In this edition, ‘The Most Reliable Packaging Companies, ’Insights Success highlights the revolutionary steps taken by the packaging industry and reveals their prospectus with the sagacity of this sector.
1. www.insightssuccess.in
Sustainable Packaging
Importance of sustainable
packaging in the food
and beverage sector.
Vol. 01
Issue 05
2022
The Most
Reliable
Packaging
Packaging
Packaging
Companies
Vilas Bisne
Head - Sales &
Marketing
Om Gajanan
Packaging A Robust Innovator in
the Packaging Industry
Food-Tech
How technology is
helping the food and
beverage sector.
2.
3.
4. Editor’s Note
f we stop for a moment and think of the role packaging
Iplays in our lives, we may be amazed. Packaging is
everywhere as we might be handling a lot many bags,
boxes, coffee pods, transparent plastic films, plastic cups,
pouches, takeout containers, wrappers etc. Our day might
be starting with milk bags and maybe ending with the
pocket of betelnuts.
Over the years, with our changing lifestyle, packaging has
tremendously evolved. In the last two years, it has evolved
faster than our habits.
Because it must be at the forefront of every change as it
affects other industries depending on it. Like fast-moving
consumer goods, foods and beverages and healthcare, to
name a few.
There were a few significant ways packaging has evolved
during the pandemic. The first major change was the
packaging industry’s adoption of digital technology to
handle the increasingly complex ways of manufacturing
demands. A McKinsey study states that many companies
have transitioned their supply chains entirely and twenty to
twenty-five times more quickly than everybody thought
possible earlier. The packaging industry is now using many
PACKAGING
INDUSTRY
UNCOVERING
THE FUTURE
5. digital tools like smart sensors, automated machines, IoT
tech, 3D digital printers, etc., to cope with the changing
demands.
The second major shift is due to the booming of the e-
commerce industry.
More people are staying home and ordering everything
online. This has put tremendous demand on the packaging
manufacturers to develop new, more cost-effective materials
like re-usable paper packaging, more sustainable, easy-to-
use and easy-to-recycle containers.
The third major change is that the drive for sustainability is
challenging the supply chain model in developing new
communication tech, logistics methods, materials, and
sources. It simply means that the packaging industry has to
handle more complex issues in production, storage and
transportation. Issues like material durability, reusability,
and capability of handling wear and tear problems of
temperature, weight, and size.
It is immensely satisfying to know that the packaging
industry is taking up every challenge with renewed
enthusiasm with all these turnarounds. They are not only
meeting every demand and expectation of other industries
and consumers alike but also enhancing their trust, faith,
and reliability quotient amidst the turbulent times of
pandemic by meeting the ever-escalated approval
benchmarks.
In this edition, ‘The Most Reliable Packaging Companies,
’Insights Success highlights the revolutionary steps taken
by the packaging industry and reveals their prospectus with
the sagacity of this sector.
Read on to enjoy the many stories of innovations by the
leading companies in the niche!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com
7. C
O
N
T
E
N
T
20
Adeera Packaging
Innovative Packaging for a
Sustainable Environment
28
Article
Unbox
Innovation with
Luxury in Packaging
16 24
Sustainable Packaging
Importance of sustainable
packaging in the food
and beverage sector.
Food-Tech
How technology is
helping the food and
beverage sector.
9. Management Brief
Company Name
Vilas Bisne
Head-Sales and Marketing
Om Gajanan Packaging strives to be a one-window stop for innovation,
robust, high-quality, efficient end of the line packaging machines.
Om Gajanan Packaging
ogpteck.com
Sushant Gaur
Founder
Adeera Packaging Private Limited is India's largest manufacturer of
paper bags and paper pouches.
Adeera Packaging
Private Limited
adeerapack.com
Sergey Bodnar
Founder
Bossar Packaging Pvt. Ltd. Is a reputed worldwide manufacturer of
horizontal form fill and seal packaging machines for flexible packaging
since 1992.
Bossar Packaging
Pvt. Ltd. bossar.com
Shiben Dalal
Founder
Modern Packaging Company is BRCGS and SEDEX certified and
works with industry giants in India as well as the USA, Africa, and
the Middle East.
