Vietnamese vaue on Japanese car and/or Korean Car

1. VIEVIEW REPORT
“Vietnam statistical data & INTAGE Vietnam data”
= Vietnam Consumers’ insights

2. AUTOMOBILE
Part 2

3. Vietnam Automobile Market 2018 Half year
Top 3 Models:Hyundai Grand i10, Toyota VIOS, Toyota INNOVA:
Japanese and Korean Cars are hot in Vietnam Market
*Statistical data: www.autodaily.vn

4. Vietnamese who love Japanese Car
Communication message for Japanese Car Lover
should emphasize
“Time for Hobby” and “Status and fame”
Why JapaneseCar Loversvalue“Timefor Hobby”and “Statusandfame”?
Theansweris….pleaseaskINTAGEVN
*INTAGE VN Data (INTAGE Asia Insight Research)
*CHAID Analysis

5. Vietnamese who love Korean Car
Communication message for Korean Lovers
should emphasize
“Not like Everyone else” and
“Status and fame”
Why KoreanCar Loverswishtobe“Not likeEveryoneelse”andvalue“Statusandfame”?
Theansweris….pleaseaskINTAGEVN
*INTAGE VN Data (INTAGE Asia Insight Research)
*CHAID Analysis

6. “Status and fame”
“Not like Everyone else”
Value
First Priority
Value
Second Priority
“Time for Hobby”
Implication: Value of Car Intender
Japanese Car
Lovers
Korean Car
Lovers
*INTAGE INSIGHTs
Communication Strategy
Action

7. What is INTAGE’s AUTOMOBILE PANEL?
INTAGE Automobile Panelists are profiled of age, gender, SEC (by household income) and
location (not specific address due to privacy policy).
Also, Car Brand/Model information.
(as of March 2018)
Total : ~ 7,000 samples
Haiphong : ~ 40 samples
Quảng Ninh : ~ 50 samples
Hanoi : ~ 3,000 samples
DaNang : ~ 50 samples
Bien Hoa : ~ 1,000 samples
HCMC : ~ 3,000 samples
Hanoi
HCMC
Danang
Haiphong
Quang Ninh
Bien Hoa

8. Decision Trees CHAID (Chi-Squared Automatic Interaction Detector)
-It is one of the oldest tree classification methods originally
proposed by Kass in 1980
-The first step is to create categorical predictors out of any
continuous predictors by dividing the respective continuous
distributions into a number of categories with an approximately
equal number of observations
-The next step is to cycle through the predictors to determine for
each predictor the pair of (predictor) categories that is least
significantly different with respect to the dependent variable
-The next step is to choose the split the predictor variable with the
smallest adjusted p-value, i.e., the predictor variable that will yield
the most significant split
-Continue this process until no further splits can be performed

9. The perfect blend of experts with 7-20 years’ experience in various industries & intensive
knowledge in business consulting, marketing & research
Nationwide field force with over 800 well-trained interviewers for data collection
Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard &
ESOMAR/MRSA code of conduct
Intensive experiences across wide range of industries & categories with huge client base
from local to overseas
Using advanced software & system for data processing & project management
Appling newest technology & solutions into research to add values for clients
INTAGE Vietnam
In Brief
Leadership in Japan
No.1
Global Position
No.9
Overseas Expansion
10
Countries
and
Regions
Sales Growth
24
Years
of Sales
Increases
INTAGE Group
Snapshot

10. Get in touch with us
facebook.com/INTAGEVietnam
www.intage.com.vn
contact@intage.com.vn
(+8428) 3820 5558
1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC