The document discusses the importance of mobile apps for businesses. It notes that people now spend more time on mobile screens than TV or laptops, and the number of smartphone users is growing rapidly. This means businesses need a mobile presence to reach customers. The document outlines features a restaurant mobile app could have, including menus, photos, reservations, reviews and more. It argues that a well-designed app can increase brand awareness, customer engagement and retention, and ultimately drive more revenue for the business.

2. Is what the mobile app for your business
should be
instant. affordable. stunning. Intuitive. native

4. More People Access Digital Content Via
Phones Than On PC
In India people spend almost
162
minutes on mobile screen as
compared to 96 minutes on
TV or 95 minutes on laptop or
PC.
30%
Of 5.2 billion mobile phone
users were using smart
phones in 2013.
Number of smartphone users
have increased to
1.76
Billion by 2014 year end.

5.  People carry their smart
phones everywhere and all
the time, so they are
connected with the world
always.
 To reach the Mobile
consumer you need to be
present on their smart
phones
Mobiles Are Personal

6. It is estimated that by 2015, about 9 billion apps will be downloaded in India, more than 5 times the number of apps downloaded in 2012
(1.56 billion) at a CAGR of 75%. Also revenues from paid apps are estimated to exceed 15 billion in 2015, up from 9 billion in 2014. We
expect this growth to be driven by the increased app usage on smartphones. According to industry estimates, India is ranked 3rd in the
number of apps downloads globally. We expect that this trend will continue into 2015, and a bulk of the app downloads will be driven by
the urban youth.
Mobile Apps Are Necessary For Your Marketing Strategy
Source: InMobi: The state of mobile app downloads – Q3, 2014.
More than half of the app users in
India are between 18 and 24 years
and a further 29% between 25 and
35.
45%
of these users reside in the top 4
metros.*
*Source: The rise of India as an App superpower. Vserv.mobi,
March 28, 2013.
In terms of app usage, a study
reveals that Indians on an average
spend
3hrs & 18mins
On their smartphones and one-
third of this time is spent using
apps.*
*Source: Performance shapes smartphone behaviour. Ericsson
Consumer Insights, July, 2014.

7. Businesses Ready For Tomorrow Are Going Mobile Today
Mobile is not the future,
it is the now.
Meet your customers in
the environment of their choice,
not where it's convenient
for you.
“
“
−Cyndie Shaffstall, Spider Trainers
Consumer spend almost 162 minutes on the
mobile screen as compared to 96 minutes on
TV & 95 minutes on laptop/PC.
Number of smartphone users have increased
to 1.76 billion by 2014 year end.
Mobile web usage continues to rise rapidly
from 14% to 25% of total web usage in 2013-
2014.
80% of the internet users own a smartphone

8. Google Is Indexing Apps, Impacting Search Results
Google search has been giving you leads popping your business up in search for ages now. It’s making it easier now by answering customer
queries, fetching content from apps. Yes! Google search results will also include app listings from Google Play wherever relevant and will
also allow search Within apps initially. Google is bringing the search world closer by getting together apps and web enabling users to get the
right information at the right time .
You can search for a movie,
book show or place and learn
about it by using Google
search in one of your
favourite apps.
Get the right app for all your
needs. For example if you
want to learn to play guitar,
you can search on Google for
apps that offer tutorials on
learning how to play a guitar.

9. Marketers Agree On The Mobile Advantage
• The convenience of always being within
arm’s reach means that it’s often the first
channel consumers choose on which to
engage with a brand, with many viewing it as
one of the most important elements aiding
the purchase decision.
• Most companies are moving in the right
direction as the development of mobile
strategy as a key channel and its role in
supporting the entire customer journey.
51%
47%
51%
52%
49%
40%
44%
42%
29%
27%
27%
28%
22%
24%
20%
26%
14%
18%
8%
8%
Measuring user
engagement & ROI
Personalization
Optimization (i.e. A/B testing)
Mobile messaging (SMS, Push
Notification, responsive email)
Cross channel tracking/ visitor
stitching (identifying same user across
desktop/ app as single user)
QR Codes
Mobile solution to assist sales
staff (field enablement)
Location technology (GPS,
beacons, geo-fencing)
In-store display mobile apps/
POS mobile apps
NFC (Near Field
Communication)
Source: Econsultancy, April 2015

10. 7 Reasons Why You Must Capitalize With A Mobile App
For Your Business Now
A seamless
consumer
experience
Google and Apple’s app store with
least speed requirements. This
ensure that user will get an instant
and smooth experience from
applications that will boost
engagement and positively affect
your business. If your business does
not have a mobile optimized
website, apps are the best way to
reach your customers.
It is an extension
of your brand
It showcases everything about your
business, product and services. It is
more like an union of mini
billboard, PR, advertising and a
salesman into one that your
customer can access on his
smartphone 24X7.
Increase brand
awareness and
recognition
A mobile app is like a blank
billboard sign that you can use to
promote your brand. You can make
it stylish, formal, functional,
shocking or informative to establish
a connect with your customers. An
app also increases exposure and
engagement around your brand by
nearly 10 times.
Be unique, unlike
your competitors
Since a lot of small and mid-size
business houses still do not have
mobile apps for their businesses, it
will be a great opportunity for your
business to head start the trend
and be ahead of the competition.

