Automotive Market Outlook Vietnam Top 5 Automobile Brand by Car Owners’ Age Automobile Owners’ Age by Gender, Area, Model

1. VIEVIEW REPORT
“Vietnam statistical data & INTAGE Vietnam data”
= Vietnam Consumers’ insights

2. AUTOMOBILE
Part 3

3. Automotive Market Outlook Vietnam
Passenger Car: Still Low Number But Potential Markets
- Vietnam remains a small car market by regional standards, well behind market
leaders Indonesia and Thailand. Motorcycles continue to be the dominant mode of
transport. The car-ownership rate was just 24 vehicles per 1,000 people in 2017,
compared with at least 400 per 1,000 in rich developed countries. Ownership is
also low compared with Indonesia (58 per 1,000), and the Philippines (35). Car
ownership in Thailand is more than four times higher. Nevertheless, car ownership
in Vietnam has nearly tripled over the past decade.
-Demand for cars typically takes off only when the median income reaches
US$2,500, which is not expected to happen in Vietnam during our forecast period.
We expect the car-ownership rate to rise to just 29 per 1,000 population by 2022.
Ownership will remain limited to an urbanized minority and an expanding
professional class. Ho Chi Minh City, Vietnam's commercial center, is a major
market for motor vehicles.
Source: Economist

4. Top 5 Automobile Brand by Car Owners’ Age
Top 3 brand is Toyota, Kia, Ford.
Why Mazda Users tend to be Younger?
Theansweris….pleaseaskINTAGEVN
40 or over
(1978 -)
20-29
(-1989)
ToyotaToyota1
2
3
Kia
Mazda
Kia
Ford
5
Ford
MazdaHyundai
Hyundai4
30-39
(1979-1988)
Toyota
Kia
Ford
Mazda
Hyundai
Top 5
28%
24%
12%
6%
7%
25%
22%
13%
10%
6%
28%
16%
13%
11%
8%
Total
Toyota
Kia
Hyundai
27%
24%
8%
12%
6%
Mazda
Ford
Source: INTAGE VN Data (INTAGE original Automobile Panel)

5. Automobile Owners’ Age by Gender, Area, Model
Average Age of Car Owners in VN are around 40, while Average Age of Female Car Owners is around 35.
Why Female Car Owners are slightly Younger?
Theansweris….pleaseaskINTAGEVN
HCMC Hanoi
Total
Vietnam
40 (1978)40 (1978)Average
Median
Mode
39 (1979)
38 (1980)
39 (1979)
38 (1980)
39 (1979)
38 (1980)
35 (1983)
Youngest
81 (1937) 81 (1937)
19 (1999) 19 (1999)
68 (1950)
22 (1996)
Oldest
Mazda
Users
37 (1981)
36 (1982)
38 (1980)
63 (1955)
19 (1999)22 (1996)
66 (1952)
40 (1978)
39 (1979)
38 (1980)
Toyota
UsersFemale
35 (1983)
34 (1984)
35 (1983)
60 (1958)
19 (1999)
Age
Source: INTAGE VN Data (INTAGE original Automobile Panel)

6. What is INTAGE’s AUTOMOBILE PANEL?
INTAGE Automobile Panelists are profiled of age, gender, SEC
by Car Brand/Model information.
(as of Oct 2018)
Total : ~ 7,336 samples
Quảng Ninh : ~ 45 samples
Hanoi : ~3,210 samples
DaNang : ~ 484 samples
Bien Hoa : ~ 306 samples
HCMC : ~ 3,271 samples
Hanoi
HCMC
Danang
Quang Ninh
Bien Hoa

7. The perfect blend of experts with 7-20 years’ experience in various industries & intensive
knowledge in business consulting, marketing & research
Nationwide field force with over 800 well-trained interviewers for data collection
Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard &
ESOMAR/MRSA code of conduct
Intensive experiences across wide range of industries & categories with huge client base
from local to overseas
Using advanced software & system for data processing & project management
Appling newest technology & solutions into research to add values for clients
INTAGE Vietnam
In Brief
Leadership in Japan
No.1
Global Position
No.9
Overseas Expansion
10
Countries
and
Regions
Sales Growth
24
Years
of Sales
Increases
INTAGE Group
Snapshot

8. Get in touch with us
facebook.com/INTAGEVietnam
www.intage.com.vn
contact@intage.com.vn
(+8428) 3820 5558
1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC