We Asked the Top 40 Demand Marketing Game Changers "What are three essential marketing tools in your toolbox?" Here are 25 powerful tech tools they’re using to take their organizations to the next level.

1. 25 MarTech Tools Used By
Demand Marketing’s
Game Changers

2. We Asked the Top 40
Demand Marketing Game Changers…
© 2016 Integrate, Inc. 2
What are three
essential
marketing tools
in your toolbox?

3. Here are
25 powerful tools
they’re using to take
their organizations to
the next level.
© 2016 Integrate, Inc. 3

4. Marketing automation is the heart of B2B marketing
organizations. Regardless of company size or maturity, it is a
must-have building block in your demand marketing
foundation.

5. © 2016 Integrate, Inc. 5
What It Offers:
• Marketing Automation
• Account-Based Marketing
• Email, Social, Mobile
• Digital Ads
• Website Personalization
• Marketing Analytics
• Predictive Content
Why It Matters:
The most innovative Engagement
Marketing Platform for marketers to master
the art and science of digital marketing.
www.marketo.com | @Marketo
“Marketo is absolutely critical for all of our demand
generation activities.” ~Alex Shipillo, Influitive

6. What It Offers:
• Targeting
• Lead Management
• Marketing Measurement
• Web Marketing
• Sales Enablement
© 2016 Integrate, Inc. 6
Why It Matters:
Helps ensure every component of marketing
works harder and more efficiently to drive
revenue.
@OracleMktgCloud
“It’s the most robust marketing automation system,
allowing me to execute complex campaign ideas with
the simplest of ease.” ~John Dering, Demandbase

7. Marketers invest heavily in top-of-funnel marketing tactics to discover new
prospects, but it’s often manual and disconnected from their core marketing
systems. Top-funnel marketing is the next area of in desperate need of
automation.

8. What It Offers:
• Customizable Data Source Ecosystem
• Lead Data Marketplace
• Campaign & Lead Management
• Data Validation
• Data Appending
• Integrations
• Closed-Loop Reporting
© 2016 Integrate, Inc. 8
Why It Matters:
Arms demand marketers with the tools, data and
integrations required to automate all top-funnel
marketing activities.
www.integrate.com | @Integrate
“Because spreadsheets are for accountants; a killer data
validation tool.” ~ Beki Scarbrough, Independent Demand Gen Expert

9. Ready for More Demand
Marketing Advice?
© 2016 Integrate, Inc. 9
Grab this eBook featuring the Top 40
Demand Marketing Game Changers to learn:
 155 demand marketing tips & tactics
from the pros
 How to adopt a game-changing
mindset
 Which marketing influencers you need
to follow

10. Analyzing marketing performance is vital when it comes to improving your
outcomes. From granular data about what’s working on your website to full-
funnel attribution models, there are a few game-changing solutions to consider.

11. What It Offers:
• Response Management
• Campaign Influence & Attribution
• Opportunity Gatekeeper
© 2016 Integrate, Inc. 11
Why It Matters:
Gives marketers full response lifecycle
management solutions and ensures every deal is
attributed to the right campaign so they can get
accurate ROI.
www.fullcircleinsights.com | @fc_insights
“It makes Salesforce work for marketers. I’ve never
had a clearer view of the funnel, campaign
performance or attribution.” ~Jenna Keegan, Attend

12. What It Offers:
• Attribution
• Performance Management
• Analytics
© 2016 Integrate, Inc. 12
Why It Matters:
Allows companies to accurately track offline
revenue back to the exact online marketing
source so they can easily measure and optimize
marketing by return-on-investment.
www.bizible.com | @bizible
“Full-funnel attribution is still hard to do, but Bizible
makes it a lot easier.” ~ Peter Isaacson, Demandbase