11. Pace up engagement
around your brand
Studies reveal that more than 83%
smartphone users begin their day by
checking their phone and using an app.
This opens the door to engage your
consumers in real-time, using location
and complete profile information. Social
sharing functions further create a direct
link between fans and their own
networks opening up a wide spectrum
of referral marketing for your brand,
creating consumer loyalty via sincere
connections.
Your very own digital
space
You can club all the various online
platforms at a single place and give it to
your customers as an app. This can be
your Website, Blog, Facebook. Twitter,
Instagram, YouTube, Vimeo, Podcast or
some other digital platform. Your
customer can use the app to interact
with you. This in turn increases the
possibility of customer engagement
manifold.
7 Reasons Why You Must Capitalize With A Mobile App
For Your Business Now

12. Most Importantly Make it Personal
Instant and excellent
customer support
Customer is the king of any business, and a
mobile app can help you understand the
route your business is taking. Customers
who frequently use a mobile app are also
actively involved in the process of
feedback, positive or negative, it can help
you devise policies to strengthen your
business. The app also enables your
customers to get in touch with you all the
time with their queries. These queries can
be answered in a shorter turn-around
time, making your customer feel even
more special and cared for.

13. Restaurants And
Diners
An app will change the way you
interact with your customers

14. A Mobile App Will Increase Revenue From Your Customers
Gaining instant brand recognition in any industry is
difficult especially when you are running on tight
marketing budget.
Mobile marketing comes handy in such a situation. As a
businessman , you can maximize your operating
expenses by investing in strategies that will help you
motivate your existing customers to dine with you more
often.
Sharing information about your store with your
customers on a regular basis keeps you and your great
deals on the top of mind for your customers.
An app helps new customers find you, appreciate you,
your products and shopping with you faster as
compared to a place which is NOT on their phone.
Better
Brand
Recognition

15. Getting new customers is easier than retaining them,
particularly if they bore easily, forget easily or go to the
place they have heard of recently instead of coming
back
But an effective mobile marketing strategy can bolster
your business by improving customer retention in a
short span. According to the Godwin Group report,
customers are 5 times more likely to respond to a
mobile ad than print campaign.
Creating clear, concise and effective messages can thus
help you promote your brand effectively. That summer
sale, Happy hours, new collection can now be a push
notification. Offers and deals as well as special
promotions can keep bringing your customers back for
more
Enhanced
Customer
Retention
A Mobile App Will Increase Revenue From Your Customers

16. Since 80% users carry a mobile phone wherever
they go, you can reach your customers and
prospective customers quickly, easily and FREE.
News sources report that 18% consumers notice
mobile ads by brands that have quality, interactive
messaging. So that rich media banner and mouth
watering virtual pastry landing on the mobile
screen will definitely be a big draw.
A constant review and update of your mobile
marketing strategy will not just help you improve
your outreach plans but will also keep you ahead
of your competitors.
Faster way
to connect
with your
Consumer
A Mobile App Will Increase Revenue From Your Customers

17. Instant, Affordable, Stunning, Intuitive Apps For Restaurants, Diners, Bakeries

18. How are you reaching your customers
currently?
- Whats App, SMS and calls to existing users. But
each message costs and its just text. It does not
give the full detail about that exclusive thing at
you institution.
- Social Media: for alumni, recruiters and
prospective users but facebook has become
expenxive and there is no ROI without media
spends.
- Leaflets and newspaper inserts: cost cost cost
and food pictures on pink paper is not excatly the
best.
- Aggregators- these are great but more clutter
and your existing customers have many options
here
Website,
Social
Media
WhatsApp,
SMS
Aggregators

19. Your App packs features that are built for your success.
• Intuitive, beautiful, instant and affordable to make as well as maintain.
• Built Rich media display so that you can share interesting stuff about your institution !
• Unlimited screens.
• Ads notifications and promotions. Unlimited and free. You can woo your customers on
mobile in one simple promo.
• Native apps are best every one knows that, consumers do too, eats less data and is
available off line too.
• CMS panel for unlimited updates, pictures, deals, combos. Every thing that will keep
customers coming back for more
• Social custom API’s so that your facebook, twitter, instagram and other digital
properties can be present on your app
• Scheduler integrated. So that you don’t have to wake up at 6 in the morning to
announce your breakfast deals
• Utility tools built in so you can let your customers make a reservation, place an order,
or book a table at the press of a button.
• Superior data interaction, full hosting and automatic back ups.
• Available across all form factors so create an app at one go for Android, IOS, Ipads and
tablets
• Google Indexed – YES! So you pop up in mobile search Ask for a list of all the features

20. Your App
- This is how the first screen of
your native restaurant’s native
app would look like.
- This will be a functional app
with content rich content to
enable search ability.
- This is a very customizable
layout for your app. This can
be update as per the needs
Side drawer with list of
options to explore
Top banner with image
scroll view.
A card which will let
your consumer directly
call you just by tapping
on it.
Video Card to share videos
about your Restaurants
Here you can talk about
your special offers.
Give your consumer an
opportunity to rate you
right from your app only

21. Consumer Journey
This is what you can
have in your side
drawer.
So your side drawers can be
a menu, which has possible
everything that your
consumer is looking for.
Takes the consumer
back to main screen
Highlight the best
features of your
propertyA detailed menu of your
restaurants to choose from.
Let your users know the
new updates of your
AppLet the Chef do the
talking.
Let the people make a
list of their Fav food at
your restaurant.
Tell your audience the
special offers
Let them call you
directly from App.
You also have your social
properties in your App
Get reviewed by your
customers on various
social aggregators.
Let them look out for
directions as well.

22. Consumer Journey
Tab view which lets
you share more
information in an
organised form
This button lets
your customer
share your
restaurant on his
Social media
timeline.

23. Consumer Journey
- Menu is definitely what
your consumer is looking
for!
- Define categories of food
with pictures.
- These categories will lead
to sub categories.
- So, Instappy gives you
option of multi-layered UI.
Non-intrusive ads.

24. Consumer Journey
- Here are the two
options to represent
your detailed menu !
- Your consumer can hit
the like button to add it
to favourites or share it
on his/her social media
timeline.
Card View list List View

25. Consumer Journey
- Talk more about your
special recipes under
different head.
- Your
consumers can
also make a list
of their
favourite
dishes .

26. Consumer Journey
Address of your
restaurant along with
location on Google
maps
All social
properties at
one place.

27. Publishing Apps
Cost | Quality | Ease of building
• Native Apps with Slick and Adaptive UI Design Create native mobile applications that do not require any coding knowledge. Your audience will get a seamless brand experience
through our slick and adaptive UI design, optimum for all devices that run Android or iOS.
• Utilities, Tools, and Social API's Included Through rich media widgets and a host of API’s, you can make your app function the way you want it to. Through live social media
updates, you can also integrate all of your social networks directly with your app.
• Built-in CMS for Unlimited Updates Our built-in CMS will allow you to instantly update your content without any delay. Add rich media images, videos, text, and all the content that
you want your audience to explore.
• Smart Analytics – Live Stats Reporting Take advantage of real-time analytics and take smarter, data-oriented decisions.
• Run Business Promotions and Offers for your Audience Send out a push notification instantly to notify your audience of any special promos or exclusive offers you might be
running.
• Secure Cloud Hosting With Instappy, you get secure cloud hosting and reliable backup utility so that your valuable data is in safe hands.
• Unlimited Customization You can customize everything from the layout of the app, to colours, icons, splash screens, and everything else you want to.
• On-device Trial: With Instappy, you get free on-device trial for a period of 30 days for as many apps as you want to create. Test out the app on multiple devices and create the
perfect experience through your mobile app.
Value to Customers
A world class feature packed native applications on Android and iOS for a fraction of the cost it would take
to develop an app otherwise

28. Complete Features- Content Publishing Apps
Design
 Slick adaptive native UI
design
 Intuitive design
 Custom navigation bar
 Customized rich media
icon
 Customized rich media
splash screen
 Unlimited screens
API’s and Utilities
 3rd party API’s
 Rich media social API’s
 Social API’s
 Rich brilliant photo gallery
 HD video gallery
 Google Maps
 Calendar + event calendar
 Add and organize events
 Social network integration
 Customized widgets
Support and Testing
 Unlimited designs
 Save your app designs
(unlimited for 30 days)
 App testing
 App store optimization
 Trial on device
 Test on own device
 Tech support
 Marketing support
 Publishing support
 Screen shot generator
 Content scheduler
 Indexing and Optimization
Devices and OS
 Native to Android
 Native to iOS
 Works on all devices that
support iOS and Android
Data, Security & Analytics
 Secure hosting
 Data back-up
 Smart analytics – live stats
reporting
 Traffic stats
 Social stats
 Technical stats
 Third party stats
 Fully supported data
integration
 Low data-usage and offline
availability
 Upto 5GB of cloud storage