The industry disruptors redefining innovation in 2020

VIVIAL
Transforming the Marketing Technology
Industry
+
The
Industry
Disruptors
Redening
Innovation
in 2020
VOL 09 | ISSUE 01 | 2020
Build-On
EdTech for a
Better World
Better
Approach
Be Smart – or Vanish
Why Utilities need to actively
develop smart Micro-Grids
Power Up

Let’s Disrupt!
he technology and innovation industry is
Tunavoidable. If businesses have to stay ahead
of the curve, they need to stay strive by
developing and acquiring new technologies in the
organization.
The entrepreneurs have to take risks in these rapidly
evolving consumer demands. They play an optimistic
role in supporting the achievement the goal of the
organization with technological tools. Leaders today
need to be committed in identifying new opportunities
which will help the business to grow at a higher level.
Building a community of innovative employees leads
to build a culture of disruption. With the pandemic
still into focus, the importance of technology in
various fields like education and healthcare has
increased. The companies today have the opportunity
to display their leadership at a global level with the
new and advanced technological tools introducing in
the companies.
While the digital platform provides unending
knowledge and resources for the organizations. It
becomes the responsibility of the disruptors to gain all
the offerings. As the digital platform is considered to
be the future of all the industries. It enables
transparency, real-time information, and improved
customer experiences for the people.
Being agile and connected with the new market
models is the need of the hour for the companies.
After all, an open-minded leader is ready for the
changes if needed in the companies. The technology
disruptions bring us cloud computing, blockchain,
machine learning, and the Internet of things. Effective
use of these transformational solutions is the true
meaning of the digital revolution.
It is not just about today but the future of digital
transformation with these next-generation
Editor’s Desk

technologies like blockchain, machine learning,
IoT, and others. These disruptions will continue to
grow into all the adjacent markets across different
cultures as the business has to build relationships
with partners around the world.
After all, the focus of the leaders is expanding the
business across all the markets on the globe. To
show these features, Insights Success lists its
upcoming edition of The Industry Disruptors
Redefining Innovation in 2020 and applying all
the above facts is featuring the cover story Vivial.
Vivial is a groundbreaking marketing technology
(Martech) company that offers a full range of
customer engagement tools to help businesses
better connect with customers. Vivial provides a
full range of marketing solutions, including
content marketing, social media management,
text messaging services, mobile-friendly
websites, and the latest local search products to
ensure high rankings on Google and other search
engines.
Other Disrupting Companies include
ConnectWell, a leading-edge provider of digital
health and wellness content that is academically
sourced and designed for a consumer audience to
engage people in their total health and wellbeing.
Elemica - A Digital Supply Network platform that
enables manufacturing businesses to support their
trading partners with a real-time information
sharing environment to ensure supply chain
excellence. LeapRate - specializes in providing
news and information on the global Forex sector.
Lastly, do not forget to go through the CXOs
written by the industry experts and articles
written by our in-house editorial team.
Enjoy Read!
rohit.chaturvedi@insightssuccess.com

Transforming
the Marketing
Technology
Industry
Vivial
08
C
O
V
E
R
S
T
O
R
Y
CONTENTS

ARTICLE
16 Build-On
EdTech for a Better World
Better Approach
20
Disrupting the Healthcare
System by Engaging People
in their Health and Well-being
ConnectWell
24
Covering the World
of Forex Trading
LeapRate
Power Up
The Best Performing Supply
Chain Management Company
Elemica
30
26

sales@insightssuccess.com
September, 2020
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Sumita Sarkar
Managing Editor
Anish Miller
Executive Editor
Rohit Chaturvedi
Assistant Editors
Jenny Fernandes
Visualizer
David King
Art & Design Director
Asha Bange
Associate Designer
Kartik Balapurkar
Kshitij S Andy Mitter
John Matthew
Sales Executives
David, Martin, Sagar
Business Development Executives
Steve, Joe, Aidan, Sanket
Jacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Kushagra Gupta
Co-designer
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Brief
Company Name
Arun Samuga
Chief Technology
Officer
Vivial Inc
vivial.net
Nigel Frith
Valentina Kirilova CEO
& Editor in Chief
ConnectWell
connectwell.com
LeapRate
www.leaprate.com
Elemica
elemica.com
Jim Continenza
Chairman &
Chief Executive Officer
ConnectWell is a leading-edge provider of digital health and
wellness content that is academically sourced and designed for
a consumer audience to engage people in their total health and
well-being.
Elemica is the leading Digital Supply Network for Process
Manufacturers.
LeapRate is the leading news website covering the world of the
global Forex market.
Vivial is a groundbreaking marketing technology company that
offers a full range of customer engagement tools to help
businesses enhance the way they connect with customers, build
loyalty, manage content and track results.
Andrea Bloom
Founder & CEO
Featuring Name
The
INDUSTRY
DISRUPTORS
Redefining Innovation in 2020

