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salesssal Effective Sales Lead Generation ,[object Object]
  Definition of a lead
  Quantity vs. Quality
  Multi-dimensional lead generation
  Nurturing leads
  Measuring and understanding return/success,[object Object]
  Measurements are focused on the lead and not     the result ,[object Object],    communicated effectively
Defining the sales lead ,[object Object],     people to derive benefit – building pipeline      defines success  ,[object Object]

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Sales Lead Generation

  • 1.
  • 2. Definition of a lead
  • 3. Quantity vs. Quality
  • 4. Multi-dimensional lead generation
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 12. Telephone contact
  • 13. Direct Mail (optional)
  • 14.
  • 15.
  • 16. Contacts potentially include influencers
  • 17. Increases chances of positive response
  • 18. People buy from people they know – Nurturing begins the relationship before transitioning the lead to the sales representative.
  • 19.
  • 20. Leads should be classified like any suspect/prospect
  • 21. Reporting should be generated weekly
  • 22.
  • 23.
  • 24. salesssal Effective Sales Lead Generation InteliTarget builds Sales Lead Generation programs for clients in a wide variety of selling environments The InteliTarget team supports Fortune 500, Mid-size, e-Business, and Start-up organizations For more information about how InteliTarget can help you build a successful Sales Lead generation program click below http://InteliTarget.com/services/sales-lead-generation.html Providing Sales Lead Generation Services since 1996