1. Disrupting the Data CenterUnleashing the Digital Services Economy
Billy Cox
General Manager,
Software Defined Infrastructure Development
Data Center Group

2. Rise of the Digital Service Economy
* Other names and brands may be claimed as the property of others.

3. 1: Source: iDATA/Digiworld, 2013
2: Source IDC, 2013. 2016 calculated base don reported CAGR ‘13-’17
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Creating Unprecedented ECONOMIC OPPORTUNITIES
New Internet Services
$450B1
Cloud Infrastructure
$120B2

4. Limitations of Legacy Data Center ModelsGeneral PurposePerformanceSiloedResourceScalingLimitedApplicationResiliency

5. Data center model is insufficient.
Reboot required.
REBOOT

6. It’s Time to Disrupt the Data CenterBreaking the BoxOptimized Service DeliverySilicon Customization

7. Custom Solutions Deliver Application Optimized PerformanceProduct Line Expansion toAddress New Market Opportunities
Open the Sand BoxCore Products OptimizeMajority of Data Center Workloads

8. Data Center Group
8
Intel Confidential —NDA ONLY
Silicon CustomizationAddressing customers unique needs
15
35
2013
Today
Copyright © 2014 Intel Corporation. All rights reserved
Coherent FPGA + Xeon“Intel, long known for cookie-cutter computer chips, is stepping up efforts to let companies customize its processors.” Don Clark
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9. Intel’s System on Chip Products
2012
Intel® Atom™ Processor S1200
2013
Intel® Atom™ Processor C2000
Xeon performance in an energy efficient and dense SoC
3 Generations of SOC Product Leadership
Intel® Xeon® D
2014Over 90 Systems in Production AcrossNetwork, Storage & Microserver

10. Breakingthe Box:
Software Defined Infrastructure
EMAIL
CRM
ERP
SOFTWARE DEFINED
SERVERS
SOFTWARE DEFINED
STORAGE
SOFTWARE DEFINED
NETWORK
ONLINESALES
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ORCHESTRATION LAYER

11. Breakingthe Box:
Application Defined Infrastructure
EMAIL
CRM
ERP
SERVERS
STORAGE
NETWORK
ONLINESALES
Infrastructure Attributes
Power
Performance
Security
Thermals
Utilization
Location
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SOFTWARE DEFINED
SERVERS
SOFTWARE DEFINED
STORAGE
SOFTWARE DEFINED
NETWORK
ORCHESTRATION LAYER

12. Discrete Components, Self-Integration
Storage
Server
Network
Use SW to Customize VM’s to specific application need
TODAY
Rack Scale Architecture
Rack Scale Architecture (RSA): Optimized for SDI
Logical pools of disaggregated resources
Consistent method of exposing HW to SW
Composable based on app requirements
Machine A
Network
CPU/Memory
Storage
Composed Machine
Logical Pools
Physical Resources

13. * Other names and brands may be claimed as the property of others.
Learn more: Intel Showcase @ Booth P4
Rack Scale Architecture
Pooled
Compute
Pooled
Network
Pooled
Storage
Industry Momentum on Intel Solution

14. Optimizing Service Delivery: What’s Inside Matters
SECURITY WORKLOAD
OPTIMIZATION
PERFORMANCE
Source:
1) IMR Research: Base: Total using Public Cloud US n=207; PRC n=241, Germany n=90, Brazil n=81
Q. What percent of these applications have you specified the hardware and/or other components to be used by the Cloud service provider as opposed to only specifying the level of service you expect?
2) Intellitrends Survey 2013 - (Comuware Report Measuring the Business Impact of Technology Performance)
3) HotCloud 2012 White Paper
Top Reasons:
1 70% Of Enterprises
Specifying HW
In Service Selection
Exposing capabilities in cloud services to enable more informed decisions

15. 15
Intel & Open Compute : Enabling disruptions through Open Standards
Defining cold and warm storage specs
ToR Open Network Switch Spec contribution
Open Rack Standard 1.0 for multiple vendor interoperability
Future 40G mezcards
Decathlete, Leopard
Winterfell Tray
Knox/Honeybadger
Cold Storage
Intel® Open Network Platforms
Server
IO/Storage
Rack Technology
Networking
Lab Collaborations 1st certifications are Decathlete/Winterfell.
OPEN
Certified
Compliance & Interoperability
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16. Let’s Unleash the Digital Services Economy Together
Be a Disruptive Force in the Data Center
Optimize your Data Center with Intel Silicon
Adopt Open Standards based Systems

17. Powered by
Cloud
Technology
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