The 18 innovative startups to watch in 2018

GuruQTransforming the Ed -Tech Sector by Innovative Practices
Minal Anand
CEO & Founder
STARTUPS
Innova ve
THE
TO WATCH IN
2018
18
www.insightssuccess.in
July 2018
Outstanding
Startup

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Editorial
dea, Creativity, Innovation, Startups, and Entrepreneurship, are not
Ijust words that fill the peoples’ minds nowadays. These are the
building blocks of tomorrow. These are today's brick stones that
will give strength to tomorrow’s foundation. These words are often
buzzing in the heads of the young college pupils, late high school
students, and early graduates. But not many dares to take the risk,
sacrifice peaceful, sleepy nights, a settled and well-earning career,
friends, enjoyment and leisure time. As a renowned startup investor
Ron Conway once stated, “Any time is a good time to start a
company.”
A real hardcore fact about startup was once said by Guy Kawasaki, a
recalled Entrepreneur, as “Ideas are easy. Implementation is hard.”
Similarly, the Chairman and CEO of Dell, Michael Dell also said,
“Ideas are commodity. Execution of them is not.” It is a known fact
that excuses lead to nowhere but to self-destruction and that is why
many aspiring entrepreneurs start their journey but give up before
making it to the end. May it be money, time, inspiration, motivation, or
luck, only a few become successful on its way through the hurdles and
pebbles. So the CEO of Zappos, Tony Hsieh says, “Chase the vision,
not the money, the money will end up following you.”
Every big company which exists today was once a startup; maybe not
by the parameters that are being used today, but factually it does. No
matter which sector it is, these startups are taking significant efforts
and leading the industry a step ahead. These organizations are driving
people to an extra mile which old and traditional companies could not
do earlier. Their ideas which are unique and new yet straightforward
are changing the lives of people. If you still think, that startups are not
bringing any change into the society, then think once again.
Even a few years back, who could have imagined that you can call a
cab at your doorstep with just a gesture on your smartphone?
Alternatively, who could have thought to get one’s favorite food from
the favorite restaurant chain to be served at your dining table at any
time of the day? Facing a medical emergency, and don't know what to
do, these emerging entrepreneurs have emerged with a solution for that
too. These startups have even come up with solutions which can also
feed one's financial needs. If you are planning to go for a movie but
having an empty pocket, some companies are ready to pay for you
whom you can pay later when your pocket is filled with pennies.
No matter what time it is, how the weather is, what the situation is,
these startup companies are coming up with ideas which will not blow
your mind but will change your life. While the number of employment
opportunities is falling daily, the number of startups is increasing daily.
Moreover, the first step towards pitching such a startup idea is best
explained by Walt Disney, Co-Founder of Disney, and that is, “The
way to get started is to quit talking and start doing.”
Rajarshi Chatterjee
An Idea Can
Actually Change
the Lives of People

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Contributors
July, 2018
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Art Editor
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Outstanding Startup
FlexiLoans:
Embracing
Technology to
Deliver Key
Financial Solutions
08
Cover Story
Transforming the Ed -Tech
Sector by Innovative PracticesGuruQ:
20

HospitalSoftwareShop.com
26
HospitalSoftwareShop.com
Pioneers in Delivering Innovative
Services for the Medical Industry
Interview With Insights Success
Chalk Talk
All You Need to Know
Before Stepping Into the
World of Startup Business
Article
An Insight into the Present
Biotechnology Startups Scene
Adavancells
10 Things To Know
About Stem Cell
Treatment/ Therapy
IWORKTECH
Delivering Innovative
Blockchain Solutions
Tech Talk
Policybazaar.com
Technologies That
Are Embraced By
Startup Companies
CONTENTS
56
30
40
Editor’s Pick
Expert’s viewpoint
32
48Era of Bio Tech

24
36
Cooey:
Revolutionizing Next Gen Medical
Solutions and Services
FitMeIn:
Unloading Calories through All-Inclusive
Fitness Solutions
38
Flochat:
Connecting People, Innovating Life
46
Gramco Infratech:
Empowering Farmers and Innovating
Agri- Infrastructure Solutions
44Providing Private Ground Transportation
Service around the Country
Go4Cabs:

52
54
60
62
Hug Innovations:
Delivering Smart IoT Devices for
the Next Generation
myFin Advisor:
Providing Path-breaking Services in
Financial Advisory Market
Rentickle:
An Innovative Company
Redening Lifestyle
WayCool:
Delivering Curated Portfolio of
Branded Food Products

ioneering and believing an innovative idea can be quite challenging at times, however re-inventing a standard way
Pof doing things is what has made the startup industry to flourish and stand tall amongst the existing business
conglomerates. Inherently innovative, being agile, and adaptive are the marshals that shield a young startup
company to sustain the initial period and prosper with time.
Keeping in mind the importance of innovative solutions, we introduce some of the most prominent startups in the industry
who have outclassed others and have contributed significantly in the recent years. We bring you “The 18 Innovative
Startups to Watch in 2018”. This edition aspires to help the organizations to connect the right innovative partners who
can deliver smart solutions and scalability with industry-leading operating models. Exclusiveness, uniqueness and a wide
range of diversification are the virtues based on which we have shortlisted the best innovative startups for this July edition.
We have showcased GuruQ as the cover story edition for this magazine. Aiming to deliver a seamless solution by
connecting the students and teachers, this comprehensive online platform has a truly innovative approach. As the
‘outstanding startup’ we have highlighted FlexiLoans. Embracing technology, this financing online lending platform has
been a forerunner in eradicating the issues related to financial assistance required to enhance the business.
Alongside, we have encompassed various startup companies who have performed exceptionally well and have excelled in
the market. Starting from Cooey, an IoT enabled mobile-based augmentation layer over an existing EHR that assists to
collect, store, and analyze the health records of a patient. FitMein is an online multi-studio fitness startup providing access
to the best fitness studios and gyms across locations in Delhi/NCR region. Flowchat is amongst the most evolved ‘Multi-
messaging’ platform that continues to develop tech-enabled applications.
Go4Cabs is one of the renowned one-stop cab rental providers in the country which offers supreme quality, convenience
along with having the highest level of dependability. Gramco Infratech Pvt Ltd is the perfect answer to the farmer’s
needs for modern and efficient agriculture. Hug Innovations endeavors to bridge the gap between humans and technology
through innovative wearable products which are quite essential and useful in the modern-day society. Josh Talks aims to
bring along speakers and giving a platform to deliver motivational speeches and having interactive session. Koinex is
India’s most advanced digital assets exchange and a prominent player of blockchain technology in India. myFin Advisor
is a one-stop destination for all financial needs – from Advisory to Execution. Qbera offers instant personal loans to the
needy and is head quartered at Bangalore. Rentickle is an innovative lifestyle solutions provider offering trendy lifestyle
products on a rental subscription basis. Sparkt delivers innovative and unique solutions in the fields of digital marketing,
digital media, and social media marketing to name a few. Volga Infotech delivers software development services in the
field of healthcare, education, manufacturing and e-commerce. Waycool, which organizes India’s farm-to-fork supply
chain, to deliver cleaner, fresher and better products to consumers, generate higher returns for farmers, and reduce wastage
and inefficiency. Zenatix embraces advanced machine-learning based models and builds innovative solutions to save
energy. To conclude, among many others, we have ZiffyHomes, a pioneer in innovating technology-driven solutions in the
Indian rental marketplace offering an array of unique services.
Our expert editors have penned their opinion on themes that put the limelight on the relevance of innovative startups.
Additionally, the magazine has ‘Articles’ shared by some of the most prominent business leaders who share their insight
on the top industry trends.
Flip the pages of the magazine and explore the insights of the Most Innovative Startups, presented to you in the most
elegant way!
18 Innovative Startups –
Building Blocks of Tomorrow

Transforming the Ed Tech Sector
by Innovative Practices
INDIA’S BESTDIGITAL PLATFORM THAT
CONNECTS STUDENTS WITH THE RIGHT TUTORS
he education sector in India is a
Tnever-ending sphere, and is
currently growing at a brisk
pace. The widening/broadening of
courses and changing trends have
forced students and their parents to
stretch themselves to the limit.
Although educational institutions have
taken sincere efforts in improving the
quality of education, the imbalance of
the student-teacher ratio is a major
hindrance to meet the objective of
imparting quality education.
Independent researchers suggest that
more than thirty-five percent of India’s
1.2 billion populations is presently
under the age of fifteen. Providing
adequate teachers stands to be the
biggest and the most ignored issues in
the country’s education system today.
Over the last few years, with the
advent of technology and innovations,
EdTech are becoming viable options to
revive the education sector. It has
become a key sector for investment
and entrepreneurs are not shying away
from the opportunity. GuruQ is one
such online platform, which promises
to make a significant contribution
towards the Indian education system.
GuruQ is designed to address the need
for a single, simplified and cohesive
ed-tech solution that caters both online
and offline tutoring. It’s a digital
platform where tutors can connect and
teach students; earning recognition,
whereas the student gets quality
teachers who can deliver as
per/according to the needs of the
students. The ultimate objective is to
bring convenience and ease into the
process of selecting tutors. With a
fusion of new age methodologies and
technology, GuruQ has a vision to
st
build a 21 century model for
education.
“

THE LEADING LIGHT OF GURUQ
GURUQ FIRMLY BELIEVES THAT
IT'S THE VIGOR & COMMITMENT OF ITS
PEOPLE THAT DRIVES A COMPANY TO SUCCESS
Minal Anand, a modern independent
woman started GuruQ with an aim to
improve the level of education, which
in turn drove her to explore the ed-tech
sector. A graduate in Business
Administration from Boston
University, she is the CEO and
Founder of GuruQ. Prior to GuruQ,
she has worked with prominent
multinational companies like Franklin
Templeton, Citigroup and HPL
Additives. Working on several eclectic
assignments and gaining experience in
the areas of ﬁnancial planning, fund-
raising, organizational design and
structuring, and people management
gave a major push to Minal’s
innovative thought process. Minal
witnessed a huge disconnect between
the Indian students and their
counterparts across the world. The
absence of innovative teaching
methodologies cemented her quest for
doing something constructive for the
existing education sector.

An Inspirational Journey
GuruQ is the pioneer in providing
quality-certified and user-rated tutors.
Revolutionizing the home schooling
concept, GuruQ equips tutors with the
latest teaching methodologies and
keeps them updated with international
trends and techniques in contributing
to better learning. Founded in 2016,
this digital platform was created with a
mission to revamp the EdTech sector
and to bring significant improvements
in the overall process. As an advisory
partner, KPMG provided valuable
insight of the sector along with the
need-gaps and opportunities available.
The trends and analyses backed by
market research assisted GuruQ to
showcase themselves as the facilitators
for tutors in providing their expertise,
and as enabler for the students to get
the right tutors. It further helped to
establish themselves as a significant
player in this sector and play a
dominant role in standardizing the
benchmarks, ensuring quality services
and be an inspiration for other entities
in the sector.
Inspite of the ‘home-work’ and
strategies, the initial journey was not
smooth; however GuruQ took every
challenge as an opportunity to perform
better. The valuable lessons assisted
them to strengthen their path of
revival. Once they had the right digital
infrastructure backed up by
streamlined operational processes, the
performance trajectory improved
steadily. In the present scenario, GuruQ
have evolved into a matured
organization and are in the process of
raising the next round of funding for
the expansion of their business.
Processes which make the Difference
Learner-centric approach, tech-
powered platform, quality driven
service, unmatched convenience, and
tutor oriented database are the
components of this unique platform.
Incorporating best standard practices
and embracing cutting-edge
technologies, GuruQ manages to align
proficient tutors with students. The
core concept of GuruQ is to connect
students and their parents with the
most suitable tutor, and assist tutors in
providing students as per their
feasibility, location and budget. A
customizable dashboard is available for
students and tutors to input their
specific needs. Tutors are selected and
cross checked on parameters like their
ratings, reviews, their availability and
tuition fees. The biggest plus is that
this platform has bought in more
reliability and transparency to the
process. Parents, students and teachers
find it a lot easier and convenient to
interact and find the best option that
fulfills their needs.
Once the tutor is fixed/selected, a
student has the option to personalize
the study structure. They can select the
mode – online or offline, individual or
group along with location and time of
their choice. Additionally, they can
change their modes and learning type
depending upon urgency and
requirement like exams, doubts or
revisions to name a few. This platform
allows parents to monitor the
performance of their child through
checking assessment results, taking
feedback from tutors and even discuss
the strategy to enhance the progress of
their kids. The idea behind this concept
is to enable quality learning provided
through a digital platform. GuruQ
plans to add innovative features in the
platform which can assist students to
be in total control of their learning.
This secure platform is revolutionizing
the tutor market and the growing
capabilities are the perfect answer to
the ever-growing ed-tech industry.
GuruQ asserts that a quote by popular
American entrepreneur, John Rohn -
“Don’t let your learning lead to
knowledge. Let your learning lead to
action” describes their venture very
well.
Client Relationship
For GuruQ, every client plays a key
role in improvising the digital platform
by their reviews and feedback. In their
endeavor to provide the best services,
staying in touch with the clients assists
them to enhance the overall
experience. The features on the
application highlight the empathy and
Core objective
of
GuruQ
is to bring
convenience
and ease the
process of
selecting tutors
for students
while simplifying
the work life
for thousands
of tutors
“

the understanding of the diverse
expectations of the clients. As a
responsible organization GuruQ is
actively involved in promoting various
social welfare initiatives wherein they
receive direct and spontaneous reviews
from the beneficiaries. The initiative
includes –
‘GuruQGyaan’ – free behavior and
functional skills training for students
‘Knowledge Pyramid’ – book
donations for the under privileged
‘Hum Badlenge India’ – video contest
on how children can make better India
‘CRY Cyclothon’ – Raised funds for
child development
The positive response received from
the initiatives has given them the
motivation to go beyond the limits to
embrace all those who really deserve to
learn and grow.
Analyzing the Key Challenges
While GuruQ faced challenges in
various areas like processes,
technology, design, people and
management, integrating the internal
systems and increasing operational
efficiency has resulted in creating a
world-class ed-tech platform. Hiring
employees, media content, content
development, and fixing the
promotional strategies are some of the
other common issues faced in the ed-
tech industry. Exploring and
experimenting different business ideas,
the journey of GuruQ is just splendid.
Within three months of launching the
platform, they started revamping the
entire digital infrastructure including
the website and dashboard to make it
even more user friendly.
Attributes to Success
GuruQ understands the dynamics of
the ed-tech sector. The idea to create a
business blueprint after a
comprehensive market analysis
assisted GuruQ to identify the real
issues faced by the target audience.
Taking clue from the blueprint, they
came up with twenty-one distinct and
game changing features for students, tutors and parents. As a
solution provider entity, it ensured an easy, effective and
efficient learning platform for everyone. GuruQ firmly believes
that it’s the vigor and commitment of the people that drives a
company to success. Employees, partner companies, vendors,
advisors and stakeholders are the various factors which have
helped to strengthen and motivate GuruQ to attain new heights.
Future Prospective
GuruQ holds a positive outlook of the future. It believes in
creating an employee-centric environment as it values the
pivotal role played by the employees in its organization. It
invests time and takes sincere efforts to create employees who
will be an asset to the business. With such a pragmatic road-
map, GuruQ is committed to work in the area of imparting
quality education for everyone in India.
GuruQ has evolved
into a matured
organization and
are in the process
of raising the
next round of funding
for the expansion
of their business
““

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Management BriefCompany Name
Cooey
cooey.co.in
Cooey is an IoT enabled mobile-based augmentation layer
over an existing EHR that allows its users to collect, store,
analyze their health vitals for recurring care needs.
Manu Madhusudanan
CEO
FitMein
fitmein.com
FitMeIn is an online multi-studio fitness startup
providing access to the best fitness studios and gyms
across locations in Delhi/NCR.
Nidhisha Varshney
CEO and Co-founder
Vishesh Goel
Co-founder
FlexiLoans
flexiloans.com
FlexiLoans is an online lending platform started with an
endeavor providing solutions to SMEs in accessing quick,
flexible and adequate funds for growing their Businesses.
Abhishek Kothari, Co-founder
Manish Lunia, Co-founder
Deepak Jain, Co-founder
Ritesh Jain, Co-founder
Flochat
flochat.in
Flochat is the most evolved ‘Multi-messaging’ platform ever
created and continues to develop tech-enabled applications.
Prateek Lal
Founder
GO4cab
go4cabs.com
A one stop cab rental solution, striving to provide the most
dependable and highest quality of services, as per the
convenience, at anytime and anywhere.
Gauraav Dalal
Founder
Gramco Infratech
Pvt Ltd
gramco.in
Gramco Infratech Pvt Ltd an answer to the farmers needs
for modern and efficient agriculture.
Raman Singh Saluja
Founder
GuruQ
guruq.in
A digital platform that connects students with the right tutors,
to create an enabling environment to impart quality education.
Minal Anand
CEO & Founder
Hug Innovations
huginnovations.com
Hug Innovation constantly endeavors to bridge the gap
between humans and technology through innovative
wearable products.
Raj Neravati
Founder & CEO
Josh Talks
joshtalks.com
Josh Talks aims to bring along speakers and giving a
platform to deliver motivational speeches and having
interactive session.
Supriya Paul
Director & Co-founder

Management BriefCompany Name
Koinex
koinex.in
As a pioneer to India’s most advanced digital assets exchange,
Koinex as evolved as prominent player in bringing the magic
of blockchain technology in India.
Rahul Raj
Co-founder & CEO
myFin Advisor
myfinadvisor.com
myFin Advisor is a one stop destination for all financial
needs – from Advisory to Execution.
Peeyoosh Agrawal
Managing Partner
& Founder
Qbera
qbera.com
Embracing technology to offer instant loan for the needy has
been the motto of Qbera. Headquatered in Bangalore, it
provides hassle-free personal loans.
Aditya Kumar
Founder & CEO
Rentickle
rentickle.com
Rentickle is an innovative lifestyle solutions provider offering
trendy lifestyle products on rental subscription basis.
Vineet Chawla
Founder
Amit Sodhi
Founder
Sparkt
sparkt.in
With a vision to mount an extraordinary creative workforce for
the present and the future, Sparkt delivers innovative and unique
solutions in the fields of digital marketing, digital media, social
media marketing, and mobile apps to name a few.
Shazeb Shaikh
Chief Creative Officer
& Co-founder
Volga Infotech
volgainfotech.com
Delivering effective software development services, Volga
Infotech stands tall in catering to diverse range of market
segments - healthcare, education, manufacturing and
e-commerce to name a few.
Jayesh Bajaj
Managing Director
& Founder
Waycool
WayCool.in
WayCool Foods and Products organize India’s farm-to-fork
supply chain, to deliver cleaner, fresher and better produce
to consumers, generate higher returns to farmers, and
reduce wastage and inefficiency
Karthik Jayaraman
Co-founder
Sanjay Dasari
Co-founder
Zenatix
WayCool.in
Zenatix is a data-driven company embracing advanced
machine-learning based models and build innovative
solutions to save energy.
Vishal Bansal
Co-founder
ZiffyHomes
ziffyhomes.com
ZiffyHomes is a pioneer in innovating technology-driven
solutions in the Indian rental marketplace. Offering an
array of unique services at miminum prices has been the
mainstay of the company.
Sanchal Ranjan
Co founder & CEO

FlexiLoans.com was incorporated in February 2016 to
offer quick, hassle-free and flexible working capital
financing options to small and medium sized
businesses. The company concentrated on building
‘industry-first’ technology along with differentiated credit
underwriting techniques that helped to process MSME loan
applications with great speed, superior quality and better
repayment methods.
After 6 months of sustained growth using its own capital,
the company raised funds from Marquee bankers like
Sanjay Nayar (CEO: KKR-India), Anil Jaggia, Vikram Sud
worth Rs. 100 Crores. It was a turning moment for the
young start-up and was incidentally one of the largest seed
stage round raised by a FinTech startup in Asia.
FlexiLoans.com has so far served over 3000 underserved
and unserved small businesses in 400+ cities pan India and
is a leader in Data led credit decisioning and financing. It
has consistently ranked as a leading Digital partner for E-
commerce platforms like Amazon, Flipkart and many others
and works extensively with 80+ National partners.
Market Trends Leading to the Inception of Flexi Loans
In early 2015, the entire business environment was marred
with NPA gloom and lackluster funds availability for
business growth. While serving the industry,
FlexiLoans.com witnessed the progress of numerous
players in advanced markets like the USA and Europe that
influenced and supported millions of businesses using Data
based lending post the sub-prime crisis shook these
countries. These players lent at differential/ higher rates but
based on cash flow statements– which were missing in
India in the formal sector. It began ideating about
FlexiLoans.com after witnessing the progress of Jan-Dhan,
Aadhar and Mobile penetration that were shaping the
Digital DNA of the country.
80% of SMEs in India (~30M in number) don’t have access
to formal credit due to insufficient credit history or a
complex process. FlexiLoans.com aims at using new-age
technology to provide quick, fast and transparent funding
access to these deserving small businesses.
The Righteous and Tenacious Team
Founded by 4 friends from Indian School of Business
(ISB), Abhishek, Deepak, Manish and Ritesh are seasoned
banking, financial services, start-up and technology
professionals with a deep interest in adding value to the
economy by the path they have chosen. What sets them
apart is the vintage and combined experience of over 50
years working globally in senior positions in corporations
like Citi, Tata group, Aditya Birla Group, Axis capital,
Barclays and Fractal analytics.
Abhishek Kothari - MBA from ISB, B.Tech from IIT
Bombay
Abhishek is an IIT Bombay alumnus with over 13 years of
experience in data science and machine learning. Having
built big data strategies for over 20 banks across the world,
he has an in-depth perspective on customer lifecycle across
the lending landscape. For the last 6 years, he was in the
heart of FinTech in London witnessing the growth of
payments and lending ecosystem. Post that, he moved back
to India to bring his experience to build FlexiLoans.com
Embracing Technology to Deliver Key Financial Solutions
Financial access
at a click for
Indian
SMEs is what
describes
Flexi Loans
“
“
Outstanding Startup
20 July 2018
™

Deepak Jain - MBA from ISB & Chartered Accountant
Deepak has over 12+ years of experience across Investment
Banking and Management Consulting with Axis Capital
(Enam) and JSW Ltd. Raised over USD 10 Bn across 40+
deals across sectors with over 10 deals in BFSI sector. He
maintains strong relationships with top Indian corporates,
private equity and capital markets investors.
Manish Lunia - MBA from ISB (Dean’s List) & Chartered
Accountant (Rank holder)
Manish is a Financial Services Professional with ~13+
years of experience in M&A, NBFC, Wealth Management,
and Telecom. Performed holistic business evaluation and
diligence for some of India’s largest M&A deals and
restructuring at Aditya Birla Group, Tata Teleservices.
Worked in 3 start-up growth phases of leading Indian
companies and in CEO’s Oﬃce during Indian NBFC's
transformation of 10x growth.
Ritesh Jain - MBA from ISB (Dean’s List) & Chartered
Accountant
Ritesh carries 14 years of experience in startups, ﬁnance
and technology domains. An Ex- CFO at housing.com and
Implemented and integrated 12+ IT systems at Tata
Teleservices- including Fraud management, SAS, Cognos,
CRM and Business intelligence tools. Banking &
International stints with Citibank and Starwood Hotels. He
has built, scaled and managed teams of over 100 people.
Diverse Range of Leading-edge Products
FlexiLoans.com is changing the lending paradigm by
providing Small and Micro Enterprises (MSMEs) with
Loan products that can be accessed without visiting a
branch over mobile, web, chat, and Email with the below
features:
• Minimalistic documentation for KYC and Credit
assessment
• No collaterals
• Loan sanctions within 48 hours
• Servicing over 400+ cities Pan India
• Flexible ticket sizes of Rs. 50,000 to Rs. 50 Lacs
• Loan tenures ranging from 6 months to 36 months
The products suite services customers across the MSME
spectrum:
• Working Capital Term Loans and Line of Credit – For
Abhishek Kothari
Co-founder Manish Lunia
Co-founder
Ritesh Jain
Co-founder
Deepak Jain
Co-founder
Fast,
Flexible &
paperlessloans”
”
21July 2018
™

Business expansion/ Seasonal Inventory Loans
• POS (Point of Sale) Loans – for Retailers with high
retail growth/ short-term requirements
• Supply Chain Finance- Vendor Financing for Large and
Mid-size corporates
Through these products, the company aims to create a pure
form of FinTech lending company which embodies the
digital DNA and utilizes data to its smartest form. While the
market is huge, and differentiation is not a guarantee to
succeed, below are a few mentionable aspects of the
products that are unique:
• The only full-spectrum FinTech lender to serve all
financing needs of an SME through technology based
assets. The company has 4 mature financial products to
offer which is an industry first.
• Data-First approach with a dedicated computer vision
team - 4 Patentable tech assets and algorithms that have
been able to reduce the TAT dramatically to sub 48
hours, the lowest in the Industry.
• One amongst very few micro business loans provider
starting from as low as Rs. 50,000 and average ticket
size of sub 10 lacs for tenures as low as 3 months
accessible in over 400 locations Pan India with a plan to
disburse in over 1000 locations within this year.
Eclipsing Challenges and Rising to the Occasion
Every company has ideas but translating those ideas into a
tangible product offering is what separates doers from
thinkers. In the journey of conceptualizing access of
Business funding to millions of Indians who were not able
to get funds from Banks and NBFCs, FlexiLoans too had to
face their share of dejections, frustrations and slow down.
Within 6 months into operations, most businesses in the
country got impacted by Demonetization. One of the
premier E-commerce lending platform scaled downs
operations heavily that resulted into a heavy drop of
business volumes. All these events within a launch of a year
have been tough but the entity witnessed a thick silver line
in the road ahead powered by more data, more transparency
and better ways to do good business.
Attributes to Success
“Being true, transparent and clear to the customer who
subscribes to your product is the key to our philosophy”
There are a few values that guides the way a
FlexiLoans.com operates. Innovation, Agility, Ownership of
one’s task, and Respect. There are times when the core
founding members disagree, however collaborating together
has helped to achieve results. This has further assisted in
taking unanimous choice on managing the key aspects of
the company.
The Propositions for Future
The company strongly believes that it is present at the right
time and in the right space which is supported ably by a
Strong Founding team (B-school friends), Marquee
Banking investors and Industry first technology.
Exclusive features like 100% Branchless model, dream
Founding, passionate employees and proprietary data
science and technology backed application processing and
underwriting have made FlexiLoans.com to create
benchmarks and take the company to new milestones in
future.
22 July 2018
™

YOUR RECOVERY IS ALL
THE REWARD WE NEED
www.sanchetihospital.org

Cooey:
Revolutionizing Next Gen
Medical Solutions and Services
Modern life and its complexities are too much on
human survival and the endurance in today’s
world is a lot of struggle. While the fast pace is
taking all the attention and time of human life, the
condition of those who cannot sustain the struggle and
pace suffers the most. The ill and the old are the biggest
sufferers of this wild speed, and there comes the
extraordinary help and support from Cooey, to serve the
old and the unwell that go through a tough time.
Cooey is revolutionizing medical help to give medical
support to an overwhelming number of patients. With
Cooey’s innovative solution, now patients can minimize
their visits to hospitals or labs and still can get
personalized insights into their medical condition while
staying connected with their doctors. Health IT includes
Hospital Information System (HIS) and other
products/apps for the sake of a better service and thus
empowering them to make informed decisions regarding
their medical condition. Cooey stands out with its smart
voice assistant Maya, which simplifies routine health
monitoring tasks with simple voice commands, and there
are Alexa skills incorporated for bed-side assistance as
well.
The Stalwart – Delivering Ultimate Service
Cooey works as the third platform for chronic patient
Dedication, teamwork
and workplace synergy
is the only way to
stand tall amid crucial
competition
,,
,,
Manu Madhusudanan
CEO
24 July 2018
™

health management system and it is engaging patients in
the system and is providing targeted services to them. It is
an IoT enabled mobile-based augmentation layer over an
existing HER, which allows its users to collect, store,
analyze their health vitals for recurring care needs. It
focuses on senior care, home healthcare, chronic disease
management, and other health conditions where there is
more emphasis on recurring care needs.
Cooey provides a cloud-hosted, white-labeled mobile
platform, MyCooey, with different mobile applications for
caregivers, patient & family members that synchronizes on
a real-time basis. An administrator can monitor remotely
the activities on a web portal. The platform is configurable
to suit the respective business segment and style of
functioning. Thus, the features can be customized. The
solution helps its users to enable remote data capture,
adherence and ensures ongoing collaboration amongst
physicians, caregivers, patients, & family members.
Leaders with a Benevolent Mind
The vision of creating something which is the ‘need of the
moment’ always works and Cooey is the eminent example
of it. The brand was established in June 2015 by Manu
Madhusudanan and Prabhakaran T.P. after their
firsthand experience of what many chronic patients have
gone through in India and realizing the deplorable health
care condition in India.
Manu Madhusudanan, the CEO of the company, is a
technology leader with over 14 years of senior
management experience. Architected and developed Ad
management system for Yahoo and Microsoft, and built
engineering team of NowFloats, he has a great knowledge
to deal with the healthcare venture.
Prabhakaran T.P. is the COO of Cooey. He is a
tenacious professional with more than 22 years of
experience in Healthcare IT and has an immense
knowledge and understanding of the complex global
healthcare industry. He was earlier the CEO and founder
of Pradot Technologies & XScire Technologies and
Chairman of GroupOne Health Source. He drives the sales
and marketing initiatives of Cooey.
Obstacles They Overcome
To reach the zenith of a complex venture is not a cake
walk. Cooey has gone through a lot, to bring out the best
in them to stand tall amid the ocean of different business
venture and start-ups. The key challenges this organization
faced in the initial stage include cultural fit, especially
between Singapore requirements and the US requirements
and along with regulatory compliances, and
telecommunication infrastructure.
Additionally, there was lack of professionals with right
skill sets, high costs of analytics solutions and operational
gaps between the stakeholders are the major factors that
are hindering the progress of adoption of analytics. Cooey
achieves its “One-Stop Solution” for capturing, storage,
retrieval, processing, and data analytics services, through
constant engagement and continued support system. The
story of success of Cooey is the reality check for those
who want to endeavor in such a competitive field.
The Aspiring Future
Cooey is working in a niche area of remote monitoring of
health vitals and information that is known for latest
technology adoption in healthcare solution. It would
project that how data analytics can transform every
individual and healthcare organization resulting in benefits
to the user. From, the chronic disease management
companies which are assisting the humanitarian crisis, to
the in-home care facilities, and long-term care
organizations, there are the areas in which merit
technology with monitoring opportunities are working
well. The goal of the organization is to hit that ground and
to come up with the best medical support to the every
Indian as per the requirement without being blindly and
solely dependent on hospitals. Cooey is working
relentlessly to achieve the rank to be the forerunner of
healthcare revolution.
25July 2018
™

HospitalSoftwareShop.com is a unique online
platform offering innovative medical software for
the healthcare industry which is primarily being
used by the globally renowned hospitals, radiology centres,
pathology labs, and doctors. In a conversation with the
CEO – Amit U Jain, he talks about the whole idea of
creating this online platform along with explaining the
current trends, and challenges of the healthcare startups in
India.
1. Kindly brief us about the company.
HospitalSoftwareShop.com is The World's First Online
Shop for buying software for Hospitals - Multi-
Specialty & Super-Specialty, Eye Hospitals, IVF
Clinics, Doctors’ Clinics, Pathology Labs & Radiology
Centers. HospitalSoftwareShop.com is an ISO
9001:2015 Certified Company, active in providing
software for the healthcare industry globally. The
software has been licensed to numerous Hospitals,
Nursing Homes, Doctors’ Clinics, Pathology Labs and
Radiology Centers. HospitalSoftwareShop.com
provides the widest range of products for the Healthcare
Vertical. HospitalSoftwareShop.com has been listed
amongst India’s 20 Most Promising Healthcare
Software Companies.
2. Please tell us something about your Founder/CEO and
his/her contribution towards the company and the
industry:
Amit U Jain is the Founder of a Healthcare Information
Technology (HIT) Startup – HospitalSoftwareShop.com
engaged in providing probably the widest range of
Software for the Healthcare Domain – Hospitals, Multi-
Specialty, Super-Specialty, Clinics and Diagnostic
Centers. He is an astute professional with over 24 years
of qualitative experience in Healthcare Information
Technology, Consulting, Quality Management and
Business Development.
His Core Competencies Encompass:
ü Healthcare Information Technology (HIT)
ü Information Security Management Systems:
Qualified LA: ISO 27001
ü Six Sigma Implementation (Six Sigma Black
Belt Certified Professional)
3. How are the healthcare startups revolutionizing the
Indian healthcare?
Healthcare Start-ups help bridge the gap between
healthcare service providers and end-users through
applications, Internet of Medical Things, Robots,
Artificial Intelligence and state-of-the-art technologies.
Indian Healthcare Sector at a Glance:
ü GDP Contribution: 6%
ü Global Disease Burden: 21%
ü Doctor-Patient Ratio: 1:1681
ü Hospital Beds-Population Ratio: 0.5:1000
ü Out of Pocket expenditure: 62% of total
healthcare spending
HOSPITALSOFTWARESHOP.COM
Pioneers in Delivering Innovative
Software for the Healthcare Industry
26 July 2018
™

12. Consulting Physician Software
13. Cardiologist Software
14. Gastrologist Software
15. Dialysis Center / Nephrologist Software
16. Andrologist Software
17. Pediatrician Software
18. Dermatologist Software
19. Gynecologist Software
20. Optician Software
21. Pharmacy Software
22. Panic / Duress Button Software
23. Blood Bank Software
24. Agent Management Software
5. How is technology helping you or how technology has
impacted the Indian healthcare?
Technology is helping the Indian Healthcare sector in a
big noticeable way, by bridging the gap between the
healthcare providers and patients. Telemedicine,
TelePathology, TeleRadiology and Internet of Medical
Tings (IoMT) are the prime movers.
Here are a few illustrations of how
HospitalSoftwareShop.com has used IoMT in
penetrating the roots of Indian Healthcare:
Instance I: (Tier II Indian City): An elderly person in
the family had fluctuating glucose levels, a round strip
(like Band-Aid) was stuck to his arm and we could see
the graph on our smartphone. Based on the graph, the
Diabetologist adjusted his insulin dosage.
Considering all these challenges, coupled with the growing
healthcare requirements of the country and huge
inaccessibility & unaffordability of healthcare services for
the majority of the population, there is dire need for out-of-
the-box, tech-driven, innovative, scalable and low-cost
solutions.
AND
The encouraging news is that healthcare startups have
already been setup to bridge this gap, e.g.
HospitalSoftwareShop.com provides innovative
solutions in the fields of Telemedicine, TeleRadiology,
and TelePathology besides Internet of Medical Things
(IoMT).
4. Kindly describe in detail about your services and
products.
HospitalSoftwareShop.com provides the following
software solutions; both server-based as well as cloud-
based.
1. Internet of Medical Things (IoMT)
2. Hospital Software: supports multiple branches
3. Eye Hospital Software: supports multiple branches
4. IVF Software
5. Laboratory Information System (LIS)
6. Radiology Information Systems (RIS)
7. PACS
8. Telemedicine Solutions
9. TeleRadiology Solutions
10.TelePathology Solutions
11.Ophthalmologist Software
Interview With Insights Success
CEO
Amit U Jain
27July 2018
™

Instance II (Tier I Indian City): A fitness freak friend uses a
smartphone app to measures his calorie intakes every day
when he has taken excess calories during a meal, the app
warns (alerts) him to reduce intake of calories at the next
meal.
Instance III (Rural India): In the interiors of South
India, patients are connected to Super-specialists of a
Tertiary Hospital, their vitals being captured and
transmitted in real time through telemedicine.
Instance IV (Electronic Prescription Pads): Doctors
have been using electronic prescription pads for the last
7-8 years. An electronic prescription pad is an A4 sized
letter pad, on which the Doctor writes the prescription /
advice. The image is stored in the internal memory of
the pad and synced with the patient database.
6. Explain the industry challenges in terms of current
trends, market players and cost?
Despite the rapid economic growth, India has witnessed
an increase in diseases; communicable as well as
lifestyle. The size of Indian Healthcare Industry is
expected to be US$ 280 Billion by 2020. But, due to
factors like; Inadequate spend on healthcare, Rural v/s
Urban divide, Poor Health Infrastructure, Very low
level of Health Insurance, the industry still faces
challenges in serving 1.3 billion population.
7. What are the key areas where healthcare startups have
made the maximum impact?
The key areas where healthcare startups have made the
maximum impact are Internet of Medical Things
(IoMT), Telemedicine, TeleRadiology and
TelePathology.
8. What is the USP of your startup? Mention the idea
which led to this startup, distinctive features and
highlights.
The USP of HospitalSoftwareShop.com is to provide
the widest range of easy-to-use, affordable, out-of-the-
box and state-of-art technological solutions to the
Healthcare Industry.
During my visit to an African city, I found that despite
high income levels, people did not have access to
quality healthcare facilities. We then decided to setup a
state-of-art telemedicine center in South India where
specialists remotely connected to patients in Africa for
diagnosis and prognosis.
9. Kindly share us with your Vision and Mission of your
organization.
Vision Statement: HospitalSoftwareShop will provide
an unparalleled experience as the most trusted partner
for Healthcare Information Technology (HIT).
Mission Statement: HospitalSoftwareShop will strive to
bridge the gap between healthcare providers and
patients by providing out-of-the-box-technology driven
solutions, thus improving the Patient Care Cycle.
10. How do you portray the future of healthcare startup
industry and how are you preparing yourself for that?
Healthcare startups are redefining the healthcare
industry in terms of healthcare delivery and bridging
the gap between healthcare providers and patients.
They also help in improvising the patient care cycle.
HospitalSoftwareShop.com is looking forward to
increasing reach in terms of geographies, not only in
India, but also in Africa, ASEAN and GCC. Our
solutions are HIPAA-compliant, so we are also
looking forward to server the US and Canadian
Healthcare markets.
11. How the corporate sector impacts or supports the
healthcare startup industry?
The corporate sector supports the healthcare startup
industry by providing mentoring, funding and
networking.
12. Kindly provide a quote which describes your company.
One-Stop Healthcare IT Solutions Shop
28 July 2018
™

IWORKTECH –
Delivering Innovative Blockchain Solutions
The advent of a blockchain started a movement. In
our country currently it is getting discussed in the
context of crypto-currency, it’s usage in
government to bring in more transparency in operations.
Transition to anti-corruptible and anti-censorship is going to
bring changes which are catastrophic. It has become a
word, which is getting used to my fear, as a solution to
every problem.
The blockchain evangelists also referred to it as Web3.0.
I am sure that this technology is going to facilitate the
decentralization of the World Wide Wed. It is going to
create an opportunity to equalize control and ownership
from the grasp of the proﬁt-hungry organization.
By now, it’s ecosystem consists of over 3000 crypto coins
and over 900 decentralized apps or Dapps. Even though the
technology is at its a nascent stage, the market valuation has
already exceeded beyond 800 billion.
It has started a revolution which is aptly described by
Matteo Zago (Chairman @ The Internet of Blockchain
Foundation, Founder@Essentia.one) in one of his blogs.
According to him, this technology goes to prove that a more
liberated, egalitarian, and fraternal internet. It’s going to
bring “torrent of disruption” to the established tech giants.
In this article, I share new startups which have a potential to
turn into big. I have taken blockchain technology as a base.
To improving understanding, I am comparing them to
current centralized technology companies and their
application. I am referring theses companies as, Web 2.0.
File storage
Web 3.0 is pushing to reduce cost and improve securities.
The idea is to trade unused storage capacity across
desktops, servers and storage devices.
Social Networks
Today, the content published on the social can compromise
by the app company.
Messaging
With Web 3.0, content remains in the hands of the user.
Tech Talk
30 July 2018
™

Video streaming
A common issue raised by content generators about videos
are inconsistently and unjustly demonetized. Web 3.0 hopes
to resolve it.
Music streaming
One Web 2.0, the current middleman fees cut deep into
artist’s pocket. The Web 3.0 will make to remove
intermediaries and enable advertisers, viewers, and content
creators to engage directly with each other.
More and Summary
Decentralisation is making inroads. I tried to cover some
verticles. I hope it gives you some idea of new startups
which are operating in a blockchain environment.
Atul Gunjal is the CEO of IWORKTECH
which is a well-known provider of IT
solutions and specializes in delivering
custom cloud, mobile, and enterprise
applications tailored to perfection.
Atul works with a determination to
establish the entity as one of the
most respected outsource product
Development Company. He manages
the overall vision and business
strategy, including expansion into
new markets, high-level technology
direction, and operations.
About the Author
31July 2018
™

C
ultivating innovative thinking starts at the top. Leaders can foster a culture of innovation by encouraging
creativity and experimenting with a new idea- Lynne Doughtie
Since the evolution of mankind, inventions and innovations have been an integral part of the human ecosystem. Be it
the discovery of fire, electricity or how water can be harnessed to generate electricity, they all have been major
innovations that started off as just a thought in someone’s head. With a population of 7.6 billion people and rising, the
world has more innovators and thinkers than before and this can make a major difference in the way the world moves
ahead. And it can only be done when the thoughts are given a proper platform to be turned into innovations.
A plethora of ideas has evolved over the last few years which have made a significant difference in the lives of people.
Innovations such as 3D printing are now being used to digitally print basic objects that even we can use, like vases,
measuring cups, bottle openers etc. It is also used in hospitals to print outcasts and prosthetics for patients. Brain
mapping is another such idea which neuro-scientists have been using for a better understanding of how the brain
functions.
to Know Beforeto Know Before
STARTUP BUSINESSSTARTUP BUSINESS
Chalk Talk
32 July 2018
™

Startups and Reclaimed Ideas
The constant emergence of ideas needs to be steered in the right direction. Only then can it be put into action. And that
is where startups come into the picture. Startups encourage the exchange and implementation of new ideas. When an
idea comes up, its pros and cons are weighed in. There is a lot of research that goes into it and is given a thorough
check. Only if it’s useful to the world and is something that hasn’t been done before, it’s implemented into the big plan.
In the Indian perspective, independent reports suggest that the total funding in Q1 2018 reached up to a staggering 1.17
billion USD. As compared to Q4 2017, it has witnessed a growth of over twenty percent. While Fintech as a sector
received the highest funding, Bengaluru recorded the maximum funding deals.
The concepts may not have worked in the past but with the world constantly transforming, implementing the same
thought with a few changes can be the ﬁrst steps towards founding a startup. For example, if the idea of food delivery
using an app was thought of as impractical in the past, a couple of years later, it is now one of the leading sectors of the
food industry. This shows how one opportunity can probably make a diﬀerence.
33July 2018
™

Uniqueness in Startups
Startups have a very different way of functioning. When an idea is nowhere close to becoming a part of reality, startups work
towards making the impossible, possible. And the world has its share of innovations to push through. The most unique ideas
have a way of grabbing even the common people's attention. An exemplar of novelty is a delivery service for food and other
essentials. The catch here is that this service delivers anything in the middle of the night. Another example is a company that
recycles cigarette butts to make new items such as key chains, soft toys etc. The fact that social gatherings create a lot of
waste in the form of cigarette butts was the catalyst for the startup.
Building up a startup: Modern day innovators
Looking back into the past, there was a lot of encouragement was given to the discovery of new ideas. But to put it into action
it required a lot of time, resources, effort and even the necessary finances. And the past is less advanced than today; it posed a
major challenge to anyone who wanted to create a wrinkle in the norm. In the past, anything new was thought to be
something bizarre. But the neoteric world is one that accepts advancements with open arms.
For a startup to be a part of the minds of people, it needs to give them a reason to notice. This requires a copious exchange of
ideas, knowing if the concept matches the target audience and mainly how the organization will be funded.
But along with this process, a startup comes with its own set of challenges. In the Indian scenario, the policies created by the
government for the startups aren’t really the friendliest. It requires a lot of effort. Even after the entire process is done and the
company is set up, there are a lot of restrictions that weigh down the progress of the company. Another situation that usually
arises is talent. Individuals who have brilliant skills tend to prefer a corporate which in a way can be justified with regard to
the amount that is offered. This directly speaks of the main challenge being, funding. Startups have a tough time trying to
invest a particular amount as they're constantly low on funds. This leads to a reduction in facilities, pays, lack of proper
equipment etc.
Even with a sober picture, it’s reassuring to know that since 2017, the Silicon Valley has its eyes set on the Indian startup
scenario. The move of the Indian government of implementing GST has given startups the freedom to pay taxes only when
the turnover is 20 lakhs. Finally, startups have been getting into mergers and acquisitions which have intrigued other investors
to invest in Indian startups.
Workability and future prospects of innovation and startups:
The world is a Pandora’s Box of ideas, opportunities, and people who bring up these concepts. When you focus on a
particular idea and envision it to be a success, it is bound to be exactly that. In a world where innovation is the way to growth
and development, startups have the upper hand. They bring forth the belief that an idea can grow into an organization. As per
reports, there will be more than 11,500 startups in the country by 2020 which will, in turn, create jobs for the needful. With a
promising future ahead, this source of novelty is bound to attain greater heights of success and operational excellence.
34 July 2018
™

FitMeIn:
Unloading Calories through
All-Inclusive Fitness Solutions
Days are getting vanished when health-based
startups were providing diagnostic, enterprise, and
medicine delivery solutions, etc. Today, the new
and innovative breeds of health-tech startups are emerging
with solutions transforming consumer lifestyle, mental
stress, and early diagnosis of genetic disorders. They are
even going to the extent of reducing the after effects of
critical processes such as chemotherapy. The companies
are every day working with the vision to create an
ecosystem that would facilitate a better and faster
healthcare environment. As the saying goes “health is
wealth”, these startups are assisting to bridge the gap
between the doctors and patients and secure the human
health in the coming future.
One such innovative startup pursuing more flexible ways to
keep up with the fitness routines is FitMeIn. It is a curated
web and mobile platform that connects users seeking fitness
and wellness services with nearby Wellness coaches and
Wellness centers. The company holds the right combination
of cutting-edge technology and prominent services.
FitMeIn is backed by a Singapore based startup accelerator
Green House Ventures and the largest AI driven digital
health company of Japan – FinC along with seed funding.
“We exist to help our community make healthier choices
and improve their physical, mental and spiritual state of
being”.
Work, sweat
and achieve
that’s what we
stand for and
believe in
,,
,,
Nidhisha Varshney
CEO & Co-founder
Vishesh Goel
Co-founder
36 July 2018
™

Meet the Vibrant Leaders
Nidhisha Varshney is the Co-Founder and CEO of
FitMeIn. Nidhisha has completed her undergraduate degree
in finance from CBS, Delhi University. She is a fitness
freak and also a professional Kathak dancer since the age of
fourteen. Vishesh Goel, the other co-founder is a
Chartered Accountant and business consultant turned
entrepreneur. The core team also consists of seasoned
entrepreneurs Supriya Mamgain and Lalit Singh, who has
run their technology-enabled startups in the wellness space.
In the early years of inception, this team was unable to cope
up with the fitness regime due to the stressful corporate
environment. They recognized that this problem is being
faced by more than seventy percent of their colleagues
trying to pursue their regular fitness routine. Being avid
sports players, the trio decided to establish a health-tech
startup with a vision to build a fitter workforce that can fuel
India's economic success and GDP growth. They
transformed their idea into reality and founded FitMeIn.
Under the leadership of the core team, the company has
transformed itself and expanded its operations over more
than twenty-five cities with more than twenty-five thousand
service partners, impacting over one million lives.
A Unique Platform Providing Innovative Services and
Benefiting Clients
FitMeIn is making a robust fitness eco-system in India by
creating an innovative technology-driven platform. This
platform is bringing thousands of fitness service providers
and lakhs of fitness users under a common roof. It has
democratized fitness services for individual users through
its trademark currency FitCoins. It provides its customers
with the flexibility to explore and book more than thirty
workout styles like gymming, yoga, zumba, dance,
swimming, spinning, kick-boxing etc. These workout styles
are made attainable to the customers at fitness centers near
their office or residence, via the FitMeIn web portal and
app. This aids avoiding the expensive annual gym
subscriptions and helps the customers to keep purchasing
and refueling FitCoins as they progress. Additionally,
FitCoins help businesses to promote proactive health and
wellness. It can also engage employees at the office
premises to drive a healthier workforce.
With a growing user base of fitness enthusiasts, the
company has also launched a proprietary IVR helpline by
which the customers can an expert diet coach anytime, to
better accomplish their wellness goals.
Furthering its commitment to organizing the eco-system,
FitMeIn’s AI-powered SaaS platform provides wellness
centers and coaches with dynamic real-time insights to
better manage, sell, and grow their services.
Strategizing Success through Risks
Finding the right blend of technology and services was the
biggest challenge for FitMeIn. The organization
experienced major risks at its embryonic stage as a pure
marketplace that was relying on the supply partners.
Though fitness was still a nascent industry (i.e.85% sector
being unorganized with less than 1% Indians as active
users), the company focused on its idea that ‘personal
wellbeing and fitness is the right of every individual’. It was
a daunting task for FitMeIn to develop itself in the fitness
and health tech sector where the count of individual
footprints is less than one percent.
The company overcame the challenges by building a
platform amongst supply partners with newer and
disruptive ways of engagement with the potential users.
FitMeIn stayed lean, operated efficiently, and strategized a
successful pathway through crests and troughs.
Furthermore, the team believes that with the right kind push
through policy making, for more individuals to take up
fitness and wellness services as career options, India is all
set to see the next boom in the Fitness sector, and FitMeIn
will be at the forefront leading the charge of building the
fittest workforce on the planet.
Core Strengths and Futuristic Vision
FitMeIn’s greatest strength is the willingness and ability to
adapt to an ever-changing and dynamic Industry.
Standardizing the process of discovery, selection, pay, and
service delivery through technology in an unorganized
industry is also a strong point of the company. Over the last
fifteen months, the company has built a strong network of
channel partners and distributors which has tripled the
market penetration for FitMeIn. With a futuristic vision to
transform the health tech sector in India, FitMeIn is
planning to leverage this 15x to fuel aggressive growth in
the near future.
planning to leverage this 15x to fuel aggressive growth in
the near future.
37July 2018
™

Flochat:
Connecting People,
Innovating Life
As the GDP of India’s economy continues to swell
with market-friendly policies and measures, startup
industry moves forward to witness a boom in the
recent times. One of its key contributors is the mobile
application industry – as India becomes the fastest growing
market for mobile apps in the world! Analysts and experts
forecast that the market has earned over 400 million USD
as revenues in the last one year itself. As the ‘consumption-
class’ in India increases at a substantial rate, the mobile
application industry is poised to rule the market along with
expanding its footprints in the unexplored territories.
Massive funding, evolving technologies, consolidation
activities, and burgeoning domestic market trends are the
factors driving the startup eco-system in India. The startup
India campaign launched by the Government is also a
significant step to dominate the global startup market. As
the country gears up for a surge in this sector, the Indian
app entrepreneurs are concentrating more on developing
m-commerce, digital-healthcare, artificial intelligence apps
to cater to the market.
“Opportunity is missed by most people because it is dressed
in overalls and looks like work” – Thomas A. Edison
Talking about innovative startups, Flochat stands out to be
the first ‘super-messenger’ of India with a first in the world
technology called ‘Teleport’. It allows users to click a
picture with someone who is not physically present with
We at Flochat believe that the ‘Flo’ of
conversations should never break and
hence we have built an ecosystem that
not only enables smart and quick
communication but also a highly
personalized experience. With 'Teleport', in
particular, we want to do away with
physical limitations and allow people to
connect and create memories no matter
where they are through a simple picture
,,
,,
Prateek Lal
Founder & CEO
38 July 2018
™

them. This unique feature bundled with other applications is
designed to meet the diverse needs of every Smartphone
user. Founded in 2016, the proficient team has grown up to
fifteen professionals and has already got about 600,000+
downloads on android and iOS. Flochat is a hybrid chat
platform which lets the user connect to their social circle as
well as giving the liberty of browsing & sharing content
from other apps right within their chat screens. As the
pioneers of launching India’ first ‘Super messenger’app, it
stands out to be the first step in the future of conversations.
Personalized chat, challenge & teleport features are some of
the path-breaking features which are driving the growth and
expansion of the company to untouched markets. The USP
of Flowchat is that it seamlessly integrates numerous
lifestyle apps within in messenger so that the ‘flo’ of
conversations never break. Planning with friends, books,
and sharing without leaving the chat screen is the biggest
advantage.
A Stimulating Frontrunner
As the Founder and CEO, Prateek Lal is a young,
pragmatic business leader who has been the driving force of
Flochat. He carries a futuristic vision of embracing
technology to change the way of communication and create
a disruption in the current messaging market space. Prior to
his entrepreneurial venture, he has a professional
experience of eight years. He was associated with renowned
MNC’s in the Banking and Financial sector.
His experience in managing diverse roles in the areas of
strategic planning, product development, and digital
initiatives has given him the confidence and exposure to
rise to new heights.
Right from the beginning, Prateek is focused and
determined to understand and fulfill the requirements of the
customers, rather than relying on historical data. From the
inception, he had students from school and colleges on
board to brainstorm ideas, find out what would they enjoy
in their messenger and then develop the app accordingly.
Most of the features in Flochat are a result of continuous
primary research with students. He did his Master's in
Business Design which further enhanced his knowledge and
expertise in grasping an in-depth understanding of 'human-
centered design’.
Teleport – Flochat’s Patented Technology
Developing innovative ideas and technologies has been the
forte of Flochat since inception. It is the first company in
the globe to develop a technology that allows taking a
picture with someone, who is not physically present at the
same location. Naming it ‘Teleport’, Flochat has patented
this technology and this unique offering has been the USP
of the organization.
Another exclusive feature is Flochat's cheeky and sarcastic
chatbot called’Floda’, it can assist the user in performing
day-to-day tasks like booking tickets, impressing friends
with smart quotes or even planning a favorite holiday. It’s
highly interactive and interestingly, it offers sarcastic replies
whenever a user irritates it with a volley of questions.
Innovation and evolution are the core virtues of the entity
which is driving the business at a steady pace. Flochat has
also built a multi-functional chat platform which aims to
simplify and enhance the overall experience of chatting.
Flochat embeds leading service and content providers
across verticals & delivers a seamless personalized chat,
challenge & teleport experience to the users without even
breaking the flow of conversations. Partnering with
renowned online lifestyle solution giants like Zomato, Uber,
bookmyshow, and Ola – to name a few has given the edge
to the company to evolve as a major player over the years.
Factors Attributing the Success of the Company
The key differentiator which helps the company to stand
ahead of the other players is the ability to think ahead of
time. Focusing on building a prospective future has helped
Flochat to carve out its own elite niche market space and a
loyal customer base. With sheer determination, it continues
to progress forward by embracing innovative technology to
be amongst the numero uno in the mobile app industry.
Streaming Towards a Positive Future
As the surge in the global app industry continues to disrupt
the economies of several countries, Flochat crafts its future-
path in the best possible manner. Offering a bunch of
trending features, the organization is all set to transform the
app industry with more improvised and new technologies
that will surely engulf the mind of the users.that will surely engulf the mind of the users.
39July 2018
™

ot long before Blackberry went bust it was named
Nby Fortune as the fastest growing company
globally and valued at more than USD 55 billion.
Similarly, Yahoo during its heydays touched a peak
valuation of USD 140 billion before its market share and
subsequently the estimation hit rock bottom. Now, what is
common between the two enterprises apart from its
dramatic slump? Both were market disrupters of their era
and used tech innovation to introduce platforms, which
were unique and revolutionary in nature. In fact, whats app
is often considered to be an evolved version of blackberry
messenger and Google search engine as-well-as mail is akin
to what Yahoo was in the 90’s and early 2000’s. However,
the inability of the two tech giants to transform with the
curve ultimately spelt doom for them.
Nonetheless, it seems that the startup businesses in the
present scenario have learned their lessons from the past
and are embracing new technological tools to serve the
unique needs of their esteemed customers. Startup ventures,
often strapped for finances are leveraging the benefits
technology has to offer to keep their costs down and acquire
as well as retain customers, which in turn is fueling their
growth. While the nature of technological adaption for these
ventures is determined by numerous factors such as the
ecosystem it functions within, and the amount of
investment needed to integrate it with the company’s
operations, some prominent innovations to gain universal
appeal are:
Chatbots
Start-ups with their customer-centric approach have
redefined the levels of customer experience in India and
globally. One of the prominent innovations being embraced
by these ventures are AI-Chatbots because of the inherent
benefits this tech innovation offers in augmenting customer
centric capability of business ventures by facilitating quick
redressal of queries. One of the core benefits of this
technology, which has contributed to its surge and makes it
the queen bee of innovations with global appeal, is their
unique ability to create a seamless customer experience by
understanding their query in detail and navigating the
conversation to provide a quick and relevant response.
Therefore, combining the advantages of virtual and human
assistance has assisted to deliver a differentiated customer
experience.
Blockchain
Data protection and privacy are the buzzwords for
consumers and businesses today. Before the arrival of this
technology consumer data or historical footprint could
easily be tampered with. However, Blockchain technology
has a complex network of interwoven e-records, having
multiple replications making it extremely secure and hack-
proof, therefore emerging as a safe custodian of records.
Many startups are embracing this tech to position
themselves as a differentiated entity and increasing levels of
data transparency will only further popularize this tech.
Thus, Blockchain has the potential to enhance the quality of
service delivery while improving confidentiality. In fact,
2018 has been touted as the year of blockchain technology.
Big Data
Big data has emerged as an integral technological tool to
offer personalized services to the consumers and are being
extensively adopted by startups. Through insights collected
due to the application of big data, startups are able to
segment customers on the basis of demography,
preferences, behaviour etc. thereby facilitating a seamless
customer experience, which augments their operations and
build a loyal client base. As businesses understand the value
of learning from the insights provided by data, the
application of this tech is set to grow phenomenally.
To conclude, while there are other emerging technologies in
the industry landscape, which facilitate business and are
being increasingly deployed, the focus of any business
entity, start-up or otherwise is to achieve growth by
acquiring a customer base and retaining it through a
customer-centric approach in a cost-effective manner. It is
here that AI-chatbots, blockchain and big data is clearly
gaining ground.
TECHNOLOGIES
Embraced By
STARTUPCompanies
That Are
40 July 2018
™

Ashish Gupta is the
Chief Technology
Oﬃcer (CTO) and
Chief Product
Oﬃcer (CPO) at
Policy Bazaar, India's
largest online
insurance aggregator
and is committed to
building awareness
among every
individual before
buying an insurance
cover for their loved
ones. He has been
instrumental in
driving the revenue
through market
research, product
marketing, and
content marketing.
Prior to joining
PolicyBazaar, Ashish
served as Vice-
President and CTO at
HealthKart and was
the CEO of online
coupon-search portal
CouponVoodoo.com.
About the Author
41
Expert’s viewpoint
July 2018
™

Go4Cabs:
Providing Private
Ground Transportation
Service around the
Country
Entrepreneurship is a game of patience, persistence,
and diligence. While every idea finds its way
through the initial issues pertaining to space,
expansion, and investments; startups today are immensely
blessed to have amazing opportunities to network. Stories
of success inspire the youth to act and work to bring their
own ideas to fruition. The e-commerce industry been
directly impacting the micro, small & medium enterprises
in India by providing means of financing, technology and
training and has a favorable cascading effect on other
industries as well. The idea of co-working spaces or
incubators, to accelerate the start-ups by providing
monetary and infrastructure support has given a good push
to the system. Start-ups are making good use of the
facilities available and are showing a sign of good times.
Based in India, Go4Cabs was founded in the year 2014 by
Gauraav Dalal. It has come in existence for providing the
highest quality service to local corporate, SMEs, overseas
business and leisure travelers visiting India. As the world's
most important economic development region and with a
huge number of the world's population, India is a primary
travel destination for business, trade and tourism.
Aggregator of Cab Rental Solutions
Imagine millions of drivers out on the roads, working
together towards a common goal which is to outsmart traffic
and get everyone with the best route to their work location
We are exploring
more opportunities
and gaining more
customers by
following the digital
route
,,
,,
Gauraav Dalal
Founder
44 July 2018
™

and back, every day. Go4Cabs enables widespread renting
of vehicles and is a leader in online cab booking. With own
office, it has a proven partner focused network of online car
rental services. It has enabled clients in more than 65 cities
to avail the car hire services which has made the company
outperform the competition and stay ahead of the
innovative services.
Persistent and an Ardent Entrepreneur
Gauraav Dalal, a B.Com Graduate with MBA degree in
Marketing from Pune University, has 14 years of corporate
work experience in India and Overseas, including
companies like ICICI Prudential Life Insurance Co Ltd; in
Mumbai, India, Damac Properties LLC, and Landmark
Retail LLC in Dubai, UAE. GO4Cabs idea was formed
based on the problem faced by the personal & professional
people during their travel frequency to Mumbai &
Ahmedabad from Dubai between 2007 till 2010. Getting a
cab or taxi at Mumbai airport and back home in Ahmedabad
was a daunting task.
The e-commerce has transformed the way business is done
in India. Gauraav always had a passion for e-business since
the very beginning of his career and after evaluating three
businesses, Gauraav finally zeroed down on GO4Cabs – A
cab aggregator model, PAN India, having good prospects
and its own challenges and hence GO4cabs was established
in June 2014.
Picking the Car that Fits Ones Need
Go4Cabs caters to all segments (airport/station transfers,
local, outstation, 1waycab, luxury cabs, coaches & buses,
staff transfers, cabs on monthly contract) and provides
standard size cars as well as large cars according to the
choice of the client, as per the budget. From Sedan to
SUV's the Luxurious BMW, Go4Cabs provide customized
services by the virtue of its large fleet of cabs PAN India.
Working with various cab operators, Go4Cabs believes that
a responsibility also needs to be extended beyond business.
The Easy to Go, Go4Cabs has overcome ubiquitous
problem in India for the people to get a good quality car at
affordable rates for their outstation or full day city travel
plans. With wide choice of cabs in all segment & categories
ranging from Sedan economy, Sedan Mid-Size, Sedan
premium, Sedan luxury, SUV, Coaches and Buses it has
established strong customer relationship which makes the
clients to use the services repeatedly.
Business through Referrals
Despite being a relatively new market, rental cars get an
upper hand over personally owned ones when it comes to
being pocket-friendly. This commuting option is cost
effective, allowing customers to save a lot of money, while
also enjoying a hassle free experience. Started with a very
small customer base of friends and family, Go4Cabs started
growing through referrals like corporate referrals and retail
referrals. GO4Cabs relationship with each corporate client
is quite deep rooted and personalized by contacting good
referral programs.
Courteous Chauffeurs
A chauffeur’s elegant title suggests that he’s more than the
guy behind the wheel. A consummate professional, who not
only offers you a safe ride, but also adds elegance to the
ride. At Go4Cabs, Chauffeurs are highly efficient, polite,
well-mannered, smart and experienced in handling
corporates and foreign clients, who are known for their
round the clock services. If you feel like grabbing a cup of
coffee before heading to the airport, a Go4Cabs chauffeur
will take you to the best café in town, or he'll pop over to a
fast food joint, if you'd prefer. The ultimate choice is always
with the client.
Aiding Clients with Mobile-friendly Services
Go4Cabs provide the extended services to customer's
pocket-friendly rates. Renting a car is now at ease in any
city (65 cities) PAN India with just a click away at
Go4Cabs. One can sign up through the website or through
mobile app and book the car of their choice & interest,
instantly. Car for the unexpected situations are also
available with GO4Cabs. Most of the car rental that one
hires put forwards the problem like hidden costs or
unnecessary breakdown in the middle. But, with Go4Cabs
this dilemma is unimaginable, as GO4Cabs has taken extra
precaution while registering a vendor or a vehicle. There
are strict policies and processes which have been kept
which the vendors and vehicle owners need to follow. Also,
GO4Cabs back office team takes care of the vehicle allotted
for the trip. The team speaks to the allotted chauffeur and
takes the details about the vehicle/s and also instructs the
chauffeur about the process which are being followed.
Accelerating into a Bright Future
Go4Cabs has grown leaps and bounds over the years due to
a rising demand for better and sustainable modes of
transportation among its growing urban population. Driven
by a hunger to experience vast avenues, coupled with an
innate fear of missing out on certain opportunities, the
millennial youth of India is gradually becoming the force
that is fueling the growth of the car rental industry.
45July 2018
™

Gramco
InfratechEmpowering Farmers and
Innovating Agri- Infrastructure
Solutions
The agricultural sector has been one of the
mainstays of the Indian economy both in terms
of its contribution to GDP as well as a source of
employment. As the third-largest agriculture producer by
value – the industry has witnessed numerous changes
over the past few decades. Along with the Government’s
initiatives and programs, the emergence of private
players has fuelled the pace of agricultural growth in
India. Agri-tech startups have taken the center-stage and
are disrupting the Indian agricultural economy in
unexpected ways. Entrepreneurs are building innovative
solutions to indigenous problems and are surviving the
stiﬀ competition by being absolutely real.
A Seasoned Entrepreneur Having Multi-Faceted
Excellence
Gramco Infratech Pvt Ltd– A Rural Company is the
brainchild of Raman Singh Saluja to address the needs
of the farmer community in India. As the Founder of
Gramco, Raman has been a pioneer in setting up an
integrated farming services and agricultural
infrastructure. After completing his graduation and
Master’s in Business Administration, entrepreneurship
came naturally to him. His expertise and business
acumen led him to be an integral part of various key
ventures before he ﬁnally conceptualized Gramco in
2009. Prior to Gramco, He was also appointed as the
No victory
is nal and
no defeat
is fatal
,,
,,
Raman Singh Saluja, Founder
(Invitee Mentor, Startupindia, MOA)
46 July 2018
™

Nodal Officer for the state of Madhya Pradesh by
MANAGE, under the Ministry of Agriculture. He has
very diverse business knowledge as a result of his past
ventures varying from wind power, exports of
agricultural commodities and being involved in families
steel business. He is the Founder- curator of the ‘Global
Shapers Community’, Indore Hub, – which is an
initiative of the World Economic Forum. Failure and
success is a part of every voyage and Raman’s
professional journey is no exception to that. His sheer
determination to conquer the challenges and create
opportunities has made him stand ahead of the league
today. Raman asserts ‘if you believe you are offering a
viable alternative which has a commercial potential, you
have a possible business potential’.
Journey Fostering Creativity and Innovation
Gramco is derived from the word ‘gram’ which means a
village in Hindi language and ‘co’ refers to the short
form of company. Raman’s previous entrepreneurial
ventures like the export of potatoes and‘grammandi.com’
– an online agri e-commerce/ market intelligence
platform- are the key attributes which led to the
formation of Gramco. He analyzed that having a close
proximity to farmers and establishing a meaningful
relationship with them is the critical first step towards
bringing a radical change in the agricultural sector and
operating a rural venture. His observation and a detailed
study of rural business backed by the interactions with
the farmers assisted him to point out the gaps in the
hugely fragmented and unorganized industry. Being
ahead of the curve, Raman saw a business opportunity to
build something meaningful and contribute by taking it
to a level where he could manage and deliver better
results.
Astounding Services of Gramco Infratech
If not the only one, Gramco stands to be one of the
forerunners of introducing farmers to ‘outsourced
farming’ – a new concept in the Indian agricultural
eco-system. It offers world-class facilities in rural areas
of the country and caters to different needs of the farmers
under a single roof. It closely works with the farmer
community and provides solutions and guidance in the
areas of agriculture advisory, input supply, post-harvest
storage, automated cleaning/grading/ packing, and
market linkages. Over the years, Gramco has evolved
and has benefited thousands of farmers with qualitative
services and higher income. The company has
transformed itself into a full-fledged farming services,
product and infrastructure entity – a complete solution
provider for the rural sector. Agri inputs and nutrients,
warehousing, collateral management and warehouse
receipt finance, procurement, value-addition, and
contract farming & seed multiplication programs are the
key services offered by the company. It continues to
develop business models and launch services which are
effective and helpful for the farming fraternity. The trust
and confidence of the farmers have driven the company
to date and that's the utmost satisfactory experience it
has acquired over the years.
Industry Challenges – Ray of Opportunity
The agricultural sector has come a long way since
independence; however, a lot is still to be done.
Samriddhi Fund managed by SVCL, invested Rs15 crore
in 2014 to help scale up infrastructure and geographic
expansion. As the face of the rural domain, Gramco too
has faced tough challenges and obstacles during the
initial years. Human resource, rural connectivity, and
‘over-regulatory’ measures adopted by the government
are some of the examples. Additionally, technology and
capital are the two indispensable components which need
to be looked upon to minimize the challenges in the
industry. Continual improvement and embracing
technology keeps Gramco ahead in the market, the
company has conducted pilot projects with IoT &
precision agtech and is soon launching high value agtech
solutions.
Marching towards the Horizon
As the agricultural sector is on a steady trajectory of
growth, Gramco is determined to cement itself as a
formidable, FARM TO FORK & FACTORIES TO
FARMS, player in the years to come. Attributing his
family’s support as the main success factors, the
company looks to hold a positive outlook for the future.
It is confident that the business model and its guiding
principle of ‘farmer first’ will assist Gramco to create
milestones as well as giving a tough competition to the
best in the industry.
47July 2018
™

I
st
think the 21 century will be at the intersection of
biology and technology. A new era is beginning,”
— Steve Jobs.
Biotechnology is the amalgamation of biological sciences
with technology, to produce a solution to real-world disease
and environmental issues. Over the years it has made major
contributions towards making the world more sustainable,
resourceful and environmentally friendly. It has helped us
set up sustainable industries, by allowing us to design more
eﬃcient industrial production processes. Currently the
biotech industry is valued at about $370 billion in 2017,
according to the reports of market analyst Grand View
Research, it is predicted that the global biotech industry
may possibly grow to $727 billion by 2025.
Nonetheless, progress in technology, is not adequate to
incorporate biotechnological methods into various
industrial value chains. This integration should be widely
accepted by society. The general public and
decision-makers should accept these integrations, for the
future expansion and commercialization of industrial
biotechnology. Both are nurtured by the acuity and
awareness of the economic, social and ecological beneﬁts
of industrial biotechnology. The last three years have seen a
balanced development in the quality and numbers of startup
movements, in India’s science and technology. Indian
companies today have become pioneers in the plethora of
domains, such as computer science, engineering, medicine,
drug discovery and agriculture. This has led them to move
briskly beyond their comfort zone of e-commerce ventures.
An Insight
into
the Present
Biotechnology
S t a r t u p s S c e n e
“
49July 2018
™
Era of Bio Tech

over CAGR of twenty percent to reach
USD 100 billion, by 2025. It has the
second highest number of
USFDA-approved industrialized plants
outside the US; having more than 53
USFDA certified drug manufacturing
facilities.
The Indian biotech industry is divided
into five major segments, namely
bio-informatics, bio-pharma, bio-agro,
bio-industrial, and bio-services. Out of
these the biopharmaceutical and
bio-services account for the largest
amount of shares, amounting to 64%
and 18% of the total revenues and
market shares respectively. Clinical
trials, contract research, and
manufacturing activities are the driving
force behind India becoming a leader
in the bio- services sector.
India being agriculture based country;
it has always invested a major part of
its resources into the agriculture
development. The Bio-agro sector
accounts for 14% of the biotech
industry. On the other hand, the
remaining market is catered by
bio-industrial and bio-informatics;
having 3% and 1% shares respectively.
In the past few years, there has been a
lot of development in the biotech
sector, thirty bio-incubators and
biotech parks have been reinforced and
established in India. The future of the
biotech startup industry in the Indian
subcontinent looks bright and
promising.
Lacunae that need to Addressed
India may be moving fast towards
development in this sector, but there
are few key points that need to be
addressed before it is able to leap to the
zeal directly. A key issue that the
Indian biotech startup industry faces is
the link between the academia research
Many diverse bunches of entrepreneurs
are setting up businesses for new
methods of drug delivery, regenerative
medicine, novel biocompatible
materials, sustainable energy,
molecular diagnostics, agriculture, and
nutrition.
India a Fertile Ground for
Biotechnology Startups
Twenty years ago when the first
generation of Biotechnology startups
arose, India lacked experienced
personnel in the field. The earlier
biotech startups industry was mostly
service oriented, due to the lack of
funding available to set up a
product-oriented business. India wasn’t
a big market for biotechnology then,
making venture capitalist least
interested in funding startups here. It
lacked the infrastructure and
experienced personnel for
biotechnology research and
development (R&D). However, the
past few years have seen a drastic
positive change in this scenario. The
present generation of entrepreneurs has
the zeal and courage to attack these
problems head-on, with the financial
backing provided by the government
programs.
“I’m an investor in a number of
biotech companies, partly because of
my incredible enthusiasm for the great
innovations they will bring.”
—Bill Gates
India has now become a biotech
growth catalyst. Currently, it is one of
the top 12 destinations for
biotechnology in the world.
Approximately, three percent of the
global investment is currently invested
in India. Comprising of about 800
companies, the biotechnology industry
in the country is estimated to grow
and industries. There is a huge gap
between the development of the
technology and making it robust
enough to implement in an industrial
setup, and eventually bring to the
general public. The research being
carried out in institutes and universities
is unique and outstanding, without
doubt; but it never finds its way to the
masses. The bond of startups to the
industrial network also requires severe
attention to the risk capital deficit in
India.
The Propositions for Future
A substantial attention that has raised
the eyebrows is the flow of scientific
ideas to fuel startups. The
advancements that take place daily in
the sciences must reach the innovative
process required for startups. Without
this, India’s startup ecosystem will not
be able to challenge global contenders
efficiently. This will limit India’s
innovations to reverse-innovating, and
reverse-engineering.
Providentially, India’s scientific
institutions are capable enough to
deliver, as they are built on strong
fundamentals. There is no contest that
people of amazing talent do graduate
from India’s institutions and in
substantial numbers across various
scientific fields. This is proof that
high-quality research is being carried
out in best universities and research
institutions in India; putting this to
good use is all that needs to be thought
about. The future of India becoming
the forerunner in the Global biotech
startup scene cannot be denied. With
the government initiating various
programs to help biotech startups fund
their ventures, they now have a
powerful financial backing to realize
their dreams.
50 July 2018
™

Hug
Innovations:
Delivering Smart IoT Devices
for the Next Generation
Emerging applications and business models
supported by standardization and affordable device
costs are driving the growth of the Internet of
Things (IoT). The IoT market has taken the center stage and
has become one of the widest ecosystems in the market
today. As per the analysis by independent researchers,
between 2016 and 2022, IoT devices are expected to
increase at a CAGR of twenty-one percent. It further adds
that around twenty-nine percent connected devices would
be in the market by 2022, out of which around eighteen
billion are related to IoT. Embracing innovative software
and aligning technological elements, businesses are creating
a comprehensive solution which has set the right trajectory
for the IoT market.
One such prominent name in the emerging field of IoT market
is Hug Innovations Corp. It is a next-generation wearable
and IoT platform company with expertise in the fields of
advanced gesture recognition, machine learning, and artificial
intelligence. HUG Innovations uses consumer technology
from factors like a smartwatch, smartphone, IOT devices, and
handheld remotes to port its gesture control experience which
is based on relative motion detection. ‘Gesture recognition’
technology uses a combination of MI, AI, cognitive science,
and contextual intelligence to deliver an unparalleled
interactive experience with connected devices. The company
has been selected as one of the “Best 50 Startups to work for in
2017”bytheSiliconIndiaMagazine.
Delivering
quality
wearable
products with
enhancing the
safety and
security
of people
,,
,,
Raj Neravati
Founder & CEO
52 July 2018
™

Insightful Leader at Hug Innovations
Three attributes which make Raj Neravati a true business
leader – technocrat, pragmatic, and visionary.As the Founder
and CEO, Raj has been instrumental in taking Hug to new
heights with his business acumen. In his professional career
spanning over eighteen years, he has managed global teams
with companies like Cigniti Technologies and AppLabs in the
roles of COO and Senior VP respectively. He has travelled to
over sixteen countries and this global exposure has assisted
him to understand the customer perspective in a much better
way.
Initial Journey
Instead of having a business idea, the journey started with an
emotion which deeply impacted the mindset of the people in
many ways. The need to address the safety of women became
the utmost priority and that’s when the idea of developing a
holistic solution paved the way. The idea was to create a
solution which can integrate with a smartwatch, mobile
application, cloud platform, analytics, and a lot more without
even touch of a button. As a complete solution provider, Hug
invented a technology which can trigger SOS using simple
hand gestures. With this path-breaking innovation, Hug
Innovations cemented its identity as a matured player in the
IoTindustry.
TheKeyInnovationsWhichMakestheDifference
The solution is a result of a vision to empower the women with
safety and security when it's needed the most. The company
has been successful in creating a comprehensive gesture
platform with possibilities of controlling computer, drones,
and music on a smartphone. Hug Innovations proudly term
this as a disruption in the technology world and have already
filed a patent on the technology. In a short span of three years,
the company has successfully launched four commercial
productsinthemarket.
Hug Smartwatch: Inspired by the classic wristwatch, this
modern wearable smartwatch comes with a bundle of features
related to safety, fitness, health and many more. The cutting-
edge technology of the watch empowers a person to express,
interact, control, and play without any interference. The
watch can be preset to react to threat situations and send a
distress signal to the family members and alerting the nearby
emergency services. This feature can either be manually
activated or it works by providing hand gesture when in
trouble.
Hug Elan: This fitness tracker is equipped with a multi-sports
mode which can identify seven different fitness activities. It
can also connect with the community through which the user
can add participants and take on group-targets to maximize
theirfitnessobjectives.
Hug Fit: Targeted for the fitness enthusiasts, this is a water-
proof device which has health, fitness, and sleeping tracking
features. In India, this device is marketed by Reliance Digital
andisavailableacrossallReliancestores.
My Buddy: Keeping the safety and security of the kids while
they are out of their homes or not with their parents, the
company has developed a child-safety tracker. This tracker
has features like SOS, geo-fencing, 24/7 monitoring and much
more. The organization has developed this tracker for
‘Eurokids Private Ltd’ to address child safety needs beyond
theschoolperimeters.
USPofHugInnovations
The company is a pioneer in developing gesture recognition
without camera combined with machine learning and
artificial intelligence. Additionally, the gesture connectivity
and developer platform offer new possibilities in VR-based
applications. Embracing the fitness applications into the
enterprise healthcare platform can assist in tracking overall
health data, suggest preventive actions, and provide insurance
guidelinesforthecorporateworld.
KeyChallenges–RisingTotheOccasion
The advent of technology and abundance of players in the IoT
market made it extremely tough for the company to survive
the initial journey. Finding the right mix of designers, and
developers for a hardware startup was another crucial area to
work upon. The scarcity of investors was another major
obstacle which pushed the company at crossroads at one
point. However, with sheer determination and the zeal to
succeed, Hug Innovations overcame the challenges with their
persistenthardwork.
FuturePerspective
As the Indian IoT industry moves forward to play a pivotal
role in boosting the economy, Hug Innovations has
conceptualized key strategies which can take them ahead of
their competitors in the long term. The company firmly
believes that ‘a penny saved is a penny earned’. They are
confident that the ‘gesture platform’ technology will assist
them to grow faster and create an array of opportunities for
developers who like to cross skill and grow in the emerging
markets.
53July 2018
™

myFin
Advisor :Providing Path-breaking
Services in Financial
Advisory Market
Financial services segment has been a major
contributor to the Indian economy over the last few
years. Banking, insurance, mutual funds, capital
market and equities are some of the key constituents of this
vast sector. Independent researchers have anticipated a five-
fold growth in assets segment making it a 1.47 trillion USD
market along with growing the investor's accounts to nearly
130 million by 2025. Often consumers are stuck in a similar
conundrum regarding the key logics and analysis which can
assist them to invest wisely and avoid huge losses. This is a
point where a proficient financial advisor or a financial
consulting firm can help the customers to be well-informed
about the current financial market and the future trends.
However, to attain these milestones, investors also need
proper guidance and corrective actions so that their
investments are not scattered.
One such prominent company which has evolved into an
influential financial consulting firm is myFin Advisor.
Founded in 2011, the company is one of the pioneers in
India for e-Financial advisory services, catering to the B2B
and B2C market segments. The company focuses on
advising, consulting, and planning wealth for Indian
residents, non-residents, expats, and corporates. Retail
investors and Customer Consulting are the two primary
domains under which the company offers individual
advisory and complete financial planning solutions. With
years of expertise, the company provides authentic and
myFin Advisor is
spearheading the
movement for the
public to invest in
nancial planning
and teaching them
its importance
,,
,,
Peeyoosh Agrawal
Managing Partner & Founder
54 July 2018
™

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