Transforming the Marketing Technology Industry
“With easy-to-use customer engagement tools,
we help businesses build, implement and
optimize marketing programs to reach
consumers quickly and effectively. We do the
work so you can focus on what's most important
to you – running your business.”
COVER STORY
The Industry Disruptors Redeﬁning Innovation in 2020

JIM CONTINENZA
Chairman & Chief Executive Oﬃcer
_

You’ve spent so much time and energy getting your
business up and running. Now, it's time to market
your business to connect and engage with
customers. Here the question arises: where to start? One
word: Vivial.
Vivial is a digital marketing agency whose mission is to
help local businesses grow. Vivial partners with clients
across nearly 6,000 industries to help businesses of all sizes
connect and engage with customers, build loyalty and track
results. The company offers a comprehensive and easy-to-
use suite of integrated marketing solutions to make sure
local businesses are found wherever and whenever
consumers are searching for products and services.
Vivial is dedicated to helping their customers engage and
interact with consumers through a variety of strategies,
including social media, content marketing, text messaging
and more. At Vivial, on-demand support is included with
every offering. An experienced account coordinator
oversees the entire program and is supported by a team of
marketing experts—including content writers, editors,
social media strategists and mobile experts—to deliver the
best results.
A Highly Innovative and Deeply Committed Leader
An innovator in the marketing technology (martech)
industry, Jim Continenza is the Chairman and CEO of
Vivial. Jim is responsible for the strategic vision of Vivial
and charged with leading a team of more than 1,000
individuals across 20 markets—from Anchorage to
Honolulu to the Big Apple. He is advancing the martech
industry by making the complex simple and offering a
straightforward suite of integrated online, social and mobile
solutions for business owners.
In a career that began more than 30 years ago as a sales
representative, Jim has worked his way through the ranks of
numerous technology and telecommunications companies.
As a decisive and driven senior executive, Jim's foresight,
strategic focus and proven ability to lead and transform has
resulted in substantial returns for many companies.
In the marketing technology industry, where rapid change is
inevitable, falling behind is not an option. Jim stays ahead
of the curve on the latest trends and technologies to ensure
Vivial is providing the best tools and services to positively
impact businesses. He continues to make financial and
technology investments to evolve Vivial's products, not
only benefiting the business, but the hundreds of thousands
of businesses that rely on Vivial for strategic marketing. He
continually strives to innovate by developing and acquiring
new technologies that provide companies with a seamless
experience to help them reach customers quickly and easily
while increasing ROI with actionable consumer insights.
Under Jim's leadership, Vivial continues to experience
consistent growth.
At the helm of a growing company, Jim must create an
exceptional and positive culture for the staff. Vivial offers a
laid-back environment where everyone works hard and has
the opportunity for growth. Employees are encouraged to
share innovative ideas, and everyone's input is requested
and valued – on decisions both big and small. The
environment at Vivial is opportunistic and thriving, and
employees seamlessly collaborate across departments.
Under Jim's leadership, Vivial mobilized quickly to move
from an in-office workforce to a 100% remote company as a
result of the COVID pandemic.
Vivial provides competitive compensation, best in class
training, and industry leading products and services.
Employees work hard for the success of the customers
because if customers succeed, the company succeeds. And
when that happens, they celebrate those successes with fun
perks including Victory Parties, Fun Flashes, and Team
Outings. Vivial promotes a family atmosphere where
everyone works together for a common goal to help the
local business customer.
Under Jim's leadership, the company has also developed
and participated in a myriad of community programs, from
supplying fully-stocked backpacks to students in need to
delivering food gift cards to veterans getting back on their
feet, or helping communities recycle outdated phone books.
The company recently completed a virtual 5K to raise funds
for the Gary Sinise Foundation. It is because of these
benefits and programs that Vivial continues to receive Best
Place to Work honors across multiple office locations each
year. And in 2020 Vivial earned the Great Place to Work
certification.
Leading the Industry in Innovation
Vivial employs the “build, partner or buy” philosophy to
ensure they are providing the best solutions for customers.
Over the past few years, Vivial has made nearly a dozen
acquisitions to obtain new platforms, people and technology
to stay on the cutting edge of marketing technology. The
company has invested more than $100 million to support
the continuous growth and expansion of its marketing