13. What It Offers:
• Multi-Touch Attribution
• Campaign Performance
• Revenue Attribution
• Data and Prediction
• ABM Command Center
© 2016 Integrate, Inc. 13
Why It Matters:
BrightFunnel is the pioneer in revenue attribution
and forecasting for B2B marketers, enabling
them to understand the revenue impact of every
decision, and align marketing plans with
business priorities.
www.brightfunnel.com | @brightfunnel
“Marketing isn’t worth doing today without the right data.
These guys are innovating in major ways to pave the way
for data-driven marketing.” ~Tommy Jenkins, Red Hat

14. What It Offers:
• Website Analytics
• Tag Manager
• Website Optimization
• Attribution Reporting
© 2016 Integrate, Inc. 14
Why It Matters:
Get stronger results across all your sites, apps
and offline channels. Helps marketers turn
customer insights into real gains.
www.google.com/analytics | @googleanalytics
“Gives us the deep-dive data into the behavior of our website
visitors, customers and prospects so we can identify what
they really want to hear.” ~ Kenan Frager, ON24

15. What It Offers:
• Data Dashboards
• Data Visualization
• Data Analysis
• Data Integrations
© 2016 Integrate, Inc. 15
Why It Matters:
Offering a revolutionary new approach to
business intelligence, Tableau allows you to
quickly connect, visualize, and share data
with a seamless experience.
www.tableau.com | @tableau
“Tableau aggregates data from multiple sources, creating dashboard charts to
easily convey key reporting metrics so we can tie our efforts to pipeline and
revenue.” ~Jessica Weimer, ServiceNow

16. Content is an essential ingredient for B2B marketers to engage prospects and
customers. There are a wide-range of tools that can increase the effectiveness
of your marketing content – from infographics and eBooks to videos and
webinars.

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Why It Matters:
Lets B2B marketers tell complex stories to busy
audiences simply & effectively to increase
engagement with content and generate
actionable data so they can produce higher
quality Sales Accepted Leads faster.
www.lookbookhq.com | @lookbookhq
What It Offers:
• Content Experience Platform
• Engagement Metrics
• Marketing Automation Integrations
“LookBookHQ is our secret sauce to deliver more on-point
content to people ready to binge.” ~Alex Papillaud, Intel

18. © 2016 Integrate, Inc. 18
Why It Matters:
Aggregates all of your content (blog articles,
eBooks, videos, whitepapers and more) so
you can create, manage and optimize tailored
content experiences for every stage of the
buyer journey.
www.uberflip.com | @Uberflip
What It Offers:
• Interactive Flipbooks
• Link and Form Calls-to-Action
• Metrics Dashboard
“Since implementing Uberflip, we’ve been able to organize our
message and streamline how each of our various stakeholders
consumes content.” ~Adam New-Waterson, LeanData

19. © 2016 Integrate, Inc. 19
Why It Matters:
Video marketing and analytics platform that
helps companies manage and leverage video
content to drive more leads and convert more
customers.
www.vidyard.com | @vidyard
What It Offers:
• Video Hosting & Analytics Platform
• Video Prospecting Tools
• Studio & Editor
• Personalized Video
• Live Streaming
“Vidyard has totally changed the way we disseminate video
and increased our video engagement to an unprecedented
rate.” ~Emily Wingrove, Social123

20. Why It Matters:
Interactive and immersive user interface and
industry-leading webinar analytics for events,
campaigns and benchmarking that drives
demand generation and customer engagement.
www.on24.com | @ON24
What It Offers:
• On-Demand Webinar Platform
• Video Solution
• Analytics & Intelligence
• Virtual Environment Platform
© 2016 Integrate, Inc. 20
“They make building and executing webinars dead simple. They also do a
really great job of balancing ease-of-use with power. I wish all marketing
technology was this easy and powerful to use.” ~Charles Eichenbaum, Microsoft

21. What It Offers:
• BrightTALK Demand
• BrightTALK Pro Webinar
• BrightTALK Studios
Why It Matters:
Acquire and inspire your ideal buyers and
influencers using BrightTALK’s content
marketing platform.
www.brighttalk.com | @BrightTALK
© 2016 Integrate, Inc. 21
“Extremely user friendly. I love that as soon as I create a
webcast and push the registration live it immediately goes out
to my subscriber base.” ~Stephanie McArthur, CA Technologies

22. Today’s marketers need to be able to rapidly capitalize on insights in order to
deliver smarter and more personal customer experiences through their
websites, landing pages and forms. There are a few tools you may want to add
to your demand marketing toolbox that can support this effort.

