1. How Canada's Leading
Research Technology
Organization Developed an
Award Winning Intelligence
Program
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 18 December 2013
~ featuring ~
Rostyk Hursky
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Dr. Craig Fleisher
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2. Rostyk Hursky
Rostyk Hursky is the Senior Advisor of Business Intelligence at the
Saskatchewan Research Council where he started with a blank
canvas in 2010. Today, Rostyk leads a team of five members who
carefully monitor, gather and analyze competitive intelligence as it
relates to SRC’s areas of expertise and potential areas of
opportunity. Rostyk has built a knowledgeable team, developed a
proactive intelligence management function for SRC and has
become a respected North American thought leader in CI. Prior to
joining SRC, Rostyk developed business strategies and
recommendations for clients as a Manager of Consulting Services.
Additionally, Rostyk has more than six years of experience in the
financial sector.
Email: Rostyk.Hursky@src.sk.ca
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve realworld business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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3. Questions, Commentary & Content
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The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Use the Questions pane on your GoToWebinar
control panel and all questions will be answered in
the second half of the hour.
You are welcome to tweet any comments on
Twitter where we are monitoring the hashtag
#IntelCollab or eavesdrop via
http://tweetchat.com/room/IntelCollab
Slides will be available after the webinar for
embedding and sharing via
http://slideshare.net/IntelCollab
To view the recording and download the PPT file,
please register for a trial membership at
http://IntelCollab.com.
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4. Agenda
 The Period Prior to Formal CI (CI) Function
 Initial Stages of the CI Function (years 1 – 3)
 The Current State of CI
 Challenges and Milestones
 Future Outlook
 Summary, Q&A and Discussion
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5. The Situation at SRC Prior to Formalizing the
Competitive Intelligence Function
 Strengths in the relationships with existing clients
 Tapped into existing employees
 Reactive and Ad hoc
 Secondary searches
 Literature reviews
 Driven by interests within separate Business Units
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6. Early Stages of the CI Function
(Year One)
 Started off in a reactive mode.
 Quickly switched from secondary
searches and literature reviews to
targeted market reports.
 Focused on ANALYTICS.
 Internally learning about the business
and the organization.
 Early stages of building networks
(internal/external).
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7. Early Stages of the CI Function
(Year Two)
 Generating small wins with reports and
creating impactful outcomes.
 Started developing identity for the
function.
 Utilization of analytical tools, various
reporting styles; backgrounders, industry
trending, technology and opportunity
scouting.
 Attending conferences and workshops
and continuing to learn about the
organization and the external markets.
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8. Early Stages of the CI Function
(Year Three)
 Expanded team capabilities and capacity.
 Linked CI efforts directly to the company’s
Strategy, Mission, Vision, Values and
Goals.
 Provide avenues for others within SRC to
share back information.
 Act as the linkage between “the science”
and “the business”.
 Proactive reporting including trending,
risks, opportunities.
 Bringing cross-functional teams together
into projects.
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9. Current State of the Competitive Intelligence
Function at SRC
 Team of 5 individuals (analytics,
RFP/opportunities, risks, patents,
intellectual property, etc.)
 Provide input into strategic Business
Unit opportunities
 Linked CI efforts to Strategy, Mission
and Vision
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10. Current State of the Competitive Intelligence
Function at SRC
 Are a “Go-To” resource for CI needs
across the organization
 Invited to global conferences as
Thought Leaders and Presenters on
various CI topics.
 Opportunity Scouting and Due Diligence
 Cross-cutting, cross functional team
interaction
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11. Competitive Intelligence Process at SRC
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12. Challenges / Milestones
Challenges
Milestones
Why need a formalized CI function?
Buy-in from decision-makers,
management and C-Suite.
Why do we need to share information?
Thought leadership, internal networks
established.
Assumptions that CI = “Googling” all day.
Starting to measure the ROI
Assumptions that internal knowledge
and expertise should not be replaced
with formalized CI.
CI Team works weekly to scrutinize own
work and processes/outputs to deliver
best and most strategic result. Not
replacing but enhancing.
Biased nature of intelligence gathering
by internal stakeholders.
Neutrality and inclusion in proposals as
value-add.
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13. Future Outlook – What’s Next?
 Formalized measurement of CI impacts
 Integrated CI platform
 Fully operational internal CI network
 Integration of CI into key functions across the organization
 Thought leadership and input into the continual development
of CI as a profession
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14. “Tell me and I will forget.
Show me and I will remember.
Involve me and I will understand.
Step back and I will act.”
Old Chinese Proverb
The Intelligence Collaborative
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15. Thank you!
Now it’s time for some Q&A.
Rostyk Hursky
Email: Rostyk.Hursky@src.sk.ca
Twitter: @Rostyk007
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve realworld business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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