Modern Packaging
Company modpkg.com
Mr. Sahil Roy
Founder
Unbox is ‘The National Award Winning Company’ within its first year.
It has been awarded four national awards in the year 2016 for its
innovation in packaging.
Unbox
unboxit.in
The Most
Reliable
Packaging
Packaging
Packaging
Companies
10. Om
Gajanan
Packaging
A Robust Innovator in the Packaging Industry
OGP offers
a wide range
of end of line
packaging machines
and material
“
C
O
V
E
R
S
T
O
R
Y
“
12. O
ne of the most evident responsibilities of packing
is to protect the goods throughout transit from the
manufacturer to the retailer. As the product lies on
store shelves, waiting for customers to buy it, packaging
serves as a type of protection. Packaging is the ‘dress’ on
the product in marketing and market development, and it
can influence whether the product sells in a new market or
to new clients.
First impressions are crucial, and packaging is the
consumer’s first encounter with your product. Thus,
manufacturers place significant importance on product
packaging. Packaging goes a long way toward establishing
a positive first impression and fostering long-term brand
loyalty. Brands are identified just by looking at the
packaging. Because of these reasons, the packaging
industry got a boost and is evolving with time to provide a
package that protects the product and makes it look
appealing as well.
Om Gajanan Packaging counts among one such company
that has created a mark on the packaging space with its
quintessential services.
Visionary Genesis
OGP was formed in 2006 in Pune to offer quality and
intelligent packaging solutions. For the past 15 years, OGP
has been offering packaging solutions to food, beverages,
pharma, and other significant industries throughout the
country.
Today OGP is associated with one of the largest beverage
companies, one of the largest dairies, and one of the largest
pharma companies in India.
Products and services offered by OGP have been accepted
throughout the country across industries. OGP emphasises
after-sales service to a large extent and has a suitably
trained staff to support the customer.
An Influential Leader
Vilas Bisne (VB) possesses extensive domestic and
international experience in the packaging and service
industry. Due to this blend of experience of products and
service industry, VB has placed OGP with a well-balanced
product portfolio, in various industries like food, beverages,
pharma, e-commerce, automobile, and other industries in
India. VB has guided the team to offer exemplary service
support to its customers, which results in long-term
association ranging for more than a decade. VB was also
associated with CII for a brief time.
Beneficial Surprises
Packaging industry is a vast creative and innovative
industry.The fact that a single packaging product can be
associated with multitude of industry in different ways is
mind boggling.In today's scenario with the growth in
ecommerce,changes in consumer preferences ,technological
advance has increased the demand for packaging especially
sustainable packaging .In the growing concern of today's
world the need of the hour has been environmentally
friendly,recyclable pocket friendly sustainable
packaging.And this has opened many new doors of
opportunities.
An Array of Services
OGP offers complete lines for beverages in PET, glass, and
cans. OGP has extended its portfolio by adding quality
products like Vertical form fill seal (VFFS), Pick fill seal
(PFS), Horizontal form fill and seal (HFFS) machines for
the Indian producers who wish to use the flexible
packaging. We intend to expand in the area of machinery.
Starting in India in 2006 after an international stint was to
search for the gap in the local market. Also, to create a
synergy between the company’s strengths and customer
Today’s customer
satisfaction has
always been
an integral part
of OGP philosophy
across all
departments
The Most Reliable Packaging Companies
“ “
13.
14. requirements. This place was conveniently acquired by
giants in the industry.
Surpassing the Pandemic
During the pandemic OGP was definitely hit as the new
investments dried up. The uncertain situation was also
pushing existing customers to defer their expansions.
During the initial relaxation provided, some of the
customers did start operations wherein OGP was offering
them online support. It even helped one of the customers to
install and commission a medium size machine through
video calling. During the pandemic, while studying the
current scenario and speculating the future packaging
styles, OGP introduced the primary packaging machines,
namely VFFS, PFS, HFFS machines.
These machines are essential for industries like rice, sugar,
wheat, Indian namkeen, ketchup, mayonnaise, and many
more. Even today, it is guiding its customers for non-touch
packaging, which will be a standard packaging style of the
future. Automation on existing lines has also been a keen
interest area for customers during this period.
Words of Wisdom
“I would personally advise young innovators to work out
ways and means to create eco-friendly plastic while
considering the future and make the world a better place to
live,” says Vilas.
Future Endeavours
“In the long run, I see OGP as one of the leading brands in
the country that not only provides quality value for money
machines but at the same time, provides sustainable
solutions,” says Vilas.
“Providing sustainable solutions is mandatory today, but at
the same time, we should not disturb the current ecosystem
that the industry is working on. This will help provide eco-
friendly packaging with the fractional increase in price, but
eco-friendly packaging will not disturb the current
production practice. Hence no need to change the machine,”
adds Vilas.
Also, this fractional increase will encourage people to buy
these without pinching their pockets along with preserving
jobs and creating value addition to the product.
15.
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17.
18. Packaging material is something that people interact
on regular basis. It is one of the most easily
recognizable and accessible items. These materials
include plastic bottles, metal cans, cardboard paper bags,
etc.
However, the production and disposal of these materials
safely, require a heavy energy input with proper planning,
considering economic and environmental factors.
Over the last few decades, global pollution issues are rising,
and it has created a demand to reduce the factors that are
being potential risks for the environment. As a result, the
need for eco-friendly sustainable packaging is on the rise as
well.
Moreover, as packaging is an important part of day-to-day
activities for everyone in the food and beverage sector,
consumers are looking for alternative packaging materials
that would not only fulfil the packaging requirement but
also reduce adverse effects on the environment.
Sustainable food packaging consists of materials and is
prepared from methods that reduce energy and material
consumption.
Importance of
Sustainable
Packagingin the
Food and Beverage
Sector
16 | January 2022 | www.insightssuccess.in
20. Helping the environment is one of the benefits of these
packaging materials, from an economic point of view,
producing lightweight materials helps the food and
beverage manufacturers to save money and muster less
waste material.
This type of packaging is not only good for the
environment, but also brings various benefits for the
environment, brands, and their potential customers.
Additionally, using sustainable food packaging is beneficial
as:
Using Sustainable Packaging Reduces the Carbon
Footprints
Carbon footprint is the number of greenhouse gases that are
released in the environment as a result of human activities.
From the extraction of raw materials to production,
distribution, and use, traditional packaging material goes
through several procedures. Each of these processes emits a
specific amount of carbon into the atmosphere.
Eco-friendly packaging employs different methods in each
of these processes and reduces carbon emissions, resulting
in reducing the overall carbon footprint and they are
produced using highly recyclable materials which reduces
the consumption of heavy-energy resources.
In addition to reducing the carbon footprint, eco-friendly
materials are beneficial in creating an impact even in the
last stage of the use cycle as these alternative packaging
materials are biodegradable and made from recyclable
materials. It diminishes their negative impact on the
environment.
Invulnerable Adoption
Traditional packaging is made from synthetic and chemical-
based materials, these chemicals are harmful to both
consumers and manufacturers.
Most of the bio-degradable packaging material is made
from non-toxic and allergy-free materials. Many people are
concerned with what their packaging material is made of
and what are adverse effects it can have on their health and
well-being.
Consumers can live a healthy lifestyle by using non-toxic
and allergen-free food packaging materials.
Enabling Versatility
Most of the available packaging materials for the food and
beverage sector run on the same machines as that of
traditional packaging materials, making their way to better
affordability and accessibility.
On the other hand, sustainable packaging is versatile and it
can be reused and repurposed in the food and beverage
industry and replace the traditional standard packaging.
This means consumers can use these materials for their
daily usage.
Traditional packaging not only affects the environment but
also inhibits package design originality. When it comes to
eco-friendly packaging, consumers have a variety of
possibilities for developing creative packaging products
with diverse designs and patterns.
Furthermore, sustainable packaging can be utilized with any
food product without causing any negative consequences on
the human health.
Sustainable Food Packaging Materials are Plastic Free
Most of the traditional packaging used is a one-time usable
plastic material. Even though plastic, Styrofoam, and other
non-biodegradable materials are convenient to use,
however, they negatively impact our environment causing
all kinds of environmental problems like clogging water
drains, rising global temperatures, and polluting water
bodies.
