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Vieview Cosmetic1
1.
Copyright© INTAGE VIETNAM
LLC. All Rights Reserved. 1 VIEVIEW REPORT “Vietnam statistical data & INTAGE Vietnam data” = Vietnam Consumers’ insights
2.
Copyright© INTAGE VIETNAM
LLC. All Rights Reserved. 2 C o s m e t i c P a r t 1
3.
Copyright© INTAGE VIETNAM
LLC. All Rights Reserved. 3 Cosmetic Market in Vietnam *Statistical data: http://www.brandsvietnam.com/15844-Trong-thi-truong-lam-dep-tri-gia-235-ty-USD 2016 Consumption of Cosmetic products 1,78 Billion USD 2018 Consumption of Cosmetic products 2,35 Billion USD Cosmetic Market in Vietnam is growing
4.
Copyright© INTAGE VIETNAM
LLC. All Rights Reserved. 4 Why Japanese Cosmetic Lovers value “Have to get married”, “Private is important”? The answer is…. please ask INTAGE VN Vietnamese who love Japanese Cosmetic Communication message for Japanese Cosmetic Lover should emphasize *INTAGE VN Data (INTAGE Asia Insight Research) “Have to get married” “Private is important”
5.
Copyright© INTAGE VIETNAM
LLC. All Rights Reserved. 5 Why Korean Cosmetic Lovers value “Cherish Connection with society”, “Social Credibility”? Theansweris….pleaseaskINTAGEVN Vietnamese who love Korean Cosmetic Communication message for Korean Cosmetic Lover should emphasize “Cherish Connection with society” “Social Credibility” *INTAGE VN Data (INTAGE Asia Insight Research)
6.
Copyright© INTAGE VIETNAM
LLC. All Rights Reserved. 6 Implication: Value of Cosmetic Intender *INTAGE VN Data (INTAGE Asia Insight Research) Value First Priority Value Second Priority Communication Strategy Action Japanese Lovers Korean Lovers “Cherish connection with society” “Social Credibility” “Have to get married” “Private is important” “Make-up for better opportunity & connection at work/community” “Make-up for Love” “Make-up for Fun”
7.
Copyright© INTAGE VIETNAM
LLC. All Rights Reserved. 7 Decision Trees CHAID (Chi-Squared Automatic Interaction Detector) -It is one of the oldest tree classification methods originally proposed by Kass in 1980 -The first step is to create categorical predictors out of any continuous predictors by dividing the respective continuous distributions into a number of categories with an approximately equal number of observations -The next step is to cycle through the predictors to determine for each predictor the pair of (predictor) categories that is least significantly different with respect to the dependent variable -The next step is to choose the split the predictor variable with the smallest adjusted p-value, i.e., the predictor variable that will yield the most significant split -Continue this process until no further splits can be performed
8.
Copyright© INTAGE VIETNAM
LLC. All Rights Reserved. 8 W h a t i s INTAGE VN Mobile Panel Mobile Panel is a group of pre-recruited respondents to participate in market research survey using their smartphone. Respondents can access and answer the survey anytime, anywhere. Mobile Panel allows respondents to answer survey quickly by phone app instead of paper. At home, at work, at school, at supermarket, on the street, etc. Mobile panel enables respondents to be flexible when answering survey. PANEL SAMPLE SIZE 112,000 ss If you are interested in this service contact@intage.com.vn As of Aug 2018
9.
Copyright© INTAGE VIETNAM
LLC. All Rights Reserved. 9 The perfect blend of experts with 7-20 years’ experience in various industries & intensive knowledge in business consulting, marketing & research Nationwide field force with over 800 well-trained interviewers for data collection Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard & ESOMAR/MRSA code of conduct Intensive experiences across wide range of industries & categories with huge client base from local to overseas Using advanced software & system for data processing & project management Appling newest technology & solutions into research to add values for clients INTAGE Vietnam In Brief Leadership in Japan No.1 Global Position No.9 Overseas Expansion 10 Countries and Regions Sales Growth 24 Years of Sales Increases INTAGE Group Snapshot
10.
Copyright© INTAGE VIETNAM
LLC. All Rights Reserved. 10 Get in touch with us facebook.com/INTAGEVietnam www.intage.com.vn contact@intage.com.vn (+8428) 3820 5558 1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC
11.
Copyright© INTAGE VIETNAM
LLC. All Rights Reserved. 11
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