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Retail Apps: Take your local business global.

  1. Is what the mobile app for your business should be instant. affordable. stunning. Intuitive. native
  2. More People Access Digital Content Via Phones Than On PC In India people spend almost 162 minutes on mobile screen as compared to 96 minutes on TV or 95 minutes on laptop or PC. 30% Of 5.2 billion mobile phone users were using smart phones in 2013. Number of smartphone users have increased to 1.76 Billion by 2014 year end.
  3.  People carry their smart phones everywhere and all the time, so they are connected with the world always.  To reach the Mobile consumer you need to be present on their smart phones Mobiles Are Personal
  4. It is estimated that by 2015, about 9 billion apps will be downloaded in India, more than 5 times the number of apps downloaded in 2012 (1.56 billion) at a CAGR of 75%. Also revenues from paid apps are estimated to exceed 15 billion in 2015, up from 9 billion in 2014. We expect this growth to be driven by the increased app usage on smartphones. According to industry estimates, India is ranked 3rd in the number of apps downloads globally. We expect that this trend will continue into 2015, and a bulk of the app downloads will be driven by the urban youth. Mobile Apps Are Necessary For Your Marketing Strategy Source: InMobi: The state of mobile app downloads – Q3, 2014. More than half of the app users in India are between 18 and 24 years and a further 29% between 25 and 35. 45% of these users reside in the top 4 metros.* *Source: The rise of India as an App superpower., March 28, 2013. In terms of app usage, a study reveals that Indians on an average spend 3hrs & 18mins On their smartphones and one- third of this time is spent using apps.* *Source: Performance shapes smartphone behaviour. Ericsson Consumer Insights, July, 2014.
  5. Businesses Ready For Tomorrow Are Going Mobile Today Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it's convenient for you. “ “ −Cyndie Shaffstall, Spider Trainers Consumer spend almost 162 minutes on the mobile screen as compared to 96 minutes on TV & 95 minutes on laptop/PC. Number of smartphone users have increased to 1.76 billion by 2014 year end. Mobile web usage continues to rise rapidly from 14% to 25% of total web usage in 2013- 2014. 80% of the internet users own a smartphone
  6. Google Is Indexing Apps, Impacting Search Results Google search has been giving you leads popping your business up in search for ages now. It’s making it easier now by answering customer queries, fetching content from apps. Yes! Google search results will also include app listings from Google Play wherever relevant and will also allow search Within apps initially. Google is bringing the search world closer by getting together apps and web enabling users to get the right information at the right time . You can search for a movie, book show or place and learn about it by using Google search in one of your favourite apps. Get the right app for all your needs. For example if you want to learn to play guitar, you can search on Google for apps that offer tutorials on learning how to play a guitar.
  7. Marketers Agree On The Mobile Advantage • The convenience of always being within arm’s reach means that it’s often the first channel consumers choose on which to engage with a brand, with many viewing it as one of the most important elements aiding the purchase decision. • Most companies are moving in the right direction as the development of mobile strategy as a key channel and its role in supporting the entire customer journey. 51% 47% 51% 52% 49% 40% 44% 42% 29% 27% 27% 28% 22% 24% 20% 26% 14% 18% 8% 8% Measuring user engagement & ROI Personalization Optimization (i.e. A/B testing) Mobile messaging (SMS, Push Notification, responsive email) Cross channel tracking/ visitor stitching (identifying same user across desktop/ app as single user) QR Codes Mobile solution to assist sales staff (field enablement) Location technology (GPS, beacons, geo-fencing) In-store display mobile apps/ POS mobile apps NFC (Near Field Communication) Source: Econsultancy, April 2015
  8. 7 Reasons Why You Must Capitalize With A Mobile App For Your Business Now A seamless consumer experience Google and Apple’s app store with least speed requirements. This ensure that user will get an instant and smooth experience from applications that will boost engagement and positively affect your business. If your business does not have a mobile optimized website, apps are the best way to reach your customers. It is an extension of your brand It showcases everything about your business, product and services. It is more like an union of mini billboard, PR, advertising and a salesman into one that your customer can access on his smartphone 24X7. Increase brand awareness and recognition A mobile app is like a blank billboard sign that you can use to promote your brand. You can make it stylish, formal, functional, shocking or informative to establish a connect with your customers. An app also increases exposure and engagement around your brand by nearly 10 times. Be unique, unlike your competitors Since a lot of small and mid-size business houses still do not have mobile apps for their businesses, it will be a great opportunity for your business to head start the trend and be ahead of the competition.