After unwrapping, almost all packaging materials are
thrown away, eventually clogging the drains. We can reduce
the quantity of plastic used in food wrapping material all
over the world by using environment friendly food
packaging products.
Petrochemical materials which are normally used in all
traditional plastic products consume a lot of energy in
production and its disposal. Petrochemical packaging is
linked to health problems when associated with food.
A Drive towards a Greener Future
As the demand for eco-friendly and sustainable products is
constantly rising, it is creating an opportunity for
companies to become environmentally conscious
organizations.
Consumers today are seeking for sustainable products when
it comes to their purchasing decisions. As people are getting
aware of these products, it is making a shift towards green
packaging and going green is attracting more consumers
- Abhishek Joshi
18 | January 2022 | www.insightssuccess.in
21.
22. Adeera
Packaging
Innovative Packaging for a Sustainable Environment
The generation and disposal of
waste is an inevitable part of
any industry or developing
society. Every time we buy something
from any store, we keep the product
and dispose the packaging material,
which eventually leads to the
generation of waste if the packaging is
created with sources that are non-
recyclable.
As soon as most of the companies
realized it, they started using the
solutions like replacing plastic bags
with paper bags, boxes made from
cardboard, which is helping in
recycling the waste material and has
controlled the increasing volume of
waste globally.
We can experience a solid impact of
adopting these solutions and
contributing towards the goal of
creating a sustainable world. Creating a
difference with a sustainable vision is
made by a few companies, and those
companies are worth appreciating and
acknowledging since they are
immensely contributing towards the
betterment of the universe.
Adeera packaging is one of India’s
first and largest V bottom paper bags
manufacturer and is a prime example
of such companies. The company
contributes towards a sustainable
environment with an effective solution
of manufacturing plastic-free paper
bags. These bags are made from
resources that cause no harm to the
environment for the manufacturing
process and are recyclable.
In an exclusive interview with Insights
Success, Sushant Gaur, Founder of
Adeera packaging, sheds some light on
the journey of the company in the
packaging industry. Below are the
highlights of the interview.
Please describe us about Adeera
packaging in detail.
Adeera packaging is the largest
manufacturer of paper bags (based on
the number of bags) in India. It has the
largest capacity, 60,000 sq. Ft of space
for manufacturing V bottom Paper
bags. Adeera pack is the first paper bag
manufacturer to have a plastic-free,
non-wax water barrier coating which is
also heated sealable. We have spent a
lot of resources to develop this and is
now a very successful product for us.
We also manufacture aluminium-lined
paper bags that is a replacement for the
paper stand-up pouch, with a layer of
PE coating. Our products use no plastic
anywhere.
What kind of offerings does Adeera
provides to its clients?
Adeera delivers to more than 30,000
pin codes on time. Our deliveries are
done on a relay model where the driver
of the vehicle does not spend more
than 4-5 hours at a stretch and not
more than 12 hours in a day. This
reduces road accidents and ensures the
trucks are constantly moving, which
eventually lowers the delivery time by
40% in long routes and makes delivery
timelines more predictable and
reliable.
Due to guaranteed five-day supplies to
most of the locations, our clients no
longer take delivery in their DC but
ask us to supply to their stores directly.
This decreases the carbon footprint by
irradicating the need for a large
warehouse and removes the need for
re-shipping.
How was Adeera affected in these
pandemic times, and what were the
steps were taken by you to curb the
damages, all the while helping your
clients and maintaining the safety of
your employees?
Due to the global shortage of good
quality, light grammage paper most of
our customers have acquiesced to our
price increases. Everyone understands
the issues faced by our industry –
20 | January 2022 | www.insightssuccess.in
23. A Dynamic Leader
A Dynamic Leader
Atulya Bhatia
Atulya Bhatia from Cartonwala, and Adeera
One year later, joined as a co-
Ashish Agarwal
Ashish Agarwal
A Dynamic Leader
For six years, Sanjay Gaur managed the
operations for Urja Packaging as a one-man
show, and Urja started to grow extremely fast.
He decided to partner with their biggest client
Atulya Bhatia from Cartonwala, and Adeera
Packaging Pvt Ltd. was founded in 2019.
One year later, joined as a co-
Ashish Agarwal
founder to complete the team. Adeera
Packaging Pvt Ltd. has two Co-Founders,
Atulya Bhatia and Ashish Agarwal. It was
founded in 2019, and it took over Urja
Packaging, a proprietorship rm registered in
2012 by Sushant Gaur.
container shortage, shipping delays, the
paper raw material being unavailable,
etc.
Even though customers are supporting
the price increases, sometimes the
process for getting price revisions
takes seven days; by then, the price
goes up further. This is the first-time
spot pricing has come to paper.
Earlier, we used to maintain no stock,
our mills would provide us with daily
deliveries, and in return, we would
dispatch our FG the same day. Now
due to delays, shortages, our working
capital requirements have shot up.
India gets the bulk of its imported
paper waste from the USA; shipping
rates from the USA were between
$1,600 to $2,000 pre-pandemic and are
currently at $15,000 - $18,000. A 40 ft
container can have 25 tons of paper
waste; this implies a cost increase of
Rs 48/kg on imported raw material.
However, most paper mills use
domestic waste; with the closure of
factories during the lockdown, the
supply of local paper waste dried up,
and the prices of domestic paper waste
shot up from Rs 14 to Rs 26/kg and
have not yet come down.
Since we have experienced these price
hikes, our first initiative was to conduct
our business in a properly organized
manner. During the first lockdown, our
supportive HR policies helped us retain
all our labour during the second
lockdown. Due to the increase in
demand, we have done the CAPEX
that was required to increase our
capacity by 100%, and we will be
continuing our four-year record of
100% YoY growth this year as well.
Where do you envision Adeera to be
in the long run, and what are your
future goals? How do you plan to
embrace the changes happening in
the packaging industry?
The bulk of our export orders have
come due to these sustainable
commitments. In India, we are
experiencing an increasing demand for
products made from sustainable paper.
We are looking to expand by doing
joint ventures, contract manufacturing
deals, backwards and forward
integration with new and current
players in the paper bag industry. We
have global ambitions, which we wish
to see to fruition in the next four years.
We have a target of 250% inorganic
growth in 2022-23. The seeds of which
have been sown. Our target is to create
a globally relevant company in paper
bags by integrating forward, backward,
and side-ways.
Adeera pack is working to make the
world environment friendly by
promoting recycled paper or agro-
waste-based paper bags. In time, we
The Most Reliable Packaging Companies
21 | January 2022 | www.insightssuccess.in
24. will be manufacturing re-sealable
paper courier bags to our customers by
doing proprietary modifications to the
machines.
Over 130 countries across the world
have pledged to bring an end to single-
use plastic by 2030; unless there is
enough manufacturing of sustainable
replacements, this ban can never be
successful.
We are committed to use paper from
sustainable and traceable sources, our
inks are all water-based, and adhesives
are food-grade and starch-based. We
use 100% plastic-free water and oil
barrier coating, which is also heated
sealable.
In the future, we are working towards
developing soya-based inks, we are in
the process of setting up a 100 ton per
month output unit for e-commerce
paper packaging in South India and
will be manufacturing re-sealable
paper courier bags to our customers by
doing proprietary modifications to the
machines.
We are exploring to set up a
manufacturing unit in the USA and are
also exploring to take over a plant in
Africa, and by March 2022, Adeera
will have one of the largest factories
manufacturing paper SOS bags.
What is the current industrial
scenario of the packaging industry?
Self-regulation is better than
enforcement. Brands must realise that
their customers care about what they
are doing for the environment.
International brands are ahead of
sustainable initiatives. They are not
only looking to reduce their carbon
footprint but are also going into the
minutia of recycling by demanding a
minimum of 40% post-consumer waste
in the paper they use.
Indian brands are catching up fast.
Brands are demanding usage of PE-
coating free paper for cups,
compostable plastic for garbage bags,
and a multitude of other initiatives are
being done to be more environmentally
responsible. The bulk of our export
orders have come due to these
sustainable commitments. In India, we
can experience an increasing demand
for products made from sustainable
paper.
