CILDC17 So Many Marketing Tools in 40 minutes!
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This document discusses 25+ tools for library marketing in 40 minutes. It introduces tools for creating, organizing, simplifying, and boosting a library's marketing. The presenter will highlight their favorite tool, one likely new tool, and one to explore more for several categories including social media management, design, images, visual content, audio/video, and interactive tools. A handout with all discussed tools is available online. The presenter then discusses their must-have tools and what kinds of tools will be covered before demonstrating examples from Canva, Coolors, Unsplash and other tools.
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CILDC17 So Many Marketing Tools in 40 minutes!
- 1. 25+ Tools in 40 Minutes TOOLS FOR CREATING, ORGANIZING, SIMPLIFYING, AND BOOSTING YOUR LIBRARY MARKETING Jennifer Burke of IntelliCraft Research LLC
- 3. But … we can’t cover ALL of those Sadly. We’re going to hit on a lot … probably more than 25. Plus I’ve covered more in MLS columns, on my blog, and in my new, free monthly webinars. Head here for handout with ALL tools: www.intellicraftresearch.com/bonus-cildc17/
- 4. What Will I Show You Today? • 1 FAVE TOOL • 1 LIKELY NEW TO YOU • 1 EXPLORE MORE
- 5. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC IntelliCraftResearch.com/bonus-CILDC17 My Personal MUST Haves Canva Hootsuite AND Buffer Coolors and 0 to 255 PicMonkey UnSplash, Pixabay, and Pond5 CoSchedule’s Headline Analyzer Animoto, Biteable and Windows Movie Maker Snagit Trello Typeform Zoom
- 6. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC IntelliCraftResearch.com/bonus-CILDC17 What Kind of Tools? Social Media Management Social Media Monitoring, Metrics Design – colors, typography, Image Editing Images – where to find Visual Content Audio/Video Interactive
- 8. Ready?
- 9. Social Media – Management Others in Category:
- 10. Sample, Pre-filled Jukeboxes you can use
- 11. WordPress app + sample Calendar in CoSchedule
- 12. Social Media – Monitoring, Metrics Others in Category:
- 15. Design – Colors, Typography, or Does it All Others in Category:
- 17. Hit Spacebar -> new color suggestion PDF of my brand’s colors in HEX, RGB, CMYK
- 21. Gim p Gimp opens/edits photos Gimp opens/edits SVGs
- 22. Images– Where to find UnSplash Others in Category:
- 26. Still with me? Tell me your fave so far!
- 28. Visual Content – Infographics, charts Others in Category:
- 39. Jennifer Burke, IntelliCraft Research LLC Jburke@intellicraftresearch.com www.intellicraftresearch.com/blog www.intellicraftresearch.com/webinars @theinfohound Contact Me for More!
Notes de l'éditeur
- DO NOT Try to copy all these down! Don’t try to write everything down. You get these slides. Plus a handout with the URLs for the top tools mentioned today. www.Intellicraftresearch.com/bonus-cildc17 Yes, I really have checked out all these tools and use many of them. Or used one and now use another instead … And if you want more, or there’s a tool I don’t show in depth today – I do monthly lunch-n-learn webinars (Tool Talks) on 2nd Thursday of the month, 1pm ET. IntelliCraftResearch.com/webinars
- I’ll point out at least 1 of my fave tools in several key marketing areas/categories I’ll try to show at least 1 tool per category that you probably haven’t heard of or used much for library marketing/communications I’ll aim for 1 tool that I’ve been exploring recently – explore with me!
- These are the tools I use daily or multiple times per week. Tools I subscribe to, even pay for pro accounts for because they are truly worth it, good value. Tools I can’t live or do marketing without. Paid/Premium versions of: Canva, Animoto, Biteable, Snagit, Zoom (only recently upgraded to paid)
- Going to cover some new and worth exploring tools in these key areas of marketing and communications
- This is a tool I’m testing out – and today you are too! This live polling tool will collect your responses – text, Tweet or visit website So remember that # to Text to! I’ll show again Poll Title: What was your favorite new tool from today? https://www.polleverywhere.com/free_text_polls/qVhir82gno9PI8h
- Hands up – who is already using Buffer or Hootsuite – or both? (Me!) Good – I don’t have to show you the guts inside those. I do recommend you START with those for managing your social media accounts – esp since each has good free options and the paid ver don’t break the budget. But you’re probably already doing that. So here are some other tools to help manage the beast that is social media! New to you – Social JukeBox One(s) to Explore – I’ve had a recent trial of CoSchedule –after being on their email list for years. It’s so much more than social. I have a social media consultant friend who swears by Sprout Social.
- I like how hands off this tool is. Do some work every few months to load up evergreen content – good quotes, facts, fave books, fave articles – let it play them in its random order and keep repeating. Plus – on Fridays it automatically thanks whomever has interacted with your account most that week. People LOVE that – it always gets interactions.
- The tool I want to grow into!
- Fave(s) - Everyone knows Bit.ly, right? [link shortener plus tracker – gets stats on use of that link] Manage Flitter – but even then I only use it every 2 months or so. I look to see who I follow on Twitter that’s no longer active, consider dropping them; who isn’t following me back that I wish was – or think should be (like my colleagues!). Which of my followers has big social pull. New to You – When I hit a wall or need to scope out hot content topics to work on – BuzzSumo. Free version is limited, but cool. bY seeing what is already popular and widely shared – figure out a way to do something similar, put own spin on it, take it a notch further. Can even mention the original article in yours – piggyback. Exploring – Audiense -- I wanted to redo schedules for when I post on social media, send emails – so in addition to some other tools, I used this in Jan/Feb to see best times for ME, those interact with me. Audiense also gives similar stats for Instagram – and I know it can be hard getting good insights on Instagram. Also check out FollowerWonk, Tweriod for similar stats. Don’t forget the analytics tools built in all the social platforms.
- Fave(s) Raise hands – who knows about or already uses Canva? Yay! I admit I’m a Canva-vangelist … fan for years. was one of first 30k beta users – one of few tools I happily pay for – bargain. Yes, I also have PhotoShop (got it AFTER Canva, use it rarely), Gimp, Inkscape. End Awful Flyer Syndrome – get Canva [want an alternative – check out Adobe Spark] New to You – Coolors (color palette generator, 0to255 – shows tints, hues and hex codes for any color Exploring – Font Pair – I wanted to ‘rebrand’ and choose complementary fonts for all my reports; Font Awesome – I want to add this CSS to my website so I can use icons, other fonts – not need to ‘load’ anything
- I own/have more image editing software than I know what to do with! Probably b/c I’m a serious side photographer – have been since a kid. I spent weekend this winter in LightRoom BootCamp. I’ve taken PhotoShop classes. And some days I still do quick tweaks for a pic in PicMonkey, Windows Photo app or even PowerPoint. New to You – Gimp, Pixlr Exploring – I’m playing more with PS and LR, apps on my phone. Now that I know more about PS, maybe I can ditch it and just use Gimp!
- We all need photos. I love photography. I try to take and use my own photos whenever possible – recommend the same. But not always possible – or you need a conceptual image – NOW. But I also hate generic, bad, boring stock. So I rarely use - Big name royalty free stock photo houses: Shutterstock, iStock, Getty, 123RF, Deposit Photo Other photo sites: MorgueFile (they require that you adapt, change the photo/file in some way, most people seem to ignore this), Faves – I have Pixabay and UnSplash pinned to my desktop and Firefox. I use them daily. New to You – video stock; I love how much cheaper good quality video clips are. I really like that Pond5 sends me a free high res, HD clip every week. Exploring - SuperFamous, New Old Stock, Public Domain Pictures.net, PicJumbo, StockSnap, StockPic
- Subscribe to Death to Stock newsletter – get 10 pack, curated on a theme each month
- Poll Title: What was your favorite new tool from today? https://www.polleverywhere.com/free_text_polls/qVhir82gno9PI8h
- Fave – still probably Canva – esp since they added more chart and infographic elements; one you know, Piktochart New to You – Quotes Cover – simplest tool ever for making those viral text + photo things that everyone shares all over FB Exploring – Easelly - just signed up (I’ve known about Piktochart for years) Others inc: WordSwag, Tagxedo (word clouds) Infogr.am – limited free; Visual.ly – infographic and design marketplace Ripl – take image, add text, icons – turn to animated social media post using their templates; Free and Pro mobile app
- So far what I like – They have a lot of tips, tutorials on design, fonts, how to use Easelly for more than infographics. Daily email onboarding to encourage use, train.
- Fave – Animoto I have done so many projects for libraries, nonprofit orgs, family, myself with Animoto – another tool I DO pay for. New to You – Biteable, Handbrake - maybe Audacity Biteable – animated scenes you edit, custom colors, rearrange; easy and fun Handbrake – because video files are huge and you can’t just stick 250MB files up on Facebook or YouTube Audacity – free, open-source audio recording and editing software to download; record a voice-over, add it to a PPT = video; clean up recording before adding to video clips in an editor Exploring – WeVideo, Freemake -I have video editing software (multiple programs, free and paid) but I’m playing more with WeVideo bc in the cloud and a good alternative to teach -Freemake looks like much simpler version of Handbrake
- Fave + maybe New to You – Typeform - if you want surveys, forms, polls that look WAY better than SurveyMonkey or Google Forms Exploring – PollEverywhere – let’s test it out now!
- Poll Title: What was your favorite new tool from today? https://www.polleverywhere.com/free_text_polls/qVhir82gno9PI8h