23. © 2016 Integrate, Inc. 23
Why It Matters:
Unbounce is the landing page builder designed
for marketers. Build and test mobile-responsive
landing pages for your campaigns—no coding
required.
www.unbounce.com | @unbounce
What It Offers:
• Landing Page Builder
• Landing Page Templates
• Conversion & Lead Gen Tools
• Agency & Client Tools
• Integrations
“I work on a small team – no graphic designers or HTML pros.
Unbounce makes it easy to design and optimize really great
landing pages that actually convert.” ~Jenna Keegan, Attend

24. © 2016 Integrate, Inc. 24
Why It Matters:
Empowering the world’s leading brands to easily
optimize their websites and mobile apps, deliver
amazing customer experiences and drive
business value.
www.optimizely.com | @Optimizely
What It Offers:
• Web Experimentation
• Personalization
• Website Recommendations
• Full Stack A/B Testing
• Mobile & tvOS Experimentation
“An A/B testing tool like Optimizely is a must-have for
demand marketers.” ~Nima Asrar Haghighi, MuleSoft

25. © 2016 Integrate, Inc. 25
Why It Matters:
Build beautiful & conversational forms, surveys
and quizzes to increase conversion rates up to
4x over regular forms.
www.typeform.com | @typeform
What It Offers:
• Form Builder
• Themekit
• Smart Behavior Options
• Performance Analytics
• Team Workspaces
“Beautiful form experience that improves user
experience and increases the likelihood of
conversion.” ~Nikki Nixon, #FlipMyFunnel

26. Customer advocacy can be one of the most powerful tactics to amplify
reach and impact. There are numerous choices for advocate marketing
software, but only one is the preferred solution for the Game Changers.

27. © 2016 Integrate, Inc. 27
Why It Matters:
Helps B2B companies capture customer
enthusiasm and use it to turbocharge marketing
and sales efforts for more rapid and profitable
revenue growth.
www.influitive.com | @influitive
What It Offers:
• Advocate Hub
• Referral Management
• Community Discussions
• Integration Library
“Influitive has allowed us to scale our reference program and
motivate customers to endorse us in a variety of ways (case studies,
online reviews and social being the top three).” ~Tracy Eilier, InsideView

28. While not all marketers have reached this level of sophistication,
account-based marketing and predictive intelligence are the advanced
tactics on the horizon for many B2B marketing organizations.

29. © 2016 Integrate, Inc. 29
Why It Matters:
End-to-end ABM platform that helps B2B
businesses identify companies to target, market
to them across the web and on their website,
and close business faster.
www.demandbase.com | @Demandbase
What It Offers:
• Account-Based Advertising
• Account-Based Retargeting
• Account-Based Leads
• Personalization
• Sales Accelerator
• Performance Manager
• Web Analytics
“Demandbase allows us to do ABM at scale, effective
and efficient ad spend to target the customers we care
about most.” ~Jenifer Metz, Oracle

30. © 2016 Integrate, Inc. 30
Why It Matters:
Orchestrates personalized marketing, sales, and
success efforts to land and expand at named
accounts.
www.engagio.com | @engagio
What It Offers:
• Engagio PlayMaker
• Personalization
• Account Insights
• Lead-to-Account Matching
• ABM Analytics
“Enagio not only allows us to manage an awesome
account-based marketing strategy but creates alignment
with sales development.” ~Maria Pergolino, Apttus