Most Indian mills make profits
cyclically, and the industry has a very
high NPA rate. I don’t think it’s too bad
for them to make good profits. I think
the end customer needs to make prices
sustainable for the mills because
currently, there is a severe shortage of
good quality paper. Unless large
players have the motivation to grow
their production lines, we will lose our
global competitive advantage on
recycled paper to some other country
leading to the loss of linked businesses.
There are less than 30 Indian mills
with a turnover of more than Rs 100 Cr
that are listed on the BSE. Only three
mills in India have sales of more than
1000 Cr. The largest mill in the world
has sales worth Rs 1.11 Lakh Crore.
Although west rock has manufactured
other packaging goods as well, it has
acquired those businesses through
active M&A activities, which is a mark
of an evolved sustainable market.
We are committed to use paper
from sustainable and traceable
sources.
22 | January 2022 | www.insightssuccess.in
25.
26.
27. Food-Tech
The food and beverage companies are drastically advancing due to the involvement of emerging
technologies in their day-to-day operations. These technologies are creating vast opportunities to boost and
power the essential requirements in this niche to improve its productivity and efficiency.
These technologies include the Internet of Things (IoT), advanced data analytics, smart sensors, as these elements
have the potential to sustainably drive the advancements in the food and beverage sector.
The implementation of these emerging technology is enabling the companies to enhance product quality, reduce
energy consumption, and optimize processes. Increasingly using them will eventually result in staying competitive
and fulfilling the diversified demands of potential consumers, altogether.
Additionally, the companies from large corporations to smaller, more agile brands, growing numbers of companies
in the industry, gather ample amount of data about their facilities.
This is beneficial to transform the manufacturing environment and redefine their workforce, operating processes,
and assets operation in well synchronized manner with the new environment.
Technology redefines the food and beverage sector and its manufacturing procedures in many numerous ways. It
also enables a reliable, effortless, and convenience to all the parts of the production process and effortless mass
production of the food and beverage products by enhancing:
How
Technologyis
Helping the Food
and
Beverage
Sector
25 | January 2022 | www.insightssuccess.in
28. Integration of Equipment and Supply
Technology is integrating new equipment and systems in a
manufacturing facility. As a result, operations are becoming
well-planned. It is improving the overall equipment
operations, reducing extra efforts, and is advancing accurate
asset utilization.
Food Processing
Active implementation of elements of technology made it
possible to enhance and optimize the food processing
operations through specialized and integrated software.
With this software, the manufacturers are increasing
productivity and efficiency with the co-existence of reduced
energy consumption and improved product quality.
Filling and Packaging
As there are specialized management tools available, the
manufacturers are using data to uncover potential
enhancements in their filling and packaging processes.
Manufacturers are combining packaging, and production
lines to manage their plants much more efficiently.
Automation is enabling cost-effective operations with
efficiency and using automated software together with
expertise, and great connectivity, is allowing the
manufacturers to quickly scale these solutions across their
facilities.
As these complex procedures are becoming effortless, on
the brighter side, the food and beverage industry is
experiencing new efficient methods in their operations. It is
allowing the manufacturers in the sector to improve:
Integrated Functions and Asset Management
Manufacturing food and beverage products is a complicated
process involving many equipment, people, and tasks. To
improve this process, it is important to have a
comprehensive view of this process as much as possible.
Technology enables this comprehensive view by connecting
the various systems involved by gathering all of the data in
one place. With a centralized system, manufacturers
observe all the relevant data from wherever they are and
make adjustments remotely.
It also allows the manufactures to control and alter
processes without physical interaction with the particular
machinery. It is also useful to avoid errors in production
and handling emergency situations.
Food and Beverage Quality
The most important aspect of this niche is providing food
products that must meet high-quality standards and
regulations to be suitable for consumers.
Before the involvement of technology, manufacturers had to
control their processes manually. Today, technology is
assisting the production process with quality assurance and
is driving improvements to enhance the quality of food and
beverage products.
Observing the data is crucial to the assurance of quality
output. Data Analytics, an element of technology allows the
manufacturers to track all kinds of data related to their
production process.
This allows the manufacturers to monitor the variations in
the process that could lead to quality-related issues in real-
time and enables quick correction of these issues.
