Motorcycle Analysis betwen HCMC/Hanoi

1. VIEVIEW REPORT
“Statistical data & INTAGE Vietnam data”
= Vietnam Consumers’ insights

2. Bever a ge
Par t 1
Motorcycle
Part1

3. Motorcycle Sales by Year
Motorcycle Sales by year
(Member: Honda, Piaggio, Suzuki, Sym, Yamaha)
By Statistical Data*
Matured Market but still growing in recent years
3,272
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
*Statistical data: http://vamm.org.vn, https://www.marklines.com/ja/report_all/rep1277_201403
(000)

4. Band Market Share & Brand Ownership rate of Hanoi/HCMC
Motorcycle brand market share
By Statistical Data*(2018)
WHY Yamaha brand is popular with HCMC people
and Piaggio brand is popular with Hanoi people?
The answer of this question is ….
Please Ask INTAGE VN
*Statistical data: http://dantri.com.vn/o-to-xe-may/thi-truong-tang-truong-deu-viet-nam-van-la-dat-nuoc-cua-xe-may-20180418102018229.htm
Brand Ownership rate of Hanoi/HCMC
BY INTAGE VN Data*(2016)
56
75
30
44
25
70
HANOI
HCMC
(%)
Around70% Around20% Around10%
1 2 3
*INTAGE VN Data (INTAGE original Survey)

5. W h a t i s INTAGE VN Mobile Panel
Mobile Panel is a group of pre-recruited respondents to participate in market research survey using their smartphone.
Respondents can access and answer the survey anytime, anywhere.
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quickly by phone app instead of paper.
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street, etc. Mobile panel enables respondents to be
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PANEL
SAMPLE SIZE
101,000 ss
If you are interested in this service
contact@intage.com.vn
As of June 2018

6. The perfect blend of experts with 7-20 years’ experience in various industries & intensive
knowledge in business consulting, marketing & research
Nationwide field force with over 800 well-trained interviewers for data collection
Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard &
ESOMAR/MRSA code of conduct
Intensive experiences across wide range of industries & categories with huge client base
from local to overseas
Using advanced software & system for data processing & project management
Appling newest technology & solutions into research to add values for clients
INTAGE Vietnam
In Brief
Leadership in Japan
No.1
Global Position
No.9
Overseas Expansion
10
Countries
and
Regions
Sales Growth
24
Years
of Sales
Increases
INTAGE Group
Snapshot

7. Get in touch with us
facebook.com/INTAGEVietnam
www.intage.com.vn
contact@intage.com.vn
(+8428) 3820 5558
1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC