Understand the benefits of machine learning and programmatic buying. Learn how machine learning works, reasons for programmatic growth, how machine learning compares to manual targeting plus an overview of real-time bidding.

1. The Benefits of Machine Learning and
Programmatic Buying

2. Learn about...
The benefits of Machine Learning and Programmatic
Programmatic by the numbers
The reasons for Programmatic growth
Programmatic Real-Time Bidding (RTB)
How Machine Learning works
The key benefits of Machine Learning and Programmatic
RTB

3. Programmatic by the numbers
Global Programmatic advertising hit 42% of total
display related media spend in 2014, up from 33% in
2013 (Source: Magna Global)
60-75% of total digital display advertising will be
spent on Programmatic by 2017 (Source: IAB)

4. What's driving that spend?
Reach customers cost effectively
Deliver the right message to the right person
when they are in-market to buy
Find new customers unaware of the advertisers
product
Advertiser's need to:
But how?

9. Machine Learning vs Manual Targeting
Human assisted targeting
Human assumes the audience.
Points targeting solution at
audiences that look like its core
audience.
Machine Learning solution
Makes no assumptions about
audience. Finds new audiences at
'pre-awareness' levels, as well as
optimising the core audience.

12. About Intelligent Optimisations
Intelligent Optimisations (IO) is a marketing technology company which has
developed a proprietary, big data driven, automated media buying platform.
Reach Us
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Intelligent Optimisations
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Plymouth
PL1 2EX
Telephone: +44 (0) 1752 603030
London
Intelligent Optimisations
Henry Wood House
2 Riding House Street
London
W1W 7DR
Telephone: +44 (0) 20 3770 7606
www.dsp.io hello@dsp.io @iopowertolearn