“Vivial is a great marketing resource for small businesses in the digital age. First and
foremost, it is affordable. The reps are knowledgeable, open and friendly, and always
available. Your best bet when a full-time digital marketing department is not in
your budget.” Jim Montague
“Finding the right SEO company is crucial to any company's success. I'm very thankful to
be working with the great people over at Vivial. Very responsive and knowledgeable about
SEO and Google rankings.” Lenny Buccellato, Competition Locksmith
Testimonials

platform, mobile messaging suite, fulfillment process, and
product development.
At the heart of Vivial's offering is its Marketing Platform
which was acquired as a foundational platform and has
since grown into an all-inclusive dashboard, making it easy
to manage all aspects of digital marketing in one place. The
platform provides customizable websites, content
marketing, search optimization and more for businesses of
all sizes. The company has continued to make investments
in the platform's technology, adding social media
advertising, text messaging capabilities and Google My
Business management and tracking.
Vivial integrated with Facebook and Instagram to enable
paid advertising directly from the Vivial Marketing
Platform. This allows customers to implement Facebook
and Instagram advertising without having to go through the
social media sites' user interfaces. The company was at the
forefront of integration with Google and Google My
Business into the Marketing Platform to improve clients'
online visibility. Vivial developed a client app for customers
to manage their Marketing Platform dashboard on the go.
The company has made significant network investments to
strengthen and expand its text messaging service, including
infrastructure upgrades, international expansions, and
Mobile Wallet/Push. Vivial has also invested in Rich
Communication Services (RCS) which is the future of
mobile messaging. This format changes the way businesses
interact with their customers allowing them to build deeper,
more personalized connections with consumers.
When it comes to the future, Vivial will remain a leader in
the marketing technology industry. The company will
continue to propel the industry forward by staying on top of
shifts in technology, advertising, marketing and customer
behavior. The company does this by understanding and
analyzing these shifts to help businesses reach customers
quickly and easily. Vivial will continue to identify ways to
expand its presence both domestically and internationally
by building or strategically acquiring platforms and
technologies required to stay on the leading edge of
marketing technology. In terms of goals, the company is
committed to identifying new opportunities to add to the
Vivial portfolio, along with enhancing the ways it helps
businesses engage with their customers on a personal level.
“Vivial brings together all critical marketing functions under
one umbrella, meaning a business owner will have one
solution for their needs with a seamless infrastructure and a
single point of contact. We conduct the research, build the
campaign, continually monitor and optimize and provide an
easy-to-use dashboard to review trafc and lead details. Said
simply, we do the work while the client focuses on
running their business.”

Vol 10 | Issue 04 | 2020
+
Ponari
CEO
A Procient Business Leader with Extensive Work Experience
Best
Performing
CEOs
toWatch, 2020
The
20
Incentives
Solutions
A True Partner
and Reliable
Strategic Advisor
Tech Insight
Haseeb Awan

www.insightssuccess.com
16 | September 2020

Build-On
EdTech for a Better World
he education technology industry has even
Tbecome important in this pandemic world.
The Edtech industry is providing education to
every single student. The effective use of technology
with education is building a culture where it has
become accessible and effective for the students.
The digital platform for education supports both the
teachers and the students. With the tools, the EdTech
offers to build a community of learners is developing
in society. For example, if a student has a doubt, being
close with the platform solutions are shared
immediately.
It is a platform where mentors, educators, guest
speakers, hosts can serve their wisdom and
experiences for the students. This also creates interest
among the students when learning from a
technological method which is the need of the hour.
Comparing it with the traditional way of teaching
students cannot relate to the methods and the
examples, as we have come a long way forward.
We should consider ourselves very lucky to be a part
of this digital revolution where larger engagement of
students can be involved. Already the lockdown has
caused enough damage to the education world. Be it
national or international, schools and universities are
disturbed completely.
Thanks to the EdTech offerings of providing online
education to continue teaching worldwide with
customized learning and activities. Thinking from a
global perspective it supports the sustainable literacy
goals of increasing the literacy rate in the world.
Students also participate in higher amounts as it
reaches the most remote locations of the world as
well. It is the duty of the government to make
available infrastructure facilities available everywhere
in the country. So that 100% participation engagement
is possible in all the areas of the world.
The Teaching method will see the revolution post
covid with the EdTech ecosystem. The teachers have
to review their old and conventional methods of
teaching with innovative and technological tools. The
EdTech will become more relevant because it matches
the career aspirations of the students.
Finally, no matter how good the technology is, it is
upon the humans to decide how good it is. The use of
EdTech with a personal touch should be the goal of it.
No matter how good it is, if it lacks the human touch
of teaching it will be of no use.
Today, there are a lot of platforms available for
EdTech companies. The EdTech industry should
always aim to reach every single student even the one
who is far remote from the technology and build a
network of education. The government will have to
support this cause by building all the facilities
required to make this dream come true. And, ensure
all the children across the world reach their highest
potential.
Better Approach
www.insightssuccess.com September 2020 | 17

Healthcare is an industry that was late to adopt
technology. As the culture and mindset, and
organizational barriers to adoption are being
broken down, digital health has the potential to transform
the way people interact with the healthcare system, receive
healthcare, and engage in their own health. Insights Success
in this edition “The Industry Disruptors Redefining
Innovation in 2020” is applauding some of the industry
disruptors who are leading with innovation and excellence.
One such industry disruptor is ConnectWell, a leading-
edge provider of digital health and wellness content that is
academically sourced and designed for a consumer
audience to engage people in their total health and well-
being. The company believes that the future of the
healthcare industry will be one where the patient (the
healthcare consumer) is in the center, having the knowledge
and skills to be a committed and vested partner in their own
care. ConnectWell and the UC Berkeley School of Public
Health plan to be a big part of this future as its suite of
health and wellness content provides the means to educate
and empower people.
Below are the highlights of the interview conducted
between Insights Success and ConnectWell’s CEO, Andrea
Bloom:
How do you consider your company an industry
disruptor in healthcare?
A paradigm change is needed in the U.S. healthcare system.
“Medicare for all”, “Universal coverage”, “Build on the
Affordable Care Act”. These are some of the campaign
messages touted for 2020 as a solution to our healthcare
crisis. But what we really need is “health engagement” on a
national scale. Health engagement has the ability to reverse
our country’s never-ending trend toward increased chronic
disease and healthcare spending.
Chronic diseases account for 86% of healthcare costs in the
U.S. The Partnership to Fight Chronic Disease estimates
that by 2030, 83 million people in the U.S. will have three
or more chronic health conditions, up from 31 million in
2015. The New England Journal of Medicine predicts that
by 2030, 50% of American adults will be obese. These
trends need to stop if we are going to reverse our healthcare
expenditures and help people thrive physically and
mentally.
The demands on the healthcare system have dramatically
shifted from acute care to chronic care. The system is
effective in addressing acute issues, whereby patients are
seen by a physician and are diagnosed and prescribed
treatment. However, because physician visits tend to be
infrequent and hurried, the healthcare system is not suited
to helping people manage long-term chronic conditions.
With the advent of digital health, there is a different model
of healthcare emerging where people can get the
information they need to engage in their health on a
continuous basis.
What led to the inception of the company?
My passion for providing people with prevention, wellness
and disease management education started during my time
at Johnson & Johnson’s Diabetes Care division. This is
where I learned how people with Type 2 diabetes can
successfully manage their disease through healthy eating
and increasing their physical activity.
However, I realized that many people were exposed to these
lifestyle practices only after they were diagnosed. People
have an opportunity to prevent, delay, and reduce the
severity of chronic diseases if they have ongoing access to a
trusted, comprehensive source of information that engages
them to be more proactive in preventing disease and
adopting healthy habits. The impetus behind ConnectWell
and forming our partnership with the UC Berkeley School
of Public Health was to provide this information to the
population at large through our customers’ platforms in a
format that makes it easy to integrate wellness into daily
living.
Describe your company’s cutting-edge solutions.
ConnectWell offers three key components of Digital Health
and Wellness content that work together to support total
health and well-being:
Ÿ Health & Wellness Digital Library: Extensive coverage
of health, wellness, and disease topics from A to Z
Ÿ Wellness Initiatives: Wellness education with strategies
and tools to help in the adoption of healthy lifestyle
practices
Ÿ Healthy Recipe Collection: Healthy recipes that are
tasty, easy to make, and made from whole foods and
healthy ingredients
ConnectWell:
Disrupting the Healthcare
System by Engaging People
in their Health and Well-being
20 | September 2020
The Industry Disruptors Redefining Innovation in 2020

We license our content suite to a wide range of companies
across the healthcare spectrum including payers, providers,
health coaching companies as well as employers and their
benefits management partners. Customers integrate our
offering into their proprietary delivery platforms in creative
ways to engage individuals in their health and wellness.
What technologies are you leveraging to make your
solutions resourceful?
Being located in the heart of the San Francisco Bay Area,
ConnectWell has had the advantage of tapping the
tremendous technological talent available nearby and being
able to deliver digital health and wellness information in
innovative ways. The underlying architecture of
ConnectWell’s content offering makes it visually oriented
and easy to navigate, while providing seamless integration
into the digital delivery portals of our customers.
ConnectWell’s content is tagged for easy topic search,
where it can be directed to consumers based on their
individual health and wellness needs. ConnectWell merges
the Artificial Intelligence (AI) capabilities of our partners
with our propietary Application Programming Interface
(API).
Could you shed some light on the tagline “Integrating
Wellness into Life”?
Regarding ConnectWell’s tagline, Andrea says, “With our
digital content we provide anywhere, anytime access to
validated information that is current, actionable, and comes
from a credible independent source.”
How do your services differ from the other companies’
offerings?
ConnectWell’s partnership with the UC Berkeley School of
Public Health ensures that our content suite incorporates
leading-edge developments and trends in healthcare. UC
Berkeley’s tight partnership with the University of
California, San Francisco (UCSF) Medical School and
Health Center guarantees that ConnectWell is accessing the
latest treatments and trends in medicine. The content suite
is free of advertising and industry sponsorship and is
university-sourced, scientifically rigorous, and clinically
current. Content is derived from peer-reviewed medical
journals and vetted scientific sources, and is written by
medical experts, specialists, and thought leaders in their
respective fields. Digital content is crafted in short, easy-to-
read segments, and has relevance to a wide-range audience.
All content is updated annually and whenever new
standard-of-care guidelines are published.
Describe the values that drive your company.
We are a mission-driven company in a partnership with a
leading school of public health with a legacy of
commitment to social change, innovation, and leadership.

This partnership enables ConnectWell to serve large
communities and cross socioeconomic and geographic
boundaries through distribution over a wide range of digital
health platforms, ensuring access to the most trusted source
of health and wellness content.
Testimonials
“Livpact’s online platform provides busy caregivers the
support, knowledge and resources they need to effectively
manage their loved one’s care. Now with ConnectWell’s
expert health and wellness content, we’re able to add
significant depth to our offering.”
Cary Ussery, Founder and CEO of Livpact
“WellAware is the first digital technology that tracks and
analyzes personal health data to improve the early detection
and prevention of chronic disease. Our partnership with
ConnectWell is a game changer for entering the U.S.
market. ConnectWell is also a game changer for the entire
healthcare sector as it moves from treating diseases to
empowering individuals to take healthcare matters into their
own hands and create better health and wellness for
themselves.”
Matthew Toms, Co-Founder and CEO of WellAware
About the Leader
Andrea Bloom is the Founder & CEO of ConnectWell
and guides the company’s vision of empowering people in
their health by being a trusted source of comprehensive
digital health and wellness content. Andrea is a seasoned
healthcare executive and entrepreneur with 25 years of
experience in various product development, marketing,
international, business development, and consulting roles.
Prior to founding ConnectWell, Andrea worked for leading
healthcare companies (Johnson & Johnson, Roche), medical
device start-ups (Metrika, iCare, Calibra Medical) and
health-related nonprofits (Institute for the Future, Juvenile
Diabetes Research Foundation, American Heart
Association, and Institute for Responsible Nutrition).
Andrea received a BA in Economics from University of
California, Berkeley and an MBA from Harvard Business
School.
Andrea Bloom
Founder & CEO
22 | September 2020

The basis for competition for manufacturing
businesses today is not between companies but
between supply chains, which need to be agile and
transparent for businesses to succeed. Supply chain
visibility brings transparency to what is happening within
the supply chain. When supply chains are connected to a
Digital Supply Network, visibility to future demand,
disruptions, and challenges are seen and strategies designed
to help the business overcome any issues. Understanding
what is happening within suppliers, logistics service
providers, buyers and other trading partners can mitigate
any unforeseen risks.
The Elemica Digital Supply Network platform enables
manufacturing businesses to support their trading partners
with a real-time information sharing environment to ensure
supply chain excellence. The result is an uninterrupted
supply for critical parts in real-time, less waste, tracking
and tracing of shipments, and the ability to respond quicker
to changes in demand for improved customer expectations
and better bottom-line profitability.
Leading with Advance Technology
A disruptive company is one that offers technology that
makes significant changes within the market by disrupting
established processes, products and mindsets to transform a
business. Elemica patented Digital Supply Network (DSN)
is a disruptive technology that integrates and synchronizes
product, demand, and supply networks. The data is used for
analytics, delivering intelligent visibility in terms of
logistics, customer service, and procurement to drive new
revenue streams and business models.
Elemica's Digital Supply Network is more effective than
competitors because many companies on the network are
discovering that their suppliers, customers, and logistics
service providers are already on the network. The effort to
on-board partners is quick and easy and decreases with
network reuse.
Exclusive Pack of Services
Elemica created a Digital Supply Network connecting
global manufacturing industries with their suppliers,
logistics service providers, and their customers. This digital
network facilitates global trade and transactions enabling
business with each other for maximum efficiency. The
network and unique applications allow participants to react
to supply/demand changes for their products.
Elemica's offerings include Elemica Buy, Sell, Move, See,
and Quality. Elemica Buy leverages digital procure-to-pay
process automation to manage supplier relationships.
Elemica Sell automates the order-to-cash process with
customers. Elemica Move connects companies with their
logistics service providers for transportation execution,
visibility, and freight cost management.
Elemica See brings visibility from raw materials to end
customer delivery for real-time monitoring of orders and
shipments. Elemica Quality ensures supply chain product
quality by connecting trading partners into the quality and
compliance-based solution.
Coping with Advancement
Disruptive logistics and supply chain technologies include
cloud computing, blockchain, machine learning, and the
Internet of Things. The Elemica cloud-based network is
based on event management and rules that run a consistent
canonical model that is completely API-driven. With this
base, the rationalization of business processes is modeled to
take advantage of machine learning and blockchain quite
easily.
Elemica has integrated with the Internet of Things (IoT),
capturing data from devices and sensors for many years.
Blockchain has been implemented with clients to address
rd
specific use cases for their supply chains allowing 3 parties
to leverage the blockchain, applications, smart contracts,
and functions of the blockchain.
A Perfect Fit for a Perfect Job
Arun Samuga is Chief Technology Officer of Elemica a
global SaaS-based Supply Chain Network so ware solu on.
He joined Elemica in 2009 through a merger with Rubber
Network. Promoted to CTO in 2018, Arun leads Elemica's
global development organization and is responsible for the
con nued development of new so ware products and
solu ons.
Elemica:The Best Performing Supply
Chain Management Company
24 | September 2020

Arun has more than 25 years of relevant global industry
experience in the Software and IT Services market. Prior to
Elemica, Arun worked for RubberNetwork as the Director
of Supply Chain Implementation and as a Supply Chain
Project Manager. He was also a Senior Integration
Consultant and Integration Technical Lead.
Arun is a member of the Forbes Tech Council and Supply
Chain Insights Network of Networks. He has been awarded
a Provider Pros to Know award several times from Supply
& Demand Chain Executive magazine. He also has
achieved 3 US patents for messaging technologies over the
Digital Supply Network. He frequently writes articles for
industry and trade journals. Arun is an MBA graduate from
Georgia State University with a graduate degree in
Aerospace Engineering from the Indian Institute of
Technology.
Multi-national Transportation Management System
Elemica will introduce several new products in 2020 from
development and acquisition. The company recently
acquired EyeFreight, a leading multi-national and multi-
modal transportation management system (TMS). The
addition of the TMS capabilities from EyeFreight with the
Elemica Digital Supply Network provides clients, a single
platform for multi-national shipment optimization, freight
settlement, and execution.
Solid Technology Partner
Today and in the future, Elemica supports clients as a solid
technology partner. The organization facilitates and supports
the digital transformation of client organizations through
innovation. Next-generation technologies like blockchain,
machine learning, IoT, supply chain quality, and others
continue to be integrated into the network based on market
demands. Elemica will continue to grow globally and
vertically into adjacent markets including automotive,
pharmaceuticals, aerospace and defense, food & beverage
andCPG.
Elemica utilizes Universal Business Documents (UBDs) that
have a "connect-once, connect-all" philosophy. Universal
Business Documents enable the synchronization of how a
business communicates with each other across different
cultures, languages, time zones, and country-specific
governance using a common method. UBDs are important as
businesses enable relationships with partners around specific
supplychainprocesses.
Elemica is the leading
Digital Supply Network
for global manufacturing
industries, accelerating
digital transformation
by connecting, automating,
anticipating, and then
transforming inter-business
supply chain processes
for the products
they buy, sell, move,
and comply.
“
“
Arun Samuga
Chief Technology Officer

The energy market is changing
rapidly. This is true not only
for the USA and Europe but
on a global level. Possibly the most
important change is the one towards
more decentralized systems. This is
challenging the utility industry.
Utilities historically have developed
by integrating small microgrids
which grew around mills and other
small-scale generators (today we
would say prosumers). This is why
utilities developed along the entire
value chain: They integrated these
micro distribution grids in a more
stable larger (Transport) grid and
replaced decentralized generation by
more cost-efficient central power
plants. This highly efficient
centralized system was allowing
industrial development as we know
it. At its time it was possibly the only
way to serve large, strongly energy
depending production like steel,
paper or the upcoming chemical
industry. The centralized energy
system did not result from an
oligopolistic market, but the industry
structure derived from an efficient
technical design.
There are several reasons why this
formerly beneficiary system is
challenged today. Not all apply in all
markets but some of them do, so
decentralization of energy markets is
a global trend. Specifically, in most
industrial markets the new energy
regime is driven by politics favoring
small scale, decentral renewable
generation. Subsidies on renewables
devalue existing large thermic power
plants. Even large-scale hydropower
plants do not easily pass strict
environmental and social feasibility
analysis. But independent of any
political setting there is another more
fundamental reason for the growing
competitiveness of a decentralized
energy design. While the first phase
of industrial development is known
for its industrial clusters (often
grown close to energy sources like
coal or water) which shaped many
geographic areas for more than a
century, later phases are much more
dynamic and do less depend on
geographic proximity. Within a
dynamic industry setting where
businesses are set up and closed or
moved somewhere else on a regular
basis a static centralized
infrastructure loses competitiveness.
In many emerging markets this
dynamism as well expands towards
those areas which are today not
connected to the central grid but offer
inexpensive land or new agricultural
products which can be sold abroad at
high prices. Finally, the political will
and the industrial demand for
decentralized systems today
encounter renewable generation even
at small size at competitive costs
compared to large size thermic power
plant. For the most prominent
renewable technology photovoltaic in
the North (with less radiation) this
competitiveness is given only as grid
parity, meaning central generation
plus transport is as expensive as
photovoltaic on site. In the Southern
hemisphere photovoltaic is already a
competitive source empowering
decentralized energy infrastructure.
While decentralized generation has
caught up with centralized generation
plants, distribution systems with a
large portion of decentralized
renewable generation capacity are
often inefficient. There are basically
four reasons for this inefficiency: (1)
Missing price mechanism supporting
grid operations, (2) high costs to
operate such a system stable, (3)
large amount of excess energy
(exported or not being used at all)
and (4) sub-utilized interface
between microgrid and its feeder
system. These are basically the same
reasons that in the last century
supported the centralization of the
grid system. What is needed is an
intelligent or smart decentralized
distribution system.
An intelligent distribution system
with mainly decentralized generation
requires more than smart meters and
it is different from today popular so
26 | September 2020

Dr. Karl Kolmsee the CEO of Smart Hydr o Power , studied agricultural and
philosophy at the universities of Hamburg and Goettingen, Germany. After his PhD he has
spent most of his professional career in the energy business – first as consultant at A.T.
Kearney later as manager at E.ON, Europe’s largest private utility, and member of the board
at Schmack biogas, one of the pioneers of the biogas market in Europe. In 2009 Karl
Kolmsee has been nominated professor for energy management at Applied University of
Kufstein, Austria. His main areas of academic work are international energy markets and
renewable energy. In 2010 he founded Smart Hydro Power to focus on design and
commercialization of kinetic pico hydro power systems with main focus on rural
electrification for emerging markets like India, Latin America and Eastern Africa. Today Smart
Hydro Power offers complete solutions for off grid solutions and micro grids.
About the Author
Power Up

called smart home or home storage solutions. These offer
photovoltaic, battery and basic load management for the
individual household. Some providers of home storage
solutions integrate customers in a community model to
allow exchange of autogenerated electricity. But these
communities are barely more than contract partners
within a fixed price net metering model. Individual home
solutions – even within sales-and-purchase communities
– do not solve any inefficiency issues decentralization
faces. These systems are either completely self-sufficient
– in this case they are expensive – or they rely on central
grid services like a parasite of its host. Sustainable
decentralization requires an intelligent control and
steering mechanism between the households which build
a microgrid.
While there are possibly different steering mechanisms,
establishing a local market with the price as variable that
guides demand and supply according to the aggregated
demand function and the aggregated cost functions
seems promising. Technically this does require a
dynamic forecasting and load management (at least for
major loads which are used in a price-sensitive manner).
At first glance a market model would solve the four
major issues shown above. It would set a price for
photovoltaic and battery storage which would control
demand and thereby reduce necessary installed reserve
storage and generation capacity. This mechanism would
as well be consistent with the functioning of the feeder
grid and could therefore supply itself services to this grid
which would be valued with the same “currency”.
Technically this steering mechanism might be
completely decentralized based on individual processors
in each household like the blockchain technology (once
necessary processing capacity comes down to acceptable
limits) or it might work between a central unit and
individual processors. In either way it steers the local
market place towards an efficient optimum given
generation, demand and battery storage capacity at a
defined point in time.
Micro grids do open (within a given legal framework) a
possibility for traditional utilities to re-define their role
using some of their traditional strengths. But new
entrants can equally well enter this space and perform
wherever the incumbent does not adapt. This gives room
to numerous co-operations between new entrants or
between new companies and the incumbent offering their
services or developing new business models along the
value chain. Incumbent utilities may be smart – or
vanish.
28 | September 2020