It helps them to potentially save a significant amount of
time and money in the batch production process, where
products are manufactured in mass volume.
Additionally, these advanced solutions allow the
manufacturers to record and playback the processes visually
to troubleshoot any error, quickly and accurately. This helps
them to prevent the issue from happening again in the
future.
Optimize Production Lines
Improving the production line-up supports the company in
comprehending greater visibility and making improvements
to deliver better results.
Technology enables the production machines and devices to
work in an integrated manner and observe their data in one
system. This connectivity makes it easy to optimize
production lines eventually by quickly identifying changes
and issues.
Powering the Innovations
Technology is playing a significant role in transforming the
food and beverage industry.
These new technologies are offering numerous benefits to
food and beverage companies moreover, it is also powering
the innovations and as a result, the success rate of this niche
is touching the skies.
- Abhishek Joshi
26 | January 2022 | www.insightssuccess.in
29.
30. Innovation with Luxury in Packaging
A Visionary Leader
Unbox started its operations in
2016, but its journey began in
2011 when its founder Sahil Rao
started his journey in the print
industry.
He studied printmaking from a
local family in a small town in
Germany called Biberach. It was
an old printing press that was
converted into a small college. It
used to print newsletters for Nazis
during World War II, so you can
imagine the style and the tradition
it carried. After getting hands-on
experience with the traditional
print techniques, he shifted back
to India to take over the family-
owned business of commercial
offset printing. After working in
the commercial printing business
for about a year, he thought of
exploring new areas to maintain
the required growth and
innovation of the company. This
was when Unbox was founded.
A manufacturer of bespoke
luxurious Packaging!
28 | January 2022 | www.insightssuccess.in
31. The evolution of the packaging
industry is a new phenomenon
globally, and since this swing
is in the hype, we are looking at
different types of packaging solutions.
Since the outbreak of COVID-19, these
services hyped up and created new
opportunities for the packaging
industry.
Unbox counts as one of the finest and
national awards winning companies. It
provides the finest quality and is a
foremost manufacturer in premium
boxes, consistently improving the
quality with a specialty marked as
"Handcrafted and unique design". It is
creating innovation in packaging. They
are catering their services in sectors
like food, pharmacy, cosmetics,
electronics, software, automobile,
tourism, and many more, expanding
their services in industries within India
and few in Europe and North American
market. Unbox benchmark stands with
the significance of four national awards
for its exceptional quality in packaging
services.
In the following interview, Unbox’s
Founder, Mr. Sahil Roy, and Team
gave us clear insight into the packaging
industry's current landscape, how
Unbox established a strong foothold in
the market.
Please brief us about Unbox.
We mainly work with paper and
paperboard to produce these boxes.
Our focus has always been on quality
and innovation in packaging. Unbox is
known for its unique packaging
designs. Initially, we started producing
only handcrafted boxes, but with the
focus on improving the quality, we
started investing in the latest types of
machinery.
Today, we have a dedicated team that
works on the structural designs for the
packaging. We also have a complete
in-house set-up of machinery required
to manufacture these premium boxes.
Our passion for quality has been
recognized throughout the country and
has made us proudly stand here as ‘The
National Awards Winning Company’.
We have been awarded four National
Awards till date for our Innovation in
Packaging.
We have been catering to most of the
industries within India and a few in the
European and North American
markets, mainly for food, pharma,
cosmetics, gifting, electronics,
software, automobile, tourism, and
many more.
What made you venture into the
packaging industry?
When I was back from Germany, I
decided to join my dad’s business of
commercial offset printing. For a year,
I tried to understand the business, but I
started to see the downfall of the
commercial print market. The
technology was overshadowing the
commercial print business. So, I had to
take a foot down from my dad’s
business and analyzed the industry
again.
I started visiting the printing presses in
the country and found out that
technology will eventually slow down
the commercial print business. But
packaging is one of the areas that is
growing rapidly. So, I started meeting
people and understood their views
about the industry. I found out a gap in
the Packaging industry that needed to
The Most Reliable Packaging Companies
29 | January 2022 | www.insightssuccess.in
32. be filled. That’s how I decided to enter
the packaging industry.
What kind of services do you
provide to your clients?
