The document is from a presentation by Integrity Solutions on coaching. It discusses that coaching people to be like you is a mistake, and that effective coaching involves understanding different behavioral styles and adapting coaching approaches accordingly. It provides information on four common behavioral styles (Talker, Doer, Controller, Supporter), challenges of coaching each style, and strategies for coaching more effectively such as identifying the coachee's style and adapting communication to their style. The presentation aims to help coaches better understand how to work with different personality types.
CEB Research shows that 63%, 57%, 61%.
CSO Insights 5.8 decision makers increase of consensus buying
Linked in – 20%
Gallup data shows that 84%
BW:
Expand revenue per customer through # of products. decrease sales costs – boost profitability through cross selling. One retail bank’s goal is going from average of 1.3 products per customer to 3 within 12 months. –
One insurance firm measures this by increasing agency density. Pest control company is investing in their service technicians to identify new problems that they can solve. Mouse problem, how about wasps, ants or termites? Do that by cross selling services, drive greater agency density. I worked with a big four consulting firm that wanted to bring all of the firm to all of the client
Bring in team of Sales Development Reps to better capitalize on marketing momentum
Over resource best opportunities – “pursuit” team selling – executive level coaching
Invest heavily in AI and other technologies
Focus on selling “value” and get out of the give-me-your-lowest-price game
What is your organization’s sales strategy this year?
- Our perspective is this – that the quantity and quality of the conversation between your sales people and your customers with determine – more than any other factor – whether or not any of these strategies will be successful.