Панелна лекция за Афилиейт маркетинг Как да използваме афилиейт маркетинг, за повишаване на доходите от трафика на сайта.

1. Marketing democracy has arrived
Dorin Boerescu
CEO 2Leva, 2Performant
21st february 2013
interactive-seminars.com

2. “Affiliate marketing is a type of performance-
based marketing in which a business rewards one
or more affiliates for each visitor or customer
brought about by the affiliate's own marketing
efforts. ”
wikipedia

3. Dorin Boerescu
• 39, married, 1 child
• Serial entrepreneur – 2 exits, 2 failures, still holds
shares in 2 advertising companies (non-executive)
• 2009 top affiliate in 2Parale  - convertor.ro
• 2011 – 2Leva.bg launch
• Since February 2012, member of Leo Burnett
Romania
• 2013 – 2Performant
2010 1997200420082011

4. Dorin Boerescu
• Founder of ecomTIM.ro – the biggest ecommerce
conference in Romania – 13-14 March 2013, 3rd edition
• Speakers from Google, Visa, Prestashop, Verve
Search, Microsoft, Vodafone
• Speaker at Affiliate Management Days in London, 15-16
May 2013
• Attended Affiliate Summit West 2013 Jan – Las Vegas

5. • Tracking, payments, ecosystem
• Flat fee + % from transactions
• Win-Win-Win - Everybody is paid only when
a transaction is finalized.
Affiliate network business model

6. 2.000+ affiliates schoolsmarts or
streetsmarts in online marketing
13 active programs

7. Valentin. Super affiliate.
Independent online marketer.
Velina. Super affiliate.
Publisher – Sanoma Bliasak
Dimitar. Superaffiliate.
Clients:
Fashion Days – 10% share of sales
FashionUP – 10%
3Suisses – 5%
Shopping-terapia – 10%

8. • Additional revenue
• Better understanding of audience
• Research and know-how
What publishers can get from affiliate
marketing:

9. • You can choose any advertiser, depending on
target, conversion rate or commission.
• Use your available display inventory to test
• Start a campaign in several minutes
• No strings attached – if the results are not good
enough, you can change or stop anytime!
Zero sales effort!

10. • You’re “speaking” only with the network
(2Leva)
• One point of contact (and contract  ) for
many clients.
• Monthly payments.
Zero client service!

11. • Find out what your users are buying, when
and the average purchase they make.
• Use the information in your editorial & sales
strategy
Understanding your users

12. • Advertisers with no limits on the budgets –
there is literally no spend limitations in a
Cost Per Sale campaign.
New/fresh clients

13. Global affiliate market
1996

14. Affiliate marketing is a
“multi-billion marketing
channel, which comprises more than
200,000 businesses and individuals”
– Performance Marketing Association (2009)

15. How to generate money through
affiliate marketing
• Generate CONVERSIONS by sending relevant traffic.
• Use banners in the FIRST PLACE to see what products
are your users interested in, but after that:
• Build dedicated projects for affiliate marketing:
• Virtual malls
• Price search engines
• Daily deals agregators
• Cash-back projects
• OR send PPC targeted traffic (AdWords, Facebook)

16. Buying decision process
Awareness/advertising/PR
Affiliate marketing

17. • Research is the king – Google Trends, Analytics, 2Leva
• Always be testing - advertisers, tools, tactics
• Keep and develop only the best performing
• Choose a niche based on its potential, not on your passion
• Analyze the target, the buying behavior, the advertisers
• Learn SEO, Affiliate Marketing, AdWords, Facebook Ads
• Become an online marketing expert!
• http://www.abestweb.com/
• http://www.affiliates4u.com/forums/

18. dorin.boerescu@2Performant.com
Linkedin.com/in/boerescu
Thank you!