LeapRate
Covering the World of Forex Trading
An independent research and advisory firm and a
leading online magazine, LeapRate specializes in
providing news and information on the global
Forex sector. The dominance of LeapRate makes it the first
magazine covering the news for the Forex and leveraged
(CFD) trading sector in Europe. The company is privileged
to get breaking news, exclusive interviews and stories from
a wide range of sources, covering such topics as forex,
trading technology, market liquidity, digital currencies,
prime services and data, among other areas. The majority of
its audience are associated with the forex industry and have
an interest in keeping abreast of what is going on in their
sector.
LeapRate has professional reporters as well as industry
friends and contacts who keep the news channel active.
Product Development is the Key
Through Leaprate’s coverage of market news, it helps
keeping its audience informed of regulatory, strategic and
other important changes that could affect their business.
Throughout the years, LeapRate has gained trust of its
audience as a neutral and accurate media and is keeping it
that way. This is the most important achievement for the
company.
Product development is key to Leaprate’s success and it
will be revamping and releasing new features such as its
business directory & marketplace.
An Elite Team
Leaprate was purchased in 2018 by Catena Media Plc.
Catena Media runs leading site brands within casino, sports
betting and the financial segment that focus on markets
across the globe. It is the largest online publisher lead
generator in iGaming and fast becoming a driving force in
the financial trading sector. In 2017-18 Catena invested
€40m in financial trading websites, (such as Leaprate)
creating one of the largest trading publishing networks
globally.
Catena Media appointed Nigel Frith to head up its
expansion into the financial services sector. Nigel Frith
brings more than 18 years of digital experience to the role
with 8 of those running regulated consumer finance
publishing companies, having previously served as global
general manager of money transfer comparison site
FXcompared.com. He has also worked for performance
marketing specialists Inspire Digital, Simply Media
Publishing and ValueClick Europe.
Valentina Kirilova is one of the reporters, who has been
responsible for LeapRate’s exclusive pieces and most of its
content for more than 4 years now. Following the
acquisition last year, she became LeapRate’s Chief Editor.
Kirilova’s work has always focused on technology and
finance. Prior to LeapRate, she used to be in charge of DF
Markets’ website content, including the broker’s blog.
Efficiently Delivering Information
It is the well written exclusives and the simple approach to
data without oversimplifying, which are always on the top
of its daily list, that keeps LeapRate ahead in the
competition. Alongside, its sophisticated content and
articles designed for maximum impact to the informed
reader are the other essential dynamic factors of the
company. It’s the efficient delivery of information its
audience appreciate the most.
A Strive for Excellence
LeapRate is striving to expand its operations in the APAC
region. The company is soon going to have a revamped
version of its own business directory, which will help its
B2B clients to promote themselves as a service to other
30 | September 2020

Top coverage and expert analyses
and commentaries of the
financial trading sector. Find
anything you need from Forex,
prime services and data to Crypto
and FinTech in one place.
“
“
businesses. It will continue establishing new partnerships.
In addition, it will also keep getting top coverage of the
news out there on time and investigate important FX
industry related current matters for its audience.
Testimonials from Clienteles
“We are proud to be part of LeapRate.com & I truly
appreciate the enthusiasm and integrity of Valentina
Kirilova & Jason Hopgood (Head of Sales). I feel the
quality and its distribution area makes it worth the
investment. I would like to say thanks to Val & Jason, who
were very willing to make sure we have the results we
desire.”- Ahu Arslan, Global Marketing Manager at Global
Kapital Group.
“LeapRate is a great place to get the latest industry news
and updates and stay up-to-date with the key developments
in the global markets. When I want to catch the breaking
Nigel Frith
CEO
Valentina Kirilova
Editor in Chief
industry news I always go to LeapRate.” - Justin Pooni,
Head of Branding and Communications, ACY Securities.
“I have been working with LeapRate for a number of years
as they are one of the most authoritative and respected
media titles targeting the global retail FX and CFD broker
community. Wigwam PR has a broad range of market
leading clients in this sector including Prime of Prime
brokers, trading technology ﬁrms, risk management and
regulatory technology organisations. We have a strong
network of contacts in the industry and are aware that
whenever LeapRate posts a news story from one of our
clients on their website, that the stories are widely read by a
relevant global audience. LeapRate’s daily e-newsletter
provides an easy to read, invaluable overview of the key
industry stories each day.” – Vanessa Green, Director,
Wigwam PR.

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