  9. Pace up engagement around your brand Studies reveal that more than 83% smartphone users begin their day by checking their phone and using an app. This opens the door to engage your consumers in real-time, using location and complete profile information. Social sharing functions further create a direct link between fans and their own networks opening up a wide spectrum of referral marketing for your brand, creating consumer loyalty via sincere connections. Your very own digital space You can club all the various online platforms at a single place and give it to your customers as an app. This can be your Website, Blog, Facebook. Twitter, Instagram, YouTube, Vimeo, Podcast or some other digital platform. Your customer can use the app to interact with you. This in turn increases the possibility of customer engagement manifold. 7 Reasons Why You Must Capitalize With A Mobile App For Your Business Now
  10. Most Importantly Make it Personal Instant and excellent customer support Customer is the king of any business, and a mobile app can help you understand the route your business is taking. Customers who frequently use a mobile app are also actively involved in the process of feedback, positive or negative, it can help you devise policies to strengthen your business. The app also enables your customers to get in touch with you all the time with their queries. These queries can be answered in a shorter turn-around time, making your customer feel even more special and cared for.
  11. Retail apps / Catalogue An app will change the way you interact with your customers
  12. A Mobile App Will Increase Revenue From Your Customers Gaining instant brand recognition in any industry is difficult especially when you are running on tight marketing budget. Mobile marketing comes handy in such a situation. As a businessman , you can maximize your operating expenses by investing in strategies that will help you motivate your existing customers to dine with you more often. Sharing information about your store with your customers on a regular basis keeps you and your great deals on the top of mind for your customers. An app helps new customers find you, appreciate you, your products and shopping with you faster as compared to a place which is NOT on their phone. Better Brand Recognition
  13. Getting new customers is easier than retaining them, particularly if they bore easily, forget easily or go to the place they have heard of recently instead of coming back But an effective mobile marketing strategy can bolster your business by improving customer retention in a short span. According to the Godwin Group report, customers are 5 times more likely to respond to a mobile ad than print campaign. Creating clear, concise and effective messages can thus help you promote your brand effectively. That summer sale, Happy hours, new collection can now be a push notification. Offers and deals as well as special promotions can keep bringing your customers back for more Enhanced Customer Retention A Mobile App Will Increase Revenue From Your Customers
  14. Since 80% users carry a mobile phone wherever they go, you can reach your customers and prospective customers quickly, easily and FREE. News sources report that 18% consumers notice mobile ads by brands that have quality, interactive messaging. So that rich media banner and mouth watering virtual pastry landing on the mobile screen will definitely be a big draw. A constant review and update of your mobile marketing strategy will not just help you improve your outreach plans but will also keep you ahead of your competitors. Faster way to connect with your Consumer A Mobile App Will Increase Revenue From Your Customers
  15. Instant, Affordable, Stunning, Intuitive App
  16. How are you reaching your customers currently? - Whats App, SMS and calls to existing customers. But each message costs and its just text. Your product does not seem the same without the interesting picture. - Social Media: for new customers but facebook has become expensive and there is no ROI without media spends. - Leaflets and newspaper inserts: cost cost cost and product pictures on pink paper is not excatly the best. - Product Aggregators- these are great but more clutter and your existing customers have many options here. Website, Social Media WhatsApp, SMS Product Aggregators
  17. Your App packs features that are built for your success. • Intuitive, beautiful, instant and affordable to make as well as maintain. • Built Rich media display so that you can share your products as they look – interesting! • Unlimited screens. • Ads notifications and promotions. Unlimited and free. You can woo your customers on mobile in one simple promo. • Native apps are best every one knows that, consumers do too, eats less data and is available off line too. • CMS panel for unlimited updates, pictures, deals, combos. Every thing that will keep customers coming back for more • Social custom API’s so that your Facebook, Twitter, Instagram and other digital properties can be present on your app • Scheduler integrated. So that you don’t have to wake up at 6 in the morning to announce your deals. • Superior data interaction, full hosting and automatic back ups. • Available across all form factors so create an app at one go for Android, IOS, Ipads and tablets • Google Indexed – YES! So you pop up in mobile search
  18. Your App Splash screen, the first screen your user sees when your application is loading Side drawer with list of options to explore Top banner with image scroll view. Here you can talk about your special offers. List down of main categories of your products from your store. Your consumer can search for specific products here.
  19. Consumer Journey This button lets your consumer to add product to the cart Put in basic details about your product This button leads to the list of cart & favourites. Home Screen
  20. Consumer Journey Talk about your product in detail. This should include everything that your customer needs to know about it. This is how a cart looks like. It would tell how much is the total amount, what all is there in the cart, etc.
  21. Consumer Journey Sign Up screen Log In Screen This one will let your consumer have a personalised account for shopping.
  22. Consumer Journey Take the consumer to main screen at anytime List of favourites by the user List of shortlisted products for shopping by the user Details of personalised profile of the user Details of order made by the consumer Navigate to the any of the category at any pint of time. Complete order details with amount and details
  23. Retail Apps Value to Customers A world class feature packed native applications on Android and iOS for a fraction of the cost it would take to develop an app otherwise • Dynamic inventory management system to help you keep a track of stock-in and stock-out • Ready to integrate secure payment gateway with zero set-up and maintenance cost • Make your brand experience seamless for your audience through a slick and adaptive UI design • Keep your audience updated with fully functional built-in CMS for unlimited updates • Your valuable data is in safe hands with secure cloud hosting and reliable backup utilities • Take advantage of real-time analytics and take smarter, data-oriented decisions • Run promos and offers through tools like unlimited push notifications • Add as many products (uptoo 12000 Products) as you want and organize them under unlimited categories and subcategories
  24. Complete Features list Retail app Design  Slick adaptive native UI design  Unlimited no. of products with different attributes and discount options  Long list of categories and subcategories to choose from  Intuitive design  Automatic navigation bar  Customized rich media icon  Custom rich media splash screen API’s and Utilities  Social sharing  Unlimited screens  Dynamic inventory management  Real-time reporting  Ready for secure payment gateway integration and COD  Search functionality within the app Devices and OS  Native to Android  Native to iOS  Works on all devices that support iOS and Android Data, Security & Analytics  Secure hosting  Data back-up  Smart analytics – live stats reporting  Traffic stats  Social stats  Technical stats  Third party stats  Fully supported data integration  Low data-usage and offline availability  Upto 5GB of cloud storage Customization  Unlimited users  Unlimited updates  Built-in CMS and Inventory management (For unlimited updates)  Customization  Unlimited content  Unlimited rich images  Splash screen  App Icon  Customizable UI  Color scheme and fonts  App name  App description Consumer engagement  Feedback forms  Push notifications to stay connected with users 24x7  Custom QR Code generator  Contact us utility  Click to call function Support and Mentoring  Content publishing support (paid)  Tech support  Marketing support  Publishing support  On-call support  Email support Support and testing  App store optimization  App testing on multiple devices  Tech support  Marketing support  Publishing support  Screen shot generator  Content scheduler In APP advertising  THIRD PARTY Ad network Payment Gateway  Free integration of payment gateway (CC Avenue)  No one-time set-up charge (CC Avenue)  No maintenance charge  Instappy charges NO transaction fees on sales

Notes de l'éditeur

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