31. What It Offers:
• Lead Routing
• Lead-to-Account Management
• Attribution Reporting
Why It Matters:
Helps sales and marketing teams find more
revenue in target accounts, accelerate new
opportunities, and identify the best producing
marketing campaigns.
www.leaddatainc.com | @LeanData
“LeanData solves the critical problem of matching leads and
contacts to the appropriate accounts in Salesforce. It allows us to be
more thorough, accurate and effective with our account-based
campaigns.” ~Julia Stead, Invoca
© 2016 Integrate, Inc. 31

32. © 2016 Integrate, Inc. 32
Why It Matters:
Drives B2B growth with predictive analytics
applications for demand generation and
account-based marketing.
www.leadspace.com | @Leadspace
What It Offers:
• Predictive Targeting
• Predictive Lead Scoring
• Data Enrichment
“They’re really pushing the envelope regarding
advanced predictive scoring and real time enrichment
of leads.” ~Charles Eichenbaum, Microsoft

33. © 2016 Integrate, Inc. 33
What It Offers:
• Predictive Analytics
• Lead Scoring
• Predictive Targeting
• Account-Based Marketing
• Personalization
Why It Matters:
Build pipeline and increase conversion rates with
the only account-based, full-funnel predictive
analytics solution for sales and marketing.
www.everstring.com | @everstring
“Allows for the best possible program efficiency by helping identify those
who are most likely to purchase. Enables marketing to surface more for
sales. Critical part of a marketer’s toolbox.” ~Maria Pergolino, Apttus

34. Marketing can’t thrive on an island. It’s important to think beyond typical
marketing tools and identify ways to better support sales success and
collaborate both within your own team and with others.

35. © 2016 Integrate, Inc. 35
Why It Matters:
The Customer Success Platform that helps
companies connect with customers,
partners and employees in entirely new
ways.
www.salesforce.com | @salesforce
What It Offers:
• Customer Relationship Management
• Email Intelligence
• Opportunity-to-Sales Automation
• Data Validation
• Data Enrichment
“Salesforce has been the center of our revenue stack since day one.
Its flexibility has enabled us to build scalable processes and integrate
all the tools we need to move and grow fast.” ~ Joe Gelata, Vidyard

36. © 2016 Integrate, Inc. 36
Why It Matters:
Uniquely delivers visibility and insights that
help sales teams engage customers more
effectively with content, driving increased
revenue and customer satisfaction.
www.highspot.com | @highspot
What It Offers:
• Content Management Platform
• Content Recommendation Engine
• Content Engagement Analytics
“Highspot has transformed our sales effectiveness.
And marketing finally has analytics about how
content is performing [in the sales cycle].” ~Tracy
Eiler, InsideView

37. © 2016 Integrate, Inc. 37
Why It Matters:
The visual collaboration tool that creates a
shared perspective on any project.
www.trello.com | @trello
What It Offers:
• Project Management
• Project Collaboration
• Teams
• Checklists
• Discussion Board
“By shifting to more of an agile marketing methodology,
Trello has helped us manage our projects in a logical
fashion with little to no overhead.” ~Travis Taylor, Veritas

38. © 2016 Integrate, Inc. 38
Why It Matters:
Collaboration software that helps teams run
highly productive meetings.
www.worklife.com | @worklife
What It Offers:
• Meeting Templates
• Calendar Integrations
• Note Taking
“This app lets us stay focused and take minutes in [all of our team
and 1:1] meetings. It’s always a good idea to have a record of what
was said and action items to move forward.” ~Jim Williams, Influitive

39. Ready for More Demand
Marketing Advice?
© 2016 Integrate, Inc. 39
Grab this eBook featuring the Top 40
Demand Marketing Game Changers to learn:
 155 demand marketing tips & tactics
from the pros
 How to adopt a game-changing
mindset
 Which marketing influencers you need
to follow

40. Thank You!
If this content was helpful for you,
share it with your networks.
© 2016 Integrate, Inc. 40