We provide a wide range of services to
our clients.
We provide them with premium
corrugated packaging, paper cartons,
rigid boxes, canisters, and other forms
of paper-based packaging from our
packaging business. We also offer them
graphic design support. Our
commercial business offers all kinds of
commercial printing like Brochure,
Catalogues, Diaries, Calendars,
Magazines, Coffee Table Books, etc.
We have recently started with a new
brand called DoBeDo, where we make
origami-inspired table lamps. We
mainly sell it for corporate gifting and
have an online presence in the B2C
market.
What kind of challenges have you
faced while entering the packaging
industry?
Initially, it was tough since this
business was new for me. Whatever
knowledge I had gained from my
school and our family business was for
commercial printing. I thought it was
best that I outsource the manufacturing
to focus more on creating the brand.
I worked with a few box manufacturers
for a year. We had started getting many
inquiries, but no job was delivered in
time to the clients, and there were
constant issues with the quality.
Sometimes suppliers can cause you a
lot of stress, and it gets challenging to
find the right guys.
The only thing I had to do was start the
manufacturing in-house. But getting
the right skilled people for packaging
was very difficult, especially in Pune. I
managed to convince a few people to
shift to Pune and work with me. They
had some fancy demands which I had
to fulfill because I wanted things to
happen. I got them to Pune and
invested in our very first machine to
make rigid boxes. A couple of months
later, we started getting a grip on
creating one of the finest packagings
worldwide.
We have attracted more than 500
businesses and have made many lakhs
of boxes to date.
How was Unbox affected in these
pandemic times, and what were the
steps you took to curb the damages
while helping your clients and
maintaining the safety of your
employees?
Just 2-3months before the pandemic,
we had signed up with some big clients
around India. It felt like the turning
point for our business, so we had
invested and planned accordingly. But
just a few days before the lockdown,
most of the orders were cancelled due
to the uncertainty of the market. We
Unbox is a manufacturer
of bespoke luxury packaging
“
“
30 | January 2022 | www.insightssuccess.in
33. were shut for almost a month, and it
felt like a big financial crisis. After we
opened up, the initial 2-3 months were
a real struggle for our entire team.
Some were stuck in their villages. We
had to send some cars from here to get
them back.
On the brighter side, the lockdown has
taught all of us the ease of ordering
things at home just by clicking a
button.
But to get a parcel delivered at your
home with having a great unboxing
experience requires a great thought
behind the packaging. I thought this
was a golden opportunity for us to
showcase our expertise in creating that
unboxing experience with the best
possible service our clients can get. We
started catering to those industries that
have a great online presence and that
values good packaging.
Since the first lockdown, we have
grown three times to what we were just
by focusing on the right market.
What would you like to advise the
young innovators who want to
venture into the packaging industry?
Packaging is a great industry, and
especially post-pandemic, it has been
growing drastically. The only advice I
would give is that one should really
think twice before starting a
manufacturing unit. I think setting up a
new plant and investing heavily in the
machinery for a newcomer is an old
way of doing a business. One should
find a smarter way to enter the
packaging business without putting
down all their savings and investing
heavily into it. I think the future is into
collaboration rather than trying to rule
the industry.
Where do you envision Unbox to be
in the long run and what are your
future goals, and how do you plan to
embrace the changes happening in
your industry?
We are seeing a sudden rise in the food
industry and have been catering to a lot
of clients in this industry. We have
started outsourcing many other
products to showcase them to our
existing clientele. We have begun to
export some of our packaging products
and are planning to increase it in the
future. Due to the uncertainty of the
market, we think it is always best to
diversify our portfolio. Hence, we have
also come up with our brand called
DoBeDo, where we sell sustainable
products at an attractive price. We plan
to grow that vertical simultaneously.
What is the current industrial
scenario of the packaging industry?
Currently, there is a lot of competition
in FMCG packaging. Since the
packaging industry is growing
significantly, many commercial
printing presses have started investing
in packaging machinery. We can see
even more competition in the future.
To stay in this industry for the long
run, one must innovate and find their
niche to survive the competition and
avoid working on low
ridiculously
margins.
31 | January 2022 | www.insightssuccess.in