2. Research Design
Panel source: INTAGE Mobile Panel
Target: Ho Chi Minh city, from 18-year-old
Recruitment stage: 300 people (Male 136 people, Female 164 people)
Evaluation stage: 68 people (Male 32 people, Female 36 people)
Area: Ho Chi Minh city
Research timing: Recruitment: 15th – 18th Jan – Evaluation: 21st - 24th Jan
4. I'm aware and
have joined
35%
I'm aware but
have not joined
54%
I'm not aware
11%
S6 Are you aware of the Japan Vietnam Festival held annually in HCMC?
59.6
81.3
48.3
42.4
52.2
59.2
84.2
44.7
38.2
52.6
64.9
83.0
55.3
48.9
54.3
42.3
73.1
30.8 30.8
46.2
57.1 57.1 57.1
42.9 42.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Advertisement (on
TV, newspaper,
magazine...)
Social media
(Facebook, Twitter,
Instagram...)
Japan Vietnam
Festival website
Poster, flyers... Family, friends,
relatives introduce
Other
TOTAL 18 - 25 26 - 35 36 - 45 Trên 45
S8 From which sources did you know about the Japan Vietnam Festival?
Q: Awareness/ Experience
(N=300)
Q: Awareness sources
(N=300)
The majority says [I’m aware]
Awareness rate: 89%
Have joined before: 35%
Majority of youth know from SNS
SNS: 81%
Advertisement: 60%
5. S9 Please tell us your interest level toward the Japan Vietnam festival
48.7
41.3
9.3
0.7
44.9 44.1
9.6
1.5
51.8
39.0
9.1
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Very interested Quite interested Neutral Not quite interested Totally not
interested
TOTAL Male Female
44.0 44.0
11.0
1.0
39.7
49.3
9.6
1.5
47.6
39.6
12.2
0.6
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Definitely join May join May be, may be not May not join Definitely not join
TOTAL Male Female
S10 Do you want to join the Japan Vietnam festival this year?
Q: Interest level
(N=300)
Q: Joining intention level
(N=300)
More than half Female says [Very interested]
Interest rate (total): 90%
Very interested (female): 52%
Nearly half female says [Definitely join]
Will join (total): 88%
Definitely join (female): 48%
7. 27.9 27.9
35.3
8.8
21.9
28.1
40.6
9.4
33.3
27.8
30.6
8.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
Yes, I joined on both days Yes, I joined on the 19th Yes, I joined on the 20th No, I did not join
Total Male Female
24.2
8.1
32.3
35.5
31.0
6.9
27.6
34.5
18.2
9.1
36.4 36.4
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Morning - from 10:00 to
11:59
Noon - from 12:00 to 13:59 Afternoon - from 14:00 to
16:59
Evening - from 17:00 to
20:00
TOTAL Male Female
Q2 Did your join the Japan Vietnam festival in 19 and 20 of January 2019? Q4 What time did you arrive at the festival?
Q: Participation rate
（N=68)
Most people who answered [will join]
actually joined the festival
Participation rate: 88%, Join on both days: 28%
(Male: 20th only, Female participation on both days is high)
Q: Participation time
(N=62)
Top result is Evening time
Evening: 36%
（Male: Evening & morning, Female: Afternoon & Evening）
8. 27.4
43.5
3.2
12.9
24.2
27.6
37.9
3.4
13.8
31.0
27.3
48.5
3.0
12.1
18.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Family Friends Colleague Lover Alone
TOTAL Male Female
16.1
21.0
35.5
17.7
6.5
1.6 1.6
13.8
24.1
37.9
17.2
3.4 3.4
0.0
18.2 18.2
33.3
18.2
9.1
0.0
3.0
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Below 1 hour 1 hour 2 hour 3 hour 4 hour 5 hour Over 5 hour
TOTAL Male Female
Q5 How long did you stay at the festival? Q6 Who did you go to the festival with?
Q: Stay duration
(N=62)
[2 hours] is the top choice
2 hours: 36%
(Male: relatively long, Female: relatively short)
Q: Companion
(N=62)
Half of the people say [Friends]
With friends: 44%
(A lot of Male say they go [Alone])
9. 43.5 47.8
36.7
50.0
66.7
53.2
52.2
60.0
50.0
3.2 3.3
33.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
TOTAL 18 - 25 26 - 35 36 - 45 Over 45
Very like Like Neutral Not really like Definitely not like
43.5 44.8
42.4
53.2
51.7
54.5
3.2 3.4 3.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
TOTAL Male Female
Very like Like Neutral Not really like Definitely not like
Q7 Your overall liking to the festival?
Q: Satisfaction level
(N=62)
Majority of participants is [Satisfied]
Total satisfaction rate: 97%
（By age, very few people from 26-35 age say [Very satisfied]）
10. 19.4
43.5
8.1
50.0
33.9
82.3
19.421.7
30.4
8.7
43.5
39.1
78.3
21.723.3
46.7
6.7
53.3
26.7
86.7
20.0
66.7
16.7
66.7
33.3
66.7
16.7
66.7
33.3
66.7
100.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
ZoneA J- industries ZoneB Travelling commercials ZoneC Lotus group ZoneD Oishi market ZoneE Favorite characters ZoneF Food zone ZoneG J&V relationship
TOTAL 18 - 25 26 - 35 36 - 45 Over 45
19.4
43.5
8.1
50.0
33.9
82.3
19.420.7
37.9
13.8
44.8
27.6
82.8
20.7
18.2
48.5
3.0
54.5
39.4
81.8
18.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
ZoneA J- industries ZoneB Travelling commercials ZoneC Lotus group ZoneD Oishi market ZoneE Favorite characters ZoneF Food zone ZoneG J&V relationship
TOTAL Male Female
Q8 Please select the zones which you liked the most (up to 3 choices)
Q: Interested zones
(N=62)
Most of the people choose [Food Zone]
Food: 82%, Oishi market: 50%
(Most of the people interested in Lotus Group are - Male/36-45 age)
11. 24.2
40.3
30.6
4.8
17.2
41.4
31.0
10.3
30.3
39.4
30.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
Very interested Interested Neutral Not interested Definitely not interested I did not see Matsumoto Kiyoshi
booth
TOTAL Male Female
24.2
40.3
30.6
4.8
30.4
34.8
30.4
4.3
23.3
36.7 36.7
3.3
16.7
83.3
0.0
33.3 33.3 33.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Very interested Interested Neutral Not interested Definitely not interested I did not see Matsumoto Kiyoshi
booth
TOTAL 18 - 25 26 - 35 36 - 45 Over 45
Q9 Were you interested in the Matsumoto Kiyoshi booth?
Q: Interest level in MK
(N=62)
Around ¼ of the people say [Very interested]
Interested: 40% Neutral: 31% Very interested: 24%
(Most of the people interested in MK are - Female/18-25 age)
12. Q10 Please choose the activities that you liked the most (up to 3 choices)
45.2
24.2
19.4 19.4
16.1
14.5
12.9
11.3
8.1
6.5 6.5
4.8 4.8
3.2 3.2
1.6
37.9
27.6 27.6
10.3
20.7
10.3 10.3 10.3 10.3
3.4
10.3
3.4 3.4 3.4 3.4
51.5
21.2
12.1
27.3
12.1
18.2
15.2
12.1
6.1
9.1
3.0
6.1 6.1
3.0 3.0 3.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Doraemon J & V music
show
Shirotori
Odori
Ikebana elfin' -
Japanese idol
Hello-Kitty
show
Drum Taiko Crayon Shin-
chan
Kiryu
Yagibushi
Yoshakoi SGO48 Hải Triều Awa Odori Shamisen Not join any
activity
Phương Nhi iCreations
band
TOTAL Male Female
Q: Interested events
(N=62)
The majority say they are interested in [Doraemon show]
Doraemon show: 45%
(Male: Music Show, Odori, Female: Music Show, Hello-Kitty)
13. 93.5
89.7
97.0
6.5
10.3
3.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
TOTAL Male Female
Yes No
Q11 Did you eat the food at the festival? Q13 Would you like to join the festival next year?
74.2
79.3
69.7
25.8
20.7
30.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
TOTAL Male Female
Definitely join May join May be, may be not May not join Definitely not join
Q: Next time participation intention
(N=62)
All of the people say they will participate
Definitely participate: 74%
(Male is relatively high)
Q: Food & Drinks
(N=62)
Almost all used Food & Drinks
I ate foods at the festival: 94%
(Female is relatively high)
