web control
and management solution (WCMS). WCMS enables the
ABOUT THE AUTHOR
Rilind Elezaj is an
experienced a Digital
Marketing Specialist with a
demonstrated history of
working in the marketing and
advertising industry. Rilind
possesses a strong
entrepreneurial mindset and
has devoted his career to
enhancing the sphere of
digital marketing. In his
methodological approach,
Rilind integrates web
development and other
digital marketing solutions to
create hybrid strategies that
bring the best results.
organization to manage international websites and ensure
they have the capacity to modify the content on local sites.
It should also have an automated translation workflow, this
will help reduce time wasted when launching new sites
within the website. The minute new information is posted, it
is translated to all the languages through the service
providers. Pseudo-localization is another aspect to look at.
Language may have a specific font of writing, or direction
of writing. This is sorted out by the pseudo-localization
which presents language in its most original form. A
fallback location should also be put in place to go back to
the original language in case the client speaks a language
that is not available.
All these features have been brought together to ensure the
best localization experience in entrepreneurship wherever
one may be and grow the business sector to the highest
possible heights, internationally.
47| November 2018
Maestro’s Perspective

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